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Forced Referral Research Paper

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10. Forced Referrals
There are many ways to get referrals, but this is my favorite type of referral strategy. It is what Dan Kennedy refers to as a “forced” referral, and what he and I have worked on for years to enhance, tweak, and test relentlessly in my practices. A forced referral means putting patients into a situation where they are practically compelled to talk about you because of the experience.
Referral appreciation events, where patients bring friends and neighbors, is one type of forced referral. They are also popular and fun, and they let people see you in a different light. People will get to know your personality more as a result of attending a party where you are mingling and having fun instead of working. The forced referral happens because to invite a friend to an event sponsored by their orthodontist, they are almost certain to talk about the orthodontist. …show more content…
Every patient in our practice gets two brownies and a physician birthday card mailed to their house or work a day or two before their birthday. It’s a forced referral because everyone will ask who sent them the gift. The reply, of course, is always “my orthodontist, that's who.” Sending balloons tied to a smoothie gift card and sending it to the child’s school or adult patient's place of work is also a forced referral. You can’t possibly walk back to class or back to your cubicle with a bunch of balloons and a gift card and not be asked numerous times who sent them to

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