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Ford Motor Company- Pleasing or Unattractive

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Ford Motor Company- Pleasing or Unattractive
One of the largest American global automakers, Ford Motor Company recently changed its slogan from “Drive One” to now “Go Further”. This new global slogan is replacing its old slogan because the company feels that this innovative slogan captures what the company’s culture always has been doing since it infancy with its founder Henry Ford. The new slogan “Go Further”, resonates how Ford Motor Company as individuals, as a team, and as a company has always gone further for its customers, it dealers, and its communities. But is Ford Motor Company echoing what its slogan is believed to exemplify?
Ford Motor Company started in 1903 by Henry Ford, a young man with a passion for and commitment to machinery and engineering at a very young age. Henry Ford’s passion to create a vehicle that was affordable to the common man, started with his first vehicle the Quadricycle, a horseless carriage with a gas-powered engine and then came the first Ford Model A which was massed produced to be affordable to middle-class America. This company grew from its first automotive plant in Detroit, Michigan to plants all over the world. Being a global automaker in today’s modern world, it appears Ford has had its share ups and downs as a global corporate citizen just like its global market competitors. In the next few sections, an analysis of a few facets that aren’t observed quite enough of Ford Motor Company will be observed and perhaps should have some thought.
COMMUNITY RELATIONS
One of the key components of Ford Motor Company’s corporate citizenship at home and abroad is its long time commitment of its surrounding communities worldwide. Henry Ford also understood that his company was only as strong as the communities where his employees lived and work (Ford Motor Company). His concept of community relations has been passed down from

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