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Ford, Toyota and Nike

In: Business and Management

Submitted By rozids717
Words 356
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Ford, Toyota, Nike and SeaWorld Corp.
There are several similarities between Ford, Toyota, Nike and SeaWorld. Although the industries between Ford and Toyota are similar in the automotive group, the Nike and SeaWorld group would appear to be incomparable. However, in similarities Ford, Toyota, Nike and SeaWorld are large multi-million dollar profitable companies. They are all publicly traded companies. They have all had tragedies that closely involve the guests that have used their products.
Ford and Toyota are automotive companies that have existed since the early 1900’s. Ford and Toyota are publicly traded companies both internationally and domestically. This leads to the cultural differences with these two companies. They both export into foreign countries; the United States to other countries and Toyota imports to the United States thus being a foreign country to Toyota’s Japan headquarters.
SeaWorld Corp. has recently been acquired by The Blackstone Group which is headquartered in the United Kingdom. The entity Merlin Entertainment is a portion of The Blackstone Group and has investments in such companies as Legoland USA and Madame Tussaunds which is located internationally and domestically.
All of these companies have a commitment to improving their carbon footprint. SeaWorld has the SeaWorld Conservation Fund which financially supports endangered animals. Ford and Toyota have created hybrid cars which are helping to reduce the pollution into the environment. Nike has a commitment to educating the community through various educational programs.
All of the companies have had bad publicity and had a difficult time recovering from the public’s opinion in the companies’ unfortunate experiences. All four companies delayed addressing issues that affected others. When they finally did address there was damage to their image and credibility. The economy has impacted all disposable spending and all four companies strive for profitiablility with disposable income from families and individuals. Similar to the depression and Anheuser-Busch creating a different product to sustain the company and its employees during prohibition by producing bread instead of alcohol; these companies may want to consider expanding their existence into other needed products in order to sustain the companies existence in the tough economy today.

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