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Financial Plan Lifestyle Fitness Bus 402

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Submitted By abell1
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Financial Plan

Lifestyle Fitness

LF
LF

John Smith, Owner
Week 8 Assignment 2
Bus 402
Professor William Hatchett
August 24, 2014

Table of Contents Guerilla Marketing Plan 3 Guerilla Marketing Introduction 3 Strategies 3 Execution 4 Location 4 Layout 4 Financing 5 FINANCIAL PROJECTIONS 6 6.1 Profit & Loss 6 6.2 Cash Flow (06/24/2014 to 06/24/2017) 7 6.3 Balance Sheet 9 Liabilities & Equity 10 6.4 Break-Even Analysis 11 References 12

Guerilla Marketing Plan

Guerilla Marketing Introduction
The goal of Lifestyle Fitness Guerilla marketing strategy is to grow membership in a low cost effective way.
Strategies
Market to area businesses:
Lifestyle Fitness will work with other business in the area by setting up tables in the offices and providing lunch. We will provide membership information and benefits and extend membership with no startup fee.
Area Colleges:
Lifestyle Fitness will work with the schools and distribute flyers for student mailboxes, presentations for fraternities, college orientation table.
Bar Promotions:
Many of our members still enjoy having a beer and Lifestyle Fitness will offer a free Pitcher of beer to all who sign up for membership.
New Member Referrals:
Lifestyle Fitness members that refer another member will get a free month of membership plus a free month for the new member.
Wrapped Suv:
My Suv will be wrapped with the Lifestyle Fitness Logo with free sign up and our best sign up price.
Gym front banner:
One weekend a month Lifestyle will Display a free membership banner on the store front.
Facebook page:
Lifestyle Fitness will have a page for consumers to like and members to help spread the word.
YouTube:
Lifestyle Fitness will use YouTube video to show the benefits of membership.

Execution
Lifestyle Fitness will incorporate many of these techniques together to

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