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Financial Diagnosis of Coca-Cola

In: Business and Management

Submitted By emilijaa
Words 5986
Pages 24
19/11/2012

Coca-Cola
Contenu
I Overview 3 1- Key facts: 3 2- Business description: 3 3- History: 4 4- Major products and services: 5 II Context and Short Economic Analysis 5 III Financial Structure 6 1- Liquidity-and-solvency perspective 6 2- Capital Employed Perspective 9 3- Working Capital Ratio 10 4 Shareholders 11 IV Trend Alalysis 12 1- Coca Cola Company profitability 12 2- Sales and value added 13 3- Management effectiveness 14 V Comparative Analysis 15 VI Financial Cash Flow 18 VII Risk Assessment 21 VIII Recommendation 23

I Overview

1- Key facts:

The world around us is changing so fast. Today we must see what kind of things can happen tomorrow. That's what Coca-Cola‘s vision of 2020 is. It creates clear destination for this company business and serves with a "Roadmap" for triumphing together with their pouring out partners.
Coca-Cola‘s roadmap starts with a mission, which is lasting. Basic tasks of this company are: „to refresh the world“, „to inspire moments of optimism and happiness“, „to create value and make a difference“.
Coca-Cola substantive visions are: people, portfolio, partners, planet, profit and productivity. All these words tell you that Coca-Cola is seeking the best value for all company sectors. They want to be a great place to work. They are bringing high quality products of nonalcoholic beverages. The Coca-Cola’s company reaches for best suppliers, marketing strategies and everything what includes Coca-Cola’s supply chain. Other main fact about Coca-Cola’s company is that they are focusing on the market. It includes focusing on needs of the consumers, franchise partners and customers. Also to be curious about everything what is happening all around the world, to be the first in new ideas and to be innovative.
One of the main phrases of Coca-Cola is „Work Smart“. In those two simple

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