...was able to maintain and manage a huge organization that includes Dunkin Donuts, Crisco and Folgers Coffee as some of the few brands under its control. This case study analysis has discussed about various aspects of its business and provided recommendations for its future success. Product Line and Strategic Fit J M Smucker is achieving growth through following three strategies. Which are, growing in the market share of its existing brand, introducing new products and making strategic acquisition to increase product line.(John E Gamble. Case Study 17. P-263) All these strategies resulted in multiple product lines for the company which are strategically fit. Smucker management had been very successful in blending the manufacturing operations of its acquisitions with the operations of its various business segments. (John E Gamble. Case Study 17. P-266) Peanut butter goes hand in hand with jams, cooking oil goes with baking mix, Folgers coffee is a good way to expand from breakfast table to workplace, and syrup and topping go well with pancakes to waffle mix. Value chain matchups which should give Smucker cost saving include Peanut butter and oils, Fruits spreads and fruit toppings, Syrups and juices, Baking mixes and frostings with flour and baking ingredients. Smuckers as a food processor can also benefit by giving its food processing experience to newly acquired...
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...Strategy Case Study Vinh Tran Strategic Management April 28, 2013 Sara Garski Southwestern College Professional Studies Introduction Sara Lee started out as a small company in wholesale distribution that gradually grew to a series of related and unrelated businesses. For the next 40 years, the company expanded to food processing, retail food, and household products to more than 40 countries. Their broad differentiation strategy and geographically spread operations has management struggling to operate efficiently. Even with the vast company’s portfolio, it did not help with building shareholder value. With the declining profits worldwide, Sara Lee’s retrenchment initiatives is divest eight of its business units to raise profitability through operating profit and sales. Strategies Sara Lee’s retrenchment strategy is required in order to focus its resources on more profitable industries such as the beverage, food, and household products company. Their plan on separating themselves from weak performing business units and product categories will put the company in a better financial position. Management will be able to focus their resources to boost their profitability, sales, and market shares on the remaining products. The spin-off of Hanes brands was a smart move even though the operating profit margin was still a moneymaker. The cash payment needed to eliminate the note payable to Hanes brand from Sara Lee and it did not strategically fit with their...
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...Strategy Case Study Vinh Tran Strategic Management April 28, 2013 Sara Garski Southwestern College Professional Studies Introduction Sara Lee started out as a small company in wholesale distribution that gradually grew to a series of related and unrelated businesses. For the next 40 years, the company expanded to food processing, retail food, and household products to more than 40 countries. Their broad differentiation strategy and geographically spread operations has management struggling to operate efficiently. Even with the vast company’s portfolio, it did not help with building shareholder value. With the declining profits worldwide, Sara Lee’s retrenchment initiatives is divest eight of its business units to raise profitability through operating profit and sales. Strategies Sara Lee’s retrenchment strategy is required in order to focus its resources on more profitable industries such as the beverage, food, and household products company. Their plan on separating themselves from weak performing business units and product categories will put the company in a better financial position. Management will be able to focus their resources to boost their profitability, sales, and market shares on the remaining products. The spin-off of Hanes brands was a smart move even though the operating profit margin was still a moneymaker. The cash payment needed to eliminate the note payable to Hanes brand from Sara Lee and it did not strategically fit with their...
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...N TIO AL EN E FO CASE TUD EACHIN N IENCE NATIONAL CENTER FOR CASE STUDY TEACHING IN SCIENCE HIN A Light Lunch? A Case in Calorie Counting by Brahmadeo Dewprashad Department of Science Borough of Manhattan Community College The City University of New York and Geraldine S. Vaz Ambulatory Care Department Jamaica Hospital, Queens, New York Before Class A. Read the following case study. B. Locate and read the following article: United States Department of Health and Human Services and United States Department of Agriculture. 2005. Dietary Guidelines for Americans 2005. http://www.cnpp.usda.gov/Publications/DietaryGuidelines/2005/2005DGPolicyDocument.pdf C. Complete the Pre-Case Study assignment individually and submit two weeks prior to undertaking the case study in class. The assignment will be graded and returned to you at least a week before you undertake the case study. Also, attempt answering the case study questions as you will be required to share your responses with group members during the in-class case study session. In Class D. Work in your assigned group and formulate responses to the case study questions. Select a team member to moderate the discussions. After Class E. Complete the Post-Case Study questions and submit along with an individual write-up of answers to the case study questions. “A Light Lunch?” by Dewprashad and Vaz Page 1 NATIONAL CENTER FOR CASE STUDY TEACHING IN SCIENCE The Case “Look at this pair of jeans. Don’t you think...
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...N TIO AL EN E FO CASE TUD EACHIN N IENCE NATIONAL CENTER FOR CASE STUDY TEACHING IN SCIENCE HIN A Light Lunch? A Case in Calorie Counting by Brahmadeo Dewprashad Department of Science Borough of Manhattan Community College The City University of New York and Geraldine S. Vaz Ambulatory Care Department Jamaica Hospital, Queens, New York Before Class A. Read the following case study. B. Locate and read the following article: United States Department of Health and Human Services and United States Department of Agriculture. 2005. Dietary Guidelines for Americans 2005. http://www.cnpp.usda.gov/Publications/DietaryGuidelines/2005/2005DGPolicyDocument.pdf C. Complete the Pre-Case Study assignment individually and submit two weeks prior to undertaking the case study in class. The assignment will be graded and returned to you at least a week before you undertake the case study. Also, attempt answering the case study questions as you will be required to share your responses with group members during the in-class case study session. In Class D. Work in your assigned group and formulate responses to the case study questions. Select a team member to moderate the discussions. After Class E. Complete the Post-Case Study questions and submit along with an individual write-up of answers to the case study questions. “A Light Lunch?” by Dewprashad and Vaz Page 1 NATIONAL CENTER FOR CASE STUDY TEACHING IN SCIENCE The Case “Look at this pair of jeans. Don’t you think...
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...Individual Assessment Case study 1 Strategy success in gourmet fast food Contents Introduction ………………………………………………… ……….. 3 The Main Forces in the Macro-environment facing the Fast-food Industry ……………………………………………………………… 3 The Main Factors that contributed to Crust’s Success and to RBW’s Poor Performance ……………………………………….. 3 The most important marketing-mix elements in each firm and the impact of their marketing-mix focus have on their performance. ………………………………………………………………………… 4 Risk from the actions …………………………………………....... 6 Conclusion ………………………………………………………… 6 Reference …………………………………………………………. 7 2 Introduction An appropriate strategy like a compass, guides a right direction of the company, it describes the direction of a company want to go. (Pirraglia,W. 2014) But a successful marketing needs a useful strategy, and also a effective implementation. (Case study, Document) A Comparison of the two fast food companies Crust Gourmet Pizza Bars, an Australian company, and Real Burger World, a company in the United Kingdom. Both of them have a similar strategy and a same purpose: product a high quality food. However, during the execution, there are two different outcomes: Crust opened in 2001, and has grown to over 50 outlets from 2001 to 2010; RWB has gone out of business before a few years ago. (Case study, Documen The main forces in the macro-environment facing the fast-food industry The food intake of the people of...
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...commercial market. As, it is new area of study, new claims are being made about the role and the value of probiotics in promoting human health and well-being. However there is some uncertainty about the how these products should be regulated. The Goal of this paper is to discuss the current legal and regulatory issues raised by probiotics and to determine whether the current regulatory framework is a good fit for the products that are available on the market which may be developed in the future as a result of HMP. This paper discusses the current regulatory structure of probiotics, issues, concerns and broad recommendations. According to the Joint Food and Agriculture Organization/World Health Working group, probiotics are defined as “live microorganisms which, when administered in adequate amounts, confer a health benefit in the host”. However no legal definition of probiotics exists, in the U.S or in other countries which allows the marketing of products labelled as “probiotics” that do not meet the fundamental criteria stipulated in the scientific definition. Probiotics are live nonpathogenic microorganisms administered to improve microbial balance, particularly in the gastrointestinal tract. They consists of Saccaromyces boulardii yeast or lactic acid bacteria, such as Lactobacillis and Bifidobacterium species, and are regulated as dietary supplements and foods. There are available commercially in many products but primarily as foods and dietary supplements. However...
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...it has been defined as “the collective programming of the mind that distinguishes the members of one group or category of people from others” Geert Hofstede, (2009). Culture diversity and multiculturalism are the problems faced by business firms who tried to do business globally. Cultural diversity related to variety of human societies like dress, language, traditions and cultures on a particular region or particular part of the world or as a whole, while multiculturalism with organizational promotion of multiple cultures. Multiple cultures mean giving respect to different types of culture at same time. All the aspects regarding the culture have to be considered when a concern is going to launch its products globally. So in the case of international business, understanding culture of different countries is important because then only a company can put forward its globalization strategies, marketing strategies as well as organization structure. Without proper foundation a company can’t keep moving globally and launch products since cultural world operates in its own internal dynamic, its own principles and its own law-written and unwritten. Understand words, material things and behaviour since culture is communication. Understanding the VINEETH KAKKANATTU AYYAPPAN: 000697414 4 cultural differences is not an easy purpose because each country has its own hidden code of behaviour since it is a unified entity which inter-relates everything. But since...
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...Unit 5-Whole Food Market Case Study Analysis Kaplan University School of Business MT460 Management Policy and Strategy Author: Andrea Reed Professor: Dr. Marian Leerburger Date: November 21, 2012 Whole Food Market Case Analysis Introduction In 1978, John Mackey opened a natural foods grocery called Safer Way that focused mainly on vegetables. The store was not very successful and in 1979 Mackey joined with Craig Weller and Mark Skiles and they started Whole Foods Market. What Craig, Weller and Skiles wanted to do was change the world’s diet to a healthy one. Whole Foods not only has markets they have several other business; Allegro Coffee company, Pigeon cove seafood processing and Produce Field Inspection Office and Select Fish (Harasta and Hoffman, 2007). Whole Food Markets looks forward to one day providing the highest quality good tasting foods available. Synopsis of the Situation Whole Foods Market is a leading seller of natural and organic food. With over 100 stores their goal is to become one large store instead of a number of small ones. Whole Foods Market would like to make shopping for food into a pleasant, fun experience. It is the desire of Whole Foods to make the customer think of home when they enter one of their markets. The vision of Whole Foods is to have a brand known worldwide, and to introduce the future generation to a healthy diet and be the best in food retail( Key Issues With the growing demand will World Food Market be able to...
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...GMO and Disease By Michelle Taylor There are several health concerns regarding GMO food, many of them are not based off of hard factual evidence. These concerns center around not knowing what the outcomes of gene alterations will be. Animal studies show that GMO food can indeed cause disease and even death in animal subjects but there is very little evidence showing what effect GMO food will have on humans. Humans have been altering food for thousands of years in order to fit the needs of society. For example, the use of cross breeding in fruits and vegetables to make them stronger, breeding live stock to fit human needs, and pasteurization of milk to protect against harmful bacteria. Is GMO really any different from these techniques? The biggest difference is that the genes of the plants and animals are being altered. The use of rDNA has been shown to be unpredictable, each generation could have traits that may or may not differ from the intended traits. So the question is “are GMO foods healthy or not?” I don't know if there can be a direct answer to this question. Research shows that the use of RBGH can increase the presence of insulin-like growth factor 1 (IGF-1) in humans. IGF-1 in large doses can cause illness and disease such as headache, and hypoglycemia. Overdose of IGF-1 can cause Hypoglycemia, edema, and Hyperandrogenism. Other side effects of IGF-1 are Increase hunger, and Weight gain, and IGF-1 has also been linked to breast, colon, and prostate...
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...Kraft Foods Dr. Ramble Zompler MGT 599, Module 5 Case June 8, 2013 Kraft Foods Executive Summary Kraft Foods Company, which has been studied in the previous papers, is the largest North American Company providing packaged food and beverages and one of the largest global companies that offer consumer packaged foods. Kraft manufactures and markets products that include coffee, cheese, refrigerated meals, beverages, and other grocery products (SEC Filings). It has invented more food than any other company and can be traced back as far as 1765 (Bellis, 2013). The company is split into two operating divisions, Kraft Foods North America and Kraft Foods International. All the brands and products sold by Kraft today were largely brought together by Philip Morris, which is a merger of Kraft, Inc., General Mills, and Nabisco. 16.1 percent of the shares are public, while Morris retained the remaining shares (Kraft Foods Inc., 2012). Kraft business focuses on snacks, beverages, cheese, grocery items, and convenient packaged meals. Some of the most well-known brands come from Kraft such as Kraft Cheese, Oscar Meyer, and Maxwell House (Chapman & D'Innocenzio, 2013). This study describes Kraft Foods Group’s organizational design, key strategic control systems, primary human resources concerns, and cultural factors, and the effect that these have had on the implementation of the company’s strategy. This study also evaluates the fit or the lack of fit between Kraft’s...
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...Executive Summary The case study will examine the strategy implemented by PepsiCo to exploit rapidly growing markets opportunities by acquiring the organisations Tropicana, Gatorade and Quaker. The case study will highlight that it was imperative for the PepsiCo organisation to embark on a radical restructuring strategy to optimise their return on investments. The paper will discuss the rationale behind the critical restructuring .The benefits of the acquisitions and restructuring strategy will be discussed and motivated in detail. The strong existing competitive resources that PepsiCo and the new acquired brands in the North America region possess will be emphasised. The modifications to PepsiCo structure in 2001 and 2004 will be scrutinised to motivate and justify the decisions of the PepsiCo leadership. In addition the case study will evaluate the execution of the radical change and the tasks that should be performed by key resources. The emotional impact on employees due to the radical transformation and the key role employees should perform will be described. The focus of the paper will be on the function; the leadership of PepsiCo must perform and the potential roles the employees of PepsiCo could execute. Ultimately, the case study will discuss the complex relationship between structure and strategy. The paper will establish that PepsiCo had to regular acclimatise their strategy and structure to accomplish their organisational goals. Introduction Over...
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...become a very crucial step to attain a healthy lifestyle. Several conducted studies show that many people who are inactive to daily tasks and physically unfit are associated to poor diet. In this case, I used to be one of them. When I was in High School, I used to eat only minute amounts of protein and carbohydrates every breakfast and to skip lunch. Because of these improper habits, my health almost deteriorated and eventually, my Body Mass Index lowered from normal to underweight. Later on, I decided to alter my daily routines in my diet. Now, to achieve a balanced diet, consuming food groups at right proportions, partaking junk foods and soft drinks very seldom and controlling my fat and oil intake are ways that I habitually do. First, I always eat the right amount of Go, Grow and Glow Foods. Every meal, these three components are present on my table. I base my Go food diet on starchy foods such as sweet potatoes and rice to get carbohydrates for energy. For my Grow food diet, I make sure there are fishes, less pork and eggs present in any cuisines to get enough protein for body build up. Also for my Glow food Diet, there must be plenty of fruit and vegetables, especially citrus fruits and leafy vegetables in the menu to get vitamins and minerals for body resistance. With the right amount of these components I eat, I always feel healthy and get more active every day. Then, I seldom eat junk foods and soft drinks. They contain a lot of chemicals that gradually harm one’s...
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...influences I’m basing my work on include, financial problems, peer pressure and social setting. The “change 4 life” campaign focuses on improving the health of both young children and adults. It promotes healthy eating through starter packs and online diet plans as well as encouraging participants to take part in excising. The change 4 life campaign is accessible online where those who visit can access a full range of information include 10 minute exercise suggestions, tips on how to cut down sugary food and alcohol intake and also gives advice on local activities happening within their area. The change 4 life campaign is advertised through the web, TV adverts, and leaflets and also through the National Health Service. Financial constraints can affect the health of individuals positively and negatively. Financial strain can affect the ability to shop for food that is more healthier as access to such shops is hard to come by, instead individuals may find it easier to access their local fast food restaurant as its cheaper but also for some people it’s just more convenient. The good thing about change for life is that its aimed at families who live on a budget the change 4 life campaign helps support those struggling financially but wishing to pursue a healthier lifestyle by offering vouchers which they can use to get discounts off fruit and vegetables which allows them to maintain the 5 a day rule. The positive effect of financial constraints means individuals are able to improve their...
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...OBESITY Case Study #1: McDonald’s and Obesity Monica Cassetta Central Michigan University-- MKT 560 February 1, 2014 Introduction Obesity is an ongoing problem not only in America, but seen all over the world. There are many assumptions in regards to why this has been on the rise in recent years, and who is to blame for this. Obesity and over-weight adults, as well as children, has become increasingly common, as well as seen. With over 1 billion overweight adults with 400 million of them being obese, and with 155 million children being over-weight worldwide (Cateora, Gilly, Graham, 2013), this issue needed to be addressed. With that said, the big question is, how do we stop this rise as a whole. An ongoing issue and example to today’s obesity is fast food chains i.e. McDonald’s, and how they advertise. And though McDonald’s is one of the leading companies in the fast-food chain industry across the globe, people have been outraged with their marketing and campaigns to eat their unhealthy menu items. Thankfully, even with the bad publicity McDonald’s had and has received on numerous occasions, they are still able to have a constant growth within their company. Question #1: When it comes to fast-food industries, marketing and advertising is the key to their success. They typically use the 4P’s of marketing which are, product, price, place, and promotion. “Having accurate research is essential in creating the right marketing” (Business Case Studies, 2008). This...
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