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Final Report Resource

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Submitted By Alexli
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http://www.ukessays.com/essays/marketing/the-analysis-of-rogers-communications-marketing-essay.php
SWOT Analysis
Internal
Strengths
-Brand recognition.
- [34] Powerful national product distribution network.
- [35] Dedicated team for customers.
Weaknesses
-Internal inefficiency that increased cost of goods sold.
-Dependent on debt.
External
Threats
-Bell, TELUS and Shaw Communications.
- [36] New entrants are entering the market.
Opportunities
- [37] Attract new clients.
- [38] $900 million total principal amount of 4.70% Senior Notes due in 2020.
Summary- Rogers has internal strength in its brand recognition and distribution channels. Its weakness lies on increased cost of goods sold and debt. Competition is intense with current rivals and new entrants. Opportunities are bright with new and existing customers.

Read more: http://www.ukessays.com/essays/marketing/the-analysis-of-rogers-communications-marketing-essay.php#ixzz438sBrV6q http://www.mbaskool.com/brandguide/telecom-service-providers/2364-roger-communications.html Roger Communications | Parent Company | Rogers Communications Inc | Category | Mobile Service Provider | Sector | Telecommunication | Tagline/ Slogan | Creating World-Leading Internet Experiences | USP | One of Canada's largest communications companies | STP | Segment | Wireless voice and data communications services, cable television services along with high-speed Internet access, telephony services, and video retailing. Also radio and television broadcasting, televised shopping, magazines and trade publications, and sports entertainment. | Target Group | National provider of voice communications services, data networking, and broadband Internet connectivity to small, medium and large businesses as well as individual users. Also has media business and are cable TV providers | Positioning | Canada's largest wireless communications services provider & Canada's largest publishing company | SWOT Analysis | Strengths | 1. Diversified Business Operations across media, sports & telecom
2. Improved Financial Performance from telecom and media assets
3. Huge Operational and Customer Base – being the largest of wireless providers and publishers in Canada
4. Strategic Initiatives like new services, diversification etc
5. Its one of the top companies in Canada with over 9 million mobile and approx 4 million TV subscribers | Weaknesses | 1. Limited global presence as compared to a few other players
2. Over-dependence on the Canadian market, which is peaking saturation | Opportunities | 1. Growth in Telecommunications Services across the region
2. Launch of First Wi-Fi Smartphone Service in Canada helping in market capture | Threats | 1. Regulatory Changes in the region
2. Wireless Number Portability Execution causing customer flow
3. Rapid Technological Changes with respect to wireless telephony4. High Competitive Pressure from BCE and others | Competition |

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