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Food And Beverage Industry Case Study

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The food and beverage industry that we are going to enter is huge and wide especially in UAE, because UAE is one of world's leading food and beverage markets. According to report done by KPMG company in 2016 “ the food and beverage industry size measured by euromonitor was approximately AED52.4 billion ’’. The F&B industry continue growing due to the position of UAE as a global tourism country and the different cultures in it. The food industry in UAE divided into three major segments: retail outlets, other market outlets, restaurants. So in this fragmented industry we chose to open new restaurants for healthy fast food. There are about 2755 restaurants in Sharjah , 4600 in Dubai , and 2800 in AD , where 54% of people in AD eat out fast …show more content…
The following bar graph shows years the increase in the food service after 4 will be approximately 3 billion dollars (10 billion dirhams) more.
Key success factors
The fast food industry is a dynamic industry which has a high level of competition so the success of this field depends on some factors. The first one is the speed and that's why they create the fast food, this way made McDonald's the most successful and popular fast food restaurant. Secondly the location, fast food the restaurant must be located at a place where people really need fast meal like: near traffics and the crowded roads near universities and schools. Moreover the quality m new tastes, diverse menu and environment play a big role in making the restaurant success.
The industry …show more content…
According to a study done by Shihab, M in 2001, restaurants are the greatest number of business units in AL AIN. Everybody can entrance to this industry, so we prepare well for this challenge to prevent anyone from taking our place by prolong the duration of our tender with ADEC for 5 years because the big percentage of our profit will be from this tender. Another thing, just specific persons chiefs who know our recipes and they must accept to don’t share our recipes with anyone outside our restaurant. Moreover, the new entrants must have a new idea to challenge with us, but if they just copy our ideas no one will be oriented to them while we are well known and they are still

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