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Foreign Business in India

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introduction

Officially identified as the republic of India, India is the seventh largest country in tern of area and the currently the second most populous country with over a billion people residing in the region, as a democratic country after the British rule, the Indian culture plays a major role in the development and operational structure with regards to its economic development. Language, food, religion, architectural structure and the overall way of living is primarily influenced by their culture orientation which is made up of several culture from the Indian subcontinent over a long period of time implying their strong view of culture in every practice including business and commercial activities. The economic environment in India is fast paced in terms of development however its full potential is not met and the reform by the government has been limited, the institutional shortcomings continue to undermine the current level of development, therefore consideration of investment in India should not be limited to the overall outcome but critically valued. In recent decades India has been largely viewed as an outsourcing destination where companies from other countries mainly ones that has high cost of labour, move their businesses with the aim of cost reduction through the transfer of work, given the high population in the country the average level of graduates will be high, so the ability to transfer educated graduates who speak fluent English is in high supply and considering the wage rate in the region compared to other countries will cut cost considerably for company and that encourages foreign investment. As a software company that is primarily based in Edinburgh (united kingdom) planning on branching out to invest in the Indian emerging market such as the India market must critically evaluate the risk and limitations as it would be operating on a

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