...The Master degree of Health Education in Exercise and Fitness can help me achieve my goal of implementing my own visions into the fitness industry. It is no secret overall health and wellness is the future of this country. I am aiming to gain more in-depth knowledge on how to promote health and wellness. Learning how to implement ideas not only to individuals but to a whole community or organization is a skill set that is valuable in the fitness field. A successful career to me is where I can create physical activity programs that will change lives. I want to educate the general population about exercise and the benefits of being healthy. My experience with exercise and fitness has been an interesting relationship since the start. I was extremely overweight all the way into my senior year of high school. One day I went to the doctor where the harsh reality hit me right in the face. Since that time, I switched over to exercise and fitness I have not looked back. I was never properly educated on nutrition or physical activity at home or through my early education. Education is extremely important when trying to promote a healthier lifestyle. One of my goals is to educate families from poor and middle-income...
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...DRAFT Model Assignment Issued September 2010 OCR Level 3 Nationals in Public Services Unit 15: Physical Fitness for Public Services The scheme codes for these qualifications are: OCR Level 3 National Introductory Diploma in Public Services 0XXX OCR Level 3 National Diploma in Public Services 0XXX OCR Level 3 National Extended Diploma in Public Services 0XXX The Ofqual Unit Number for this unit is: Unit 15: Physical Fitness for Public Services X/XXX/XXXX This OCR model assignment remains live for the life of these qualifications. Please note: This OCR model assignment may be used to provide evidence for the unit above. Alternatively, centres may wish to adapt this assignment or devise their own assignment for the purposes of assessment. It is the centre’s responsibility to ensure that any adaptations made to this assignment allow candidates to meet all the assessment criteria and provide sufficient opportunity for candidates to demonstrate achievement across the full range of grades. ALL THESE MATERIALS MAY BE PHOTOCOPIED. Any photocopying will be done under the terms of the Copyright Designs and Patents Act 1988 solely for the purposes of assessment. Contents | |Page Number(s) | |CANDIDATE INFORMATION ...
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...Strategic Plan, Part I: Conceptualizing a Business A business that I would like to begin is offering online Personal Training and nutrition plans to people. * What is the mission statement of your organization? How does it demonstrate your decision on what you want your business to become in the future? Why is the mission statement important? KRK Training is committed to developing personalized fitness program that will motivate, support, and get each individual to their desired fitness goals by using safe and effective training techniques, for guaranteed results. My mission statement indicates that I want my business to touch and change people’s lives because I care, which will keep customers training for longer periods of time. The mission statement creates the foundation and is a reminder of the company’s overall purpose: To change people’s lives for the better. * What is the vision of your organization, and why is it important? “Fitness is a journey, not a destination…..” The vision I have communicates the purpose and value of my company and gives employees direction and inspiration to give their best. * What is the strategic direction of your organization? The strategic direction of my company will involve taking a realistic look at strengths, weaknesses, opportunities, and threats. Understanding the strategic drivers will put my objectives into action, and establishing long-term decisions that involve people and resources and how they interact. The...
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...Bally Total Fitness Marketing AuditBally Total Fitness is the largest, and only nationwide, commercial operator of fitness centers. Bally's has approximately four million members and 420 facilities across the United States and around the globe. (ballyfitness.com, 2004) A marketing audit was performed on the company in order to assess their total marketing program to see what was and was not working to increase business. The following will summarize key findings of environmental aspects and marketing. Finally, any recommended actions that may be considered for future planning will be discussed. The environmental aspects that were considered for the Bally Total Fitness audit were demographics, markets and competition. Demographic trends have shown that the older segments of the United States (ages 45-65+) are growing the fastest. Bally Total Fitness would be wise to consider marketing towards this age group as their needs change. An estimated 50 million people will be members to a fitness center in just six years, the year 2010. This is due to an increased desire towards healthy living. The general population is becoming more aware of the benefits of exercise to promote health and wellness. The Markets part of the audit shows that there is three major trends that health clubs should be attentive of. These major trends are insurance paid weight-loss, a global battle against obesity and an end to low-carb confusion. Health clubs are part of the solution and should promote...
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...Distribution Plans 12 Cost/Profitability Analysis and Pro Forma Financial Statements 13 Future Plans 14 Appendix 15 Page |2 Executive summary My name is Jan Barbier, I have a degree in Kinesiology and certificate in personal training and I am currently a student in Respiratory Therapy and Exercise Physiology. TANE is a business concept that is targeted to both high-performance athletes and to those individuals that may suffer from more than one risk factor. My expected business outcome is to provide Yellowknife with my expertise in improving ones physical capabilities and to improve one’s quality of life by working to eliminating ones identified risk factor. I am hoping to open TANE in Yellowknife, Northwest Territories once I have graduated in this coming summer. I have been saving money for this very project, so I will not require any loans or financing from any third parties. I plan on working as a full-time respiratory therapist, while having TANE as an extra source of income. This will allow me to safely open TANE, without putting myself at financial risk. Once graduate, my parents will be passing our family home on to me as they are moving down to Alberta, when this occurs I will be redecorating the double garage in to a functional testing facility. The overall objective of TANE is to slowly get my name out there as I one day aspire to open a full fitness facility...
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...further global expansion of the franchise network and the opening of regional flagship gyms. World Gym is a gym facility that provides equipment for its clients to work out on, but also provide other services such as group exercise classes, personal training, childcare, staff nutritionist, small group training, power express line, and sport specific training. The current mission statement is “More than fitness, it’s a way life of life. World gym will become not only a gym facility that completely embodies the healthy living but it will allow it to grow with minimal capital. The goal is to expand globally and provide guidance to healthy living without the hindrance of having the build a gym facility. To achieve this goal as part of marketing campaign, the plan is to utilize the power of social media. Currently the company is already using Facebook, Twitter, and LinkedIn on top of these social media that is being utilized already, will be adding some video marketing through Youtube and Vimeo. Conceptualizing in Business A well thought of strategic plan not only plays a big role in a success of any small or big organization, it is also imperative for its growth. In any effective strategic plan starts with a well-considered and mission statement, vision, and value. These three categories are beneficial to its...
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...Plan Part 1: Conceptualizing a Business In today’s society fitness has become a vital part of day to day life, whether its running, going to the gym, or doing fitness videos in the comfort of your own home. Because of this, fitness centers have become a staple for almost every community not just in the continental United States but worldwide, which is why Snap Fitness has been selected as the business venture that will be embarked on in order to provide a greater fitness experience for communities within the Imperial Valley, and eventually across southern California. Snap Fitness is a 24 hour fitness center which provides every amenity any other fitness center or gym can offer, without the obligation of a contract, as well as being open 24 hours a day seven days a week without having to rely on personal to be there in order to enjoy the facility. Snap Fitness can provide its customers everything from tanning, group fitness sessions, personal training sessions, hydro massage therapy, as well as enough fitness equipment to satisfy the beginner to the advanced weight lifter. These luxuries are often offered by other fitness centers but with an increase in membership fees with every option upgrade, with Snap Fitness the membership will be on a month to month basis, with the fees being all inclusive, meaning one fee to utilize every amenity the fitness center has to offer, which is why the mission statement for Snap Fitness is “fast-convenient-affordable”. If a vision for this venture...
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...Business-Lifestyle Fitness University of Phoenix-BUS/475 May 30, 2011 Susan Horvat Conceptualizing a Business-Lifestyle Fitness Throughout the history of human life, life expectancy averages have dramatically increased as we become more educated and aware of how to live longer. In the early 20th century, life expectancy has increased from 47.3 years of age to nearly 77 years of age in 2009 (Polan & Taylor, 2007). As we look at today’s awareness on health, most people are aware of early childhood vaccinations, government spending and debate on health care reform, and the growing debate on childhood obesity. The more we become concerned with the quality of life and prevention of many health diseases, life expectancy will continue to gradually increase. One popular approach to increasing awareness about healthy lifestyles includes the focus on maintaining a healthy eating lifestyle and living actively to ensure the human body is strong in every sense. More companies and businesses have started offering healthy alternatives to their product lines to remain competitive with the growing health awareness trends of most consumers. However, one aspect of healthy living which is just as important as healthy eating or awareness is the personal one-on-one guidance when concerning making the right food choices and fitness activities that individuals need. This industry has not been widely accepted or positively viewed as affordable and necessary. Lifestyle Fitness-Who We Are...
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...Thompson Komodo Cross-Fit Gym Business Plan Executive Summary As cross-fit gym owners, we are constantly striving to offer the best training to our clients. There are always lessons to be taught, by both the trainers and trainees, especially the concepts or methods we have not discovered or tried. Komodo Cross-Fit gym will offer in our training philosophy, care and respect for each individual client. Finishing each session, each client will learn something different about themselves, feeling energized and motivated. Cross-Fit owners believe that by strengthening client’s body and mind, allow clients to reach their physical fitness goals, and look and feel their best. Cross-Fit consists of exercises such power cleans, explosive resistance training and cardio training. Komodo Cross-Fit Gym will be offering a distinctive style of fitness training pulling from different school training styles and techniques. The purpose of cross-fit training is to provide the most efficient results possible, using every muscle group differently. Komodo Gym will focus on more than agility, stamina, and muscle development and weight loss. We will offer challenging, extreme and creative exercises that fire up motivation and inspiration. In the future, the objective is to provide a safe environment that allows clients of all skill levels to work out in a fun, and open atmosphere. In able to provide this type of atmosphere, we are striving to make Komodo Cross-Fit gym a place where people want...
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...CASE STUDY: PRIVATE FITNESS, LLC I-Summary Private Fitness, LLC a private fitness owned by Rosemary Worth, a small health club which is located in Rancho Palos Verdes, California- an upscale community located in Los Angeles area. The services offered by the club were personal fitness training and fitness classes of various types including aerobics, spinning, body sculpting, air boxing, kickboxing, hip hop, step and pump, dynamic stretch, Pilates and yoga. Private Fitness LLC Rate for services offered: Services Offered Rate per hour Personal training client’s $ 50/hr Prime Time (5:30-9:00 am & 4:00-9:00 pm) $ 50/hr Lean Time (9:00 am-4:00pm) $ 35/hr Students $ 12/hr Discounts for prepayments Private Fitness LLC established in the motivation and inspiration of Rosemary Worth as a former finalist in Ms. Fitness USA competition and since she was an aerobics instructor she decided to start her own Private Fitness by using her personal savings plus a bank loan in order to renovate the facility of her club and acquire necessary fitness equipments by spending $150,000. Rosemary herself ran most the spinning classes and some aerobics classes. Also she contracted with five instructors. The instructors were paid on commission which ranged, between 20% and 50% of revenue. She also hired Kate Hoffman, one of the instructors and long-time friend. Kate’s primary task included marketing, facility upkeep, scheduling of appointments and record keeping...
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...BUSI 520 Group Marketing Analysis Project INDEX Introduction 1. Fitbit, Inc Background 2. Market Analysis 3. Positioning, Competition and Branding 4. Services and Pricing 5. Promotions and Marketing Conclusions Introduction This project will cover research done on the Fitbit Ultra, a fitness aid device design to help ambulatory people track their wellness and fitness. The report will open with a brief background and history of Fitbit, Inc and introduce the device features. The second section will cover a Market Analysis of the Fitbit Ultra. Research done on the demographic trends and economic trends that currently impact marketability of the Fitbit Ultra will be discussed. Additionally, consumer’s tastes and preferences, along with cultural factors that influence consumer purchasing of the device will also be covered in this report. Aspects of product positioning, to include social factors, personal factors, psychological factors, and other behavior that would influence a consumer to purchase the Fitbit Ultra will help identify more specific marketing strategies. The next section is devoted to research of the competition. This will include a SWOT analysis and a synopsis of the most competitive brands vying for market share with Fitbit Ultra. Analyzing the target markets and their potential for best customer impact is explored as well. The report will explore branding and services regarding the Fitbit Ultra and the website Fitbit.com...
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...1.1 Analysis of the existing policy, practices and information on the Bounce Fitness Website relating to diversity. 1.4 Access diversity policies from other organisations similar to Bounce Fitness and review for their relevance to Bounce Fitness. See attached The following documents on the bounce website have a direct relation to diversity. (precisiongroup, 2012) Diversity Policy Work Place Harassment prevention policy Code of conduct Personal Policies - Equal employment - Anti –discrimination - Parenting leave - Military leave - Harassment policy Annual Strategic Human resources Plan 20XX to 20XX Staff Induction Procedures Mission, Vision Statement along with Values Staff reward and recognition policy Bounce fitness internal communication strategy, this document suggest that bounce fitness audience is the following Total Amount of people - 34 Composition: 26 staff, 4 managers, 3 senior managers and 1 CEO Location: 6 in Brisbane, 14 in Cairns, 7 in Sydney, 7 in Melbourne Working Language: English Native Language: 28 English, 1 Spanish, 1 French, 1 Korean, 1 Italian, 2 Japanese Also on the Hierarchal Structures show that current staff have a mix of gender, age, race (precisiongroup, 2012) Bounce fitness, with their current policy, is implying the importance to their company surrounding the recruitment of diversity as they are a large multinational organization. They express their vision of what they are working towards...
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...April 3, 2013 Paul Bogert Week 2 Individual Paper Forever Fitness Forever Fitness is a new state of the art gym facility coming to the Atlanta Buckhead community, that will offer some of the finest workout machines, intense one- on- one training sessions, proper supplemental nutritional map and strategic map for clients to get in shape. Every fitness facility will offer substantial amounts of workout equipment and will be staff to conform to clients from high school age to retirement age. Some clients at the average high school age will get help weight issues, the average college athlete would need help getting the proper nutrition an training, or for a mother that has given birth and wants to get rid of the excess weight and try to get a lean body, so she can feel more comfortable. Each client will have the benefit to utilize our state certified professional trainers an will be given an outline and detailed plans and goals in an unparallel fashion. Meals and nutrition will be plan and prepared to the client’s personal needs and relative to the best overall results for each client. Each professional trainer will create a meal plan corresponding to each client’s different workout regimen to support the maximum results. Forever Fitness Mission The mission of this company is defined as a unique purpose that sets a company apart from its competitors and identifies the ranges of its operation. A mission statement often offers insight on a company’s market, technological areas...
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...well as goals. The provided document gives a comprehensive research on the mission and vision statements of Ace Gym and how are these documents useful in developing the company unique and effective from its rivals. It will additionally spotlight key values through mission and vision declaration. These values assist in leading the strategies and therefore increase earnings, sustain edge against your competitors and satisfy stakeholders. Analysis The business plan entails establishing a web based Gym, called Ace Gym. This IT based company provide useful services at a cost of $ 1 a month for daily fitness regime personalized to customer requirements. The offer will also incorporate interactive classes with a teacher who will make a physical fitness and health program for you on information gathered from the customers. Then teacher will monitor the diet plan and exercise plan through an automatic attendance system. Mission Statement ❖ Industry: Online Service Industry with Expertise in IT as well as Health ❖ Product: None ❖ Service: Physical fitness and health guidance on weight exercise diet plans, as well as health supplements. ❖ Customers: Health conscious or fitness freaks people because of hectic schedules are not able to enroll in actual gymnasiums therefore by making use of internet they seek and get physical fitness and health guidelines. The mission statement of Ace Gym will steer in the direction of general aim of the organization, regarding what item...
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...A CASE STUDY Personal Trainer Inc. Organizational Chart SUMMARY Personal Trainer Incorporation, a fitness center with twelve operating and existing branches in different locations, wanted to expend internationally by opening a new supercenter in Toronto. The company, despite its large operation, is only managed by four managers: Janet McDonald, who at the same time handles finance; Tai Tranh, who also handles sales and marketing in all twelve centers; Reed Cotter, who handles the operations as well; and Cassia Umi, the president and the head of the management team. The management wanted a new supercenter that would emphasize a variety of personal services and special programs to its members. Their current operation uses BumbleBee, a popular accounting package, to manage its receivable, payables, and general ledger. Their membership lists and word processing are handled by Microsoft Office products. Cassia, the president of the management team, believes that the new supercenter would require additional data management, so she decided to hire an IT consulting firm, Patterson and Wilder, to help develop an information system for the new operation. Patterson and Wilder assigned Susan Park to work with Personal trainer Inc. PROBLEM STATEMENT Personal Trainer Inc. wants to be able to offer on line services for the members of their fitness clubs. A new online web access is needed to fill the new demands of the company. Also they want offer membership sales and upgrades...
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