Foundation Simulation Final Report

MANA 4322 – Organizational Strategy

Example

2015 Annual Report

Sensors, Inc.’s Mission Statement:
The Mission of Sensors, Inc. is to provide high quality sensors to the electronic sensor industry for distribution world wide. Sensors will produce a variety of sensors in both the High and Low Tech markets using established market specific R&D methods and price them competitively within this highly competitive market. Sensors is committed to producing products that have excellent designs and quality attributes.

Original Strategy:
At the outset of incorporation, Sensors, Inc.’s management decided that it would concentrate on a strategy of being a Cost Leader with Product Lifecycle Focus. In this strategy, we will focus on keeping our R&D, production and material costs low and compete with the other companies in our industry on the basis of cost. We will introduce new products into the High Tech market every other year or so and allow them to move through the perceptual map into the Low Tech market and then eventually become obsolete. We will measure our performance in terms of Stock Price, ROE and ROS.

Environmental Analysis:
Electronic sensors are used in a wide variety of industries and applications and are in constant need of modifications to meet customer demands. The customers usually like to purchase smaller sensors with higher performance, especially so in the High Tech Market. In the Low Tech Market, larger, slower sensors are the customer’s choice. A sensor is a device that will sense a change, such as in atmospheric pressure, that will then change voltage and transmit the information to another device such as a thermometer. After much research, Sensors, Inc. decided to enter this market and with the use of specialized software, Capsim ® Simulation, make critical decisions about R&D, Marketing, Production,