...Business Proposal Professional Development II Prepared by: Casey Foo Don Lin Karen Lim Kim Hong Lawrence Lim 1 Executive Summary The airline industry is not young, and if it is not because of budget airlines who revolutionized how the industry works in terms of pricing strategies and marketing, it is honestly quite boring to fly! Since the September 11 attacks, airports around the world, including Australia has stepped up security measures extensively, which adds to the ʻhecticʼ experience of air travel. This is exactly the phenomenon what our proposal, called the WonderFlight program intends to address, by bringing our customersʼ flying experience to the next level. WonderFlight aims to bring our customersʼ flying experience to the next level by introducing themes into selected domestic B737-700 flights and each theme changes every three months. To start with, the launching theme would be Lady Gaga. For each WonderFlight, our flight attendants will dress up according to the theme and perform the usual in flight services such as serving meals & beverages. Passengers may also opt to take polaroid pictures on board with our well dressed flight attendants with a charge. On top of that, a custom flight safety demonstration will also be performed by our flight attendants according to the theme to encourage our customers of their interests in the safety features of the aircraft. Famous hits of that theme will also be played on-board to generate a fun and party going atmosphere. Passengers...
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...The Men of the Abolitionist Movement: What Did They Contribute? 1. “The Liberator” Garrison, William Lloyd. "The Liberator." Http://fair-use.org/the-liberator/. June 18, 1836. Accessed October 7, 2015. • “It appears to us too clear to admit of either denial or doubt, that the scriptures do sanction slaveholding’ that under the old dispensation it was expressly permitted by divine command.” • “Perhaps the most appalling proof of the ignorant state of the apprentice is the fact, that when British and Foreign Bible Society asked for returns of the number of slaves who could read, and who would thereby be entitled to its gift of the Testaments and Psalter.” i. This is a primary resource ii. “An Appeal to The Colored Citizens of the World” Walker, David. Appeal to the Coloured Citizens of the World. Boston, Massachusetts: DocSouth Books Ed. Chapel Hill : The University of North Carolina Press, 2011. 79. • “That we, (coloured people of these United States of America) are the most wretched, degraded and abject set of beings that ever lived since the world began, and that the white Americans having reduced us to the wretched state of slavery, treat us in that condition more cruel (they being an enlighted and Christian people), than any heathen nation did any people whom it had reduced to our condition.” • “The whites have always been an unjust, jealous, unmerciful, avaricious and blood-thirsty set of beings, always seeking after power and authority.--We view them all...
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...SATISFACTION; CASE TIGER AIRWAYS Thesis Ngo Thi Kim Cuong Degree Programme in International Business International Marketing Management Accepted __.__._____ ______________________________ SAVONIA UNIVERSITY OF APPLIED SCIENCES Business and Administration, Varkaus Degree Programme, option Degree Programme in International Business, International Marketing Management Author Ngo Thi Kim Cuong Title of study IMPROVING CUSTOMER SATISFACTION; CASE TIGER AIRWAYS Type of project Date Pages Thesis 19/05/2011 94+ 7 Appendices Supervisor of study Executive organization Virpi Oksanen Tiger Airways Group Abstract The main objective of the thesis was to assess the level of customer satisfaction of the airline company Tiger Airways, which is a low-cost airline with a considerable number of dissatisfied customers. In the study the theories of customer satisfaction were reviewed for providing solutions for the airline to reduce the number of discontented customers. To analyze the current situation of the airline company’s customer satisfaction the quantitative research method was used. The research material was collected by online questionnaires and an open interview on the Internet. The survey was directed both to the customers and the employees of Tiger Airways. In addition, secondary data was used in the study. The theoretical framework consists of a literature review on customer satisfaction, the research method and a review on the airline management. The results of the research revealed...
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...The Parcel and Express Delivery Industry Mary Wright MBA5160-Managerial Economics-XA Virginia College Abstract This paper explores two of the leading parcel delivery oligopolies in the United States, as well as abroad. The content discussed is a result of research that was conducted both online (Internet) and offline (non-Internet). The parcel giants UPS and FedEx have dominated the delivery industry for several years dating as far back as 1907 research states. This paper will also detail how these types of services have made such a huge impact on the way consumers shipped and received goods. The timeline offered through both companies online websites detail the evolution of each company’s growth and development into the powerhouses that they are today. The Parcel and Express Delivery Industry The American Messenger Service was founded in Seattle Washington in 1907 by James E. Casey. 19-year-old Jim, as his friends referred to him started the small messenger service from a loan of $100 that he borrowed from a friend. Jim who was no stranger to the delivery business decided to strike out on his own. He and his partner Claude Ryan and their team which included Jim’s brother George took up shop in their basement headquarters taking on several odd jobs delivering packages, baggage, notes, ran errands and at times delivered trays of food from local restaurants. Automobiles were sparse at the time so most of the company’s deliveries were made on foot and by bicycle if...
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...9th Grade Lit/Comp B Research Paper Outline Unit 2, Lesson 11 Complete this outline and submit it to the dropbox in place of your Research Paper Rough Draft. You will work on this outline throughout Unit 2 Lessons 8-11. You will submit your completed outline to the drop box at the end of Unit 2 Lesson 11. Intro Hook - What interesting fact or statement would make your reader WANT to read the rest of your essay? Your hook should NOT be in the form of a question. Innovations in technology relating to weaponry and machinery made great advancements during the period between World War I and World War II. These advancements in machinery contributed to increased fighting capability by land, air and sea. Background- introduce your topic and...
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...health law incorporates civil and criminal law (among other specialities). The Code of Health and Disability Services Consumers' Rights 1996 (the Code) is legislation central to our legal health practice in terms of complaint resolution and quality control; in addition the Crimes Act 1961 has become more relevant since 2012. This essay sets out to critically analyse a case (10HDC01344), (see appendix one) in which the Code was deemed to have been breached, and in which the Crimes Act 1961 is relevant. This includes a critical analysis of possible wider legal implications, with a specific application to military paramedic practice. The Health and Disability Commissioner Act 1994 (the Act) was born as a result of an enquiry into unethical research practices within the National Woman’s Hospital. Arguably even without this incident such legislation was necessary for progress in the ‘no fault’ environment of the accident compensation scheme of the time (Godbold & McCallin, 2005; Dew & Roorda, 2001). The Act legislated for a change from trust based regulation, to a trend of health consumerism. Its purpose still is to “promote and protect the rights of health consumers and disability services consumers” (Health and Disability Commissioner Act, 1994, section 6, p 4). Furthermore it facilitated for a process of simple efficient resolution of complaints relating to the breech of rights (Keenan, 2010; Paterson 2002). Later the Code was...
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...political environment has been largely unstable due to international events & continued tension with Pakistan. o The recent Gujarat riots & the government’s inability to control the situation have also led to an increase in the instability of the political arena. o The most significant political event however has been September 11. The events occurring on September had special significance for the airline industry since airplanes were involved. The immediate results were a huge drop in air traffic due to safety & security concerns of the people. o International airlines are greatly affected by trade relations that their country has with others. Unless governments of the two countries trade with each other, there could be restrictions of flying into particular...
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...ASSESSMENT BSBMKG501B - Identify and evaluate marketing opportunities BSBMKG502B – Establish and Adjust the Marketing Mix Assignment By Aliomar Miranda Filgueira Galvão Student’s I.D. number: A106588 Table Contents 1. Introduction 3 2. Evaluation 4 3. Swot Analysis 7 3.1 Conclusion 8 4. Marketing Plan 9 4.1 Product 9 4.2 Price 9 4.3 Place 10 4.4 Promotion 10 4.5 Features and Benefits 10 5. Conclusion 12 Reference 13 1. Introduction Australian domestic airlines industry has recently had a major change in competitiveness when Virgin Blue entered on the market. Their low cost fares strategy quickly captured 25% of the market share. Analysts have predicted that Virgin Blue would grow to reach a third of the market until next year. The success of the Virgin Blue’s new business model is based on the balance between affordable airfares and company’s profitability. This model leaded to a new consumer behavior, forcing QANTAS to study the new market niche and consequently study the feasibility of opening a new low-cost airlines. The aim of this study is to propose to the creation of a new company for Australian domestic airline called KOALA AIRLINES. Two questions must be answered by the study: first, how will this new airline affect QANTAS business? Second, should we undertake this opportunity? 2. Evaluation Some initial questions...
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...Rajesh Subramaniam, said, “FedEx sponsors and associates with several sports that share its attributes of speed, reliability, precision, teamwork and flawless execution.” • 8. Brand Valuation Assessment Building EquityFavorability & Awareness Through Six ElementsMEMORABLEMEANINGFULLIKEABLETRANSFERABLEADAPTABLEPROTECTABLE • 9. Brand Valuation Assessment Assessing Brand ValueFinancial Based ValuationCan the Brand Generate future cash flows?10K FILING – Goodwill and intangible assets - 3.1BBrand Value Chain • 11. Brand Valuation Assessment Quantitative ResearchTracking StudiesRecall & Recognition StudiesBrand Response StudiesBrand Relationship StudiesQualitative StudiesAssociation StudiesComparison StudiesExperiential Research...
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...Associates * ALDO Group * Algonquin Power * Allied Shipbuilders * Alta Newspaper Group * Alterra Power * Angoss Software Corporation (software) * Appnovation * Arc'teryx (outdoor apparel/equipment) * Atimi Software Inc * Aritzia (clothing) * Army & Navy Stores (Canada) * Arsenal Pulp Press (publisher) * ATI technologies (semiconductors) * Atmosphere Visual Effects (movie special effects) * AVI Sound International (audio/visual equipment manufacture) B * Ballard Power Systems * Banff Lodging Co * Bank of Montreal * Bank West * Barrick Gold * Bard Ventures Company * BBC Kids (television) * BC Biomedical Laboratories Ltd. * BC Hydro * BC Research Inc * Becancour Silicon (silicon manufacture) * Bell Canada * Bennett Environmental * Becker's * Ben Moss Jewellers * Big Blue Bubble (software firm) * BigPark (software firm) * Biovail * BioWare (video games) * Bison Transport Inc. (Transportation) * Black Diamond Cheese Limited * Black Hen Music (record label) * Black Photo Corporation * BlackBerry (wireless devices) * Blake, Cassels & Graydon (law firm) * Blackburn Radio * Bleeding Art Industries (special effects) * Blenz Coffee * Blue Water Studios (recording studio) * Bombardier Inc. * Bombardier Recreational Products spun off as an independent company in 2003 * Boeing Canada * Boston...
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...Table of Content Contents Marketing Audit 2 External analysis 2 Macroenvironment 2 Microenvironment 5 Internal analysis 9 AirAsia Marketing Mix (4ps) 9 SWOT Analysis 11 Marketing Objectives 17 Marketing strategy 17 Action Programs 25 Financial Budgeting 26 Implementation Control 27 References 31 Marketing Audit External analysis * Macroenvironment Political Environment Government regulates Airline industry heavily as in other country. In Government regulations of the Malaysian domestic and international aviation industry significantly affect financial performance of Air Asia. All aspect of Air Asia’s domestic airline operations in Malaysia, including slots allocation granting of rights under Malaysia’s air service agreements (“ASAs”) and insurance of AOCs, are subject to regulation by DCA. Aviation activity is managed by the organization within the MOT called DCA. The objective of DCA is to ensure direct service provider operates the air transportation (aviation) system is always safe for passenger. The growth of the AirAsia’s strategy is obtained by increase the flight’s frequencies to the market that is currently serves and expanding market’s number that is serves. The growth strategy can be success depends on additional traffic right that is obtained to suitable airports located in targeted geographic markets of AirAsia. Ministry of Transport and Malaysia Airports (MAHB) decided to increase the airport tax by RM7 and RM14 with the approval...
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...Acclaim for Yann Martel's Life of Pi "Life of Pi is not just a readable and engaging novel, it's a finely twisted length of yarn— yarn implying a far-fetched story you can't quite swallow whole, but can't dismiss outright. Life of Pi is in this tradition—a story of uncertain veracity, made credible by the art of the yarn-spinner. Like its noteworthy ancestors, among which I take to be Robinson Crusoe, Gulliver's Travels, the Ancient Mariner, Moby Dick and Pincher Martin, it's a tale of disaster at sea coupled with miraculous survival—a boys' adventure for grownups." —Margaret Atwood, The Sunday Times (London) "A fabulous romp through an imagination by turns ecstatic, cunning, despairing and resilient, this novel is an impressive achievement. . . . Martel displays the clever voice and tremendous storytelling skills of an emerging master." —Publisher's Weekly (starred review) "[Life of Pi] has a buoyant, exotic, insistence reminiscent of Edgar Allen Poe's most Gothic fiction. . . . Oddities abound and the storytelling is first-rate. Yann Martel has written a novel full of grisly reality, outlandish plot, inventive setting and thought-provoking questions about the value and purpose of fiction." —The Edmonton journal "Martel's ceaselessly clever writing . . . [and] artful, occasionally hilarious, internal dialogue . . . make a fine argument for the divinity of good art." —The Gazette "Astounding and beautiful. . . . The book is a pleasure not only for the subtleties of its philosophy...
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...premier provider of shipping and information services worldwide. Headquartered in Memphis, Tennessee, the company functions under the motto "operate independently, compete collectively and manage collaboratively."(FedEx.com, 2011) By operating independently, each company can focus exclusively on delivering the best service for its specific market. In 1965, Yale University undergraduate Frederick W. Smith wrote a term paper about the passenger route systems used by most airfreight shippers, which he viewed as economically inadequate. (FedEx.com, 2011) Smith wrote of the need for shippers to have a system designed specifically for airfreight that could accommodate time-sensitive shipments such as medicines, computer parts and electronics. In August of 1971 following a stint in the military, Smith bought controlling interest in Arkansas Aviation Sales, located in Little Rock, Arkansas. Smith identified the tremendous difficulty in getting packages and other airfreight delivered within one to two days. This dilemma motivated him to do the necessary research for resolving the inefficient distribution system. Thus, the idea for Federal Express was born: a company that revolutionized global business practices and now defines speed and reliability. Federal Express was so-named due to the patriotic meaning associated with the word "Federal," which suggested an interest in nationwide economic activity. (FedEx.com, 2011) The company incorporated in June 1971 and officially began operations...
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...A voice cannot carry the tongue and the lips that gave it wing. Alone it must seek the ether. -Kahalil Gibran Preface December 16th, 2025 This is a book about Babu Bangladesh. This is about a man popularly known to many of us, as simply Babu. Chances are that many of you across the world encountered his name in media reports about a decade ago. International spotlights turned toward him sometime around 2005, resting on him awhile before his disappearance in 2017. Babu gained repute as a dashing environmentalist, and as an advocate of sustainable development practices in poverty stricken economies. While he is now overlooked by mainstream and gulfstream eyes, collegiate programs, left-leaning organizations, and ecological societies scattered over every continent note his initiatives. Vigilant followers might catch a glimpse of Babu’s likeness flash across the massive LED screens at U2 concerts. Thich Nhat Hanh, Arundhati Roy, and Cornel West have publicly quoted him. It is even believed that when Hillary Clinton visited Bangladesh in late 2017, she voiced strong concerns over the troubling details of Babu’s vanishing act. Female rock-star, Gwen Stefani is said to sport a tattoo on her left buttock that closely resembles Babu, but due to the artist’s weight gain between 2019 and 2022, it is difficult to confirm the likeness. In Bangladesh, Babu is remembered as a writer, politician, and as somewhat of a mystic. Depending on the nature of their interactions...
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...CAT Reading Comprehension CAT Study Materials Reading Comprehension Sample Questions Directions: Each reading passage in this section is followed by questions based on the content of the reading passage. Read the passage carefully and chose the best answer to each question. The questions are to be answered on the basis of what is stated or implied in the passage. 1. But man is not destined to vanish. He can be killed, but he cannot be destroyed, because his soul is deathless and his spirit is irrepressible. Therefore, though the situation seems dark in the context of the confrontation between the superpowers, the silver lining is provided by amazing phenomenon that the very nations which have spent incalculable resources and energy for the production of deadly weapons are desperately trying to find out how they might never be used. They threaten each other, intimidate each other and go to the brink, but before the total hour arrives they withdraw from the brink. 2. 1. The main point from the author's view is that A. Man's soul and spirit can not be destroyed by superpowers. B. Man's destiny is not fully clear or visible. C. Man's soul and spirit are immortal. D. Man's safety is assured by the delicate balance of power in E. terms of nuclear weapons. Human society will survive despite the serious threat of total annihilation. Ans : E 2. The phrase 'Go to the brink' in the passage means A. Retreating from extreme danger. B. Declare war on each other. C. Advancing...
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