Key stake holders:

Identify stakeholders

Stakeholders Needs / requirements Delivering against their expectation

Shareholders
Board members • Although Calvin essentially runs Cocoa Sublime
• While the existing retail business has no governance structure beyond Calvin Swift,
Community • The company has also helped farmers invest in the technology and techniques of crop production and has exclusive rights to the crop
•
Government Employees • The company’s chocolates are sold mainly through Cocoa Sublime boutique stores that provide old-fashioned, personal service. Its reputation is built on a perception of high quality chocolate, excellent customer service and predominantly Australian sourced ingredients. employees want ongoing employment security – their interest in the organisation’s success but also in the industry continuing at its current size or growing otherwise if their job alternatives in the industry will be limited

Competitors

Customers • while customer numbers are steady, increasingly health conscious customers are buying less per visit
Suppliers • The company also has strong relationships with cocoa growers on prime land in Far North Queensland.
• Cocoa Sublime funds several training scholarships for young farmers and subsidises the hiring of cocoa-growing consultants to the region.
• The company has also helped farmers invest in the technology and techniques of crop production and has exclusive rights to the crop
• In addition to locally sourced beans, Cocoa Sublime has long-established supply relationships with farmers in Asia and West Africa.
• • This enables Cocoa Sublime to source locally grown cocoa beans thereby controlling the quality of the whole production process and guaranteeing the quality of the core ingredien

o Step 3: Assess stakeholder groups –
Employees are subjects because they