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Finalized Business Plan: Opening a Mexican Food Franchise

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Finalized Business Plan for Alberto's Mexican Food
Generic Strategy Alberto’s Mexican Food is the largest and most successful authentic Mexican Food franchise chain of restaurants on the West Coast. Found in 1975, and today has more than 90 national locations spanning through California and Utah. There is currently no authentic Mexican Food restaurants in my hometown of New Jersey with a business model like Alberto’s Mexican Food offers. For residents of New Jersey their only two options for Mexican Food is Taco Bell or small, sit-down type of family owned businesses which are few and in-between. Being from New Jersey and living in California for over 20 years it was obvious to me how authentic Mexican Food representation was lacking in my home state of New Jersey and it was my goal to change that by creating the first Albert’s Mexican Food restaurant in New Jersey.
Source of finance will be raised through family members who are also interested in this business and want to see it succeed. Initial startup costs are expected to be between $319k and $534k (entrepreneur.com, 2014). The business will be located in Union City, New Jersey which boasts the largest Hispanic community in the state at 84.7% (nj.com, 2014). This Alberto’s Mexican Food will have 12 employees to run the business. Two managers, four cooks, four cashiers, and two dedicated drive-through delivery cashiers. More or less employees will be evaluated periodically based on the needs of the restaurant.
Our target market/customers will be anyone who truly enjoys authentic Mexican Food, but doesn’t necessarily have the time to be waited on in a sit-down atmosphere. Alberto’s Mexican Food offers authentic Mexican Food at the speed and convenience of traditional fast food restaurants. In-door dining is available, but what sets this restaurant apart from its competitors is the ability to have

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