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First Week

In:

Submitted By Tarzann
Words 5845
Pages 24
Arnaud TEZENAS du MONTCEL / B00295190

Business Research
Skills
Report N°1

Arnaud TEZENAS du MONTCEL
20/03/2016

Table of contents
Introduction

2

1. Effective research design
2. Qualitative research

3
3

2.1. How to choose between Qualitative and Quantitative research
2.2. Advantages of a qualitative research

3

2.4. How to create a quality survey

4

2.5. Difficulties you could meet

4

Qualitative analysis of the interview with a UWS Academics

5

3.1. Thematic research

5

3.2. Understand the interview

5

3.3. How to find themes

5

3.4. Identification of themes
4

3

2.3. How to run a qualitative survey

3

3

6

Highlight on the key findings

6

References

7

Appendix 1

8

Appendix 2

12

Appendix 3

13

Appendix 4

15

1

Introduction
For this second semester, I am in charge to product a report about the qualitative research.
In this report, I will give a definition as complete as possible of the qualitative research. Talk about the advantages and limits of a qualitative research. I will also run a Thematic Analysis of an interview using tools as Initial Interview Analysis, then Thematic Map and a table with the Emergent Themes.
To finish this report I will discuss about the key findings of my analysis.

2

1. Effective research design
The research design got an important function: Be assured that the data we have collected is in proper to the following “problem”. Also the data has to be collected accurately. It is a blueprint that each researcher could fallow during a research study. It permits to collect and analysis the data.
The research design depends upon what the researcher is looking for, his needs. It can be a detailed or furnish the minimum of the information required. However, to be effective a research design should have a statement of

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