...OVERVIEW OF AN FMCG SECTOR Fast moving consumer goods (FMCG) companies are among the most visible across the world. Who has not heard of Nestle or Unilever or of Dabur or Parle? The FMCG companies may go global, with operations around the world or may operate only in India. They have one common feature and that is ownership of powerful brands. Fast Moving Consumer Goods (FMCG), are products that are sold quickly at relatively low cost. Though the absolute profit made on FMCG products is relatively small, they generally sell in large quantities, so the cumulative profit on such products can be large. Examples of FMCG generally include a wide range of frequently purchased consumer products such as toiletries, soap, cosmetics, teeth cleaning products, shaving products and detergents, as well as other non-durables such as glassware, light bulbs, batteries, paper products and plastic goods. FMCG may also include pharmaceuticals, consumer electronics, packaged food products and drinks, although these are often categorized separately. FMCG products contrast with durable goods or major appliances such as kitchen appliances, which are generally replaced less than once a year. In Britain, "white goods" in FMCG refers to large household electronic items such as refrigerators. Smaller items such as TV sets and stereo systems are sometimes termed "brown goods". Some of the best known examples of Fast Moving Consumer Goods companies include Colgate-Palmolive, General Mills, H. J. Heinz...
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...FMCG industry Overview Fast Moving Consumer Goods (FMCG) goods are all consumable items (other than groceries/pulses) that one needs to buy at regular intervals. These are items which are used daily, and so have a quick rate of consumption, and a high return. FMCG can broadly be categorized into three segments which are: Household items as soaps, detergents, household accessories, etc Personal care items as shampoos, toothpaste, shaving products, etc and finally Food and Beverages as snacks, processed foods, tea, coffee, edible oils, soft drinks etc. The FMCG sector in India is at present, the fourth largest sector with a total market size. Global leaders in the FMCG segment are Nestlé, ITC, Hindustan Unilever Limited, Reckitt Benckiser, Unilever, Procter & Gamble, Coca-Cola, Carlsberg, Kleenex, General Mills, Pepsi, Gillette etc. This sector is characterized by strong MNC presence and a well established distribution network. In India the easy availability of raw materials as well as cheap labour makes it an ideal destination for this sector. There is also intense competition between the organised and unorganised segments and the fight to keep operational costs low. A look at some factors that will drive growth in this sector: * Increasing rate of urbanization, expected to see major growth in coming years. * Rise in disposable incomes, resulting in premium brands having faster growth and deeper penetration. * Innovative and stronger channels of distribution...
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...Project Report On “ROLE OF ADVERTISING IN FMCG SECTOR” Submitted for the partial fulfillment of the Award Of Master of Business Administration DEGREE (Session 2008-2009) SUBMITTED BY PRAKASH CHAND Roll No. 0703270036 UNDER THE GUIDANCE OF MISS FATIMA ISLAM [pic] DEPARTMENT OF MANAGEMENT [pic] ACADEMY OF BUSINESS & ENGINEERING SCIENCES, GHAZIABAD [pic] AFFILIATED TO UTTER PRADESH TECHNICAL UNIVERSITY, LUCKNOW. CANDIDATE DECLARATION/CERTIFICATE I hereby declare that the work which is being presented in this report entitled “ROLE OF ADVERTISING IN FMCG SECTOR” is an authentic record of my own work carried out under the supervision of Miss. Fatima Islam. The matter embodied in this report has not been submitted by me for the award of any other degree. Dated: (Prakash Chand) Roll No. 0703270036 Department of MBA This is to certify that the above statements made by the candidate are cored to the best of my knowledge. (Head of Department) (Miss Fatima Islam) Date: Lecturer Department of MBA ACKNOWLEDGEMENT A truly independent project is a contradiction in terms. Every project involves contribution of many people. This project also ears the imprints of many people and it is a pleasure to acknowledge all of them. I take this opportunity to convey my leart filled thanks to my project...
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...Assignment On: “Corporate Social Responsibility: A Comparative Study on FMCG Sector.” SUBMITTED TO: Sabrina Hoque Chowdhury Lecturer, UIU School of Business & Economics SUBMITTED BY: Group : A Section : NQ School of Business & Economics, UIU DATE OF SUBMISSION: 31-03-2013 United International University Group Details: NAME | ID | PERCENTAGE | Jobayda Akter | | 20% | Tumpa Datta | | 20% | Farhad Hossain | | 20% | Md. Mesbahul Islam | | 20% | Md. Naymur Rahman | | 20% | Table of Contents: No. | Name of Topic | Page No. | 1. | Introduction | 4 - 5 | 2. | CSR impact on Economy of Bangladesh | 5 - 6 | 3. | Sector overview | 7 - 7 | 4. | Company overview | 8 - 18 | 5. | Comparison | 19 - 19 | 6. | Recommendations | 19 - 20 | 7. | Conclusions | 20 - 20 | Introduction: History: CSR is about how companies manage the business processes to produce an overall positive impact on society. The phrase Corporate Social Responsibility was coined in 1953 with the publication of Bowen's 'Social Responsibility of Businessmen', which posed the question 'what responsibilities to society can business people be reasonably expected to assume?. Writing on the subject in the 1960s expanded the definition, suggesting that beyond legal obligations companies had certain responsibilities to society20. In 1984, the celebrated management consultant Peter Drucker wrote about the imperative to turn social problems into economic opportunities21...
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...Bangladesh Software and IT Service Industry Recent Trends & Dynamics Software and IT service industry in Bangladesh has crossed a long road over the last few decades. It has matured. The industry no more remains at the sideline. It joined the mainstream. Not only the industry is contributing significantly in the national income, but also it has been playing very crucial role in creating high quality employment for a sizable portion of young graduates of the country. The presence of high number of young entrepreneurs is one of the distinctive features of this industry. In last decade many tech savvy young graduates, some of them returning from abroad after finishing education, have started their IT ventures. Despite various local and global challenges, these young spirited entrepreneurs have done remarkably well in building sustainable business organizations through their hard work and passion. Surely, the enthusiasm and resilience of the young entrepreneurs are the main driving force of Bangladesh IT industry. Snapshot of the Industry: Size, Composition and Market According to BASIS survey, there are over 800 registered software and ITES (IT Enabled Service) companies in Bangladesh. There are another few hundred of unregistered small and home-based software and IT ventures doing business for both local and international markets. Chart 1 Bangladesh Software and ITES Industry 800 + Enterprise no. Software 44% 56% Tk. 1,800 crore + (US$ 250 million) Revenue...
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...Page No. 2 Index Swachh Bharat Mission FEB & MARCH, 2015 AUGUST, 2012 Page No. 4 Insurance Sector In India Page No. 5 Bharat Ratna Award Designed by: Chandan Kumar “Raja” For Advertisement Contact at : 9958790414 Join us at Facebook: https://www.facebook.com/iasexamportal Follow us at Twitter: https://twitter.com/iasexamportal CURRENT AFFAIRS National Issues International Issues India & the World Economy Science and Technology Sports Awards & Prizes In The News 6 14 20 23 39 51 58 64 Disclaimer: Editor and Publisher are not responsible for any view, data, figure etc. expressed in the articles by the author(s). Maps are notational . All Disputes are subject to the exclusive jurisdiction of competent courts and fourms in Delhi/New Delhi only. Selected Articles from Various Newspapers & Journals Page No. 67 91 Cyberspace Page No. 93 Regional Rural Banks The Mauryan Empire Model Paper G.S. Paper I 94 117 Join Online Coaching For IAS Pre & Mains Exams http://iasexamportal.com/civilservices/courses Project Mausam and Maritime Silk Route SWACHH BHARAT MISSION Throughout the world around 2.5 billion people do not have toilets to use, out of those 250 crore people 65 crore live in India alone. In order to solve this big challenge government of India has launched “Swachh Bharat Mission” on the birth anniversary of Mahatma Gandhi and former Prime Minister Lal Bahadur Shastri...
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...BUSINESS CASE TEMPLATE Provision of Mailing Services to [insert organisation name] Business case - explanation • This document will help postal procurement personnel to detail the potential benefits (financial and non-financial) and costs involved in improving their postal services • It can be used to secure commitment from senior management for changes required to improve performance • It is intended to be a guide and will require completion and tailoring by individual organisations • It draws on the NAO report, “Improving the Efficiency of Postal Services in the Public Sector”, which can be referred to for more information • Note, use of [ ] denotes information that must be completed by the user. Examples have been inserted into this document as a guide to indicate the type of information you may wish to consider inputting. Business case - Contents • Objectives and scope • Summary (including quantified financial and non-financial benefits) • Value levers • Benefits (quantified, where possible, over time) • Implementation tasks and project plan • Key barriers • “Reference” customers • Methodology • Assumptions Business case – Objectives and scope • To reduce spend on postal services • To increase the quality of postal services • This work focuses on postal procurement and management covering mail services • The organisation may...
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...Advantages of Ecommerce Paper Hector A. Nevarez University of Phoenix MKT-552 Technology Applications & E-Marketing Prof. Edgardo Colon Ayala 2 de noviembre de 2012 La Internet es una herramienta muy importante dentro del mercadeo, ya que nos permite a través de las redes poder comercializar nuestro producto y hasta dirigir al mismo al segmento que queremos impactar con la creación de un website donde se pueda colocar nuestros productos, su información y hasta podemos recibir la opinión o sugerencias de nuestro mercado. Siempre luego de realizar nuestro plan de mercado y tener listas las estrategias de mercadeo para nuestro producto es bien importante que se incluya en nuestro plan el internet como herramienta y avance en la tecnología. El producto que he seleccionado es el de las cámaras y alarmas de seguridad para propiedades ya sea comerciales y residenciales. Actualmente la ola criminal ha ido aumentando y este servicio es un conveniente y necesario para muchas personas o familias, padres y jefes de familia que quieren lo mejor para los suyos por lo que dentro de los servicios de seguridad esta lo que se llama un monitoreo en el cual es necesario la tecnología para poder ofrecerle a nuestros clientes el servicio necesario y accesible para su seguridad. Nuestro servicio se presenta en la internet como uno necesario en la actualidad, se le ofrece al cliente un breve resumen del servicio desde la instalación, los diferentes modelos de sistemas de seguridad, desde...
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...Herramientas análisis estratégico Contenido Herramientas análisis estratégico 1 Las 5 fuerzas de Porter 2 Las fuerzas competitivas de Porter en detalle. 3 1. Poder de negociación de los clientes. 3 2. Poder de negociación de los proveedores. 3 3. Amenaza de nuevos entrantes. 3 4. Amenaza de productos sustitutivos. 4 5. Rivalidad entre los competidores. 4 Competencia positiva y competencia destructiva. 4 La matriz de McKinsey 6 Elementos que integra la Matriz de McKinsey 8 La estrategia del Océano azul 10 1. Océanos rojos y océanos azules. 10 2. ¿Cómo desarrollar una estrategia de océano azul? 11 3. El lienzo estratégico y el túnel del precio 13 La teoría de juegos 15 Historia 15 Equilibrio de Nash 15 El dilema del prisionero 16 El dilema de Monty Hall 16 Matriz PEST 17 Matriz del Boston Consulting Group 21 Contenido 21 Descripción de la Herramienta... 21 Matriz de Boston Consulting Group respecto a otras herramientas 23 Las 5 fuerzas de Porter Las 5 Fuerzas de Porter es un modelo holístico desarrollado por Michael Porter, para analizar cualquier industria en términos de rentabilidad. Según Porter indicó en 1979, la rivalidad con los competidores viene dada por cuatro elementos o fuerzas que combinadas crean una quinta fuerza: la rivalidad entre los competidores. Las cinco fuerzas quedarían configuradas como sigue: 1. (F1) Poder de negociación de los clientes. 2. (F2) Poder de negociacion de los proveedores. ...
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...Prior to 1988 there was virtually no private sector in Russia or throughout the former Soviet Union. To take part in all but the most basic private sector activities was illegal. All productive assets, including land, industrial enterprises, homes and farms were in theory owned by “the people” (Leonard, Watson, 2013). This statement essentially sums up how privatized firms would be met if de-privatization becomes law. Their investment firms would become illegal and they would have to explore other ways to work within the law or dissolve. If we explore free markets they would be Pareto efficient and would favor the young. However, it would hurt the politically charged groups from the old regime like government officials. (Brickley, Smith, Zimmerman, 2009). Mass privatization was an excellent solution to the problem that state ownership was omnipresent and domestic wealth holders were insufficient to buy the assets. The mass privatization strategy also facilitated an extremely speedy ownership change in most transition economies, as few countries had contained a private sector of any significance in 1990 (Leonard, Watson, 2013). This information makes de-privatization favorable in my opinion. While privatization seems excellent, it stifles future growth and limits opportunities for all. The process to transition should be gradual and well thought out. Privatized companies run a large risk of losing their business if a violation is made. Politicians and Soviet era managers...
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...de los clusters productivos en las regiones. También hay que resaltar que el aumento de la informalidad en otras sectores productivos que podrías generar encadenamientos como lo servicios de ventas de alcohol, prostitución, trata de personas u otras actividades que perjudiquen el desarrollo económico y social en las poblaciones. Asimismo, se resalta los problemas socio-ambientales que se originan dado que se quiere formalizar esta actividad por medio de empresas mineras, pero debido al posicionamiento de las empresas informales que dan trabajo remunerado a los pobladores de las zonas rurales que no son atendidas por el Estado, estas prefieren apoyar a estas firmas que la dan una manera de subsistencia más tangible que la ofrecida por el sector formal. Finalmente, podemos mencionar que se requiere de políticas de Estado que contribuyan al desarrollo de las regiones por medio de actividades productivas...
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...PUBLIC SECTOR ACCOUNTING AND FINANCE 1.0. Introduction: One of the main distinguishing factors between public and private sector organisations lies in their objectives and sometimes funding structure. While public sector bodies have a more social objective and focus more on the allocation or distribution of public goods and services within the country, private sector bodies have the main objective of increasing the wealth of their shareholders (IFAC, 2011). However, both private and public sector bodies face similar operational and business challenges brought on by the economic environment and climate. A crucial question therefore is how to account for the activities of private sector bodies and public sector bodies in a way that reflects the operational structure of the organisation and yet their varying objectives (Barton, 2000). There exist two main schools of thought on the nature of accounting in the public sector, each of which is formulated by the view of the role of the public sector within the economy (Evans, 1995). The traditional method of accounting within public sector organisations has often advocated the use of the cash basis of accounting, with larger emphasis rather placed on compliance with the rules and regulations governing the sector (Wynne, 2003). However, weaknesses in public sector management have brought to the fore the importance of efficiency and hence the adoption of the accrual method of accounting within the public sector. According to...
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...Tamnun E Mursalin "Digital Bangladesh" is currently the most commonly used words in politics, media, among the intellectuals and the civil societies. Since our Prime Minister Sheikh Hasina in her party's election manifesto pledged to develop a digital Bangladesh by 2021, it has given a great hope to the citizens of Bangladesh. It turned out to be an opportunity for our prime minister to be in the United States during the time of election, and experiencing the Obama election campaign. Her learning has helped Awami League wining the election in Bangladesh in 2008 with Obama-like campaign strategy-the call for 'change', which has been responded widely by the Bangladeshi citizens. However, the focus here is Digital Bangladesh, widely accepted by Bangladeshi people from all walks of life. Not too many people understood the concept of digital Bangladesh but they believed it, as something related to information technology. It has been widely accepted by a good number of young voters, believing that the concept of Digital Bangladesh will solve most of our national crisis involving corruption, unemployment, illiteracy, poverty and price-hike. Even though without knowing Bangladesh has already gone through a bit of experience on digitization through few national level of ICT projects, such as, Chittagong Customs Automation System, selection process of teletalk mobile user through internet, project initiated by the pervious government on machine-readable digital passport system and finally...
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...in accounting , management and auditing gained from : • Post conflict and conflict geographical locations in Burundi ( specifically Ngozi, Sudan, Uganda : • Environmental disasters in Tanzania; Mozambique and Kenya • HIV affected and infected communities in Botswana and The Zambia • Donor-funded projects, financial institutions and Government organizations. I have been involved in Financial management and management audits of various organizations. This include Project Planning and Management, development of Accounting Systems and internal control systems, Budget Management on Donor funded Non-Governmental Organizations, Project Management, Finance and Management Accounting and Staff Performance appraisal, both private and public sector Organizations. Currently am managing the Regional Finance and Administration as supervisor in the East and Southern Africa Region and I have been responsible for coming up with policies and procedures that are in line with the organizations’ long term strategies. This involved review of existing structures, and Advising management on possible implementation procedures and processes and the costs/benefits associated with them. I have therefore had to work with consultants and different authorities in order to accomplish these goals. The job is based in Uganda but I receive reports from all the above mentioned countries through email on a monthly basis by the 5th of every month, import into ACCPAC and send the consolidated report...
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...1-EL MERCADO MATRIZ DE SITUACION DE LA DEMANDA |ESTADO DE LA DEMANDA |DESCRIPCION DEL ESTADO |PAPEL A REALIZAR EN EL |ESTRATEGIA | | | |MARKETING | | |DEMANDA NEGATIVA |Todos o casi todos los elementos |DESMITIFICAR LA DEMANDA |CONVERSION | | |importantes de un mercado desaprueban el | | | | |producto o harían todo lo posible por no | | | | |consumirlo | | | |AUSENCIA DE DEMANDA |Todos o casi todos los elementos |CREAR LA DEMANDA |ESTIMULAR | | |importante de un mercado potencial se | | | | |muestran indiferentes o desinteresados | | | | |por el producto | | | |DEMANDA LATENTE |Un número importante de personas |DESARROLLAR...
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