...Summary of Content: This module examines the process of strategic management, focusing on the nature of strategy formulation and implementation. The analysis of strategy concepts and case study examples will be used to develop awareness of the factors that must be considered in strategic decision-making. Topics include: strategic vision and mission, environmental and industry analysis; generic strategies; core competence; growth and diversification; internationalization and the execution of strategy. At the end of the module we are able to subject the. * Concepts of strategic management to critical analysis; analyze the business and competitive environment; formulate competitive and development strategies drawing on relevant concepts, demonstrate an awareness of factors that must be considered in implementing strategy and leading strategic change. * A critical understanding and appreciation of the various behavioral manifestations of customer engagement * Identify and critically evaluate relevant theories underpinning such customer behaviors * Consolidate and integrate the knowledge and understanding gained from this module with other associated marketing modules * Sufficient knowledge to identify and manage these customer behaviors in their own or a related business * A comprehensive knowledge and understanding of the frameworks and concepts of strategic market management and planning. * To demonstrate expertise in conducting a strategic audit...
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...surface, we appear to be converging: television, books, movies, internet, eating habits etc. • However, it seems that the pressure for convergence or integration may in fact create an equal, if not stronger pressure for divergence or fragmentation. o E.g. protests against learning English as second language in Switzerland, different neighborhoods in NYC (Chinatown, Little Italy etc.). o Executives across Europe are reading many of the same publications, but still more often they read national magazines and newspapers. Management is management • Management is management, consisting of a set of principles and techniques that can be universally applied. • However, different practices (such as management) are shaped by its cultural origins, and so is management. • Also, different notions of organizations (relationships vs. tasks) and different HRM practices based on motivations of employees (intrinsic vs. extrinsic). • Good management is culturally sensitive management: best fit between people’s motivation and tasks. • Sensitivity towards invasion of foreign companies and their business ideologies and practices. 2. Despite technological & economic forces for integration/convergence, there are equal or greater forces for fragmentation, one of them being culture. Culture as a source of competitive advantage/disadvantage • Culture can provide source of competitive advantage (Michael Porter): availability of resources, size and sophistication of the market, nature of government intervention...
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...34.Concept of Globalization Why does the concept of GLOBALIZATION excite so much interest? We are beginning to think about the world in new ways. The importance of borders between different countries is reduced, and cross-border structures are strengthened. The power of organizations operating only within the nation state is weakened. Individuals who possess the necessary skills find it easier and faster than before to implement complex interactions. By pushing computer keys a banker can almost instantaneously transfer sums of money between London and New York, between New York and Bangkok, between Bangkok and Paris, and so on. The political and legal institutions of these different countries no longer present insurmountable obstacles to doing business between them. The problems of predicting the effects of globalization in part stem from uncertainties about how the notion should be defined. These uncertainties arise because the terms are used in many different ways. Gowan (1999) reflects on this ambiguity in the introduction to his text: The 1990s have been the decade of globalization. We see its effects everywhere: in economic, social and political life, around the world. Yet the more all-pervasive are these effects, the more elusive is the animal itself. An enormous outpouring of academic literature has failed to provide an agreed view of its physiognomy or its location and some reputable academics of Right and Left even question its very existence. It is not necessary to...
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...students conversant with a set of management guidelines which specify the firm’s product-market position, the directions in which the firm seeks to grow and change the competitive tools it will employ, the strengths it will seek to exploit and the weaknesses it will seek to avoid. Strategy is a concept of the firm’s business which provides a unifying theme for all its activities. Course Syllabus Group I: Defining Strategic Management, Characteristics of Strategic Management Types and Hierarchy, Formulation of Strategy: Various Stages and Components of Strategic Management, Determination of various objectives like corporate, divisions and departmental objectives: Vision, Mission and Purpose, Environmental Scanning: Internal & External environment, Types of Strategies, Guidelines for crafting strategies, Tailoring strategies to fit specific Industry. Group II: Strategic Analysis and Choice: Environmental Threat and Opportunity Profile (ETOP), Organizational Capability Profile – Strategic Advantage Profile, Corporate Portfolio Analysis – SWOT Analysis, Synergy and Dysergy – GAP Analysis, Porter’s Five Forces Model of Competition, Mc Kinsey’s 7s Framework, GE 9 Cell Model, Distinctive competitiveness – Selection of matrix while considering all models discussed above, Implementation of strategy: Analysis and development of organizational policies-marketing, production, financial, personnel and management information system, Strategy implementation: Issues in implementation...
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...INTERNATIONAL MANAGEMENT BUI 4513 (01) (3 hour credit) SPRING 2014 RSC 1330 TR, 09:30 a.m. – 10:45 a.m. DR. JOE J. EASSA, JR. RSC 1354 (561) 803-2460 Cell Phone: (561) 758 -9792 E-mail: joe_eassa@pba.edu Susan Williams Rinker School of Business, Dean’s Assistant 561-803-2450 susan_williams@pba.edu PROFESSOR OFFICE HOURS: M 12:30 p.m. – 02:30 p.m. T 11:00 a.m. – 12:00 p.m. W 12:30 p.m. – 04:30 p.m. R 11:00 a.m. – 12:00 p.m. F 01:00 p.m. – 03:00 p.m. Otherwise, at the convenience of the student. COURSE DESCRIPTION: This course reviews and critically examines international management theory and practice. The course is divided into four main areas: 1) assessing the global environment, 2) examining the cultural context of global management, 3) formulating and implementing international strategy, and 4) exploring the dynamics of international human resources management. The main goal of this course is to give students a fundamental understanding of the environment in which international business operates and of the practices required to compete successfully in global markets. TEXTBOOK: Deresky, Helen, (2014). International Management: Managing Across Borders and Cultures. NJ: Prentice Hall (Pearson). 8th edition, ISBN: 978-0-13-306212-0. BUI 4513 (01) INTERNATIONAL MANAGEMENT PAGE 2 LEARNING OUTCOMES & ASSESSMENT MEASURES: Learning Outcome | Assessment | 1. This course will integrate faith and learning through reading...
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...students conversant with a set of management guidelines which specify the firm’s product-market position, the directions in which the firm seeks to grow and change the competitive tools it will employ, the strengths it will seek to exploit and the weaknesses it will seek to avoid. Strategy is a concept of the firm’s business which provides a unifying theme for all its activities. Course Syllabus Group I: Defining Strategic Management, Characteristics of Strategic Management Types and Hierarchy, Formulation of Strategy: Various Stages and Components of Strategic Management, Determination of various objectives like corporate, divisions and departmental objectives: Vision, Mission and Purpose, Environmental Scanning: Internal & External environment, Types of Strategies, Guidelines for crafting strategies, Tailoring strategies to fit specific Industry. Group II: Strategic Analysis and Choice: Environmental Threat and Opportunity Profile (ETOP), Organizational Capability Profile – Strategic Advantage Profile, Corporate Portfolio Analysis – SWOT Analysis, Synergy and Dysergy – GAP Analysis, Porter’s Five Forces Model of Competition, Mc Kinsey’s 7s Framework, GE 9 Cell Model, Distinctive competitiveness – Selection of matrix while considering all models discussed above, Implementation of strategy: Analysis and development of organizational policies-marketing, production, financial, personnel and management information system, Strategy implementation: Issues in implementation...
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...Academic Report on Strategic Management by Diana Romanova 100878 Strategy & Communication EHM3.SC-02 December 10, 2012 Abstract The purpose of the report is to discuss the current strategy of the Carnival Corporation, the world leader in the cruise industry. Based on the external and internal situation analysis the new growth strategy is formulated. The recommendations on the strategy implementation and evaluation are provided by terms of the various strategic theories and models. The projected internationalization strategy may result in the improvement of the financial business situation, by increasing the corporation’s profit margins and shareholder value, and non-financial indicators, for example, brand awareness. Moreover the company can adapt the proposed scenario for entering new markets in the future. 2|Page Table of Contents Abstract ...................................................................................................................................... 2 Introduction ................................................................................................................................ 4 Situation Analysis ...................................................................................................................... 5 Strategic Direction ..................................................................................................................... 6 Formulating a strategy ..............................................
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...Barriers to Organizational Creativity Introduction: Interestingly, more than half of the life altering technologies and innovations came into being in the past 200 years (Albery & Yule, 1989). Like human beings, organizations too have experienced the impact of changes brought about by new innovations. If organizations don’t adapt then they would be replaced by other organizations therefore, resource utilization in the most creative possible way is essential for the survival in the ever-changing environment (Hitt, 1975 p.284). Stress on creativity is more now for two reasons; (1) the product life cycles has shrunk and organizations are juggling a number of products in their hands therefore, William & Yang (1999) concluded that “todays workers must adapt quickly as they switch from performing one specialized task to perform another equally specialized task”(p.375). (2) Especially in the private sector companies, in order to be more competitive innovation is required in terms of processes, products, services and practices. Janzen (2000) suggested that “after the age of efficiency in the 1950s and 1960s, quality in 1970s, 1980s and 1990s, we now live in the age of innovation” (p.3). Literature Review: creativity: Creativity is one of the most important factors in success of an organization by improving the operational efficiencies of the work processes (Herbig and Jacobs, 1996). According to Oldham and Cummings (1996) employees perform creatively in organizations...
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...MIS COURSES – Student Learning Outcomes1 MIS 180: Principles of Information Systems At the end of this course students should be able to: 1. Understand the importance of determining information system requirements for all management levels by developing an understanding of the differences between various types of information systems 2. Understand how information systems are developed 3. Understand the computer revolution and its impact on the way business is conducted 4. Become familiar with critical-thinking skills in identifying information systems problems and how to investigate existing literature about hardware and software solutions to problems. 5. Know the components and functions of computer systems, both hardware and software. 6. Become familiar with the advances in networking, data communications and the Internet and how they affect the way business is conducted. 7. Identify which information technology tools are used to solve various business problems. 8. Develop proficiency solving business problems using modern productivity tools (e.g., spreadsheet, database) or creating custom programs. MIS 301: Statistical Analysis for Business At the end of this course students should be able to: 1. Use data from a sample to make inferences about a population. 2. Apply probability theory in decision making situations. 3. Formulate hypotheses for decision making and research. 4. Analyze data using appropriate statistical techniques. 5. Interpret the results of statistical...
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...world into a global village. Globalization has occurred because of a combination of factors such as improved infrastructure, advancements in technology. Infrastructure and technology have not only provided cheaper means of communication and travel, but have revolutionized the speed at which individuals and businesses communicate with each other. Domestic companies are also spreading their operations to new territories across the globe in search of new markets or outsourcing some aspects of their production process. Management of employee cultural diversity, through the integration of suitable strategies plays a key role in improving the competitive advantage of the business, especially on the global platform. Globalization calls for specific approaches that promote harmonious working relationships within increasingly culturally diverse workplaces. Hansen (2002) observes that workplace diversity is critical to the existence of businesses and identifying key strategies to ensure harmonious working relationships among culturally diverse employees is integral to the survival of any business. Diversity in this case means the differences between individuals based on their culture, which influences their perceptions, values and beliefs. There is increased pressure on human resource departments to integrate culturally diverse employees, while at the same time maintaining high levels of motivation among the divergent groups. The main issue in a culturally diverse workforce is creating...
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...objectives. Strategic leaders manage the strategic management process that is designed to help the organisation achieve its objectives. Strategic leadership is the ability to lead an organisation towards the achievement of its objectives. The tasks involved in exercising strategic leadership are typically to anticipate, envision, maintain flexibility and empower others to create strategic change as and when necessary. Strategic leaders are the lynchpin in the strategic management process. Among the strategic leaders, we have managers operating at different levels of an organisation: corporate-level, business-level, functional-level and operational-level. • Corporate-level managers include the chief executive officer (CEO), senior executives and the corporate staff. The corporate-level managers manage the strategic management process for the whole organisation. These managers may carry designations such as CEO, managing director, executive director or president. • Business-level managers are the strategic leaders at the business, division or SBU levels. These managers manage the strategic management process at the business-level. These may carry designations such as the general manager or vice-president. • Functional-level managers are the strategic leaders of a specific function such as marketing or operations. They are called marketing managers or operations managers. The functional managers manage the strategic management process at the functional level. • At the operational-level...
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...EFM Academy – Summary: Essentials of contemporary management, Gareth R. Jones, Jennifer M. George / Marketing – Real People, Real Choices, Solomon / Marshall / Stuart Essentials of Contemporary Management Chapter 1 What is Management? – The Management Process Today Management is the planning, organizing, leading and controlling of human and other resources to achieve organizational goals efficiently and effectively Achieving high performance: a manger’s goal Organizational performance is a measure of how efficiently and effectively managers use resources to satisfy customers and achieve organizational goals. Efficiency is a measure of how well or how productively resources are used to achieve goals; o Organizations are efficient when the amount of input resources or the amount of time needed to produce a given output of goods or services is minimized Effectiveness is a measure of the appropriateness of the goals that managers have selected for the organization to pursue and of the degree to which the organization achieves its goals o Organizations are effective when appropriate goals are chosen and achieved High effectiveness Low efficiency A product that the customer want, but that is too expensive for them to buy A low-quality product that customers do not want High efficiency A product that customers want at a quality and price that they can afford A high-quality product that customers do not want - Low effectiveness Managerial Functions … are planning...
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...Human Resource Management Revision week 1 HRM encompasses -Policies - Practices and systems (Influence employees behaviour, attitudes and performance) - 1945-1979 HR focus was on Personnel Management - making sure employees comply with law…conditions - 1980-1990s HR focus was on management of human capital Strategic Human Resource Management (SHRM) - Plans activities for organisations to achieve its goals - To receive ultimate employee performance, they need to be linked to organisational goals and strategy - Achieved by consistently influencing employee attitudes and behaviours - HRM policies are linked towards organisational goals, HRM contribute to them in a meaningful way. Theoretical bases for HRM Behavioural view - HRM controls employee attitudes and behaviours to suit the situation - Suggesting HR focuses on behaviour rather than skills / knowledge of the job Resource Based view - HR are seen as a resource which give an upper hand for the reason they keep employees in right mind of frame for the goals set Political – influence view HR act as a Political leader through - Social communication through one and another - there to prevent negative social influences and maintain positive environment Harvard framework for HRM -HR take raw influences in business - Tune them providing an organisation that has positive, individual wellbeing, effectiveness and social wellbeing. Roles for HR professionals - Strategic...
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...form to your assignment. All assignments must be submitted on the stipulated submission date. Please add a “” into appropriate box to indicate your assignment type. Pre-course / Main Assignment Program / Intake : Bachelor of Science / 42 Pathway: Finance / Marketing Student Name: TEO CHIN AIK YIN KAM TONG YEO CHIEW LI, CECILIA LIM CHUNLONG, JEROLD Student Number: 12257251 12256686 12257712 12257255 Module: Lecturer/Tutor: Management of Organisations (BMGT2002S) Dr. Lily Li Ming Grade: DECLARATION: I hereby declare that the attached assignment is my own work. I understand that if I am suspected of plagiarism or another form of cheating, my work will be referred to the Academic Registrar/ or the Board of Examiners, which may result in me being expelled from the program. Signed: _____________________ Date Submitted: 19 April 2013 1 National University of Ireland, Dublin Bachelor of Science (Finance / Marketing) Intake 42 Group: B / C Module: Management of Organisations (BMGT2002S) Essay Title: Cultural changes to improve on Organisation effectiveness Submitted by: Teo Chin Aik Yin Kam Tong Yeo Chiew Li, Cecilia Lim Chunlong, Jerold Student Number: 12257251 12256686 12257712 12257255 Lecturer: Dr. Lily Li Ming Submission Date: 19 April 2013 Word Count: 4068 2 Table of Contents 1. 2. 3. Abstract .................................................................................................................................................
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...School of Economics and Management, University of Minho, 4710-057, Braga, Portugal b Graduate School of Management, University of Haifa, Haifa, 31905, Israel Received 1 March 2006; received in revised form 1 August 2006; accepted 1 October 2006 Abstract Growth of research addressing the relationship between culture and consumption is exponential [Ogden D., Ogden J. and Schau HJ. Exploring the impact of culture and acculturation on consumer purchase decisions: toward a microcultural perspective. Academy Marketing Science Review 2004;3.]. However culture is an elusive concept posing considerable difficulties for cross-cultural research [Clark T. International Marketing and national character: A review and proposal for an integrative theory. Journal of Marketing 1990; Oct.: 66–79.; Dawar N., Parker P. and Price L. A cross-cultural study of interpersonal information exchange. Journal of International Business Studies 1996; 27(3): 497–516.; Manrai L. and Manrai A. Current issues in the cross-cultural and cross-national consumer research. Journal of International Consumer Marketing 1996; 8 (3/4): 9–22.; McCort D. and Malhotra NK. Culture and consumer behavior: Toward an understanding of cross-cultural consumer behavior in International Marketing. Journal of International Consumer Marketing 1993; 6 (2): 91–127.; Nasif EG., Al-Daeaj H., Ebrahimi B. and Thibodeaux M. Methodological problems in cross-cultural research: An updated review. Management International Review 1991;...
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