Premium Essay

Flip Factory

In:

Submitted By funsolitude
Words 1168
Pages 5
Flip Factory

Background and Problem
• Flip Factory is a fitness centre located in Calgary which offers unique, noncompetitive, gymnastic based programs. They include circus arts, trampolining, demonstrative gymnastics and parkour.

• Services offered focus on 3 core areas:
˗ Youth, teen and adult programs
˗ Preschool programs
˗ Bookings (birthday parties, day camps, special needs groups etc.)

• More than 1,500 on site participants every week, over 450 birthday parties a year, over 2,000 participants in other on site events and more than 200 off site participants through Flip Mobile program.

• $786,503 of revenues in 2013

• Darlene Traviss, owner and CEO of the company, created and developed the business based on her passion for physical fitness and gymnastics. After three years of steady growth she needs to decide what steps should be taken in order to secure successful future for Flip Factory. Options include maintaining the business as is or pursuing some form of expansion.

Competitive strategy

Flip Factory’s strategy is based on a unique product offering and a close, long term relationship with the customers.

Traviss noticed that the fitness market favoured competitive aspect of sports and left many children without options to advance their interest in recreational gymnastics. She decided to differentiate her business by focusing on noncompetitive programs and providing nontraditional activities like circus acts, parkour and trampoline gymnastics. She also created the culture of inclusiveness and fun to promote the concept of fitness for all. She engaged participants and their families and succeeded in creating a community and retaining long term members.

Industry analysis

Flip Factory is in the broad category of health and fitness industry but specializes in noncompetitive

Similar Documents

Free Essay

Nandy

...state the bank was operating in and the state of the target allowed interstate banking. Riegle Neal removed state and federal restrictions on bank mergers creating rapid consolidation in the industry. During this period of deregulation, a growing number of banks adopted poison pill plans. A poison pill plan is a defensive measure adopted by a management team to protect a company from an unwanted takeover. Functionally, this measure releases additional shares of stock, at a discount, to shareholders of record when an unwanted acquirer achieves pre-specified stake in the company. This version of a poison pill plan is known as "flip-in rights." Stockholders are allowed to flip-in their "shareholder's rights,,3 in return for additional shares of the company (Fleischer and Sussman, 2000). Although, there are other varieties of poison pills, the flip-in right was predominantly used by the banking industry between 1987 and 2004. The commercial banks are unique because federal...

Words: 1982 - Pages: 8

Premium Essay

Poison Pill

...the pace of acquisition nearly came to a halt. In 1982, however, the U.S. Supreme Court passed a landmark ruling in the case of Edgar v. MITE Corp. that invalidated the basis for anti-takeover laws in thirty-seven states. Furthermore, under the Reagan administration, the U.S. Department of Justice followed a lax policy towards enforcing anti-takeover laws. No longer able to shelter themselves against unfriendly takeover bids, many companies opted to devise anti-takeover strategies. At that time there was a significant increase in poison pill adoptions. However, in light of recent corporate scandals and an overall perception of poor corporate ethics poison pills began to show a decline between 2002 to 2004. TYPES OF POISON PILL STRATEGIES "FLIP-OVER" RIGHTS PLAN. Most poison...

Words: 1428 - Pages: 6

Free Essay

Flip Camparison

...Jenna Blamowski EN 110 Mr. Chojnacki Front tuck flip vs. Back tuck flip Some things can be compared and contrasted very well because they have a good amount of similarities and differences. A front tuck flip and a back tuck flip are very good examples. You can tell just by their names that they have similarities and differences. The first words “front” and “back” give away the first variation between the two. But, the endings “tuck flip” on both make it clear that there does exist conformity. A tuck flip is the most basic flip someone can perform. In any acrobatic sport, it has the lowest degree of difficulty. The first comparison one can see is the position that the flip is executed in. A tuck is a body position in which one’s knees are “tucked” into their chest. The hands are gripping just below the knee and the chin is brought in towards the neck. The shape resembles a ball, so it makes the flip happen faster. The front and back tuck flip will be done as so. The next step is the jump that one does in order to complete the flip. This is how you come off of the surface, and it brings us to our first contrast. The front tuck flip begins with feet flat and shoulder width apart on the floor, trampoline, etc. Arms should be up next to your ears and eyes looking straight forward. You will squat down for the jump but not too far. Legs should not be all the way at a ninety degree angle but close to. Also make sure your knees do not surpass your toes or else you will be projecting...

Words: 1126 - Pages: 5

Premium Essay

Hostile Takeovers Microsoft V. Oracle

...PeopleSoft v. Oracle: Hostilities Involved in a Takeover Precious Richey OMM 640 Business Ethics and Social Responsibility (MFF1226A) Instructor – Ken Edick Submitted: 7/23/2012 Abstract The hostile takeover of PeopleSoft by Oracle was the results of a lengthy court battle that raised many issues. One issue in particular concerned anti-trust laws and their application to technology companies. The Department of Justice, in an attempt to block the takeover, argued that a merger of this nature would lessen competition and ultimately limit customer choice. An appellant court judge ruled that this case did not meet the criterion of an anti-trust breach and ruled in favor of Oracle. Never the less, many other factors concerning the role of shareholders, the board of directors and chief officers gave rise to some grey areas. It has been speculated that the outcome of this case has paved the way for similar acquisitions in the technology arenas. The hostile take-over bid by Oracle to acquire the controlling shares of PeopleSoft was a long and drawn out acquisition. The process was marked with uncertainties, government intervention, and changed trends. Some analysis considered the move to be a merger while others considered it to be a consolidate that served as a prelude to the inevitable changes in the software market. In 2003 when Oracle’s CEO announced plans to wage an unsolicited takeover of PeopleSoft’s stock (Boatright, 2009), the decision was met with...

Words: 1387 - Pages: 6

Free Essay

A Blessing in Disguise

...English 101 student Michael Mitchell English 101 27 March 2013 A Blessing in Disguise My family had planned a trip to telluride, Colorado, for spring break. I had been anticipating it for months and it finally came. We packed the car with all of our suitcases and strapped our skis and snowboards to the top of the car. I hopped in the car, put on my headphones, and got prepared for the long journey that awaited. We drove a total of seven hours on roads that snaked through mountains and roads that were long, flat, and looked as if they had no end. As we started getting closer to Colorado I started seeing snow on the side of the road and began fantasizing about shredding down the mountain on my board. I couldn’t wait to launch off the huge jumps I had heard about and try new tricks. I day dreamed for the rest of the car ride, not responding to anyone or anything. The car stopped, but I was still day dreaming and didn’t notice until my sister slammed the car door. When I got out of the car I was immediately in awe of how nice the cabin was that we were staying at. I pushed my sister out of the way and quickly ran to go find the best room in the house. After I got all of my luggage in the room, I looked out the window and saw that the cabin was directly on one of the ski runs. This meant that I could go out the back door and be on the slopes. No walking, no lines, and no carrying my gear from the parking lot to the mountain. Once everyone got situated we put on our snow jackets...

Words: 1056 - Pages: 5

Free Essay

The Dance

...through learning all the steps, the pounding of the music came to the guitar solo. The choreographer stopped the music to ask me and Daniel Hinkson to do gymnastic tricks while the guitar solo came about. Speechless, as I was, is all that I can say to describe how I felt at that moment. Even though I was extremely flabbergasted, my mind was going five millions miles per hour thinking; What to do? How to do it? As I asked myself these questions, the plan came to my mind of presenting the front flip for everyone to gasp over. I came to Daniel with the idea and he was extraordinarily astonished about it. So now that we had our main attraction presumably completed, we were ready to fill the other thirty-five seconds of the solo with other exclusive tricks. We began brainstorming like mad men throwing ideas here and there; we finally had conducted enough to start practicing. Hours of agonizing flipping and falling, we had it down to an art. Easily for a month before the show, we could do the flips with ease, but we weren’t done yet. As we finished flipping our masculine bodies through the air, the choreographer came to me and asked...

Words: 1462 - Pages: 6

Free Essay

New Technologies

...The world population keeps growing, cities are becoming bigger. Right now we are living in the era of the information age; we are surrounded by thousands of devices, tons of people require more personalized services and devices at lower prices. The only way to catch up with these is through technology. In just a few years, driving a car would become a sport rather than using it as transportation. Companies would be able to provide their customers personalized products, that can really fit their needs at a low cost. These and many other innovations are about to come thank to the M2M communication, big data and the wide range of products that have been creating as a result of these technologies. The new devices offer us an incredible amount of new opportunities and possibilities beyond our imagination. I can imagine a near future being able tell my car by using my voice of where I want to go. By using GPS technology and internet to receive information of the information of the traffic report, analyzing the conditions of possible routes and checking shortcuts, or taking into account the fact that I need to fill the tank; the computer inside the car, after reading and calculating all these variables, it is going to come up with the best solution for you. During this process the system will interact with a lot of sources and it's going to be connected with many sensors and networks. Now we can consider some other factors that can make this technological innovation a little bit more...

Words: 1134 - Pages: 5

Premium Essay

Caso Das Havaianas

...Historical Context 8 Industry Analysis 9 Objectives 12 Budgeting 14 Critical Issues – Challenges and Opportunities 14 Strategy/Tactics/Execution/Integration/IMC Campaign 15 Copy-Message strategy/Creative brief 18 Media Plan 21 Branding 22 Product and packaging recommendations 23 Pricing recommendations 23 Distribution recommendations 23 Public Relations recommendations 24 Sales Force recommendations 24 Differentiation 24 Timeline 25 Expected Outcomes/Results/Evaluation/Future Considerations 25 Appendices 26 Media Plan 26 Budget 27 Timeline 27 Works Cited 28 Introduction The product that is going to be discussed in this IMC Project is the Havaianas Sandals which is a Brazilian originated rubber flip flop that now is sold in the shelves of fancy department stores, such as Saks Fifth Avenue, Bergdorf Goodman, Galleries Lafayette, and Via Spiga, all over the world. The brand started as being a popular footwear for all Brazilians to wear and then in less than four decades of existence, the brand became a fashion icon and today is worn by millionaires and famous people. The change also affected the prices of the product; depending on the model, the price for one pair can reach more than U$ 100.00 (Mundo das Marcas ¶ 1). For this IMC it will be planned a brand campaign that has as main goal to advertise the brand in the United States in order to increase the awareness and then, the exports not only in the country but also throughout the...

Words: 8101 - Pages: 33

Premium Essay

Pdf, Docx

...defined 200 Group Technology (Cellular) Layout Developing a GT layout Virtual GT cells 202 203 Fixed-Position Layout Retail Service Layout Servicescapes Ambient conditions Spatial layout and functionality Signs, symbols, and artifacts 206 207 215 216 Office Layout Conclusion Case: Soteriou’s Souvlaki Case: State Automobile License Renewals technical note TECHNICAL NOTE FIVE cha06369_tn05.qxd 3/4/03 11:05 AM Page 187 FACILITY LAYOUT technical note 187 PLANET EARTH ORBITING THE ASSEMBLY LINE IN A GLOBE FACTORY. THE GLOBES ARE MOVING THROUGH THE FACTORY USING A TRANSPORT SYSTEM SUSPENDED FROM THE CEILING OF THE FACTORY. Layout decisions entail determining the placement of departments, work groups within the departments, workstations, machines, and stock-holding points within a production facility. The objective is to arrange these elements in a way that ensures a smooth work flow (in a factory) or a particular traffic pattern (in a service organization). In general, the inputs to the layout decision are as follows: 1 Specification of the objectives and corresponding criteria to be used to evaluate the design. The amount of space required, and the distance...

Words: 15017 - Pages: 61

Free Essay

Bt0064 Smu Bsc It - Digital Logic

...Bachelor of Science in Information Technology (BScIT) – Semester 1/ Diploma in Information Technology (DIT) – Semester 1 BT0064 – Digital Logic ------------------------------------------------- Assignment Set – 1 Q1. Convert the following octal numbers to base 10 a.  273      Answer: 187 b. 1021     Answer: 529 Q2. What is a logic gate? Answer: When we deal with logical circuits (as in computers), we not only need to deal with logical functions; we also need some special symbols to denote these functions in a logical diagram. There are three fundamental logical operations, from which all other functions, no matter how complex, can be derived. These functions are named and, or, and not. Each of these has a specific symbol and a clearly-defined behavior, as follows: | | The AND GateThe AND gate implements the AND function. With the gate shown to the left, both inputs must have logic 1 signals applied to them in order for the output to be a logic 1. With either input at logic 0, the output will be held to logic 0.If your browser supports the Javascript functions required for the demonstrations built into this page, you can click the buttons to the left of the AND gate drawing to change their assigned logic values, and the drawing will change to reflect the new input states. Other demonstrations on these pages will work the same way.There is no limit to the number of inputs that may be applied to an AND function, so there is no functional limit to the number...

Words: 1845 - Pages: 8

Free Essay

Havaianas

...HAVAIANAS We can find them on the shelves of the most important department stores of the world, like the Galeries Lafayette in Paris, Saks in New York and Harrods in London. They are worn by socialites, famous artists, politicians and at the same time by peasants and poor people living in Brazilian favelas. Without a doubt, they are the most democratic sandals in the world. I am talking about HAVAIANAS, an authentic Brazilian product that once was considered sandals for the poor and now are at the feet of everyone, over 60 countries. Its inspiration is a traditional Japanese thong called Zori that is made with rice straw. This explains why Havainas sole imitates the texture of rice grains. The name Havaianas from Hawaii, because when the brand was created in 1962, famous people used to spend their vacations there. Havaianas at the beginning were not as colourful as we see today. They were all white with only the sides in different colours. They were very cheap at that time, so the company used to sell about 1000 pairs everyday all over Brazil. This success started to be copied, so many imitations started to appear on the market. Havaianas then applied for a patent for its model and launched an advertising campaign with the slogan: “ Havaianas, the originals “. During the 80’s, Havainas used to sell more than 80 million of pairs in Brazil. The sandals were so important to poor people that they were inserted by the government into the list of basic products to live...

Words: 642 - Pages: 3

Premium Essay

Havaianas Business Model

...Summary Havaianas is a Brazilian brand of rubber flip-flops and has 80% of the Brazilian flip flop market. Havainas distribute approximately 162 million sandals annually, of which 20% goes to more than 80 countries of the five continents. In addition, Havaianas can be found in more than 200 thousands points of sale (only 1,700 in the United States) and exports reach to 30 million pairs. Last year sales reached U$ 800 million worldwide. The investment in the marketing of the brand is 12% of 13$ of the net income and has kept Havaianas in the grow trajectory. After 51 years and many models later, this simple rubber flip flop has conquered the foot of the Hollywood stars, international magazines and main fashion stores around the world. Product • The idea of the product was inspired by the Zori (Japanese sandals made of rice straw or other plant fibers). • The Havaianas are simple flip-flops with a sophisticate look. They are made out of rubber, which is a natural product and national resource. The sandals ensure comfort and a durable product. • Today the brand sells 23 models on 60 colors of flip-flops worldwide. They are all very similar but with small adjustments for the given public. The most successful model is the original Havaiana Top Brazil, which has a small Brazilian flag on the stripe and is responsible for 64% of the global sales. In Brazil, the Havaianas are also known as the nation footwear, it goes from the janitor until...

Words: 620 - Pages: 3

Free Essay

Filp Flops

...Flip-Flops Basic concepts Flip-Flops  A flip-flop is a bi-stable device: a circuit having 2 stable conditions (0 or 1)  3 classes of flip-flops    latches: outputs respond immediately while enabled (no timing control) pulse-triggered flip-flops: outputs response to the triggering pulse edge-triggered flip-flops: outputs responses to the control input edge A. Yaicharoen 2 1/51 Conventions     The circuit is set means output = 1 The circuit is reset means output = 0 Flip-flops have two output Q and Q′ or (Q and Q) Due to time related characteristic of the flipflop, Q and Q′ (or Q) are usually represented as followed:   Qt or Q: present state Qt+1 or Q+: next state A. Yaicharoen 3 1/51 4 Types of Flip-Flops SR flip-flop S 0 0 1 1 R 0 1 0 1 Qt+1 Qt 0 1 Q’t+1 Q’t 1 0 JK flip-flop J 0 0 1 1 K 0 1 0 1 Qt+1 Qt 0 1 Q’t Q’t+1 Q’t 1 0 Qt Prohibited D flip-flop D 0 1 1/51 T flip-flop Q’t+1 1 0 A. Yaicharoen Qt+1 0 1 T 0 1 Qt+1 Qt Q’t Q’t+1 Q’t Qt 4 SR Latch An SR (or set-reset) latch consists of    S (set) input: set the circuit R (reset) input: reset the circuit Q and Q’ output: output of the SR latch in normal and complement form S 0 0 1 1 R 0 1 0 1 Qt+1 Qt 0 1 Q’t+1 Q’t 1 0 Prohibited Application example: a switch debouncer 1/51 A. Yaicharoen 5 SR latch 1/51 A. Yaicharoen 6 An application of the SR latch (a) Effects of contact bounce. (b) A switch debouncer...

Words: 689 - Pages: 3

Free Essay

Shoes to Maturity

...I have a confession to make. I have a shoe fetish. Everyone around me seems to underestimate the statement a simple pair of shoes can make. To me, though, the shoes I wear are not for covering my two feet. They reflect who I am. So who am I? Why don’t you just look down at my feet? I could be wearing my under armor spines – my confidence and my leadership shoes. My feet feel weightless much like myself. After I finish what needs to be done I tend to free myself from any stress I had before. On crisp winter nights I could be wearing my furry brown monkey slippers. These slippers are my comforting side. I can wear them and listen to a friend cry for hours. My favorite pair of shoes, however, is my bright pink Sperry’s. They are my individuality, my enthusiasm, my laughter, my love for risk-taking. No one else I am friends with has them. When I feel like being somewhat invisible I wear my solid colored flats. My flats allow me to be independent. I wear them to school, shopping, and even when I go to museums. My snowboarding boots show my love of adventure and being outdoors in the calm yet fierce white snow. Broken in and molded to the shape of my feet, when wearing them I feel in touch with my surroundings. During college I intend to add more shoes to my collection in the closet. For each aspect of my personality I discover or enhance through my college years, I will find a pair of shoes to reflect it. Maybe I could get a pair of one black and one white shoe for when I learn...

Words: 535 - Pages: 3

Premium Essay

Cisco Erp Case

...Raymond Braselman Cisco Systems Case 1. Cisco’s management was very reluctant to significantly alter the structure of their IT system, even though the system was consistently failing. There were a few reasons for this reluctance. First, Pete Solvik, the CIO of Cisco at the time, was hesitant to even consider an ERP system in the first place, because he believed that each functional silo of Cisco should decide which applications it utilized (while also using common architecture and databases to accommodate the disparate systems, which complicated matters). Then, this attitude became pervasive among other managers, because most were concerned that implementing a large scale ERP system would disrupt business operations too drastically for such an implementation to be practical. 2. Once Cisco’s managers realized that their IT system needed a major overhaul, they became very focused and dedicated. One of the first aspects that led to the implementation’s success was convincing the Board of Directors of the need for an ERP system and to commit to the project, setting a “tone at the top” that established the project as a company-wide priority. This led to Cisco being able to develop an implementation team comprised of experts. From the beginning, Cisco leveraged the experience of others, and eventually prompted KPMG to become involved, not only during the actual implementation, but also throughout the drafting of the RFP and the consideration of different vendors...

Words: 775 - Pages: 4