...automaker brand, Ford, is recognized by the whole world. There are a lot of types of brands and Ford is categorized under manufacturer’s brand because Ford is its own manufacturer. As we mentioned earlier, Ford has already establishes a strong brand equity over the years. In 2013, an SUV, Ford Edge Hybrid was launched by Ford. The company used line extension strategy under branding to add another new product to its current product line by introducing Ford Edge Hybrid. Benefits/Features: Ford Edge Hybrid, an eco-friendly SUV is equipped with a sophisticated safety system, putting safety of passengers as priority while maintaining its sleek and sporty look. This American brand SUV has stability control and anti-lock brakes. It is also equipped with dual-stages front and side airbags for front and also back passengers. It also has a special system that is called Tire-Pressure Monitoring System (TPMS). When the tires are low on pressure, it will alert you. Since Ford Edge Hybrid is a new product from Ford, the company used product development strategy to introduce the SUV to its existing established markets like its home country USA, and Europe. In early times, Ford only focuses on its own country and never goes global. However, things are different nowadays and Asia countries especially China and Malaysia are one of the largest markets in the world. It catches not only Ford’s but the whole world’s attentions to move into this new segment of markets. Because of that, Ford not only extends...
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...Introduction Ford Motor Company is one of the oldest car manufacturers period, it was founded June 16, 1903 (ideafinder, 2007). They are known for their Model T Ford, which is famous because it was the first mass produced car (ideafinder, 2007). Due to the longevity of this company, I was interested in researching the business to see just how they have been able to sustain their place as one of the more popular car companies in the world. The Ford Motor Company can be a big inspiration to a person who wants to be an entrepreneur. This paper will explore the strengths, weaknesses, opportunities, and threats to the company. This paper will also delve into just who the stakeholders of this company are, and how and if the needs of these stakeholders are met by the company. SWOT Analysis There are many strengths that this great company possesses and some of them are that it manufactures and distributes automobiles across six continents (Ford Motor Company, 2010). This company also employs about 164,000 people and has 70 plants worldwide (Ford Motor Company, 2010). Ford is now known for producing fuel-saving technologies across a wide range of vehicles, they are also launching a full range of electrical vehicles (Ford Motor Company, 2010). Being aware of areas of improvement is key for a company to continue being successful. The automotive liquidity of Ford Motor Company has significant pressure on it due to the global economic crisis that began in 2008 (Ford Motor Company, 2010)...
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...Running Head: Ford Motor Company and the Toyota Motor Corporation Ford Motor Company and the Toyota Motor Corporation AIU – MGT680 Abstract Two major automakers are Toyota and Ford. This paper will compare the two companies to better understand the contributions to for success of each company. This paper will include a SWOT analysis which identifies strengths, weaknesses, opportunities, and threats to these companies. It will also include a plan of action for one weakness to turn them into strengths. It will discuss the current issues being faced by each company and how it affects the global operation because of the importance. Ford Motor Company and the Toyota Motor Corporation Ford Motor Company was started by Henry Ford in 1903 (Heritage, 2014). Toyota Motor Corporation was started by Kiichiro Toyoda in 1935 (50 Years, 2014). While each firm has been able to develop a relationship between the political and economic forces within their communities, they also understand a strategic plan is important and will guide them to an effective relationship within their communities. This type of plan will help the two firms build brand name as both firms have successfully done. The following table will illustrate the main issues Ford and Toyota are facing. It briefly explains the current position or view of each company to help better understand who the two firms view their community responsibilities. Issues Ford Toyota Legal, Social and Economic Environments Follows...
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...The aim of this report is to * Contents Executive Summary ii 1. Introduction 1 2. Aim 2 3. Issues 3 4. Conclusions 4 5. Recommendations 5 References i 1. Introduction Global vehicle sales in the start of 2013 have been soaring and have been at an all-time high since 2010 (Gomes 2013). This is greatly supported by the 30% increase in car sales in Asia (Gomes 2013). Colourful Corporation being a car manufacturing company would want to align our company vision of efficiency and profitability with the future prospects of expanding in Asia. Colourful Corporation has been approached by the Ford car manufacturing company to invest $200 million in one of its existing manufacturing plants in Asia as part of a consortium. This gives Colourful Corporation to further explore the prospects of the Foreign Direct Investment opportunity in Asia. * 1. Aim The aim of this report is to determine the vision, strategy and managerial issues in regards to a foreign direct investment (FDI) in Ford car manufacturing plant in Asia. This is Using theoretical framework and available resources, a research into the vision, strategy and managerial issues was conducted. In addition, research into how another Issues Foreign Direct Investment (FDI) Foreign direct investment (FDI) in Asia for Colourful Corporation in this case looks at the investment of existing facilities of the Ford manufacturing plant in Asia. In this section of the report, we look at one...
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...companies Toyota and Ford. It is particularly focused on the Ford, which is facing hard competition with Toyota and other reputed automobile companies. This article represents the concept of Competitive Analysis, how company has to face competition with other companies when it expands its business at international level. Few common reasons are responsible for fewer sales of the ford cars. Particularly I would like to focus on the quality of the car and its image in the customer’s mind, which are common affecting factors to the lower sales of the Ford cars. Toyota and Ford tied for leading in the most segments on strategic vision’s Total Quality Index(TQI), leading with three vehicles each. Toyota lead with its Yaris, 4runnerand sequoia while Ford lead with tha Edge, Mutang convertible and F-259/350, the 2008 results are based on ratings by new vehicle owners in 19 product segments. Toyota Motor Sales had two additional leaders with the Scion XB and the Lexus RX350(which tied with land Rover’s LR2), while Ford Motor Co. added two additional wins with the mercury sable and volvo C30. Toyota has announced the launch of the Aurion Touring Special Edition, adding more ammunition against the Holden Commodore and Ford’s aging Falcon. Ford is back, establishing...
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...Ford Motor Company Business Analysis I, II, & III The government offered bailout funds to assist with the failing automobile industry, Ford believed they did not need the government’s assistance, but took the funds as a contingency plan. The economy compelled Ford to review the strategic, tactical, and operational planning Along with how the human resource management teams would implement new goals and benchmarks, for the company to become more effective and efficient in providing services to their customers and stakeholders. Going global with marketing concepts has increase sales for the once bankrupted automobile industry. Today, mutual fund managers should take an interest in investing in the automobile industry. However, it may seem unfair not to promote all automobile companies, but Ford Motor Company took no funds from the government and turned their company from the red to green, literally. Ford has fulfilled most of the fundamentals for the company. One major accomplishment was lowering the company debt around 14 billion and closing the Mercury line, to expand into the global market. The company in 2010 made nine billion in global investments (Ford Motor Company, 2011.). In return, the company added tangible employee benefits, merit increases for the United States salaried employees, reinstated the 401K matching program to the employees. Continuing in 2011, the company gave out award bonuses and profit sharing to United States employees. After continuing...
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...Toyota and Ford Comparison L. Johnson MGT680-1203B-12 Abstract Toyota and Ford companies are two of the major players in the auto industry. Comparing the two companies helps to understand what contributes to the success of each. The SWOT analysis can be used to identify weaknesses and a plan of action to turn those into strengths. The current issues faced by each company affect how it operates globally. It is important for each company to understand how each issue affects its operations. Introduction Every firm creates a relationship between the political and economic forces within its community. Toyota and Ford understand the importance of developing a strategic plan that guides them on how to create effective relationships within the community. This helps with building brand name, which both companies have done successfully. Ford and Toyota’s current position on the main issues that they face and a SWOT will be done to show their current market position. Issues The following table will compare the current issues faced by Ford and Toyota. The current position/views of each company are briefly explained. The purpose of this table is to understand how Ford and Toyota view their responsibility to the community. Understanding the companies’ positions help to develop strategic plan suggestions. |Issues |Ford |Toyota | |Legal, Social and Economic...
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...Investing in Ford MGT/521 August 18, 2011 Abstract Choosing the right company to invest, where our money is not only safe, but also multiplies, is one of the toughest challenges for an investor. The potential benefits should outweigh the risks involved. The following is an attempt to put the pros and cons in perspective on why “Ford” is a good choice for a discerning investor. Investing in Ford Ford is an American multinational auto company head quartered in Dearborn, Michigan, that was founded in 1903. Fortune favors the brave. Fortune 500 has placed Ford in the tenth position in the list of the largest American corporations (CNN Money, 2011). A net income of $383 million was reported in the second quarter of 2011, with a pre-tax income of $604 million. (Ford Media, July). But the numbers themselves do not mean much unless there is a comparison with the size of the company. To understand the progress made by Ford, we need to examine the stock price – Today, Ford closed at $11.11 (Yahoo! Finance, August). This figure may not look competitive, when seen in isolation. But when compared to how things were four years back, the progress in phenomenal. In 2008, the shares were as low as $1.01. When placed in this perspective, this is a giant leap for this automobile empire. These statistics show that there has been significant revamping done. In 2010, the company posted its highest net income in more than ten years, the full year net income being $6.6 billion, or $1...
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...Internal Environments Rueben Owens Dr. Laura Pogue Course Title: Business 499 Spring 2014 May 4, 2014 Abstract: I chose to talk about the Ford Motor Company because of their great contribution to America, simply because of their profits and contribution. Ford was known as one of the largest companies’s ever and was part of the Mazda Motor Company as well. Here we will discuss Ford Company strengths and weaknesses and the General Environments of the Company. The threats will be addressed and the opportunities with the Company. Introduction: Ford Motor Company is the company of choice here, which was founded back in 1903 by Mr. Henry Ford. Mazda was a publically traded company, in which Ford had large shares in and later sold and now owns about 3% of Mazda today. Ford Motor Company was always known as an American based company whereas Mazda is also a American made car, but built in Foreign Countries, such as Japan, and as of 2011, the fifteenth largest company worldwide. Ford cars and the company have been very profitable and successful for many years and also the largest company in the world and have been listed in the top ten cars driven by consumers according to The Top Ten List. Lincoln was also a brand of Ford that sells luxury cars, but was founded by Henry M. Leland back in 1917 and has been a part of subsidiary since 1922. Ford however deals a lot with trucks and accessories and tractors and parts which makes them very useful to consumers to get what they need. The...
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...customer, employee, and organizational goals. The leadership abilities and styles guide the organization and all employees must be clear on their jobs, the organizational goals, and the plans to achieve them. When a leader is clear, concise, open, and honest and conveys those characteristics to employees, he/she is able to gain the trust and loyalty of the employees. Employees who feel that they are valued, respected, and trusted feel happy about the organization and are more likely to put forth maximum opportunity in reaching for the goals. Discuss Mulally’s leadership style at Ford Motor Company and provide examples of how his actions fit this style. Mulally’s leadership style is selling. “In using a selling style, the leader provides direction, encourages two-way communication, and helps build confidence and motivation on the part of the follower” (Hellriegel & Slocum, 2010, p.306). Upon joining Ford, Mulally was able to identify specific goals for the company, implement a process to work toward the goals, and install managements system to ensure that the goals are met. As communication is key and Mulally insists that everyone knows the plan, its status, and where special attention is needed. To let everyone know what his plans for the company are, he created plastic cards with four goals on one side and a revised definition of the company on the other. To ensure involvement by...
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...plans to achieve success. It is no less of spectacle to attribute strategy to individual achievement, achievement from a company, a country or at the very least a non – financial institute to achieve strategic success. Ford Motor Company has in recent times lost its market share to emerging Asian companies such as Honda, Toyota, Hyundai and Nissan. As a new landscape of economic might surfaces, new car stereotypes are emerging. Finding a place in these segments is proving difficult for Ford Motors and hence need to change its strategies. Hyper-competition combined with tough economic times has pushed Ford to the edge of insolvency. This paper examines the issues that plague the company while using published models to make analysis on how and why the problems occur to better understand their potential impact on the company’s sustainable competitive advantage. Recommendations will seek to give strategic solutions to address the issues identified earlier. This research isn’t structured upon models to identify, analyze and solve issues but rather looks at the core of the problems within Ford Motors and provides models to analyze and solve the issues. TABLE OF CONTENTS Contents INTRODUCTION 1 SECTION 1: STRATEGIC ISSUES AT FORD 2 Underlying Issues at Ford Motor 2 1. Financial 3 2. Competition 4 SECTION 2: STRATEGIC MODELS AND FRAMEWORK SUITABLE FOR ISSUES IDENTIFIED 6 2.1. Competitor Analysis 6 2.1.1 Porter’s 5 Forces Analysis 7 2.1.2 SWOT ANALYSIS 11 2.2 Financial...
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...City of Toronto Grants Department Date: November 15, 2011 To: Mayor Rob Ford, Mayor of Toronto cc: Toronto City Council From: Senior Grants Officer Subject: Ford City Grants Fund Application from Toronto Arts Council The Toronto Arts Council has applied to a new fund, the Ford City Grants Fund, which was created for granting funding to non-profit organizations. Successful bidders will receive up to a $50,000 grant to offset costs from their operations and expenditures. This report serves to critically evaluate the Toronto Arts Council and determine whether it is worthy of receiving funding from the new Ford City Grants Fund. It will begin by providing a brief overview of the Toronto Arts Council and its activities, followed by evaluating how the Toronto Arts Council impacts Toronto's society and the need for the organization’s services. Lastly, the memo will conclude by deciding whether to grant the Ford City Grants Fund to the organization. This report is important as the Ford City Grants Fund has limited funds available and up to $50,000 may be granted to the organization, which is a hefty sum considering that money is tight. Furthermore, many organizations are applying for grants due to recent cuts in funding. It is therefore important that only the organizations most deserving of the grant should receive it. A. Overview of Toronto Arts Council 1. Background The Toronto Arts Council is mainly a volunteer-run organization with a small group...
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...and presently the newest innovations, alternative fuel engines, and electric cars. Henry Ford built the first car in 1896, (Gale, 2003). and then revolutionized the industry when he invented the assembly line.(David Highfill, Matt Baki, Sean Copus, Matt Green, Jennifer Smith, Matt Whineland). This invention allowed mass production which lowered the costs of automobiles for consumers. The industry includes a number of car manufacturers competing with each other in their competitive priorities, and competitive capabilities to capture market share. The major players in the industry are, the big three US automakers, Ford Motor Company, DaimlerChrysler, and General Motors. The major Japanese players who are also a part of the US auto industry are Toyota, Nissan and Honda. Ford, Chrysler and GM account for approximately 76% of US passenger Vehicles, Toyota, Nissan and Honda, Subaru and Mitsubishi account for 18%. The European automakers, BMW and Mercedes makeup nearly 2%. (Global Foresight, Inc. 2006 Report on Industry Trends). Over the years several mergers and acquisitions occurred within the industry and contributed to this global view. Some of the mergers and acquisition are: Chrysler merging with Daimler-Benz, to form the new Daimler-Chrysler; and buying stake in Mazda, Mitsubishi and Hyundai, and Fiat merged with BMW and Mercedes and has formed an alliance with Daimler- Chrysler. Ford purchased Sweden’s Volvo, British Jaguar and luxury line Aston Martin. General Motors bought...
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...Case Study Alan Mullay, CEO, Ford Motor Company “Alan Mulally, CEO, Ford Motor Company” Ford Motor Company was started in 1903 in Detroit, Michigan, by Henry Ford. 2006 brought a tremendous change to the multinational automobile producer, when Alan Mulally came to the head of line to lead Ford into a new era. In the past several years, Ford has been in danger of failing, causing a shift in its global position and a restructure of its company portfolio. Ford has become a global competitor with brands including Lincoln, Mercury, Mazda, Aston Martin, Jaguar, and Land Rover. Mulally was welcomed to his new position with a financial crisis waiting on his desk. Although never working in the auto industry, Mulally had a plan to manage Ford out of the economic down spiral it had it found itself with the foreseeable economic challenges of the entire US economy. Ford has reported losses for the pass several years. * Lost of $12.6 billion in 2006 * Lost of $2.7 billion in 2007 * Lost of $14.7 billion in 2008 * Lost of $1.4 billion in 2009 (first quarter) (Hellriegel, 2011) Mulally created more debt to make up the shortages by borrowing to keep Ford from government bailouts. Under the Mullaly reconstruction, Ford will discontinue the Mercury line in 2010 year end, maintained a stake in Mazda and Aston Martin and sold off subsidiaries Jaguar, Land Rover and Volvo within the last two years. While realizing the loses and selling of part of their portfolio...
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...CASE ANALYSIS ON FORD MOTOR COMPANY Name: sunil sharma Madonna ID: Subject: Business Policy Subject Code: MGT_4950_WB_58_01_2014_10 Date of Submission: The Ford Motor Company Brief Profile The Ford Motor Companyis an American multinational automaker headquartered in Dearborn, Michigan, a suburb of Detroit. It was founded by Henry Ford and incorporated on June 16, 1903. The company sells automobiles and commercial vehicles under the Ford brand and luxury cars under the Lincoln brand. In the past it has also produced heavy trucks, tractors and automotive components. Ford owns small stakes in Mazda of Japan and Aston Martin of the United Kingdom. It is listed on the New York Stock Exchange and is controlled by the Ford family, although they have minority ownership. Ford Motor Company was founded in 1903 by Henry Ford in Detroit, MI. Not only did Ford revolutionize the development of the automobile as a product, he is also the visionary behind the idea of mass production. Ford's ability to make automobiles affordable for the masses is cited as a driving force behind both the automobile industry and the creation of a middle class in America. Ford introduced methods for large-scale manufacturing of cars and large-scale management of an industrial workforce using elaborately engineered manufacturing sequences typified by moving assembly lines; by 1914 these methods were known around the world as Fordism. Ford's former UK subsidiaries Jaguar and Land Rover, acquired in 1989...
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