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Fluent B Machines

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Submitted By zanuka55
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FLUENT BUSINESS MACHINES (B)
VIEWPOINT: COO
TIME FRAME: After December 31, 1990
STATEMENT OF THE PROBLEM: Should management fast track the product launching and introduction of fluent machines into the commercial market?
OBJECTIVES:
1. To effect the launching and marketing of the fluent machines ahead of its competitors and potential substitutes; 2. To install a business and corporate structure for the company to sustain its continuing operation 3. To obtain operational funding for the continuing development, mass production and marketing of the machines; 4. To prime up the emergence and growth of multimedia industry to create demand for the product
ASSUMPTION:
The growth and development of computer technology and software developments have gained much momentum in the 1990’s which opens up vast opportunities for developers and manufacturers. Viewed in this light, we will assume that there are also interested parties who are developing the integration of multimedia capabilities with existing PC akin to Fluent Machines concepts, if not better.
Areas of Consideration: STRENGHTS | WEAKNESSES | * Founders’ enjoys credibility in the industry and possesses competence based on their extensive experience in running high growth and high technology companies | * Shortage of necessary manpower (technical staff for product’s further development and testing; and management team for marketing and financial planning). | * There is an evolving need and demand for the product | * Limited funding to undertake a full blown operation | * Financial depth of founders ($476 M) | * The business is at its infancy stage | | * Product uncertainties to success and market acceptance | | * No well-established relationships with major industry players | | * Founders are not evoking confidence that the machine will be a 100%

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