...Competitive Advantage with Porter’s Five Force Model IT600-1603A-01 Colorado Technical University Competitive Advantage with Porter’s Five Force Model An important element in managing an organization today is maintaining a competitive advantage in the industry. A company faces many challenges in today’s market and being informed is key in order to maintain a competitive advantage. Conducting an informative and in-depth business analysis is an important element for an organization in order to understand the challenges and competitive markets of the industry. The company is considering buying another smaller firm, but needs to assess the competitive advantage the firm will bring to the company. Utilizing Michael Porter’s Five Forces model will help to analyze the firm’s competitive advantage. Porter’s Five Force Model In order to assess some of the benefits of procuring the small firm, the utilization of the business analysis model of Porter’s Five Forces is a simple, but important tool for analysis (see figure 1). An analysis potential threat of new entrants is one part of Porter’s model. Existing companies often will try to reduce the threat of new competition by creating barriers in the market or the industry (Pearlson, Saunders, 2013). In regards to the current firm, an analysis of threats would be new competition that has similar benefits, products, or services as the smaller firm. Another force in Porter’s model is the bargaining power of buyers. The bargaining...
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...Length: | See assignment details | | | | | Primary Discussion Response is due by WednesdayYou have been called in by your boss. The company is considering buying another smaller firm; however, some business analysis is needed for your company management to make its final decision about purchasing. Your boss has asked you to look at the firm that he or she is considering to buy in terms of competitive advantage. You have been asked to explain to senior management how you would provide this information. You have been tasked with using Porter's five forces to make this determination. Discuss and defend to your management how utilizing Porter's five forces to analyze any organization or industry would provide an understanding of competitive advantage. | | Phase 1 - Task 2 | Task Type: | Individual Project | Deliverable Length: | See assignment details | The company that you are working for is considering buying another smaller firm. However, there is some business analysis needed for your company to make its final decision about purchasing. Throughout this course, you will be working on creating the Business Strategy and Management Plan.Keep in mind that the final Business Strategy and Management Plan template should contain the following elements: * Title page * Course number and name * Project name * Your name * Date * Table of contents * Autogenerated * Up-to-date * Maximum of 3 levels deep * Section headingsEach week, you will...
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...Critical Essay Industry Definition and Competitor Analysis in Strategic Management Question: ‘A “strategic group” continues to be commonly defined as a group of firms within the same industry making similar decisions in key areas’ (Reger and Huff, 1993). Analyse the process of industry definition and competitor analysis as elements of strategic management. There have been numerous viewpoints on the subject of strategy and its role in business since the advent of the industrial revolution and the development of modern management practice. Many modern day theorists and students of the subject, me included, are of the viewpoint that Strategy in business is an ever evolving subject. Strategy can be interpreted and utilised in a number of ways and no theory or viewpoint should be disregarded as each question asked and each framework devised can be beneficial when applied to any situation which merits strategic evaluation. Industry definition is an integral part of the strategic process as a business needs to establish where it will be active, i.e. which market it will be involved in, how to access this market and then how to control the market. This could be equated to The ‘P’ in the well known PESTAL Analysis framework, where the business establishes its position in the marketplace. In Hambrick and Fredrickson’s framework ‘The Five Major Elements of Strategy’ the authors list Arenas, Vehicles, Differentiators, Staging and Economic Logic as the five most important areas...
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...Industry Analysis Industry Analysis is a key component in strategic management as it equips a company with better understanding of its operating environment. Therefore, industry analysis enables a company to formulate effective strategies for success. Industry analysis involves the evaluation and diagnosis of Porter’s five forces to determine a business’ profit potential and the duration of time for a return in capital invested. The five forces that are evaluated in industry analysis are: Ease of entry into the market by competitors, Customer’s bargaining power, Suppliers bargaining power, Availability of substitute products or services and competition from rivals. Analyzing and evaluating Porter’s five forces can assist a company in identifying the best suited and most suitable stance to assume in the industry which can be either an adoption of defensive measures against the five forces or an adoption of persuasive measures in influencing the forces to the company’s favor. Understanding Porter’s five forces in correlation with positive or negative effects on a business can enlarge the purview of the business or company’s strengths and weakness. Therefore, industry analysis becomes a key factor in strategizing changes that result in desired positive impact as well as highlight specific industry trends that can be fashioned into business opportunities. Industry analysis facilitates with the identification and understanding of Key Success Factors (KSF) that determine...
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...professionals often use strategic planning frameworks such as a SWOT analysis or a five forces analysis in strategic planning initiatives. These frameworks help organizations think about the types of questions they need to ask and the information they need to be thinking about before making any business decisions. SWOT A SWOT analysis is a strategic evaluation framework used to look at a company. SWOT stands for strengths, weaknesses, opportunities and threats. The first step of a SWOT analysis is to evaluate the positive and negative aspects of the company. Once the strengths and weaknesses have been determined, the company can look beyond its own organization to evaluate opportunities and threats from the market or competitors. Competitive forces affect strategy because your competitors react to the strategic actions you take in the marketplace, and your company has to react to their strategic moves. You have to make sure this interplay works to your advantage by using SWOT analysis to identify your company's strengths, weaknesses, opportunities and threats, and by performing the same analysis for your competition. You use this information to take action in areas where you are strong and your competitors are weak, exploiting their threats and capitalizing on your opportunities. Five Forces Porter's Five Forces is a framework used to evaluate an industry as opposed to a company. The "forces" refer to five aspects of an industry that dictate its attractiveness. The forces include power...
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...Contents Introduction 2 Definition 2 Method 2 Theory and Analysis 2 Conclusion 8 Introduction To establish strategy is an indispensible part of any organisation. It plays an important role in directing and helping organisation to achieve the objectives. In this context, the strategy is considered as the way which organisations communicate with the competitive landscape to obtain the above average return. Therefore, to build an effective strategy, there is a need for profoundly understanding the competitive environment and estimating correctly the resource of organisation. This essay will examine the role of strategy as a “bridge” in order to assist firms to reach their targets in the competitive landscape. Definition There are many ways to definite strategy, however, it can be found that almost of them accept that ‘Strategy is an integrated and coordinated set of commitments and actions designed to exploit core competencies and gain a competitive advantage’. (Hitt, Ireland and Hoskinsson 2009). Organisational resources include skills of employees, finances, capital equipments, patents and talented managers (Hit, Ireland and Hoskinsson 2009). Organisation resource is defined as ‘an asset, competency, process, skill, or knowledge controlled by the corporation’ (Wheelen and Hunger 2002). Competitive landscape is more complex in the context of globalisation; however, the fundamental constituents of landscape are customers, suppliers and competitors. Method To prove...
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...2.7 Style 5 3 The Five Forces Model 5 3.1 Bargaining power of buyers 6 3.2 Bargaining power of suppliers 6 3.3 Threat of new entrants 7 3.4 Threat of Substitute products 7 3.5 Rivalry among competing firms 7 4 PEST Analysis 8 4.1 Political Influences 8 4.2 Economic Influences 8 4.3 Social Influences 8 4.4 Technological Influences 9 5 SWOT Analysis 9 5.1 Strengths 9 5.2 Weaknesses 10 5.3 Opportunities 10 5.4 Threats 10 6 Entry Strategies for new markets 11 6.1 Establishing a subsidiary 11 6.2 Arrange joint ventures 11 6.3 Licensing 11 7 Conclusion 12 8 Reference List 13 Preface The following analysis of Starbucks will focus on how internal as well as external factors influence this company. Internal factors will be highlighted by the McKinsey-7S-Model. External analysis will conclude Porter’s Five Forces model to outline the threats Starbucks faces in its industry. The SWOT Analysis will show Strengths, Weaknesses, Opportunities, and Threats to Starbucks business model. Furthermore the PEST Analysis will give explanation how external factors influence the company. Finally this paper will outline what strategies Starbucks uses to penetrate markets in new countries. The McKinsey-7S-Model Because Starbucks is a highly service orientated company the McKinsey-7S-Modell seems feasible to explain the success and the unique brand character Starbucks established. The combination of all elements offers a suitable model...
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...Table of Contents Table of Contents Introduction: Company Background: External Analysis 3.1 Technological Factors: 3.2 Legal Factors: 3.3 Economic Factors: 3.4 Social Factor: 5 Force of Analysis 4.1 Threat of new entrants: 4.2 Threat of substitutes: 4.3 Suppliers: 4.4 Customers: 4.5 Intensity of rivalry: Internal Environment Analysis: SWOT Analysis: Recommendations: Conclusion: Reference List: Title: Valiram Group (Luxury Venture) Introduction: My scope of this essay is to let you know more about this company. What they are doing and how they operate as a team. Company Background: The Valiram Group was established in Kuala Lumpur, Malaysia in 1935, originally specializing in the textile trade. Today, the Valiram Group is Southeast Asia's leading luxury goods and specialist retailer with presence in Malaysia, Singapore, Indonesia, Australia and China, operating over 100 stores, representing in excess of 150 brands across various categories including fashion and accessories, timepieces and jewellery, leather goods, fragrance and cosmetics and confectionary. External Analysis 3.1 Technological Factors: Technology performs an increasingly important part in the retail store industry. Many consumers and some businesses buy on the internet. Companies that have yet to jump on this trend face lower revenue, creating financial problems. Large suppliers understand the advantages of on the internet accessibility. Not only does it provide...
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...The External Environtment : Opportunities, Threats, Competition, Competitor Analysis The main ideas: The external environtment affects a firms strategic action, the firms strategic actions are affected by conditions in other segments of it general environtment, such as the political/legal and physical environtment segments. Requirement for implementing ideas: External environmental analysis This external environment analysis consist of 4 element : scanning, monitoring, forecasting, and assessing. Scanning : Scanning entails the study of all segments in the general environment. Through scanning, firms identify early signals of potential changes in the general environtment and detect changes that already under way. Monitoring : When monitoring, analysis observe environmental changes to see if an important trend is emerging from among those spotted through scanning. Critical to successful monitoring is the firms ability to detect meaning in different environmental events and trends. Forecasting : When forecasting, analysts develop feasible projections of what might happen, and how quickly, as a result of the changes and trends detected through scanning and monitoring. Forecasting events and outcomes accurately is challenging. Assessing : The objective of assessing is to determine the timing and significance of the effects of environmental changes and trends that have been identified. Segments of the General Environment The Demographic Segment : The demographic segment...
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...statement, vision and strategies are inherently tied, and constitute the key concepts that allow a firm to obligate such objectives. Along with this, the firm strategy has to be immediately fixed and improved to move in conjunction with the needs of the external environment (Stead et al., 2004). Understanding the importance of strategic management, the report’s purpose is to exploit supplied information from the case study “Global forces and the European brewing industry” to carry out the external environment analysis which uses PESTEL and Five Forces Models. Basing on the achievements from the industry analysis, a further analysis called strategic groups which based from strengths and weaknesses of four brewing firms is made to categorize each kind of firms. References from books, journal articles were used to providing proper prove for supporting the trend in the case. INTRODUCTION The case study reflects how international forces have influence on European brewing industry as well as how such breweries firms has tried to overcome the difficulties. Despite of the fact that the European governments have enforced some restrictions and carried out a campaign against alcohol, these firms still tried their best in order to increase growth rate via alliances, acquisitions and closures within the brewing market. Firms are focusing on broadening their appearances in other marketplaces while several of firms are mustering on innovating and branding...
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...Introduction Budget airline industry has been profitable during last decade, and particularly Ryanair, as the largest European budget airline company has been vital in this area. Its success in past, issuses nowadays and importantly the sustainablility has drawn significant attention and offered a great oppourtunity for research. This case study will analysis the budget airline through its business model, evironment and industry and finally focus on Ryanair’s strategy position in order to explore its sustainability in future. The framework is briefly illustrated by following figure. Figure 1: Brief Framework of this Case Study The budget airline business model The first company in history to suggest the budget airline business model to the world was Southwest Airlines (SWA) in Texas, USA. At the beginning of 1970s, this company have launched first flights between three major cities in Texas i.e. Houston, Dallas and San Antonio at a price of 20 dollars, which was initiative at that time. It marked itself as budget airline and initiates a business model allowing it to offer scheduled flights service at a very low fare. It would focus on short-distance flights of typically 600 km or one hour with high traffic efficiency. Many strategic approaches of budget airline business model’s operations differ from the more traditional of full service airlines model. 6 main factors can be identified, which are illustrated in the table below: Budget airline | Full service...
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...2008 and gradually began to replace General Motors as the world ranked number one car manufacturer. However, the company of the Toyota had a bad year in 2010. They had plenty of manufacturing problems in different countries around the world. So the company needs to recall lots of cars. The incident brought to Toyota big losses. Porter’s Five Forces Perspective and PEST analysis are from different area. Porter’s Five Forces Perspective is used for the analysis of competitive strategy, and can effectively analysis customs of the competitive environment. PEST analysis is a macro-environment analysis. Its’ macro-forces is refers to the impact on all industries and enterprises. Its’ macro-environment can be focus on various situations. The first part is focusing on these two theories that using I chosen the company of Toyota as an example to overview and critique these two theories. Then compare and contrast these two theories. At last, conclusion this report and given some advises for these two theories. 2. Overview and Critique of theory 1 2.1 Overview the Porter Five Forces Perspective Porter five forces perspective has also known as Porter’s five competitive model. This model was first used by Michael Porter (Porter) made. This model was published in 1979 on the "Harvard Business Review" entitled "How to build competitive strategy” and the same mean is “How Competitive Forces Shape Strategy”. Then later in his published "Competitive Strategy" has in the further development...
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...Environment: Opportunities, Threats, Industry Competition, and Competitor Analysis KNOWLEDGE OBJECTIVES 1. Explain the importance of analyzing and understanding the firm’s external environment. 2. Define and describe the general environment and the industry environment. 3. Discuss the four activities of the external environmental analysis process. 4. Name and describe the general environment’s six segments. 5. Identify the five competitive forces and explain how they determine an industry’s profit potential. 6. Define strategic groups and describe their influence on the firm. 7. Describe what firms need to know about their competitors and different methods (including ethical standards) used to collect intelligence about them. CHAPTER OUTLINE Opening Case Environmental Pressures on Wal-Mart THE GENERAL, INDUSTRY, AND COMPETITOR ENVIRONMENTS EXTERNAL ENVIRONMENTAL ANALYSIS Scanning Monitoring Forecasting Assessing SEGMENTS OF THE GENERAL ENVIRONMENT The Demographic Segment The Economic Segment The Political/Legal Segment The Sociocultural Segment The Technological Segment The Global Segment Strategic Focus Does Google Have the Market Power to Ignore External Pressures? INDUSTRY ENVIRONMENT ANALYSIS Threat of New Entrants Bargaining Power of Suppliers Bargaining Power of Buyers Threat of Substitute Products Intensity of Rivalry among Competitors INTERPRETING INDUSTRY ANALYSES STRATEGIC GROUPS Strategic...
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...JetBlue Airways: Managing Growth Case Analysis Instructed by: Prof. Jonathan Lee Section3 Team 2 Jie Yan | 103795915 | Ling Lu | 103999797 | Nan Liu | 103744807 | Renhan Zhu | 103943651 | Yishi Shi | 103956048 | 2014/10/20 Part I: Issue Identification In May 2007, David Barger, President and CEO of JetBlue Airways, expressed the great need to slow down the airline’s growth in response to increasing fuel costs and the consequences stemmed from the Valentine’s Day crisis. As an LCC, JetBlue had to decrease its growth rate by reducing deliveries of E190 and A320 due to its weak financial position and the market’s softening demand. Considering the performance of JetBlue after the addition of E190 to its fleet, JetBlue overestimated its capacity of handling this large scale of expansion. The new CEO, David Barger was now facing with JetBlue’s key issue that he should reconsider the distribution of E190 and A320, and building long-term managing strategies for sustainable development. Besides, with a big movement of launching E190 in 2005, some small but critical problems loomed: Compensation of pilots, satisfaction of customers and employees, challenges for staff to adopt unexpected changes, complexity resulting from the integration of E190 and A320. Without experience of operating two types of aircrafts and combining them, as well as without sufficient capital, large scale of purchases of the new aircraft would definitely lead to operational failure...
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...Knowledge Resource Centre KNOWLEDGE FINDER BACK TO KNOWLEDGE HOMEPAGE ------------------------------------------------- Top of Form Bottom of Form KNOWLEDGE FINDER BACK TO KNOWLEDGE HOMEPAGE PRINT VERSION SEND TO A FRIEND Management Tools Porter's Five Forces and Profitability M.E. Porter, "How Competitive Forces Shape Strategy", Harvard Business Review, 1980. This diagram has been recreated by LMC. LMC explains Porter's Five Forces and Profitability A business strategy tool designed to analyse a strategic business unit and its relationship with and competition within the industry. Using five key areas affecting profitability, the results give a company insight into its industry attractiveness. The five forces are identified as: bargaining power of suppliers, bargaining power of buyers, threat of new entrants, threats from substitute products and competitive rivalry. Each force is analysed in terms of whether it will produce higher or lower profitability if its effects are felt. 1. Bargaining power of suppliers This will be high or strong where there are relatively few individuals holding the power, where the costs of changing suppliers are high, or if the supplier has a strong brand. 2. Bargaining power of buyers This will be strong where market share is controlled by few buyers, for example large supermarket chains in the groceries market, or if the costs of switching supplier are low. 3. Threat of new entrants There can be various barriers...
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