...Version focus A simplicity manifesto in the Age of Distraction Leo Babauta focus: about about focus T his book, “focus”, is by Leo Babauta, creator of zen habits and mnmlist. It was written publicly, online, in small bursts, with feedback from readers throughout the writing process. It would be much worse without their wonderful help. dedication The book is dedicated to my grandfather, Joe Murphy, who lived a life that inspired me, and whose death has left a gap in my life ... and to my grandmother, Marianne Murphy, who I love deeply and whose strength and kindness have always pointed the way for me. uncopyright All content of this book are in the public domain. I hereby waive all claim of copyright in this work; it may be used or altered in any manner without attribution or notice to the me. Attribution, of course, is appreciated. To clarify, I’m granting full permission to use any content on this site, including the chapters of my book, in any way you like. I release my copyright on this content. While you are under no obligation to do so, I would appreciate it if you give me credit for any work of mine that you use, and ideally, link back to the original. If you feel like spreading a copy of this book, you may do so without payment. 2 full version This is the free version of this ebook, which can also be found at focusmanifesto.com. The full version of the ebook contains additional chapters: 1. creativity and practicing deep focus 2. finding...
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...Ford Focus: Environmental Analysis Exercise Introduction Henry Ford and 11 other associates established Ford Motor Company in 1903. Manufacture and distribution of their automobiles take place in 200 markets across six continents. The 2010 Ford Annual Report indicated that “throughout 2010 Ford continued market share growth in the car sector with high quality, fuel-efficient offerings bringing bold designs, multiple convenience technologies, comprehensive safety features and engaging driving dynamics” (pg. 7). In 2010, Ford had a net income of $6.6 billion, which was a $3.8 billion increase from the prior year (Ford Annual Report, 3). The 2000 model year was the first for the entry-level sedan, Ford Focus. “Focus represents the company’s highest-volume offering and production in three continents to eventually be sold in 122 markets around the world” (Ford Motor Annual Report, 2010, p. 1). Ford has directed marketing efforts for the Focus to 18- to 29-year-olds that are willing to spend roughly $13,000 to $16,000 on a vehicle. According to Edmunds.com “its affordable price, expressive styling and availability in multiple body styles have all contributed to making this one of Ford's most popular cars worldwide” (Ford Focus Review, 2011). The 2012 Focus has an MSRP of $16,500 for its 2-liter, 4-cylinder Sedan model. The Focus also comes in coupe and hatchback models. Ford has commissioned to perform an environmental scan assessing the potential demand for the Ford...
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...Professor Wohn IS 375-001 Designing the User Experience 12 November 2014 ASSIGNMENT #3 FOCUS GROUP Transcription: For the transcription, I went with the INTERMEDIATE OPTION where I only recorded the important sections. There were a few moments during the study where the conversation got a little off topic. Those parts are not included in the transcription below. Also, the conversation was very informal, so I did my best to make everyones words sound more proper without changing the meaning of their statements. *General Introduction and briefing* Is health important to you? * General consensus is yes, of course health is important (no one chose to elaborate) How often do you think about your health? * All the time * I don’t always think about it, but I try to be conscious of the decisions that I make that can effect my health * All the time * Don’t really pay much attention to it on a daily basis, but overall I try to remain healthy How often do you exercise? * Twice a day - 1 morning volleyball practice and one gym session at night * Same as Jose * I used to go to the gym all the time but I’ve been slacking lately * Don’t really go to the gym at all What do you hope to accomplish by going to the gym? Build muscle/stay in shape/loose weight/etc.? * Stay in shape * Get into shape for the Volleyball season How do you decide what your routine will be when you go to the gym? * Me and...
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...Focus Group Discussion Thank you for agreeing to participate. We are very interested to hear your valuable opinion on latest trends in health and fitness. • The purpose of this focus group interview is to analyze the role of fitness center in sedentary lifestyle. • The information you give us is completely confidential, and we will not associate your name with anything you say in the focus group. • We would like to tape the focus groups so that we can make sure to capture the thoughts, opinions, and ideas we hear from the group. No names will be attached to the focus groups and the tapes will be destroyed as soon as they are transcribed. • You may refuse to answer any question or withdraw from the study at anytime. • We understand how important it is that this information is kept private and confidential. We will ask participants to respect each other’s confidentiality. THE VIDEO RECORDING BEGINS Focus Group Members: |S.No |Name |Age |Profession | |1 |Tarun Kumar |36 |Sports Therapist | |2 |Anjesh Sharma |28 |Fitness Manager | |3 |Ankit |24 |Fitness Trainer | |4 |Pooja Sharma |28 |Digital Marketer | |5 ...
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...Running head: CONDUCTING A FOCUS GROUP Conducting a Focus Group of XXX Educational Program Graduates By Outstanding DHA Student Medical University of South Carolina PURPOSE The purpose of this paper is to describe the planning and design of a focus group for recent graduates of the XXX Program at YYY State University in Northridge (UN). The mission of the XXX program is to produce graduates that can function effectively in staff, front-line management and middle management positions for a variety of health care sectors. Insufficient data exists to determine qualitatively if we have fulfilled our mission. This qualitative research is intended to answer the following question: “How well did the UN XXX Program prepare you for the current position you hold in your organization?” Although this project is intended to serve as a form of self-contained research, it is conceivable that the results of this project may lead to the creation of additional sources of data such as employer focus groups or survey instruments for additional insight. PLANNING Morgan (1997) emphasizes that three factors must be taken into consideration prior to planning for a focus group; ethical concerns, budgetary issues and time constraints. Although personal work experiences will be shared by the intended participants, there is no intent to ask questions of a personal demographic nature such, as home address...
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...Guidelines for Conducting a Focus Group Surveys assume that people know how they feel. But sometimes they really don’t. Sometimes it takes listening to the opinions of others in a small and safe group setting before they form thoughts and opinions. Focus groups are well suited for those situations. Focus groups can reveal a wealth of detailed information and deep insight. When well executed, a focus group creates an accepting environment that puts participants at ease allowing then to thoughtfully answer questions in their own words and add meaning to their answers. Surveys are good for collecting information about people’s attributes and attitudes but if you need to understand things at a deeper level then use a focus group. If you’ve ever participated in a well-run focus group you’d probably say it felt very natural and comfortable to be talking with a group of strangers. What you didn’t know perhaps were the many hidden structures behind it all. A good focus group requires planning – a lot more planning than merely inviting a few key people to casually share their opinions about a topic. Outlined here are the details for conducting a high quality focus group. Also included are stepby-step instructions for making sense of all the information you collect in the groups. In this Guide you will find checklists for: Defining a focus group Designing focus group questions Recruiting and preparing for participants Conducting the focus group Analyzing the data You will also find...
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...Focus Groups Plan for Scope BA410.601.K3 Marketing Research Tong (Harry) Xiang Basic Requirements: * Participants: We need to carefully recruited our participants with similar ages, regions and income level, and then divide them to 4 groups consist of 8-12 members. All the participants are mouthwash products users. * Environment: The focus groups interview should have comfortable environment, with circle seating to make participants engage in discussion. Tape recording needed. * Moderator: Our main moderator should be skillful in group discussions, and be capable of establishing permissive environment. Pre-determined questions and adequate background knowledge required. But main moderator should exercise mild unobtrusive control the pace. Assistant moderator is in charge of handles logistics and takes careful notes. * Rules: Rules should be told to participants. No right or wrong answers; One person speaking at a time; Turn off mobile phones; Participants should talk and listen to each other. Beginning: In the beginning the moderator should create a thoughtful, permissive atmosphere, make ground rules and set the pace of the discussion. The introduction part includes: 1. Welcome; 2. Overview of the topic; 3. Ground rules; 4. First questions. Example: Good afternoon and welcome to our discussion session. Thanks for taking the time to join us to talk about mouthwash product in Canada. My name is xxx. We are helping Scope team get some information from...
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...How to Run a Focus Group * What is a focus group? A focus group is a small and structured meeting of approximately 8 – 10 people. Discussion revolves around a set of pre-determined topics to give you a set of rich qualitative information. Although focus groups take a while to set up and require a budget to run, once done, they can prove an efficient way of getting detailed information on a subject. Expect a focus group to give you a range of views from your target audience, and to find out why people hold these views. A focus group can take place either before or after your event, depending on what you want to find out. For example, if you want to know what motivates your audience to attend an event you might choose to run a focus group before they have seen an event. However, if the information you need is about their opinions of the event itself, then you will obviously need to take them to see something first. * Preparing for Session Invite around 6 to 8 people to participate for a session to last for about an hour. Then, prepare an agenda including a list of the top-level issues to be tackled (if appropriate). Prepare an introduction script explaining the purpose of the day and how the day will be run. This can include issues of consent and fire regulations (if relevant). Be sure to always use a quiet room with few distractions and arrange people in a circle (possibly around a table). * Developing Questions When you go into the group, go in prepared. Don't...
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...DATE: 17th Jan’2015 Marketing And Consumer Behaviour “Compaq Computer : Focus Groups” Dilema : Whether to Launch New Note book Group-2 Aditya Singh 14MBAGES003 Anuj Kumar Jain 14MBAGES006 Ashish Bhargawa 14MBAGES008 Deepak Sharma 14MBAGES012 Pankaj Naithani 14MBAGES018 Ramesh Kumar Koul 14MBAGES024 1.) Summary of the case * Compaq Computer is in business of designing and selling notebooks. * Consumer division market share is only 3% compared to market leader share of 60%. * Company expertise is in commercial division so company is less focussed on retailer’s relationship. * Company is launching a new product ‘Shark’ for consumer division in late summer 1996. * With expertise of engineers and manufacturer, new product has to be optimized features viz. size, weight, battery life, CD-ROM facility, screen, modem availability and floppy drive etc. | | * December 1995, Greg Memo, leader of the consumer notebook design team, had ordered a set of focus groups as part of his efforts to design. * Focus group participants reviewed seven different products, based on four different form factors. * Mid – December 1995, Company has placed an order for 40000 notebooks to manufacturer. * Greg is reviewing the report of Focus Group & rating of machines to check the survey response with respect to the features planned on model code Shark. | 2.) Objective of decision maker Compaq computer Corporation’s Consumer Division’s...
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...CHAPTER I THE PROBLEM AND ITS SETTING Introduction Teens smoke for many reasons and often for the same reasons as adults do: to cope with stress, to control their weight, as a social habit and to combat boredom. One of the biggest reasons teens start to smoke is peer influence: smoker’s friends do it. Studies show that this is especially true for girls. There's clear evidence that tobacco companies target children in their marketing. Some of the most effective are sports sponsorships - for example, boys are twice as likely to smoke if they follow car racing. Movies too: the more kids see their favorite movie stars smoking on the screen, the more likely they'll try it themselves. Some researchers think that tobacco advertising carries even more weight than peer influence. Teenagers usually smoke cigarettes because they are seeking the answer to try to be "cool" or try to be "adult". Sometimes, teens see their parents smoking and want to do it. This is a major problem because they want to be like their parents and sense they are adults, teens also want to feel like adults. A lot of adults and teens have depression and when they feel sad, smokers find cigarettes to "help" them go through their sadness. Not all people with depression smoke though. Take homeless people as an example. Smokers want to forget about their troubles and smoke weed or get drunk because homeless people think that getting high or drunk will make them happier. Sometimes, teens see their friends do it. Smoker’s...
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...James Harstad Professor Edelheit Anti-Semitism in America 10/28/2014 Reflection on Film Focus Neil Slavin’s Focus, the film which takes after the book of the same name by Arthur Miller, is a film which tries to portray racism in a relatively novel light. It attempts to display bigoted racism by showing the general populace of the Brooklyn populace as being racist against someone work of appearance alone. While this raises questions of how authentic the film must portray middle class life of New York in the 1940’s. It still does a meaningful job in portraying a story of a neutral minded man who is forced to decide between an alignment of bigotry or relative humanism. While I dismiss the premise that glasses alone could turn your well known neighbors and employer against you. The representation of characters in this movie is simply engaging and their representations are highly artistic. The film starts off with Mr. Newman as a neutral minded individual; he has no real political or social affiliation, no family other than his mother and a comfortable but not entirely fast paced job. He is simply a moderate man who is content living the life of a respected middle class American. His neutrality is represented when he witnesses the rape at the beginning of the film of the woman. When asked the following day of what transpired he simply pretended to know nothing. He is a man who has a see no evil, is no evil mentality. When he begins wearing glasses and becomes...
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...Methods of the Ssu-Ma (author unknown) both focus a lot on a sort of “code” for warriors during warfare. My question is what is the best way to raise troops? These two readings explain different answers to my question, but to answer it myself I would say the best way to raise troops would be to not focus solely on things such as strength or marksmanship, but to focus also on the mindset of a troop and how to pull through in times of difficulty and how to respect warfare and their unit and how to face fear and overcome obstacles. Taira Shigesuke writes about how, first and foremost, a warrior should consider it his first concern to keep death in mind at all times. But you don’t just have a duty to the military; you have to fulfill your loyalty to your family as well. Unlike the warrior ways described in the Ssu-Ma, Samurai warriors focused day and night on their duties as a warrior, whether they were a farmer, or merchant, etc. They always carried a sword with them as to always be prepared and keep death in mind at all times. Education was not important early on, and even 12 and 13 year olds were learning martial arts instead of focusing on becoming literate. Their sole focus was the way of a warrior. Now, however, those born in the present era focus on literature and reading and writing from the time they are seven or eight in times of peace. A big difference between the Ssu-Ma and the code of the Samurai is how much the Samurai focus on their familial duties. They are taught...
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...PASCUAL, Kerick Russel B. PHOTO1 Th 3:00pm – 6:00pm PARTS OF A DSLR CAMERA After getting hold of a DSLR camera, start by memorizing the name of the different parts before you start using it. A proper understanding of the names and functions is the primary step toward improving your photography skills. (Reported by: Ryosuke Takahashi) 1: Shutter Button Press this button to release the shutter. The shutter button stroke is divided into two stages: press the button down halfway to activate the AF function, and press it down fully to release the shutter. 2: Lens Mount This is the section for connecting the exchangeable lens to the camera body. Attach the lens by sliding it along the surface of the mount. 3: Mirror Light entering through the lens is reflected from this mirror toward the viewfinder. The mirror is movable, and flips up immediately before a shot is taken. 4: Battery Compartment Load the supplied battery here. Insert the battery with the orientation of the battery terminal aligned with that inside the camera. 5: Tripod Socket This is a socket placed at bottom of the camera body for attaching the camera to a commercially sold tripod. The size of the screw is standardized, so a tripod by any manufacturer would be usable. 6: Lens Release Button Press this button when you want to detach the lens. The lens...
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...Oral presentation of the book you’ve read You will hold a presentation of about 5 minutes. Your presentations must include: A thesis: Create a thesis based on what is typical for, or of particular importance in, your novel? The thesis indicates the focus of your presentation: Examples of different types of focus: The development of the main character, an important theme, author vs. novel, the book in the context of a series or in relation to a genre, the book and the movie based on it, etc. An introduction where the book and thesis is presented, a main body where the thesis is discussed and a conclusion/ending where you sum up your main ideas. Your presentation could include: A power point, pictures on small posters or similar visual aids. A small reading of a central or particularly descriptive paragraph. Be creative! Good luck! VURDERING For å få 5-6 på denne presentasjonen må du vise evnen til å snakke fritt om en bok du har lest. Presentasjonen må ha en funksjonell struktur og du må vise evne til å diskutere bokas innhold og tematikk med gode argumenter og med språklig presisjon. Språklig må du vise god grammatisk kontroll og presis uttale, samt vise et godt og variert ordforråd. For å få 3-4 på denne presentasjonen forventes det også en god struktur og at man presenterer noenlunde fritt fra manus. Innholdsmessig må man vise enkel diskusjon eller presentasjon av argumenter. Språklig er det rom for en del feil, men man må kommunisere...
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...accumulated overtime (mostly through habit), in part two, (here on working with a ‘liberated’ voice); to go through a developmental process which focuses on range and power (viz. the ‘resonating ladder’), in part three; to turn focus to the breathing apparatus and thereby develop an awareness and sensitivity to different ‘areas of breath’ in the body and, in part four; to bridge the connection of this work to text and acting. Through this approach, Linklater states that the general aim of the book is to “present a lucid view of the voice in the general context of human communication and to provide a series of exercises to free, develop and strengthen the voice – first as a human instrument, then as the human actor’s instrument” (Linklater, p 1). This essay will summarize some of the major points of the book, offer briefs descriptions of some of the exercises and determine whether this book could be useful to the aspiring actor who is interested in learning more about the craft of voice and speech. Linklater claims that the particular approach of this book is something that has evolved over a number of years and is largely the result of the work of Iris Warren; a pioneer in the science of voice production because of his emphasis on turning the focus of voice work from external physiological knowledge to internal psychological understanding. Though heavily influenced by Warren, Linklater’s book also draws...
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