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Food Risk Communication

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Submitted By jakeamoakomensah
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FOOD RISK COMMUNICATION, PROBLEMS AND ISSUES CONFRONTING COMMUNICATORS
INTRODUCTION
Risk communication is an integral part of risk analysis and an inseparable element of the Risk Management Framework (RMF). Risk communication helps to provide timely, relevant and accurate information to, and obtain information from, members of the risk analysis team and external stakeholders, in order to improve knowledge about the nature and effects of a specific food safety risk. Successful risk communication is a prerequisite for effective risk management and risk assessment. It contributes to transparency of the risk analysis process and promotes broader understanding and acceptance of risk management decisions.
Risk communication is defined as an interactive exchange of information and opinions throughout the risk analysis process concerning risk, risk-related factors and risk perceptions among risk assessors, risk managers, consumers, industry, the academic community and other interested parties, including the explanation of risk assessment findings and the basis of risk management decisions (Codex Alimentarius Commission).

The risk communication process
Risk communication can be difficult to do well. It requires specialized skills and training, to which not all food safety officials have had access. It also requires extensive planning, strategic thinking and dedication of resources to carry out. Since risk communication is the newest of the three components of risk analysis to have been conceptualized as a distinct discipline, it often is the least familiar element of risk analysis practitioners. The great value that communication adds to any risk analysis justifies expanded efforts to ensure that it is an effective part of the process
Risk communication is fundamentally a two-way process. It involves sharing information, whether between risk managers and risk

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