...procedures or method’s used to conduct the research; including the theoretical framework, data collection and data analysis method’s which were used. Methods Used The primary methods of research utilised in gathering data were predominantly qualitative. Gathering and analysing research and academic texts on Moore’s work both online and offline, and then compiling and contrasting the varied scholarly opinions on this paper’s...
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...GCE Media Studies Advanced Subsidiary GCE Unit G322: Key Media Concepts (Television Drama) Mark Scheme for June 2011 Oxford Cambridge and RSA Examinations OCR (Oxford Cambridge and RSA) is a leading UK awarding body, providing a wide range of qualifications to meet the needs of pupils of all ages and abilities. OCR qualifications include AS/A Levels, Diplomas, GCSEs, OCR Nationals, Functional Skills, Key Skills, Entry Level qualifications, NVQs and vocational qualifications in areas such as IT, business, languages, teaching/training, administration and secretarial skills. It is also responsible for developing new specifications to meet national requirements and the needs of students and teachers. OCR is a not-for-profit organisation; any surplus made is invested back into the establishment to help towards the development of qualifications and support which keep pace with the changing needs of today’s society. This mark scheme is published as an aid to teachers and students, to indicate the requirements of the examination. It shows the basis on which marks were awarded by Examiners. It does not indicate the details of the discussions which took place at an Examiners’ meeting before marking commenced. All Examiners are instructed that alternative correct answers and unexpected approaches in candidates’ scripts must be given marks that fairly reflect the relevant knowledge and skills demonstrated. Mark schemes should be read in conjunction with the published question papers and...
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...* ------------------------------------------------- Text analysis provides some insight into media messages but only a critical political economy approach can adequately explain how the media work today * * Whoever Controls the media, controls the mind. This is an interesting quote by Jim Morrison that shows the power of the media and its messages at the present day. Media has played a huge role in the cultures it inhabited. Starting from the Printing Press, and then evolving into the radio, the television till the World Wide Web. The evolution of the mass media took many different shapes and with this evolution, it shaped our cultures and understandings differently, which caused its effects to be more influential. Throughout the history the mass media molded our ideologies by its messages and changed the way we look at things around us. “When we consume mass media, there are a lot of physical and mental activities going on” (Fourie, 2001, p.283). At the present time when we decide to sit and watch a movie, there are millions of messages being interpreted to us as audiences that shape how we speak, dress, and behave. It is believed that the media determines what we should know and how we should think. But the vital question is who controls the media and controls its messages, and how does the media work today. This essay will therefore attempt to discuss the different approaches that are used to analyze and evaluate media messages, and how these various approaches operate...
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...qwertyuiopasdfghjklzxcvbnmqwertyuiopasdfghjklzxcvbnmqwertyuiopasdfghjklzxcvbnmqwertyuiopasdfghjklzxcvbnmqwertyuiopasdfghjklzxcvbnmqwertyuiopasdfghjklzxcvbnmqwertyuiopasdfghjklzxcvbnmqwertyuiopasdfghjklzxcvbnmqwertyuiopasdfghjklzxcvbnmqwertyuiopasdfghjklzxcvbnmqwertyuiopasdfghjklzxcvbnmqwertyuiopasdfghjklzxcvbnmqwertyuiopasdfghjklzxcvbnmqwertyuiopasdfghjklzxcvbnmqwertyuiopasdfghjklzxcvbnmqwertyuiopasdfghjklzxcvbnmqwertyuiopasdfghjklzxcvbnmqwertyuiopasdfghjklzxcvbnmrtyuiopasdfghjklzxcvbnmqwertyuiopasdfghjklzxcvbnmqwertyuiopasdfghjklzxcvbnmqwertyuiopasdfghjklzxcvbnmqwertyuiopasdfghjklzxcvbnmqwertyuiopasdfghjklzxcvbnmqwertyuiopasdfghjklzxcvbnmqwertyuiopasdfghjklzxcvbnmqwertyuiopasdfghjklzxcvbnmqwertyuiopasdfghjklzxcvbnmqwertyuiopasdfghjklzxcvbnmqwertyuiopasdfghjklzxcvbnmqwertyuiopasdfghjklzxcvbnmrtyuiopasdfghjklzxcvbnmqwertyuiopasdfghjklzxcvbnmqwertyuiopasdfghjklzxcvbnmqwertyuiopasdfghjklzxcvbnmqwertyuiopasdfghjklzxcvbnmqwertyuiopasdfghjklzxcvbnmqwertyuiopasdfghjklzxcvbnmqwertyuiopasdfghjklzxcvbnmqwertyuiopasdfghjklzxcvbnmqwertyuiopasdfghjklzxcvbnmqwertyuiopasdfghjklzxcvbnmqwertyuiopasdfghjklzxcvbnmqwertyuiopasdfghjklzxcvbnmrtyuiopasdfghjklzxcvbnmqwertyuiopasdfghjklzxcvbnmqwertyuiopasdfghjklzxcvbnmqwertyuiopasdfghjklzxcvbnmqwertyuiopasdfghjklzxcvbnmqwertyuiopasdfghjklzxcvbnmqwertyuiopasdfghjklzxcvbnmqwertyuiopasdfghjklzxcvbnmqwertyuiopasdfghjklzxcvbnmqwertyuiopasdfghjklzxcvbnmqwertyuiopasdfghjklzxcvbnmqwertyuiopasdfghjklzxcvbnmqwertyuiopasdfghjklzxcvbnmrtyuiopasdfghjklzxcvbnmqwer...
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...BUILDING EVIDENCE-BASED ARGUMENTS DEVELOPING CORE PROFICIENCIES ENGLISH LANGUAGE ARTS / LITERACY UNIT GRADE 7 “Doping can be that last 2 percent.” OD LL DUCATION www.odelleducation.com OD LL DUCATION Page 1 EVIDENCE-BASED ARGUMENTATION Literacy – the integrated abilities to read texts closely, to investigate ideas and deepen understanding through research, to make and evaluate evidence-based claims, and to communicate one’s perspective in a reasoned way – is fundamental to participation in civic life. Thus, the importance of a literate citizenry was understood and expressed by Thomas Jefferson early in the life of our democratic nation. Today, students face the prospect of participating in a civic life that stretches beyond the boundaries of a single nation and has become increasingly contentious, characterized by entrenched polarization in response to complex issues. Citizens have access to a glut of information (some of which is nothing more than opinion passed off as fact) and are often bombarded by bombast rather than engaged in reasoned and civil debate. Learning the skills and habits of mind associated with argumentation – how to conceive and communicate “arguments to support claims, using valid reasoning and sufficient evidence” [CCSS W1] as well as how to “delineate and evaluate the argument[s]” and “the validity of the reasoning and relevance and sufficiency of the evidence” presented by others [CCSS R8] – is therefore...
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...A GENRE ANALYSIS OF SENIOR HIGH SCHOOL STAFF MEETING MINUTES ABSTRACT Interest in genre analysis has increased over the years with studies done by several scholars such as Swales, Bhatia, Berkonkotter, Hyon, Bazerman, Miller, to mention just a few, on various genre ranging from the research article in general to letters. Studies on genre analysis into meeting minutes are however, very limited and so the aim of this study is to investigate the communicative purpose, schematic structure and lexico grammatical features which characterize this genre. Swales' (1990) rhetorical approach to genre analysis was used to investigate eighteen meeting minutes which revealed the occurrence of seven moves with each having its own communicative purpose and linguistic features which characterize the genre as a formal one. The study has implications for genre studies in the area of pedagogy and further research. Key words: genre, minutes, discourse, moves, steps, Ghana. 1.0 INTRODUCTION Minutes is a highly formal written genre situated in the domain of business discourse and is an official record and considered a legal document by auditors, IRS and the law courts. Oxford defines it as a written record of what is said and decided at a meeting. It is used by institutions, corporate bodies and varied organisations. Its main communicative purpose is to record and relay information to the members of that discourse community. It also gives members the platform to express their views and opinions...
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...Week 8: The Politics of Popular Culture | | |Lesson Content | | | |[pic][pic]Lecture Notes 8 | | | |Chapter 10 Storey (2010) Lecture Notes | |This book has outlines the history of the relationship between cultural theory and popular culture. | |- The study of popular culture has changed over time as theories are developed within the context of historical and | |political conditions | |o There is no singular approach (or agreement) on what popular culture is, how it is to be understood, and how it is best | |studied | |o The theoretical approaches to the study of popular culture sometimes complement each other, and they sometimes contradict...
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...students to understand, use, enjoy and value the English language in its various textual forms and to become thoughtful, imaginative and effective communicators in a diverse and changing society. The study of English involves exploring, responding to and composing texts • in and for a range of personal, social, historical, cultural and workplace contexts • using a variety of language modes, forms, features and structures. Meaning is achieved through responding and composing, which are typically interdependent and ongoing processes. In Year 12 time is allocated to certain issues and texts based on the time needed to cover the Board of Studies’ requirements for the fulfilment of the English outcomes. This program is based on the premise that: • students are required to experience literature in a variety of modes (short story, novel, poetry, non-fiction, film and drama) • there should be a continuing study of non-literary material (print and non-print, multi-media) • students should be encouraged to develop reading interests outside the classroom • there will be a continuing emphasis on oral English in class discussions, small group discussions, debating, public speaking, interviewing, dramatic reconstructions • writing, both formal and informal, is central to students’ growth in English. Advanced English Course Overview |Topic |Focus |Texts |Assessment...
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...assure the quality of the resulting software. The development of Web systems usually involves more heterogeneous stakeholders than the construction of traditional software. In addition, Web systems have additional requirements for the navigational and multimedia aspects as well as for the usability as no training is possible. Therefore a thoroughly requirements analysis is even more relevant. In contrast, most of the methodologies that have been proposed for the development of Web applications focus on the design paying less attention to the requirements engineering. This paper is a comparative study of the requirements handling in Web methodologies showing trends in the use of techniques for capturing, specifying and validating Web requirements. Keywords: Requirements Engineering, Web methodology, survey Communicated by: (to be filled by the JWE editorial) 1 Introduction The intensive use of Web Applications has produced, among others, a rising interest in the development of methodological approaches providing a suitable support for the construction of Web applications. Several research groups proposed methodologies with processes, models and techniques to build such applications [33, 18, 31, 9] in the last...
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...translation quality assessment, Juliane House, this book provides an overview of relevant contemporary interdisciplinary research on translation, intercultural communication and globalization, and corpus and psycho- and neuro-linguistic studies. House acknowledges the importance of the socio-cultural and situational contexts in which texts are embedded, and which need to be analysed when they are transferred through space and time in acts of translation, at the same time highlighting the linguistic nature of translation. The text includes a newly revised and presented model of translation quality assessment which, like its predecessors, relies on detailed textual and culturally informed contextual analysis and comparison. The test cases also show that there are two steps in translation evaluation: firstly, analysis, description and explanation; secondly, judgements of value, socio-cultural relevance and appropriateness. The second is futile without the first: to judge is easy, to understand less so. Translation Quality Assessment is an invaluable resource for students and researchers of translation studies and intercultural communication, as well as for professional translators. Juliane House is Emeritus Professor of Applied Linguistics, University of Hamburg, Director of Programs in Arts and Sciences at Hellenic American University, Athens, and President of the International Association for Translation and Intercultural Communication. Her key titles include...
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...Chapter 1: Introduction to Communication Theory What is communication; ● ● ● “The process by which people interactively create, sustain and manage meaning” (D&Z, p 2), It is how we plan, control, manage, persuade, understand, lead, love, and so on, Competent communication: both effective (achieving goal) and appropriate (follow social expectation). What is theory; Theory is about what we know and how we know it. ● Theories provide an abstract understanding of the communication process (Miller, 2002), ● A lens through see the world, which highlights some things (and ignores others!) (D&Z, 3), ● A systematic summary about the nature of the communication process. There are 3 types of theories: 1. Commonsense theory -Created by an individuals own personal experience, -Useful to us and are often a basis for our decisions about how to communicate, -These theory’s are not supported by research. 2. Working theory -Generalizations made in particular professions about the best techniques doing something, -Practical and more systematic than commonsense theory. 3. Scholarly theory -The theory has undergone systematic research, -Provides more thorough accurate and abstract explanations for communication, -They are often more complex and difficult to understand. Evaluating theory; These are some criteria for evaluating the usefulness of the theory. Not good or bad. What to look for Accuracy Has the research supported that the theory works the way it says it does? Look at the research...
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...contents, i.e., efficient and precise retrieval of images that satisfies users’ needs. Toward this goal, content-based image retrieval (CBIR) has been intensively studied in the research community, while text-based search is better adopted in the industry. Both approaches have inherent disadvantages and limitations. Therefore, unlike the great success of text search, web image search engines are still premature. In this paper, we present iLike, a vertical image search engine that integrates both textual and visual features to improve retrieval performance. We bridge the semantic gap by capturing the meaning of each text term in the visual feature space, and reweight visual features according to their significance to the query terms. We also bridge the user intention gap because we are able to infer the “visual meanings” behind the textual queries. Last but not least, we provide a visual thesaurus, which is generated from the statistical similarity between the visual space representation of textual terms. Experimental results show that our approach improves both precision and recall, compared with content-based or text-based image retrieval techniques. More importantly, search results from iLike is more consistent with users’ perception of the query terms. Index Terms—CBIR, specialized search, vertical search engine Ç 1 INTRODUCTION...
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...Introduction to Social Research Name Institution Date Introduction The module, introduction to social research is crucial as it introduces a student to the process of understanding what is entailed in social research. The module is grouped into ten lectures, and eight of them are concerned with introducing a student to theoretical and practical issues involved in conducting an empirical social research. The remaining two lectures are concerned with the workshops that help a student to understand the discourse of academic writing and reading. This paper seeks to highlight the basic information of each lecture a student should expect while undertaking this module. Additionally, this paper will note some key points from each seminar and try to define some concepts pertained therefof. Lecture 1 This lecture is aimed at helping a student to understand the significance of social research and why it matters. A learner will understand that a research method is a technical subject that encompasses its own language and this language ought to be utilized in precise way. In this course, the precise meaning of technical terms ought to be learned and then applied carefully, more so in undertaking examinations. A student of social science, a learner will be familiar with the idea of sociology as multi-paradigm discipline. Debates and controversies aside, the main divide in social research has been about the philosophical basis of sociological research and the...
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... Phenomenology of Reading A number of poststructuralist movements such as deconstruction had challenged the formalist and New Critical assertion of the objectivity of the text. But it was not until the 1970s that a number of critics at the University of Constance in Germany, the Constance School, began to formulate a systematic reader-response or “reception” theory. The leading members of this school were Wolfgang Iser and Hans Robert Jauss. Such phenomenological theories deal with the important role of the reader in the overall structure of any given literary text. The reader plays a great role in shaping how the work will be understood and what meanings it will have. Each new generation and each new group of readers in a new setting brings to a literary work different code for understanding it. Does writing require reading? What does reading do for writing that writing cannot do for itself? Different schools have different answers, but for phenomenology of literature, the answer is YES. Reading is ontological requirement for writing. Since writing in itself is not complete and indeterminate, it ontologically requires reading completement. So, reading, as prof.A.V.Ashok, from EFLU, defined, is “the compeletization of incomplete textured meaning into actualized meaning”. Text, for realistic theory of reading, is nearly getting written, the text exists as a body of complete meaning. In other words, a text exists in the fullness of its meaning...
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...AS/A2 English Literature B Student Guide A-LEVEL STUDENT HANDBOOK CONTENTS PAGE | | | |What we Expect of A-Level Students |3 | |Overview of the AS and A2 Course |4 | |Assessment Objectives |5 | |AS Marking Criteria |6 | |A2 Marking Criteria |7 | |Selecting and Studying Texts |8 | |Approaching Essays – coursework |9 | |Punctuation Guide |11 | |Glossary of Literary Terms |12 | |Reading List ...
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