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Financial Research Report

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Submitted By tpgolfer
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Financial Research Report
Thomas C. Page
Bassam Ali Hamdan
Fin534
March 7, 2016

When reviewing some of the best performing stocks in the business world, they all have one thing in common – a tremendous brand. A company with a strong brand name like McDonald’s Corporation means a lot in the retail sector and investing in a highly-admired brand that offers an easy-to-understand, fairly straightforward company is a good business decision. Not only is McDonald’s a popular brand name, but it has a list of statistics to support its popularity. It has been ranked as the most recognized fast food restaurant internationally and is one of the top three American brands. According to the Forbes List, McDonald’s is the sixth World’s Most Valuable Brand. It is number 207 in the Global 2000, and is listed as number 345 in sales, number 124 in profit, number 702 in assets and number 87 in market value in the world. As of May 2015, its market cap was 92.5 billion and its ticker, “McD”, was $117.48. Some more detailed information follows(Forbes, 2012): Industry: Restaurant Country: United States Founded: 1955 Chief Executive Officer: Stephen Easterbrook Website: http://www.mcdonalds.com Employees: 420,000 Sales: $27.44 billion; Assets: $34.23 billion; Profits: $4.76 billion Headquarters: Oakbrook, Illinois The company was founded by Ray Kroc on April 15, 1955 and now operates internationally in Europe, Asia, the Pacific, Africa, and the Middle East and has corporate headquarters in the U.S., Canada and Latin America. These sites include franchises as well as corporate-owned McDonald’s Restaurants. Over the years, the menu has expanded to now include hamburgers, cheeseburgers, French fries, salads, sundaes, pies, breakfast items and drinks. On February 26, 2016, McDonald’s was listed as one of the five Dow stocks

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