...Team B’s Competitor Research Paper for the Mobile Food Truck University of Phoenix MKT/431 March 4, 2013 Gail Lorber Introduction B's Mobile Food Truck is a business that will offer the convenience of serving foods to their customers from a traveling truck. The food truck will be located near businesses, which will allow the customers quick access to the service. Customers will have different food choices to choose. However, quick access to the food service cause the company to compete against such companies as gas station, restaurants, grocery stores, and smoothie juice restaurants. Each of these businesses offers the service of prepared and ready-to-go foods and healthy choices. Each also allows convenience service. B's Mobile Food Truck must realize these businesses will be in constant competition against the mobile food truck. Mobile Food Truck Competitors Gas station food has earned a bad reputation over the last 20 years for various reasons. Usually the only things to be found are old hot dogs, stale donuts, slushes, and tightly wrapped tasteless sandwiches that have some sort of gross cheese that most people could not identify. Several gas stations have gotten into a different range of foods, trying to expand on better choices to boost the income. Many gas stations have either joined up with franchises such as McDonald’s, Subway or a pizza place to diversify their food attractions from the common place soggy sandwiches and sodas...
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...limitation and research design and methodology which includes research method, respondents of the study, locale of the study, research instrumentation and data gathering procedure. 1. Background and Rationale of the Study Food and drink are the essential ingredients to life and the survival of a human being (Razaq, 2010). As time evolved, various ways and methods on how food is served have been invented and devised not only to satisfy mankind’s basic need, but as well as to provide a one-of-a-kind culinary and gustatory experience. Technomic, the leading foodservice research and consulting firm has released a report on leading restaurant changes in the restaurant business and 11 trends they see as key for 2011 and beyond. Their bottom line is the restaurant landscape is changing many areas. Including in their list of leading restaurant trends release are the Mobile Food Trucks (Celentano, 2011). A food truck is a mobile vehicle for cooking and selling food. Some, including ice cream trucks, sell mostly frozen or prepackaged food; others are more like restaurants-on-wheels. Some may cater to specific meals, such as the breakfast truck, lunch truck or lunch wagon, and snack truck, breaks truck or taco truck. Although food trucks existed well before the early 2000s, many sources pinpoint 2008 as the unofficial onset of the food truck phenomenon. The industry is booming with approximately 3 million food trucks in the U.S., more than 5 million food carts,...
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...Market Trends Market Size and Growth Implications Customer Analysis 6 7 8 8 9 9 9 9 10 10 10 10 10 10 11 12 13 IHOP—Universities MKTG 615.11 4/14/10 Pepperdine University 3 The Aramark Survey Demographic Trend The 18-24 Year Old Paradox Alcohol Market Demographics/Geographics Local Market Variants Attitudes and Behaviors Market Behaviors Market Needs Market Segmentation Competitive Analysis Implications SWOT Analysis Financial Objectives Marketing Strategies Target Markets On Campus Locations Mobile Trucks Why Mobile Catering? Positioning Marketing Mix Product 13 13 13 13 14 14 14 15 16 16 17 17 18 19 19 19 19 19 19 20 20 20 IHOP—Universities MKTG 615.11 4/14/10 Pepperdine University 4 Service Strategy Costs Pricing Strategy Promotional Strategy Distribution Financials On Campus Locations Mobile Food Trucks Sales Forecast Implementation Personalization at On Campus Locations 24/7 Dining Marketing Budget Promotional Schedule Controls/Metrics 20 20 21 21 21 22 22 22 22 23 23 23 23 23 24 25 25 26 27 28 29 29 Appendix Exhibit One: Meal Importance Exhibit 2: Commute Time Exhibit 3: Weekday vs. Weekend Breakfast Item Demand Exhibit 4: Breakfast Market Size and Forecast Exhibit 5: Weekend Breakfast Consumption Locations Exhibit 6: Weekday Breakfast...
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...Executive Summary Fresh Express food truck Co W.L.L will offers highest quality products and services a menu of all beef hotdogs, hamburgers, cold sandwiches and other items as well as an assortment of chips, candy bars, soda, coffee, and juices. As the business grows and evolves we will continue to add new products for our customers as demand indicates. We believe in customer focused decision making that involves voice of customer feedback in everything we do, ,from the products we offer to the way we reach the market and the community, Fresh Express food truck Co W.L.L number one goal is to make our customer happy, no matter the cost, so that they feel confident and motivated to recommend us to their network of family, friends, and colleagues. Fresh Express food truck Co W.L.Lis a locally owned fast food truck that will be positioned as an international franchise through our creative approach to the company's image and detail presentation. Fresh Express food truck Co W.L.L will provide a combination of excellent food at value pricing, with fun packaging and atmosphere. This plan is prepared to obtain a locations for the initial launch of this concept. Additional financing will need to be secured for the two subsequent outlets, anticipated in month 13 and early in year three. The financing, in addition to the capital contributions from shareholders, will allow Fresh Express food truck Co W.L.L to successfully open and expand through year two. The initial capital investment...
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...Competition …….. ……. …….. ……. …….. …….. …….. …….. ……. …….. …….. …….. ……13 SWOT Analysis …….. ……. …….. ……. …….. …….. …….. …….. ……. …….. …… ……. …. 15 Marketing Plan …….. …….…….. ……. …….. ……. …….. …….. …….. …….. ……. …….. …17 Product ……. …….. …….. …….. ……. …….. ……. …….. …….. …….. …….. ……. …….. …. 18 Promotion ……. ……. ……. ……..…….. ……. …….. ……. …….. …….. …….. …….. ……. …. 21 Financial Analysis …….. ……. …….. ……. …….. …….. …….. …….. ……. …….. ……. ……. .24 Introduction A food truck is a large vehicle equipped to cook and sell food. Some, including ice cream trucks, sell frozen or prepackaged food; others have on-board kitchens and prepare food from scratch. Sandwiches, hamburgers, french fries, and other regional fast food fare is common. In recent years, associated with the pop-up restaurant phenomenon, food trucks offering gourmet cuisine and a variety of specialties and ethnic menus, have become particularly popular. Food trucks, along with portable food kiosks and food carts, are on the front line of the street food industry that serves an estimated 2.5 billion people every day. Executive Summary Overview: The purpose of this business plan is to raise money for the...
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...1 Macro Trends Brian Howard BUS620 Robert Tielman June 17, 2012 2 In the US, the number of health problems and a general concern for living a healthy lifestyle have resulted in the growth of reduced fat products and nutritional products in the US foodservice industry. The foodservice industry grew at a compound annual growth rate (CAGR) of 2.2 percent from 2006 to 2011 and is expect to grow at a rate of 1.9 percent until 2016. The macro trends, such as employment and Gross Domestic Product growth in the economy, are expected to remain strong on account of lower inflation figures and improving employment figures in the country. As a result of economic uncertainty, US consumers are evaluating their spending and value buying is becoming a major driver in the US foodservice industry. Consumers are not only considering price as a key facet of value, but also considering quality, taste, and convenience as aspects of value buying...
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...of the Martin Luther King Library and they had invited several diverse radio stations and food vendors in order to attract those passing by. These food vendors, all food trucks, included Senor Taco, DC Sliders, Dolci Gelati, Hala Grill, and Jerk@Nite. A month before, Jerk@Nite hadn’t been established. It was more of a thought. Denville Myrie, CEO of Jerk@Nite, never pictured a a year ago that he would be cooking his thoughts in a truck and serving them to real customers. Background Myrie, a Physical Therapy/Health Science student at Howard University, came here from Jamaica with an I’m-going-to-be-somebody attitude. He made plans to be a health professional dealing with health administration with the long-term goal of owning a hospital. He is a interesting guy with a hustler’s mentality. Not knowing anything about the culture of the university, he quickly adapted and a found a way into the culture’s infrastructure that would better prepare him for the future he planned. He realized early that the campus housing situation wasn’t a fit for his lifestyle and during his second year, he and some friends found a place not too far from campus. This is where the idea of Jerk@Nite was created. Myrie was tired of the selections offered during the late night hours, and being that he was entering into a health industry, it just killed him to have to make unhealthy decisions about the food that was entering into him. During that same time, he started thinking about meals that he...
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...and disadvantages inherent to the food truck business model and as compared to traditional restaurants. Food trucks have exploded into mainstream American cuisine. Once thought of as a cheap meal available at odd times of the night, street food has become a vehicle for chefs on the rise to make their mark on the food industry. Operating a food truck may seem like an easy task, but it can turn out to be a tremendous undertaking and risky financial venture. Operators must be prepared to lose money, to manage fixed costs, and to do constant forecasting in order to determine how much food to prepare. The advantages and disadvantages are numerous, but we will proceed to name a few. Food trucks carry the explicit advantage of lower investment and operational costs, thereby reducing overhead and other related costs. Instead of renting or purchasing a building, a potential operator could purchase a truck, register it appropriately, and have it outfitted to cater to a mobile kitchen. The immediate out-of-pocket costs involve: purchasing the vehicle with cash or using a loan, which creditworthy buyers can secure at a rate comparable to that of a traditional mortgage, vehicle registration costs in the state of operation, and a CDL or required driver’s license for operating the vehicle. A food truck operator is also able to avoid payroll taxes since he or she is not drawing a salary from the business. According to Legion Food Trucks Inc., food trucks are easier to maintain and operate...
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...A Report on the Product/Services/Promotional Strategies Offered by Nike Nike is a worldwide manufacturer of apparel and accessories that is listed on the New York Stock Exchange under the symbol, NKE. Founded in 1964 by Phil Knight and Bill Bowerman as Blue Ribbon Sports only to later become Nike in 1978, Nike is currently headquartered in Beaverton, Oregon. With total revenues exceeding $19Bn, Nike is currently the world leader in sports apparel and accessories and has a strong presence in almost every part of the globe. Initially founded as a running shoe company, geared specifically for runners, Nike grew and expanded to the point that they offer both footwear, clothing, and related accessories for every sport on the planet. The different types of specialized products to suit this purpose is mind-boggling and their desire to stay on the cutting edge of both fashion and design/functionality is admirable. For example, Nike has helped not only create and pioneer state-of-the-art footwear in sport of football, they also have helped create a variety of accessories to help the football athlete achieve the highest success. Things like padded undergarments, uniforms, chinstraps, and gloves...just to name a few. And this pursuit isnt limited to major sports like football and basketball. Nike has more eclectic product lines, such as their own balls and bags in golf. Or an line of pads and headwear for cricket. The list is truly endless. The symbol and trademark of Nike is their...
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...A food truck is like restaurant on wheels. It has several distinct advantages over a traditional eat-in restaurant. A food truck can go to where the customers are. It has pretty low overhead, compared to a restaurant, and requires far less staff. However a food truck is still a business that requires a lot of work and attention- especially in the first couple of years. Food truck owners put in long days and have similar problems as restaurant owners, such as slow seasons, bad weather, and sluggish economy. Read on to find out how you can start your own food truck business. Difficulty: Hard Time Required: Two Months or More Here's How: 1. Find out if a Food Truck Business is Legal in Your Neighborhood. This may sound like a no-brainer, but you’d be surprised how many places don’t allow food trucks or put a cap on the number of food truck permits allowed at any given time. Case in point – both Los Angeles and New York City are two of the busiest areas for food truck businesses and both have caps on the number of permits allowed. 2. Find out Where You Can do Business. Assuming your city or town allows food truck businesses, next you need to find out where you can do business. Depending on local ordinances you may not be able to park in the busy downtown area. Before you set up shop in a busy tourist area or business park, make sure its legit. 3. Choose a business name. Okay, you now have a solid plan for where you are going to sell your food. Now you can do fun part-...
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...Mobile Food Truck Pilot Project PILOT PROJECT OVERVIEW EFFECTIVE UNTIL JUNE 30, 2014 The City of Champaign Mobile Food Truck Pilot Project allows vendors to operate at select locations in Downtown and Campustown on City right-of-way. The goal of the pilot project is to enhance the vibrancy and appeal of Downtown and Campustown by allowing mobile food vending opportunities. The Mobile Food Truck Pilot Project identi es seven locations where trucks are permitted. Each location identi ed has a four hour, per sales activity, limit of stay; and some locations have time of day restrictions. Below are the requirements of the pilot project and attached are the maps identifying where mobile food vending will be permitted. Mobile Food Truck de ned: A mobile food truck is a self-contained food service operation, located in a readily movable motorized wheeled or towed vehicle, used to store, prepare, display or serve food intended for individual portion service. PROGRAM PROVISIONS Mobile food truck operators are encouraged to participate in the pilot project. Below are the provisions and requirements of the program: The Mobile Food Truck Pilot Project is now e ective from June 1, 2013 to June 30, 2014 The program is only available for mobile food trucks as de ned above. Push carts, food stands and other methods for selling food without use of a motorized wheeled, or a towed vehicle are not eligible. Vendors must obtain a peddlers license from the City of Champaign Clerk. Once...
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...Homey’s Food Truck & Grill 1. Background ........................... 1 2. Strategic Focus and Plan ......... 1 • Mission Statement ................ 1 • Goals ...................................... 1 • Competitive Advantage ............ 2 3. Situation Analysis........................ 2 • SWOT Analysis ............................... 2 • Competitor Analysis ..................... 3 • Company Analysis .............................. 3 • Customer Analysis ................. 4 • Industry Analysis .................... 4 4. Market-Product Focus............. 4 • Marketing and Product Objectives ............ 4 • Market-Product Grid .......... 5 • Target Markets .............. 6 • Points of Difference ......... 6 • Positioning ................. 6 5. Marketing Program ............ 7 • Product Strategy .................... 7 • Price Strategy ..................... 7 • Promotion Strategy ............ 8 • Place Strategy............8 6. Financial Projections ........... 9 • Break-even Analysis ................. 9 7. Organization ................. 9 8. Implementation Plan ............. 9 9. Evaluation and Control ............... 10 • Possible Deviations ............. 10 • Possible Solutions ..................... 10 Josiland N. Anderson Marketing Business 319 Building My Marketing Plan April 19, 2013 Homey’s food truck & grill Company...
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...Business Proposal Draft Executive Summary: We are CO! Our business is an experience, a gas/electric hybrid mobile food truck with healthy, low cost food. Our truck will drive and park around downtown in order to spread our product efficiently. Our food will be Halal, Arabic food. Our initial $25,000 will cover the first quarter of production’s costs, after which we expect to break even. As a whole, we believe our food will satisfy the need of a consumer on a personal level, deeper than the wallet goes. Bringing authentic, cultural cuisine will please both those affiliated and not affiliated to the Middle East. There are limited options available for Halal food, as well as a need for low cost, healthy fast food. Our combined experience in the restaurant industry and with Arabic culture will provide a basis for a competitive business. After our first year of operation, we plan on hiring additional employees and a larger truck. Business Description: For our business, will be opening CO, a mobile food experience. Our venture will take place on an electric/gas food truck hybrid. Here, we will provide customers with an alternative approach to eating. We will provide an easily accessible establishment, being in walking distance of highly populated areas including State University’s campus, Key Bank tower and the warehouse district. Our menu will provide customers with a low calorie dining experience, while still satisfying their hunger. By displaying nutritional facts, our cart...
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...each piece of food it kept at its optimal temperature. • Expert staff providing excellent customer service. • Efficient supply chain with the elimination of the middle man. • Unique industry business model. • Superior website. • 5 star food quality rating system. • Extremely high standards for cleanliness, health & safety. Weaknesses • The majority sale in perishable items with very few options for un-perishables. • Constant changes in senior management. • Limited number of brands and sizes of packaged goods. • Expensive start-up costs. • The focus on only certain New York zip codes, with no market expansion strategy. • The dependence on only one main competitive advantage in the sale of perishables. • The use of multiple non-environmentally safe cardboard boxes in the packaging of delivered foods. Opportunities • Using their reputable brand name expansion of their business to other places locally and nationally. • International expansion. • Additional movement into the delivery of a variety of un-perishable items. • Environmentally safe packaging and delivery methods. • Strategic merger with other global grocery retailers. Threats • Competitors such as Whole Foods and Joe Traders moving into the FreshDirect neighbourhood. • Other online grocers such as YourGrocer delivering bulk to customers’ homes. • The increased costs of parking ticket violations, gasoline and congestion charges for inner city truck deliveries. • Truck driver’s threats...
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...Branch Finance Manager ITC Limited, Bangalore. Mr. Vineeth Vishwambharam Asst. Branch Manager ITC Limited, Bangalore M.P.Birla Institute Of Management D C B B @ 9 8 7 5 E¦¢#A¦©§64 ¡2 1 £( ¡ % ¡ " ¡ £ ¨ ¡ ¥ £ ¡ 3'¦0)'&¤$#¦!¤¡ ©§¦¤¢ DECLARATION I hereby declare that the research work embodied in the dissertation entitled “Dynamics of supply chain management at ITC Ltd., Bangalore “ has been carried out by me under the guidance and supervision of Dr. N.S.Malavalli, Principal,M.P.B.I.M , Bangalore (Internal Guide) and Mr. Savio ,Branch Finance Manager,ITC Ltd. ,Bangalore (External Guide). I also declare that the dissertation has not been submitted to any University/Institution for the award of any Degree/Diploma. Place: Bangalore Date: (T.Lakshmi) ACKNOWLEGEMENT I thank V.S.Vaidhyanathan,Sr. Vice President Corporate Affairs ITC Ltd. Delhi, and Mr. Thomas Mathew ,H.R Manager of ITC Ltd. Bangalore, for giving me an opportunity to do research in their company. I extend grateful thank to Mr.Vineeth Vishwambharam, Asst Branch Manager and Mr.Savio Suverrie, Finance Manager, ITC Ltd who provided expert guidance throughout this research work. My special thanks are due to Mr.Arjun Bhatia, Mr.Kiran and Mr. Arun for their personal interest and support. I express my immense gratitude to Dr.N.S.Mallavali & Dr.K.V.Prabhakar for their academic support.. Further, I indebted to all those who explicitly and implicitly helped me in completing my work...
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