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THE SCOPE OF INTERNATIONAL MARKETING
It is generally understood that a company like Boeing, the world's largest commercial airline manufacturer engages in international marketing when it sells its aeroplanes to airlines across the globe. Likewise, Ford Motor Company, which operates large manufacturing, plants in several countries, engages in international marketing even though a major part of its output is sold in the country where it is manufactured.
Today, however, the scope of international marketing has broadened and includes many other business activities. The activities of large department store chains include a substantial element of importing. When these stores search for new products abroad, they practice another form of international marketing.
A whole range of service industries are involved in international marketing; many large advertising firms, banks, investment bankers, public accounting firms, consulting companies, hotel chains, and airlines now market their services worldwide.
International marketing encompasses some activities that only indirectly result in international transactions. Entry Strategies
Before a firm considers expansion into international frontiers, it must make three strategic decisions; which Markets to enter, when to enter these Markets and What will be the scale of entry.
An international business can create in a market suitability of products for a market. It can also create in a market, a nature of indigenous competition which are not widely available and yet satisfies an unmet need. There is also a greater value translated into the ability to charge higher prices and increase sales volume more rapidly.
The timing of entry by a firm into a foreign market becomes very important. Early entrants initiate a first mover advantage over the competition. This creates the ability of the firm to pre-empt rivals and

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