...Rajshahi-6206 • Bangladesh •Email: ahbhuiya@live.com • Mobile: +880-1715-177533, +880-1712-011038. Top performing Sales & Marketing Manager with 20 plus years experience in sales, marketing, market research, lead generation, target marketing, negotiating, and sales staff management. Summary of Qualifications Twenty plus years sales experience in a variety of industries including four years in distribution, four years in showroom & direct sales, ten years of direct, institutional & dealer sales. Cultivate client relationships to better understand their needs, acting as client advocate, while acting in the best interest of the company. Develop relationships and networks with all level to expand contacts, cultivate new business, and expedite sales process. Work with clients to understand their business goals and objectives and provide solutions that meet or exceed client expectations. Assist companies in understanding how critical success factors are measured, achieved and reported to help establish short and long term goals. Train and mentor new sales personnel using real life situations, providing both positive and negative feedback, reinforcing skills and building self esteem. Proven self-starter, working independently, while contributing to the success of the entire team. Specialization • Business Development • Consumer Durables - Sales & Marketing • Corporate Marketing • Customer Support/Client Service • Distribution • Management• FMCG Sales...
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...Executive Summary Reckitt Benckiser Bangladesh Ltd is a leading player in the FMCG market of Bangladesh with a focus on Health, Hygiene & Home. Making differencing from conventional playing company in Bangladesh Reckitt Benckiser has strong intention for modern developed capital budgeting technique in evaluating their potential projects especially in large R&D projects. The company mainly uses IRR. It uses sophisticated methods to project future cash flows. The company also uses scenario analysis to incorporate risk and for some very complex projects, it uses simulation analysis with the help of parent company in UK. However, Reckitt Benckiser Bangladesh Ltd is a well established company and it does not take large projects very often. Those capital budgeting techniques are normally used in evaluating large projects and in case of acquisition of an existing company. Company Overview Company Profile Reckitt Benckiser is a world leader in FMCG household, health and personal care. In Bangladesh it has started its journey as Reckitt Benckiser (Bangladesh) Ltd. The Company was listed in DSE in 1986 and in CSE in 1995 as a pharmaceuticals and chemical company. Currently, Reckitt Benckiser (Bangladesh) Ltd is a leading player in the FMCG market of Bangladesh with a focus on Health, Hygiene & Home. RB is involved in the business of manufacturing and marketing Household, Toiletries and Pharmaceuticals items. The company’s product array includes brands like Disprin, Dettol...
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...Assignment On: “Corporate Social Responsibility: A Comparative Study on FMCG Sector.” SUBMITTED TO: Sabrina Hoque Chowdhury Lecturer, UIU School of Business & Economics SUBMITTED BY: Group : A Section : NQ School of Business & Economics, UIU DATE OF SUBMISSION: 31-03-2013 United International University Group Details: NAME | ID | PERCENTAGE | Jobayda Akter | | 20% | Tumpa Datta | | 20% | Farhad Hossain | | 20% | Md. Mesbahul Islam | | 20% | Md. Naymur Rahman | | 20% | Table of Contents: No. | Name of Topic | Page No. | 1. | Introduction | 4 - 5 | 2. | CSR impact on Economy of Bangladesh | 5 - 6 | 3. | Sector overview | 7 - 7 | 4. | Company overview | 8 - 18 | 5. | Comparison | 19 - 19 | 6. | Recommendations | 19 - 20 | 7. | Conclusions | 20 - 20 | Introduction: History: CSR is about how companies manage the business processes to produce an overall positive impact on society. The phrase Corporate Social Responsibility was coined in 1953 with the publication of Bowen's 'Social Responsibility of Businessmen', which posed the question 'what responsibilities to society can business people be reasonably expected to assume?. Writing on the subject in the 1960s expanded the definition, suggesting that beyond legal obligations companies had certain responsibilities to society20. In 1984, the celebrated management consultant Peter Drucker wrote about the imperative to turn social problems into economic opportunities21...
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...strategy. The perfect measure for analyzing the dividend policy is to test out company’s solvency, profitability and most of all liquidity. Therefore, a company having a significant and convenient correlation between the performance, dividend policy and stock pricing can be considered as a major step towards success. In order to establish a connection, Marico Bangladesh Limited (MBL), an enlisted company of Dhaka stock Exchange and also a renowned worldwide FCMG was selected as a sample. Analyzing the dividend policy along with performance measures, the profitability and strength of MBL was figured out. The correlation existed and company’s further focus was heavily reliable on this connection. This company was selected because if it’s potential in market and surprising strategy of issuing shares and distributing dividends. Moreover, it is also a subsidiary of parent company Marico. Marico Bangladesh Limited (hereinafter referred to as MBL), a wholly owned subsidiary of Marico Limited, India, (hereinafter referred to as Marico), is one of the front footer in the Fast Moving Consumer Goods (FMCG) market in Bangladesh. It was incorporated on 6 September, 1999 under the Companies Act 1994 as a private limited company with an authorized and paid-up capital of Tk. 10.00 million and went into commercial operation on 30 January 2000 with its flagship brand “Parachute Coconut Oil”. However, it has increased Authorized and Paid-up Capital to Tk. 300 Million and Tk. 90 Million respectively...
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...Emami Ltd. Stock Note HDFCSec Scrip Code EMALIMEQNR Industry FMCG CMP (Rs.) 588.9 CMP: Rs. 588.9 March 22, 2013 Recommended Action Buy at CMP & add on dips Averaging Price Band (Rs.) 551-563 Price Target (Rs.) 686 Time Horizon 1-2 quarters Price Chart Background Founded in 1974 & promoted by Mr. R.S. Agarwal & Mr. R. S. Goenka, Emami Ltd., a flagship company of Emami Group, is one of the leading FMCG players engaged in manufacturing & marketing of personal care & healthcare products. With over 300 diverse products, Emami’s portfolio includes trusted power brands like Zandu, Boroplus, Navratna, Fair & Handsome, Mentho Plus, Fast Relief & Sona Chandi Chyawanprash. Triggers We expect Emami’s Net Sales & PAT to grow by 16.9% & 219.7% respectively over FY12-14. Growth momentum could continue in its power brands viz Boroplus, Navratna, Fair & Handsome & Zandu, led by higher A&P spends, distribution expansion and brand extensions. The management aims to grow each of its power brands to Rs 8-10 bn over the next 5 years. Strong R&D & aggressive marketing & distribution would continue to support portfolio expansion, like in the past. The company’s sub-segmentation strategy of launching variants and brand extensions has worked out well. Emami is a market leader in under penetrated segments like Fairness cream, Antiseptic cream and Cold cream market. Robust outlook of personal care market could prove to be beneficial for Emami going forward. Even the cooling oil market outlook...
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...`A Report ON Foreign Investment In The FMCG Sector "There was a time, not long ago FMCG was on the go, Other sectors were mere midgets, Growth was in the double digits. Alas, all of that's in the past! The growth today is not so fast. There are reasons, that's for sure. Nowadays sales tax is more And durables are selling better, The weather surely could be wetter. My job is just to set the stage Describe the current sorry age. Adi, of course, will paint the scene And tell us why the times are lean." Mr. Nadir Godrej Executive summary The Indian FMCG sector is the fourth largest sector in the economy with a total market size in excess of US$ 13.1 billion. It has a strong MNC presence and is characterized by a well-established distribution network, intense competition between the organized and unorganized segments and low operational cost. Availability of key raw materials, cheaper labor costs and presence across the entire value chain gives India a competitive advantage. The FMCG market is set to treble from US$ 11.6 billion in 2003 to US$ 33.4 billion in 2015. Penetration level as well as per capita consumption in most product categories like jams, toothpaste, skin care, hair wash etc. Burgeoning Indian population, particularly...
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...The company under study is the FMCG behemoth Hindustan Lever Limited (HLL). A partially owned subsidiary of Unilever, HLL was set up in India in 1931. Today it has gained the status of the biggest FMCG player in the country. With a wide product base and a mass market focus, HLL touches the lives of people all over India. In the 70-odd years that HLL has been in India, it has adopted several different strategies to leverage its strengths and gain the success it currently enjoys. Backed by a very able management team and the support of its parent company, it has achieved enormous success that few other companies its size and age have managed in India. However, the recent years have seen many challengers to HLL’s previously undisputed status. The market is saturated and sales have stagnated. HLL has responded to this challenge by studying its shortcomings, identifying failing strategies, and adopting new and innovative methods to re-gain market share. Some of the strategies it has adopted are moving to the low margin mass market, pruning it’s brand portfolio, and strengthening it’s distribution network. One of the key strategies is shift in target segment to the relatively unexplored rural markets. While most MNCs wrote off this segment as difficult to reach and unprofitable, HLL learned from success stories such as that of Nirma and Cavin Care and used it scale up on core competencies to enter and succeed in the market. HLL’s growth has been both organic and inorganic...
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...Can soups be a healthy snack in Bangladesh?? Can soups be a healthy snack in Bangladesh? With the winter season coming up Brand Managers at Unilever want to further strengthen Knorr in Bangladesh. But the most important question that remains for them is how they make top end unhealthy evening snackers consume soup instead of the shingara, samosas and burgers of the world. It has been 9 months since Unilever launched Knorr Soups and entered into the savory category. Given the size of the soup industry in Bangladesh, Unilever has placed a lot of emphasis on Chicken Mushroom and Chicken Ginger and the vegetarian variant Tomato. Each pack contains enough soup to serve two people. Knorr was launched with the most important proposition – the establishing the Knorr brand in the minds of consumers and pave a way for the entry of other product extensions in the future. Soup was launched at a time when a market, although small, was growing consumers at a were rapid pace, where the experience of real ingredients in its soups. Knorr soups contain real bits of chicken and vegetables that could be both visibly seen as well as tasted during experiencing goodness of soup at their homes and including it as a part of a more regular diet. The market was predominantly run by Nestlé’s Maggi brand which owned almost the complete market. Knorr was launched after extensive market research into the soup habits of Bangladeshi consumers. A qualitative research was also done on different...
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...enrich the quality of life of people through responsible application of knowledge, skills and technology for the last 20 years. Though typically identified as a pharmaceutical company, ACI’s FMCG sector has been gaining popularity among the people of Bangladesh with its well known products like ACI Pure Salt, Savlon etc. It is the human resource who has maximized the success of the company. Recruitment and selection practices are the key factors to the entry point of human resources which ensures the success and growth of an organization. In this study the detail chain and sequence of activities pertaining to recruitment and selection of different level of management and non-management employable candidates has identified through literature review of the documents of ACI HR and from experience of working in the HR department of ACI and personal observation of the process. This case study maybe useful to ACI to identify its loopholes and may allow it to practice good recruitment and selection process that could help the company to get suitable candidate and also helpful for researcher to do more research on recruitment and selection process. Keywords: ACI Limited, recruitment and selection, FMCG Company CHAPTER I: INTRODUCTION 1.1 Recruitment & Selection in Bangladesh Recruitment and selection process is the function of human resource management which brings the human resource in the organization Ongori (2010). Recruitment is the process of generating...
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...Introduction to corporate portfolio analysis Bashundhara Group is one of the leading corporate giant in the business world. It has started operation “For the People, for the country” as a real estate venture known as “Bashundhara” under the aegis of the Group’s first concern – the East West Property Development (Pvt) Ltd in 1987. This project turned out to be a very successful one and had helped foster the growth of trust and confidence of the urban people in “Bashundhara”. More enterprises were established in the early 1990s, the group experienced this tremendous growth in a span of less than 10 years. The Group now has over 20 major concerns located in different areas of the country. The multi-faceted shopping mall and recreation centre called the Bashundhara City has added glamour to the growth of the group. The Bashundhara City Development Ltd is one step ahead in the longstanding effort to strengthen links with the general people through the unique offering of commercial operations and recreation facilities under single roof. Company summary Bashundhara Group is one of the most prestigious and experienced commercial and industrial conglomerates in Bangladesh. The Group took off from the incipient period after establishment of East West Property Development (Pvt.) Ltd. a real estate concern, which is known as “Bashundhara”. Since inception, Bashundhara Group has been actively contributing to the national as well as global economy by way of effective utilization...
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...development process. We also focus five steps. How to evaluated their employees performance appraisal. And tried to our best think,what types of training and development process should be followed for their employees increasing knowledge and skills. We are acquired more experience to research and analysis this report, that help us future job performance. We also learn various things. We collecting data and some valuable information by internet from Nestle Bangladesh Ltd. Official web-site,friend and annual report. We create these report by Microsoft office 2003. Finally,We thanked those people who are help through valuable information.Also special thanks our honorable Teacher Ayesha Bintte Saifullah for her guideline. INTRODUCTION 1.1: Background of the Report An employee might more knowledgeable and skilful by training and development program or process that maintaining an effective level job performance. So it acts an important role in HR department. As a part of BBA program, our Human Resources practices in Bangladesh course teacher Ayesha Binte Safiullah assigned us to prepare a report on HRM process and practice...
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...8 A CPP Report TITLED ‘GODREJ FOOD LTD’ For fulfilling the requirement of the award of degree of BBA Subject: CPP (IMS-206) Under the supervision of Dr. RAJAN SHARMA Assistant professor Submitted to: - Submitted by:- The Director RAVINDER SINGH MBA 5 Year 3rdSeM Roll No. 12 Registration No.14UIM6 Institute of Management Studies Kurukshetra University Kurukshetra Sept.2015 DECLARATION I, Ravindersingh hereby declare that I have completed the report entitled assigned to me by the Institute, to be submitted in the partial fulfillment of the MBA 5 Year Degree from Kurukshetra University. Further, I declared that this is original work done by me and the information provided in the study is authentic to the best of my knowledge and belief. Signature RAVINDER SINGH ACKNOWLEDGEMENT In this project, I have made an honest and dedicated attempt to make the Project Report so easy to understand for a person who is willing to get knowledge about the ‘HOMESHOP18’. I am deeply indebted to my esteemed teacher & our chairman Prof. , K.U.K., because he gave me opportunity of making project report. I am also thankful to my lecturer as well as my supervisor (Guide) Dr. RAJAN SHARMA...
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...HALF YEARLY REPORT 2009-10 MARICO BANGLADESH LIMITED Half Yearly Report 2009-10 Marico Bangladesh Limited Balance sheet (un-audited) as at 31 March 2010 2010 Taka Assets Non-current assets Property, plant and equipment Cost Less: Accumulated depreciation Asset under construction Intangible assets Deferred tax assets Total non-current assets Current assets Inventories Goods in transit Accrued interest Investments Advances and deposits Advance income tax Fixed deposit Cash and cash equivalents Total current assets Total assets Equity and liabilities Shareholders equity Share capital Share premium Accumulated profit Total shareholders equity Non-current liabilities Provision for gratuity Total non-current liabilities Current liabilities Short term loan Liability for expenses Interest payable Income tax payable Trade creditors Payable to holding company Other liabilities Total current liabilities Total equity and liabilities 2009 Taka 465,132,551 177,097,672 288,034,879 11,266,759 2,196,993 13,463,752 301,498,631 606,288,971 103,623,873 52,647,281 12,611,120 34,735,758 133,567,146 1,565,318,522 73,089,338 2,581,882,008 2,883,380,639 358,129,851 87,168,786 270,961,065 65,000,000 12,610,744 609,231 78,219,975 349,181,040 455,461,843 179,072,508 48,406,023 100,000,000 41,474,311 86,021,441 1,037,340,522 238,727,661 2,186,504,309 2,535,685,349 315,000,000 252,000,000 1,186,695,731 1,753,695,731 8,088,052 8,088,052 224,329,040 64,938,904 442,500 239,275,393...
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...FAST MOVING CONSUMER GOODS www.ibef.org FAST MOVING CONSUMER GOODS WHY INDIA INDIA COMPETITIVENESS AND COMPARISON WITH THE WORLD MARKETS POLICY TRENDS AND PLAYERS MARKET OPPORTUNITIES FOR INVESTMENT ANNEX: APEX CONTACTS AGENCIES 3 7 9 12 32 38 A report by PricewaterhouseCoopers for IBEF Executive summary The Indian FMCG sector is the fourth largest sector in the economy with a total market size in excess of US$ 13.1 billion. It has a strong MNC presence and is characterised by a wellestablished distribution network, intense competition between the organised and unorganised segments and low operational cost. Availability of key raw materials, cheaper labour costs and presence across the entire value chain gives India a competitive advantage. The FMCG market is set to treble from US$ 11.6 billion in 2003 to US$ 33.4 billion in 2015. Penetration level as well as per capita consumption in most product categories like jams, toothpaste, skin care, hair wash etc in India is low indicating the untapped market potential. Burgeoning Indian population, particularly the middle class and the rural segments, presents an opportunity to makers of branded products to convert consumers to branded products. Growth is also likely to come from consumer 'upgrading' in the matured product categories. With 200 million people expected to shift to processed and packaged food by 2010, India needs around US$ 28 billion of investment in the food-processing industry. FAST MOVING CONSUMER...
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...technology. Therefore, ruralness perhaps can be best understood with the meaning provided by the specific context in which it is described. For our case rural areas are large and isolated areas of a country, often with low population density and limited access to knowledge and resources. However, when rural areas put together as homogeneous community with similar constraints and opportunities, it may then dictate the representation of the total population and economic scenario of a country such as Bangladesh. The population is predominantly rural with about 76.61 percent of the total population living in rural areas and directly or indirectly engaged in a wide range of agricultural activities (BBS, 2001) Bangladesh witnesses a gradual increase in the share of the industrial and service sectors to GDP over the years yet agriculture remains a fundamental sector with Contribution of 22% to GDP and Absorption of more than 60% of national workforce. The agricultural business in Bangladesh is mainly centers round three types of agents including producers, traders and consumers. The traders are not doing anything special but gaining the extra profit from change of hands. This system exploits the producers directly by not giving the appropriate share they actually deserve. Despite significant growth potential, several constraints exist amidst rural market systems that are detrimental to a sustained and high economic growth. With the aim of efficiently exploiting agronomic and...
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