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Four Types of Control Mechanisms

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Four Types of Control Mechanisms

Target uses four major control mechanisms to help manage their organization. The four control mechanisms include Expect More. Pay Less., communication, power, and trust. The control mechanisms are a force that helps exert control within the corporation. The controls impact the company differently and how Target handles the business, and the retail area. Target uses the Expect More. Pay Less as their mission so that shoppers find that the store is their preferred shopping destination. Target does this by showing that they can deliver exceptional guest experience, continual innovation, and outstanding value. The company also provides convenience and value by responding to their customers by offering fresh food, in the general merchandise stores. The stores offer the basic essential that include fresh produce, fresh meat, dairy, and frozen food assortments. Communication is also a very important control mechanism that helps Target provide good service to their customers. Marketing is also an important communication for the Target Corporation. Target planned their marketing to each of those who liked upscale discounting, quality of products, and their price competitiveness. They also used the “cheep-chic” strategy that helped them become a major brand and a consumer-shopping destination. They also use clever eye-catching marketing have partnered with high-profile design-oriented suppliers. The power of Target has grown since its beginning in 1902 as a small dry goods company. Target is the 4th largest general retailer and the Number two discounter behind Walmart. The company has more than 1,750 stores nationwide and is one of the country’s most aggressive retail brands. The company has positioned themselves as a high-style retailer with low prices and gaining attention of shoppers who would not usually shop discount

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