...Stephens English 4 Honors 6 March 2013 Food Photography Food photography is a still life specialization of photography, used to produce eye catching photos of different food items that will be used as advertisement, on menus, and in cookbooks[1]. The first thing that may pop into your head when you think food photography is just setting up different foods and just snapping a couple shots and that’s it. Along with capturing that perfect photo from the photographer there is also a food stylist and a prop stylist to help bring out the different characteristics and textures of the food item being photographed. The way food is set out on the plate is just as important as the way it should be photographed. Food doesn’t keep its appetizing looks for long so as a photographer you’ll need to be well prepared and able to shoot quickly after it’s been cooked before it melts, collapses, wilts and/or changes color. When capturing your photographs you should be thinking on how you can not only capture a two dimensional picture but on how your two dimensional picture will capture the eye of whomever may possibly be looking at it. Whether it’s on a menu or in a cookbook. Food stylist not only accordingly set up food to be photographed from above but from many different angles. Stylist place the food evenly spaced on the plate to get the right lighting and also to bring out the different textures of the item. His or her job is to set up the food to where when the final product has been taken...
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...Reality of Food Photography BACKGROUND People nowadays rely within different sources of visuals such as photography in viewing the pictures. As a result, this has revolutionized the way individuals perceive the inconsistency of the shots coming out of editing and to the reality. The study focuses on food photography and analyzes how technological innovation has become a part of making a simple shot turns out to be appealing in the eyes of the consumers. Food photography has done a great job of enticing customers, but the harsh reality is that, most often, the food in person looks nothing akin to the actual pictures. In some sense, these food photographers are wielding the powerful tools of professional lighting and Photoshop expertise to make the food look as mouth-watering as it can possibly be. But for the customers, the discrepancy between food ads and reality can be a source of major disappointment. The study will provide a comprehensive data that will give a better understanding on the point of view within the selected customers. OBJECTIVES The study aims in finding out about the perception vs. reality flow through the use of photography in food within the customers. CONCEPT To acquire the needed data, the researcher plans to conduct a survey on selected person from ages 17 – 23 years old in order to get the best possible answer. SIGNIFICANCE OF THE STUDY This paper will provide brief description of food photography...
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...show off its offerings than through the use of photography? EXCEPTIONAL FOOD PHOTOGRAPHY Both in print and online is an important aspect of a restaurant’s branding and marketing yet may restaurants overlook this. Either they use stock photography that doesn’t represent their menu or they use poorly lit photos by an amateur. It’s important to remember that we eat with our eyes first. Having appetizing, food photos is a sure-fire way to grab someone’s attention when they’re checking you out online and to draw your customer’s attention when they’re in your restaurant. But take heed, many restaurants have amazing food photography, but the final product is nothing like what it looks like. This doesn’t mean that you have to plate exactly as the photo, but it does mean you’ve got to deliver on taste IMPORTANCE OF FOOD PHOTOGRAPHY IN MARKETING YOUR FOOD BUSINESS! Great pictures of food can make our mouths water and our stomachs ache for a particular product. This simple fact yields results that would normally only happen via live sampling and literally can save you thousands of dollars introducing a new product to consumers via distribution of photographs on websites, packaging, coupons, ads, and flyers. THE AESTHETIC AND CULTURAL SIGNIFICANCE OF FOOD PHOTOGRAPHY When food first became a subject in photography, images imitated still life paintings and were classed as a form of social documentary, whereby the food was viewed as a cultural item. A collection...
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...Analysis Project: Kudler Fine Foods Outsourcing and In-House Photography IT/235 Brook Dennen May 09, 2014 Kudler Fine Foods: Outsourcing and In-House Photography Deciding on whether to outsource your photography to a professional photographer or keep them in-house depends on many factors. There are numerous benefits to outsourcing and using a professional photographer. But, as a business, Kudler Fine Foods must review both the pros and the cons of outsourcing in order to decide if it is the right decision for them or not. Outsourcing the company’s photography allows Kathy Kudler to spend more time working on making the business strive rather than spending valuable time editing photos and images for advertisement purposes. Hiring a professional photographer is less costly than handling their photos in-house. Professional photographers are experts in their fields and Kathy Kudler can relax knowing that the company’s photographs are being worked on by those with immense knowledge in the field. The company’s photographs are a form of money making advertisement, so the cost for professional photographers is minuscule compared to the profit gained by the amount of new customers that will be drawn in. Kathy Kudler should also understand that there are drawbacks to outsourcing the company’s photographs to a professional photographer. When hiring a photographer, there is a risk that Kathy may lose control over that aspect of her business. There needs to be consistent...
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...mood and even the point of the photograph. Back lighting, artificial lighting, and simple portrait lighting are just a few examples of all the different types of lighting that can be used in photography. The image above illustrates back lighting. http://www.vistaview360.com/photography/contre_jour.htm. Back lighting is when light is behind your subject and is directed at your camera. Lighting in back often creates silhouettes easily which is demonstrated above. When mixed with fog or different atmospheric conditions, this can increase the dramatic effect of the photo. This may take practice or multiple shots since “an over exposed (too dark) photograph can result when the light is coming from behind the subject or when the subject is against a much brighter background, such as the sky” (Freeman Ch. 3 Pg. 70). Silhouettes are not the only purpose of backlight photography. Backlight photography can be used to achieve many looks. This next image is another example of using backlight, which looks completely different. (http://www.clickinmoms.com/blog/easy-backlighting-tips-for-your-photography-by-michael-kormos/ First, your exposure should be set on manual. Try to focus in on the subject’s eyes. More than likely, your camera will have trouble focusing due to the sun. In this case, block the sunlight with your hand to allow it to focus and then remove your hand before snapping the...
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...searched on Bplans.com. Each section below includes sample business plans, business-planning tools, startup kits, and other online resources that are specific to each business idea. Restaurant Small Business Ideas From cafes to kiosks to fast food to takeout to full-service eateries, business ideas on how to start a small business involving food are our most frequently searched startup category. The following resources can help you turn your idea into a reality: Sample Restaurant Business Plans We have over 40 different restaurant-style sample plans, and 20 of these restaurant plans can be read in full online. See the full list of restaurant sample plans. Start a Restaurant Resource Page Our start-a-restaurant page contains a variety of resources and other tools that will help you effectively write a restaurant business plan and get your business cooking. Other Restaurant Articles This article on marketing your business includes an example about obtaining statistical research on restaurants in your area, as well as suggested agencies to contact for more up-to-date information. Clothing Small Business Ideas Coming in a close second are requests for small business ideas involving clothing. And when you think of it, food, clothing and shelter are essential elements of survival, so it makes sense. Sample Clothing Business Plans Check out our list of clothing-related sample business plans for inspiration and ideas, including traditional retail...
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...everything, its human’s way of creative expression. Every person has a different perspective on what art is. Art takes all different forms such as music, poetry, food, painting, graffiti and photography. It can be human made or produced by nature. A simple painting on canvas is what comes to mind for most when asked about art, but it is far more complex then that. Graffiti is a form of art that we see all the time when we go to the city or just driving in our cars. Many people do not consider this an art form because they don’t know who made it and graffiti is associated with vandalism and crime. The people that did graffiti murals on the walls of community housing in Philadelphia they are professional artists that view their murals as they’re from of artistic expression. Music is another form of art. Every person make art with music such as singing a song in your car on the way to school or a street performer playing music on the corner. Instead of painting they put their art in words by the way of songs. The artist spend months even years putting an album together going over every last detail to make sure it is perfect but it is the art of practicing that got them to be the successful artist that they are. To experience this form of art you have to hear it instead of interpreting it with you eyes. Photography is another from of art that is extremely subjective to the person taking the picture. These days everyone is a photographer we all have cameras on our phones and...
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...Analysis Project Kudler fine foods is a rapidly growing online retail business that needs photography services just like any other business. This makes the company reach a decision-making point on whether or not to outsource its photography services. Such initiative has both advantages and disadvantages that come the managers of all the decision-making must put in place before making a move. Some of the disadvantages of outsourcing photography services include: the possibilities of losing total control over the process of the professional resulting in results that may have not been envisioned by the company owners. The photography process is always an internal and in-line with the photographer’s imagination that an external party may not fully understand. After photography charges or costs may incur, a professional photographer is likely to charge extra costs and what would obviously be attained at minimal cost is conducted internally by the company representatives. The risk of privacy and confidentiality issues may occur, and external photographer may not put into considerations the necessary security and privacy needed in using the company images and information. This may result in some images going to the competitors business and may work against the company owners. Outsourcing professional photographer may eventually lead to job losses within the company. However, there are some advantages to outsourcing photography services for Kudler Fine Foods. First, outsourcing provides...
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...PHOTOGRAPHY. The word photography comes from two ancient Greek words: photo, for "light," and graph, for "drawing." "Drawing with light" is a way of describing photography. When a photograph is made, light or some other form of radiant energy, such as X rays, is used to record a picture of an object or scene on a light-sensitive surface. Early photographs were called sun pictures, because sunlight itself was used to create the image. Mankind has been a maker of images at least since the cave paintings of some 20,000 years ago. With the invention of photography, a realistic image that would have taken a skilled artist hours or even days to draw could be recorded in exact detail within a fraction of a second. Today, photography has become a powerful means of communication and a mode of visual expression that touches human life in many ways. For example, photography has become popular as a means of crystallizing memories. Most of the billions of photographs taken today are snapshots--casual records to document personal events such as vacations, birthdays, and weddings. Photographs are used extensively by newspapers, magazines, books, and television to convey information and advertise products and services. Practical applications of photography are found in nearly every human endeavor from astronomy to medical diagnosis to industrial quality control. Photography extends human vision into the realm of objects that are invisible because they are too small or too distant...
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...Invention of Photography Adam M. Bolenbaugh DeVry University Invention of Photography Photography, a nineteenth century scientific invention, has like many other technical innovations of the era “dramatically altered mankind’s perception and experience of the world, “an effect that continues to this day.” The invention of photographs defines the beginning of the modern era due to the effects it had on new systems of representation including graphic design and advertising. The photograph evolved and “it was this fertile and receptive soil” of the nineteenth century which saw its serious development. From the birth of lithography to the development of chromolithography, and the new systems of representation in graphic design and advertising on billboards, posters, and in magazines, its invention next to the printed word, is still the “widest form of communication” since the beginnings of the modern era. The ability and need to create and reproduce photographs ourselves has created a virtual reality that has Become an inescapable part of our modern era. The invention of photography as we know it in the modern world today is one which not one person can solely be praised for as many generations have been involved in its perfection. The concept behind photography is the “camera obscure” Latin for “dark chamber”, and was a room or box with a small opening or lens in one side which was known to the ancient world as early as Aristotle and Leonardo da Vinci...
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...Toni Baldock 10 October 2012 The Eye in the Lens As a child, I loved looking at the pictures in the National Geographic magazine. I was intrigued by the cultural differences from around the world. I was amazed to see photographs of African woman bare breasted and comfortable with themselves. To me it has always been shameful for any women to be bare breasted because that was what I was raised to believe; that is the way of our culture. The magazine took me to many lands and showed me things I knew nothing about. This was when I became aware of the world around me. I realized I wanted to be a part of more than the town I lived in, the school I went to, or the people I knew. Through the eyes of documentary photographers I have seen the world from many different points of view, but I want to see the world in an intimate experience. I have a deep desire to engage with other cultures and capture moments that the rest of the world will be able to see through my photographs. I want to one day soon become a documentary photographer. Documentary photography is an effort to create a truthful expression of lives and cultures of our world and human actions. It can only be truthful and honest if it is left unedited and captures true events as they are happening. Hans Durrer is an author and intercultural coach. He describes photography as this: “Photography is still about the eye behind the lens. It is about being a filter, and it is about recording. It is about leaving one’s home...
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...Photography is the technique of recording and generating permanent images, by the capturing and preservation of physical stimulus-patterns on a layer of photosensitive material. It involves recordinglight patterns as reflected from objects, on to a sensitive medium through momentary exposure. The process is done through mechanical, chemical or digital devices commonly known as camera. The word comes from the Greek words φως phos ("light"), and γραφις graphis ("stylus", "paintbrush") or γραφη graphê, together meaning "drawing with light" or "representation by means of lines", "drawing". Photography is the art, science, and practice of creating pictures by recording radiation on a radiation-sensitive medium, such as a photographic film, or electronic image sensors. Photography uses foremost radiation in the UV, visible andnear-IR spectrum. As far as can be ascertained, it was Sir John Herschel in a lecture before the Royal Society of London, on March 14, 1839 who made the word "photography" known to the world. But in an article published on February 25 of the same year in a German newspaper called the Vossische Zeitung, Johann von Maedler, a Berlin astronomer, had used the word photography already.[2] The word photography is based on the Greek φῶς (photos) "light" and γραφή (graphé) "representation by means of lines" or "drawing", together meaning "drawing with light".[3] 1. The art or process of producing images of objects on photosensitive surfaces. 2. The art...
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...|Weaknesses | | | | |They have a large scale of operations. The sell a wide verity of |Wal-Mart has a few major weaknesses in addition with a few minor | |merchandise, from food to clothes and automotive supplies. They have a|weaknesses. One of the biggest one is they get big labor lawsuits from| |competence in information systems. They have a great cost leadership |bad work environments and bad conditions. They have a lot of negative | |strategy. They are also international, importing and exporting plus |publicity from many angles, like the lawsuits. They have a very high | |manufacturing. They also provide, at certain stores, an automotive |employee turnover. They have very little differentiation in their | |shop for oil changes and tires. Major thing is that they split between|stores and warehouses. They sell the same products in almost every | |being a merchandise store plus a food store. They sell more name brand|store. They also have slow stocking days. One minor weakness is the | |than any store. They also have hardware and exercise equipment. Out |employees’ attitude at times. They also have very high prices on | |door with car things. They also price match. They partner with |things like electronics. Not partnering with enough people...
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...How to Plan a Wedding Josh Odle Terry Mathias English 121 – Spring Semester 02 March 2013 How to Plan a Wedding Thesis Statement: Planning a wedding can be stressful and overwhelming. I. “Where do I start? What comes next? Am I doing this right?” are all said by a bride or groom at one time during their engagement. A. This is supposed to be the happiest day of your life and with a little bit of help, it can also be enjoyable. B. The dress, the venue, and the honeymoon, are just icing on the cake compared to the many details involved in planning this process. C. Planning a wedding can be stressful and overwhelming. II. After the excitement of the engagement dies down, the planning begins. A. Money is one of the most stressful topics when it comes to planning a wedding. 1. Sit down with the families and discuss your options. 2. Is there a savings account somewhere? 3. Whether the wedding is big or small, it’s all based on your budget. B. Whether you have a savings account or paying as you go, there’s a lot to buy. 1. Invitations, a cake, a photographer/videographer, florist, caterer, DJ or musicians, and the officiant, are just the start of things to consider. 2. After setting a date, finding the venue, booking a honeymoon, shopping for shoes, dresses, tuxedos, transportation, maybe, just maybe you’ll remember to ask those you love to join you on your special day. 3. Wedding insurance is always encouraged to protect the unexpected. III. Grab yourself a binder with paper...
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...We would like to speak with you regarding photography and the importance of hiring a professional wedding photographer, as opposed to allowing a family friend with a decent camera to capture your special day, leaving it to your guests or hiring a photographer who does not specialize in weddings. We have briefly touched on this topic in a previous article, however, we strongly believe photography is a part of the wedding that is crucially important to perform accurately! There are numerous horror stories about people being let down by the results that a non-professional photographer has produced. Couples choosing to let ‘a friend’ do it, or ‘I know someone with a good camera’, or ‘we’re just going to let our guests take the photos’. This is perfectly fine to do and you may feel that you will be saving money by doing this, but in the long run, we can guarantee it will not turn out how you expected. Your wedding photos are the only lasting memory you will have of the day, and if they do not turn out as you dreamt, then your memories will be ruined. Grand Lens Photography shares...
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