...Lefkoff BMGT 350-0101 16 September 2014 Ford Motor Company SWOT Analysis Strength: Ford Motor Company’s strength lays in its ability to use internal resources such as knowledge and reputation to maintain its dominancy in the automotive industry. Ford has managed to survive depressions, recessions, and internal breakdowns to become one of the biggest automaker in the world. What sets Ford apart from its competitors is the amount of knowledge it has acquired in the automotive industry for over a hundred years. In the business world, time plays an enormous role because it separates the weak from the strong. Ford is able to maintain its popularity by introducing new and innovative ways to produce and sell automobiles. Ford started with the assembly line, which revolutionized the automotive industry making it faster, cheaper and safer to manufacture vehicles. Then, it continued with the introduction of dealerships all around the United States enabling accessibility to transportation, which was soon to be the fastest growing industry in the world. Knowledge is key in any business, and Ford recognizes the strength and advantage it has over its competitors, by simply being in the business longer and learning from the past. Another major strength Ford has is its reputation. Ford is recognized for its unparalleled ability to speak to the American people. When people think about cars and America, they immediately think Ford. Why? Ford has branded itself as the father of the automobile...
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...Ford Motor Company a Big Three Giant As a manager of a venture capital group, whose capital gains derived from mutual fund investments, and who seek to invest in Ford Motor Company, and analyzing possibilities of investing in mutual fund profits in Ford Motor Company. The company exhibits strength when recent borrowing occurred from the United States government by two of the big three car manufacturers took place. Ford remained defiant, self-sustaining, determined, and marched forward with current capital, and succeeded furthering profits and sales of Ford’s product line. This is a good indicator of stability-singularly, but there must be an in depth study of the business to obtain pertinent data and justifying investment of venture capital. Currently completing a thorough analysis of Ford’s portfolio topics covered includes stability, weak points, seizing opportunities, and last outside influences threatening the stability of the company. Stability Ford Motor Company is a global automotive industry, which manufactures, and distributes automobiles across six continents. The company also engages in other businesses to include financing vehicles the company sells for its customers (CNN Money.com para. 1). The stock average has risen from $10.59 to $10.66 as of close of business September 19th, 2012 (New York Stock Exchange, 2012). This is a good indicator that Ford is on the rise as a giant among the automobile industry. However, other factors are under advisement, and consideration...
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...Running Head: Ford Motor Company and the Toyota Motor Corporation Ford Motor Company and the Toyota Motor Corporation AIU – MGT680 Abstract Two major automakers are Toyota and Ford. This paper will compare the two companies to better understand the contributions to for success of each company. This paper will include a SWOT analysis which identifies strengths, weaknesses, opportunities, and threats to these companies. It will also include a plan of action for one weakness to turn them into strengths. It will discuss the current issues being faced by each company and how it affects the global operation because of the importance. Ford Motor Company and the Toyota Motor Corporation Ford Motor Company was started by Henry Ford in 1903 (Heritage, 2014). Toyota Motor Corporation was started by Kiichiro Toyoda in 1935 (50 Years, 2014). While each firm has been able to develop a relationship between the political and economic forces within their communities, they also understand a strategic plan is important and will guide them to an effective relationship within their communities. This type of plan will help the two firms build brand name as both firms have successfully done. The following table will illustrate the main issues Ford and Toyota are facing. It briefly explains the current position or view of each company to help better understand who the two firms view their community responsibilities. Issues Ford Toyota Legal, Social and Economic Environments Follows...
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...Ford Motor Company was founded in 1903 by Henry Ford and has continuously remained under family ownership since this time. The company developed and implemented assembly line production by the release of the Model T in 1909, and produced planes and vehicles for the Allies in World War II. Ford has operated internationally since 1904, when it opened a branch in Canada to gain access to Commonwealth markets. For the first half of the 21st Century, Ford remained the dominant car manufacturer within the market it had effectively created. In 1956, Toyota exported its first automobile to the United States, and began acquiring market share. In hindsight this was a turning point in the U.S. market, and as the 21st Century drew to a close Ford faced declining market share and had difficulty remaining competitive in the global marketplace. Operations management is the area concerned with the efficiency and effectiveness of the operation in support and development of the firm's strategic goals. Historically, Ford Motor Company was heavily invested on the quality of its products. Ford Motor Company started the Total Quality Management (TQM) practices in the 1980s when “Quality Is Job1” was their slogan. At that time that slogan made sense when TQM, a process improvement methodology based on customer satisfaction quality driven process with guidelines set by management was first utilized. Ford Motor Company was focused on producing better quality products, a stable work environment, effective...
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...SWOT and Business Analysis of The Ford Motor Company The purpose of this research is to assuming the role of a Fund Manager deciding whether to invest in The Ford Motor Company. By Identifying Internal and external stakeholders, wants and needs , Strength, Weakness, Opportunities and Threats (SWOT) of The Ford Motor Company. This to detriment whether the company is profitable and competitive in the automobile industry. Ford Motor Company SWOT Analysis Strength • Ford Motor Company is a Multi international Company with 90 plant and facilities selling vehicles in 200 markets. It is the second biggest plant in the world, with approximately 345,000 employees. (http://www.freeonlineresearchpapers.com/ford-diversity-commitment) , (http://media.ford.com/article_display.cfm?article_id=7670) • The Ford Motor Company is the Fifth largest vehicle manufacturer in the world and the second in the U.S. with a total (Sales 2010) of 4,988,031 vehicles manufactured including Cars, land craft vehicles (LCV), Heavy Commercial Vehicles (HCV) and Heavy Buses. (Oica.net, 2011) (http://oica.net/wp-content/uploads/ranking-2010.pdf) • Ford Motor diversity in Ford Credit is a subsidiary of The Ford Motor Company that finance vehicles to customer and dealers to support Ford Motor Company sales. They also provide financing on Lincoln vehicles, offering: competitive rates, innovative products, flexible terms (http://www.fordcredit.com/companyInfo/profile.jhtml) • Ford Motor merges with Hertz Rent-A-Car...
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...Ford Motor Company (Case Analysis) Group #6- TGAA TTH 1:00 Member 1- Taylor O’Neill Member 2- Knyra Ratcliff Member 3- Alex Perkins Member 4- Xu Han Member 5- Kevin Carter Member 6- Alex Dundon/ Nick Tran Presentation Date: 11/17/15 Introduction Our group has chosen Ford Motor Company as our case analysis subject. Ford is an American multinational automaker and was founded by Henry Ford in 1903. Ford Motor Company is the second largest automaker in the United States and is also the fifth largest automaker in the world. Throughout the paper we will be sharing background information of the company such as the vision statement, mission statement, company history, the industry, and our company’s strategy. We will also be sharing the elements of Ford’s internal and external environment (includes historical and competitor financial information), problem statements, possible alternative solutions to those problems, and our recommendations as to which alternative solutions would be best used in response to the problems at hand. Towards the end of our case analysis on Ford Motor Company there is a visual present for both the SWOT analysis and the grand strategy matrix. We have provided appropriate and significant content in completion of this case analysis. Background Vision Statement “To become the world's leading Consumer Company for automotive products and services. (Homepage, 2015)” Mission Statement “One Team. People working together as a lean, global enterprise...
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...SWOT Analysis Ford John Smith MGT/521 January 9, 2012 Daniela Schultz, MBA SWOT Analysis Ford Located in Dearborn, Michigan, a suburb of Detroit, Ford Motor Company is an American automaker and the world's fifth largest based on worldwide vehicle sales. The company was incorporated on June 16, 1903 and founded by 40 years old Henry Ford. Among the few companies to survive the Great Depression, the company would also become one of the largest and most profitable companies in the world. Additionally, the company is the largest family-controlled company in the world, for over 100 years the Ford Motor Company has been in continuous family control. In 1899, Henry Ford founded the Detroit Automobile Company. The company failed, and in 1901 was reorganized as the Henry Ford Company. In 1902 Ford had a falling out with his financial backers, and left the company with the rights to his name and 900 dollars. Henry M. Leland was brought in to manage the operation and their name changed from The Henry Ford Company to Cadillac, and went on to be a successful manufacturer of automobiles. Henry Ford is known to have adapted practices that were not popular in those days. Their famous “Model T” and the unique innovation of interchangeable parts in moving assembly lines that make it possible to assemble cars at low cost and high reliability are what the Car Maker is known for. The company established an impressive financial track record almost throughout the 20th Century except for...
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...Positioning: Ford Motors [Type the document subtitle] [This paper tries to analyse the competitive positioning of Ford on the basis of various business and strategic parameters which affects the profitability of Ford.] 2013 SilverSpark Microsoft 10/14/2013 EXECUTIVE SUMMARY: The company which is taken into consideration is Ford Motors which is an American multinational company. The study is about the company’s background, size, competitors, product life cycle, swot analysis, customer’s traits and the company’s positioning CONTENTS: 1. An Executive Summary..............................................................................2 2. Company & product background..................................................................2 3. Market analysis: Size, Competitors and Product Life .....................................4 4. SWOT Analysis...........................................................................................6 5. Customer traits and Segmentation ................................................................7 6. Positioning Strategy.....................................................................................7 7. Conclusion..................................................................................................7 8. References..................................................................................................8 COMPANY AND PRODUCT BACKGROUND: Ford Motors is an automobile company and is...
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...Ford SWOT Analysis Ford Motor Company has been a well-established company in the automobile industry since the early 1900’s and has been going strong ever since. Starting on a small-scale, Ford has become one of the leading international automobile makers in the industry, and continues to reevaluate itself in order to gain a competitive edge. One tool that a company can use is a SWOT analysis, which is used to identify internal and external factors that may affect the company moving forward in accomplishing its goals. The internal factors include strengths and weaknesses of the company, while external factors are comprised of opportunities and threats. Each of these areas helps a company determine how they want to adapt to their ever-changing surroundings and how they improve from their current state. A strength that numerous Ford customers can agree on is the brand recognition that it has because it is such a well established global power. The globalization of Ford is has helped it grow and is now established in the largest economies in the world. Along with this comes the customer loyalty, because people develop a sense of trust with Ford once attracted initially by the brand power. Also, the brand is recognizable and similar in perception to many customers because the cars do not vary as much from region to region, somewhat creating a Ford community. The brand power enables Ford to attract the customers initially, and then they are able to develop long lasting relationships...
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...Part 3: Diagnosing the Change – Chrysler Group LLC & Ford Motor Company The congruence model first established in the eighties by David A Nadler and M L Tushman provides a means to an understanding of the sources of organizational performance and the relationship between the two. This model views organizations as components that are interconnected and interacting with goals of tight congruence. The Congruence Model consists of categories that are broken down into components. (Mercer, 2012) The first category of the Congruence Model is input. The components of the input category are environment, resources, and history. The environment consists of factors that are outside of the organization but can influence it. The analysis would want to see what demands or constraints the environment places on the organization. The history will provide the patterns of the past; behaviors, activities, and effectiveness. History can definitely have an effect on how the organization is functioning today. Things to analysis in the history include any major changes, phases of development, and the current impact of these historical factors. These components can consists of external and internal forces that drive the need for a change. (Mercer, 2012) The next category of the congruence model is strategy. There a two levels which are corporate strategy, which will include the legal aspect, and the business strategy. The business strategy will include decisions about how to use the resources of the...
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...spectacle to attribute strategy to individual achievement, achievement from a company, a country or at the very least a non – financial institute to achieve strategic success. Ford Motor Company has in recent times lost its market share to emerging Asian companies such as Honda, Toyota, Hyundai and Nissan. As a new landscape of economic might surfaces, new car stereotypes are emerging. Finding a place in these segments is proving difficult for Ford Motors and hence need to change its strategies. Hyper-competition combined with tough economic times has pushed Ford to the edge of insolvency. This paper examines the issues that plague the company while using published models to make analysis on how and why the problems occur to better understand their potential impact on the company’s sustainable competitive advantage. Recommendations will seek to give strategic solutions to address the issues identified earlier. This research isn’t structured upon models to identify, analyze and solve issues but rather looks at the core of the problems within Ford Motors and provides models to analyze and solve the issues. TABLE OF CONTENTS Contents INTRODUCTION 1 SECTION 1: STRATEGIC ISSUES AT FORD 2 Underlying Issues at Ford Motor 2 1. Financial 3 2. Competition 4 SECTION 2: STRATEGIC MODELS AND FRAMEWORK SUITABLE FOR ISSUES IDENTIFIED 6 2.1. Competitor Analysis 6 2.1.1 Porter’s 5 Forces Analysis 7 2.1.2 SWOT ANALYSIS 11 2.2 Financial...
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...Ford Motor Company: Supply Chain Strategy Executive Summary The Ford Motor Company is a well established, international automotive design and production company that is shifting the company mission to have an emphasis on shareholder value and customer responsiveness. In the face of increasing international competition, Ford has recognized several facets of operations that can be better executed in order to attain the outlined objectives. There has been several alternatives to various operations within Ford that can directly alter the fundamentals of its business, all with a strategic significance put on the supply chain procedures. This case study identifies these options; maintaining current practices and partnerships, standardization of their supply chain and sub-system products to simplify the supply process, adjust the retail services and dealership chains to drive market driven sales and a combination of virtual integration with key suppliers to drive relationship based supply that is determined by a forecast driven sales and production model, called the Ford 2000 Process. Through the evaluation of the presented alternatives, the Ford 2000 Process has been selected as being the most effective path to achieve the corporate goals of the Ford Motor Company. Ford should be able to utilize it’s current market share and global supply network to generate beneficial partnerships on key suppliers and stabilize a fluctuating production model that is riddled with waste...
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...selected is the Ford Motor Company. Ford Company is a global company that has two core businesses: automotive and financial services (,2011). The (1997) website states that the Ford Motor Company is one of the greatest automobile manufacturers in the world. The company was founded by Henry Ford in Detroit, Michigan. Ford was a skilled craftsman who built an experimental car in 1896, a twin cylinder engine with potential of 20 mph. In 1899, Ford left his job to organize the Detroit Automobile Company. His first production was in 1903, The Model A that had an under the floor engine which sold for $850. Between 1908 and 1927, it became the all-American automobile. During the 1960s, competition increased and Ford had to become innovative to remain one of the top manufacturers. In 1964, Ford created the Ford Mustang was created. It still remains to be a success. With increased production, innovative styles, low prices, and customer satisfaction, Ford Motor Company has become a worldwide leader in automobile manufacturing. The company’s main focus is to provide quality built products and services to the world. According to (2011) website, Ford’s chair and Chief Executive Officer, William Clay Ford Jr., has a simple, but unique strategy, “Our vision for the future is simple: We want to build great products, a strong business, and a better world.” “Ford’s vision is, “To become the world’s leading consumer company for automotive products and services.” Henry Ford realized that...
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...Business Strategy (Ford) Competitive Strategy Ford adopted their latest business strategy in 2007. They call it their One Ford Plan. The One Ford plan is an expansion of their four-point business plan for achieving success globally. The four-point business plan first consists of aggressively restructuring to operate profitably at the current demand and changing model mix, and then to accelerate development of new products their customers want and value. The last two points include financing their plan and improving their balance sheet and finally to work together effectively as one team. Being a global company, it is important for Ford to be able to predict the percent of international sales from their total sales. In 2000, 72% of Ford’s total sales came from the U.S. and the other 28% came from Europe, Asia Pacific and Africa. They have predicted in 2020 that only 43 % of their sales will come from the U.S. with 25% from Europe and 32% from the Asia Pacific and Asia. They are not predicting this on the assumption that sales in the U.S. are going to decrease they just believe that the sale in the Asia Pacific and Africa are just going to increase dramatically. Since Ford is a major multinational company, their activities have far reached environmental, social and economic impacts. The first part of their value chain analysis is Product Planning and Design. This is where they decide what products that are going to make, what technology they will develop and implement and...
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...SWOT analysis of Ford and Toyota SWOT ANALYSIS “Opposition is an inevitable part of change and one that can significantly impact your community organizing. However, if you know how to take stock of the opposition inside and outside of your effort or group, you are more likely to plan and act effectively.” That's where SWOT analysis comes in. SWOT can help you handle both ordinary and unusual situations in your community health or development initiative, by giving you a tool to explore both internal and external factors that may influence your work. SWOT analysis, founded by Albert Humphrey, is a compacted planning method used to determine the strengths, weaknesses, opportunities and threats involved in a business or in a project. SWOT analysis can be used for product, place, industry or person. It involves specifying the objective of the business venture or project and identifying the internal and external factors that are favorable and unfavorable to achieving that objective. There are lots of advantages of using SWOT analysis. When a single person is considered, it is a useful technique for understanding his Strengths and Weaknesses, and for identifying both the Opportunities open to him and the Threats he faces. When SWOT analysis is used in business context, it helps you carve a sustainable niche in your market. it can helps to uncover opportunities for the business. And by understanding the weaknesses of the business, threats can be managed and eliminated that would...
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