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Final-Report-Booster-Juice

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Booster Juice: Bringing Canadian Smoothies to the Indian Market

Prepared by: Holly Ewing (129006971), Rick Cho (130821320), Adam Harun (129012617),
Lucas Dirube (130153800)
Prepared for: David Swanston
Date: Tuesday, June 21, 2016
BU 362, Section B4, Group 402
Wilfrid Laurier University

Table of Contents
Executive Summary ………………………………………………………….………….... 2
Opportunity ………………………………………………………………….……………. 3
Stakeholders ………………………………………………………………….………….... 3
Analysis …………………………………………………………………….…………... 3-9
Internal Analysis ………………………………………………….…………….. 3-5
External Analysis ……………………………………………….…………...….. 5-7
Competitive Analysis …………………………………………….……………... 7-8
Consumer Analysis ………………………………………………….………….. 8-9
Decision Criteria …………………………………………………………….…………. 9-10
Alternative Decision ……………………………………………………….………….. 10-11
.
Recommendation …………………………………………………………….………... 11-12
Implementation Plan ……………………………………………………….………..… 12-14
Expected Results ………………………………………………………….……………..... 14
Exhibits ………………………………………………………………………………... 15-19

1

Executive Summary
Booster Juice has began expanding into the Indian market with 18 stores currently operating. Booster Juice has been exposed to the opportunity of further expanding their company into the Indian market. The Indian market for easy access foods and meal replacements is one that is extremely large and diverse, and presents many opportunities. Booster Juice has been widely successful in other countries around the world, specifically in North America, and is looking to expand further internationally. India, due to its potential market growth and low barriers to entry indicates a highly favourable environment for expansion. The current challenge
Booster Juice faces is how to establish Booster Juice as a distinguished brand in a new culture and business environment. An internal and

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