Premium Essay

Foxy Original Case

In:

Submitted By eyesofjade
Words 896
Pages 4
Problem Statement
Retailers are upset that Foxy is selling their products at festivals for a lower price. Retailers believe this is tarnishing their image and cannibalizing their sales during the summer. The decision that needs to be addressed is the partners need to decide whether to continue selling at festivals and to retailers at different prices or to focus on a single distribution method.

Situation Analysis
Background:
Opportunities: * To distribute product at higher end festivals * Develop a third line for festivals * Expand the target market as trends grow
Strengths:
* Background experience in the business and in design/production of jewellery * Unique product in the industry * Cost effective products * Small production costs * Direct relationship to customers through festivals and retail clients * They represent their own company/products * Low cost allows high mark up for retailers (industry avg 150%)
Weaknesses:
* Young, minimal life experience * Low end festivals can damage the brands image * A Tarnished retail product, occurring from cheaper sold products at Foxy’s festivals * Conflicting methods of distribution

Current Financial Situation

Alternative #1
Sara and Julie have the option to attend only three festivals during the summer months instead of the seven that they currently attend. From this they can focus more on increasing sales with their retailers.

Qualitative: Pros | Cons | * Less time wasted at festivals that do not bring in much revenue * Focus more on building relationships with retailers | * Less festivals means less contact with people to give feedback about the designs |

Quantitative:
Choosing the top three most valuable festivals Festival | Sales Volume | Beaches art and craft show | = 2,616 | Oakville Festival | = 2,057 | Friendship

Similar Documents

Free Essay

Foxy Original Case Study

...TO: Jen Kluger, Suzie Orol FROM: DATE: September 12, 2011 SUBJECT: Foxy Originals Expansion into U.S. Market Introduction This memorandum compares two approaches Foxy Originals can take to expand their Canada-based operations into U.S. markets. Specifically, CVP analyses will be conducted to figure out the financial implications of each method. Finally, recommendations will be made about how Foxy Originals should proceed in its expansion. Mission of Foxy Originals Jen Kluger and Suzie Orol built Foxy Originals on the principles of having fun, gaining exposure for new product lines, and staying ahead of fashion trends. Foxy offers high style and high-quality jewelry at an affordable price, targeted toward women between 18 and 30 years of age. Kluger and Orol have established a strong Foxy presence in the Canadian market and are now ready to expand into the much larger United States markets with the hope of growing profit by at least $100,000. Kluger and Orol first have to decide whether the best method of distribution going forward is to attend trade shows or hiring sales representatives in the key U.S. fashion hubs. Option 1: Personal Attendance Trade shows are a good place to expand a business because they are very large, often with over 75,000 buyers. Jewelry companies set up booths to showcase their products to these potential buyers, who then place orders for select merchandise they would like to sell in their stores. Trade shows are a good place to learn...

Words: 849 - Pages: 4

Premium Essay

Thesis Proxy

...Foxy cases study. 1) Discuss the pros and cons to launching the Foxy brand in the United States. Pros | Cons | U.S. market is 10 times larger than Canada. The brand seeks great opportunity to further develop the business, enhance product design as well company’s brand image | U.S market is quite different in terms of tastes for jewelry; it might take foxy some time to adapt to different customers. | Having the ability to infiltrate fashion hubs; cities like New York and Los Angeles are not only fashion epicenters in the U.S but they have world-wide influence and a significant presence in the international fashion industry. | The product will lose some distinctiveness since it will be available to consumers on a larger scale. | The United States features very large trade shows with over 75,000 buyers in attendance. | Launching the Foxy brand within the United States they will lose the personal contact as well as the assurance that their brand is being appropriately represented | Launching the Foxy brand in the United States would be beneficial to the company because of the sheer size of the market. | Foxy’s original Canadian customers could potentially be alienated and refuse to continue buying the product | 2) Assess each distribution strategy from a qualitative point of view. First is to decide the best appropriate method of distribution * Attending trade shows * Sales representatives Trade shows- this strategy will give an opportunity to learn...

Words: 696 - Pages: 3

Premium Essay

Case Study

...COURSE OUTLINE GIFT BUSINESS SCHOOL MBA Management Accounting- ACC-701 Spring -2014 Faculty: GIFT Business School Credit hours: 03 Course level: Graduate (Elective) Campus/Location/Instruction Mode: GIFT University/On Campus/In Person Course Instructor: Mr. Naveed Ahmad Mughal naveed.mughal@gift.edu.pk Consultation hours: Monday to Friday (as proposed by the instructor) Pre-requisite: ACC-512 / 516 Timing As per university time table This document was last updated: February 18, 2014 BRIEF COURSE DESCRIPTION: The aim of the course is to provide an in depth knowledge and understanding of the use of accounting information for internal purposes contrary to the external disclosure focus of the financial accounting. In particular, the objective of the course is to familiarize students with the fundamental concepts of management accounting system, and use of such information for decision making and performance evaluation. COURSE LEARNING OBJECTIVES: The primary objectives of this course are: 1. To develop an understanding of the costing, cost calculation. 2. To develop understanding of application of different techniques of cost allocation. 3. To understand the relationship between cost and volume and application of this in making different decisions. 4. To develop ability to make different decisions by using accounting information. 5. To understand the application of budgeting and standard costing as controlling tool. 6. To apply the different...

Words: 921 - Pages: 4

Free Essay

Luffy

...Luffy left his village on a small boat. He then waited out upon the open sea for the Lord of the Coast. With a rubber fist, he punched the Sea King in the face. With plans to create his own Jolly Roger and to get at least ten crew members, he then decided to begin his journey as a pirate and sailed on. Luffy declared that he will become the Pirate King.[21] While sailing across the ocean, Luffy accidentally came across a whirlpool.[22] To escape from it, Luffy hid inside a barrel as the whirlpool sucked his boat in. He and his barrel were recovered some time later by some pirates who were in the service of Alvida. Luffy then came out from his barrel much to their surprise and met up with Coby. After defeating Alvida, Luffy was able to free Coby from his servitude and acquire a small boat. As he and Coby were sailing to the next island so that Coby could enlist in the Marines, Luffy decided to seek a bounty hunter who was imprisoned there. Luffy decided to ask the infamous pirate hunter, Roronoa Zoro, to become the first of his crew.[23] Luffy Asks Zoro to Join Crew Luffy asking the bounty hunter Zoro to become the first of his crew. Upon arriving in Shells Town, Luffy and Coby learn the truth about Zoro through Rika.[24] With this in mind, Luffy decided to free Zoro from Captain Morgan and Helmeppo.[25] With the promise of giving Zoro's swords back if he would join Luffy's crew,[26] Luffy went into the Marine Base and caught Morgan's wrath.[27] After witnessing Zoro's...

Words: 37596 - Pages: 151

Premium Essay

Epithets

...second and third persons. Word-building expressive means - the use of deminuative suffixes, such as -y (frequently used). On the lexical level we distinguish neutral vocabulary and exressive vocabulary. [to die - to go West, to work - to labour, fear - horror]. Proverbs also belong to the expressive vocabulary. On the syntactical level we distinguish between the inversion and repetition. A stylistic device is a conscious and intentional intencification of some typical structural or semantic property of a language unit (word, word combination or sentence) promoted to a generalised stater and thus become a generative model. stylistic devices are built according to a fixed model [a nice table, a tasty table, an angry table; a tasty table - a case of metonomy, an angry table - a transfered epithet]. Expressive means are trite and frequently employed. Stylistic devices are geniune to a certain extent. Stylistic devices belong to the language in use. Expressive means belong to the language as a system. Expressive means are fixed in the dictionaries. According to their structure expressive means and stylistic devices can be the same [a cold day - expressive means, a sparkling day - a stylistic device]. Exits own features and qualitiespressive means have...

Words: 7821 - Pages: 32

Premium Essay

Korean Cosmetic Surgery

...physiological enhancement. The article examines the publicity surrounding cosmetic surgery (comprising media reports, advertisements and commentaries) to see how it is presented in the Korean media and on the internet. These findings are then considered in relation to the promotion of Korean cosmetic surgery in China. In the 2000s, Korean cosmetic surgery rose as a by-product of the massive cultural phenomenon known as Hallyu, or the ‘Korean wave’. Hallyu represents Korea’s media success: its entertainment products have generated enormous revenues since the first exports of Korean popular culture in the 1990s. In 2009, Hallyu revenues were estimated to have reached US$6 billion (cited in Oh, 2010). Cosmetic surgery was first promoted alongside the original Hallyu staples of film, TV and music, through the Korean celebrities featured in these products. By the late 2000s, cosmetic surgery had become a multi-million-dollar export industry in its own right (Sim, 2009). This article examines the role of digital publicity in facilitating the enormous popularity of cosmetic surgery in South Korea (hereafter Korea). In...

Words: 6596 - Pages: 27

Free Essay

Bro Code

...1. Play laser tag once a week. 2. Tip generously. We ALL have to make up for Ted. 3. Don't get married before you're thirty. 4. Always open a door for a lady. Even if she's ugly. 5. Own at least one suit, but twelve if you can. 6. Keep your apartment chilly. Nipples reveal themselves at temperatures below 60° F / 150° C. 7. An easy way to score chicks is to pose as a NASCAR driver because they're rich, dangerous, and nobody knows what they look like because, duh, helmets. 8. Mani-pedis are not just for girls, but drinks with umbrellas emphatically are, Marshall. 9. Two never-fail ways to grease a bouncer: Slip him a $20, or compliment his neck muscles. 10. Have a "guy" for everything. 11. If it seems like the group is almost ready to go, play it safe and yell, "Shotgun!" 12. Remove your keys from your front pocket before receiving a lap dance. It's called respect. Plus, you'll feel it on your junk more. 13. Learning to play the air drums will save your life one day. 14. Give at least as many high fives as you get. 15. Subscribe to "O" magazine. It's full of great tips and tricks for around the house. 16. Have sex in a bathroom stall. 17. If you ever find yourself in a tricky situation, ask yourself, "What would Ted do?" and do the exact opposite. 18. Teacup pigs might be lady-magnets, but they apparently don't digest chocolate. 19. If you ever meet a contortionist, I swear to God don't you ever let her go. I am so serious about this. I gotta sit down or...

Words: 5144 - Pages: 21

Premium Essay

Quantitative Analysis

...Adventist International Institute of Advanced Studies AIIAS BUAD635 Quantitative Analysis for Decision-Making Study Guide To accompany the prescribed text: Quantitative Analysis for Management by Render, Stair and Hanna, 11th edition, Prentice Hall, 2012 Unit # 1: Overview and Introduction to Quantitative Analysis Prescribed Text: Quantitative Analysis for Management by Render, Stair and Hanna, 11th edition, Prentice Hall, 2012 – Chapter 1 Objectives of unit 1: After completing this unit, students should be able to: 1. Describe the quantitative analysis approach for management 2. Demonstrate an understanding by applications of quantitative analysis in real world situations 3. Demonstrate the use of modeling in quantitative analysis 4. Use computers and spreadsheet models to perform quantitative analysis 5. Understand the limitations of quantitative analysis 6. Demonstrate/perform break-even analysis. Scope of coverage: Concepts Development 1. Overview of quantitative analysis 2. Defining quantitative analysis 3. The approach to quantitative analysis 4. A quantitative analysis model 5. Using spreadsheet for quantitative analysis 6. Limitation of quantitative analysis Introduction Quantitative analysis for decision-making is the application of a scientific approach to solve management problems. The purpose is to help...

Words: 19689 - Pages: 79

Free Essay

Insurance

...Synonyms and Antonyms, by James Champlin Fernald 1 Synonyms and Antonyms, by James Champlin Fernald Project Gutenberg's English Synonyms and Antonyms, by James Champlin Fernald This eBook is for the use of anyone anywhere at no cost and with almost no restrictions whatsoever. You may copy it, give it away or re-use it under the terms of the Project Gutenberg License included with this eBook or online at www.gutenberg.net Title: English Synonyms and Antonyms With Notes on the Correct Use of Prepositions Author: James Champlin Fernald Release Date: May 21, 2009 [EBook #28900] Language: English Character set encoding: ISO-8859-1 *** START OF THIS PROJECT GUTENBERG EBOOK ENGLISH SYNONYMS AND ANTONYMS *** Produced by Jan-Fabian Humann, Stephen Blundell and the Online Distributed Proofreading Team at http://www.pgdp.net English Synonyms and Antonyms A Practical and Invaluable Guide to Clear and Precise Diction for Writers, Speakers, Students, Business and Synonyms and Antonyms, by James Champlin Fernald Professional Men Connectives of English Speech "The work is likely to prove of great value to all writers."--Washington Evening Star. 2 "The book will receive high appreciation from thoughtful students who seek the most practical help."--Grand Rapids Herald. "It is written in a clear and pleasing style and so arranged that but a moment's time is needed to find any line of the hundreds of important though small words which this book discusses."--Chattanooga Times. "Its...

Words: 206737 - Pages: 827

Free Essay

Gre Vocabulary 3000

...Made By Jason & Franklin. This Document Is Strictly Prohibited For Commercial Purposes Without Authorization. List 1 GRE Verbal 750 Quantitative 800, AW 5.5 2008 10 Princeton, MIT, M. Fin Unit 1 ABANDON A B D I C AT E ABASE ABERRANT ABASH ABET A B AT E A B E YA N C E A B B R E V I AT E ABHOR abandon [ 1 n. ] carefree, freedom from constraint added spices to the stew with complete abandon unconstraint, uninhibitedness, unrestraint 2 v. to give (oneself) over unrestrainedly abandon herself to a life of complete idleness abandon oneself to emotion indulge, surrender, give up 3 v. to withdraw from often in the face of danger or encroachment abandon the ship/homes salvage 4 v. to put an end to (something planned or previously agreed to) NASA the bad weather forced NASA to abandon the launch abort, drop, repeal, rescind, revoke, call off keep, continue, maintain, carry on abase [ 1 v. ] to lower in rank, office, prestige, or esteem was unwilling to abase himself by pleading guilty to a crime that he did not commit debauch, degrade, profane, vitiate, discredit, foul, smirch, take down elevate, ennoble, uplift, aggrandize, canonize, deify, exalt abash [ 1 vt. ] to destroy the self-possession or self-confidence of ,disconcert, embarrass Nothing could abash him. discomfit, disconcert, discountenance, faze, fluster, nonplus, mortify embolden abate [ 1 v. ] to reduce in degree or intensity / abate his rage/pain taper off intensify 2 v. ...

Words: 139628 - Pages: 559

Premium Essay

Hers.

...I dreamed of her last night again. As vivid as always, I was left with the idea of her and no image. She stood before me, her face in shadows, obscured from my view. Her hands reached out to me, beckoning me forward. Seeming to float, I moved toward her, long slender fingers gently grabbing my wrists, pulling me forward. Happily I submitted to her embrace, feeling her naked breasts press against mine, her skin silkily brushing against mine, intoxicating me with the sensations. Still, I couldn't see her face, the one part of her I really wanted to see. Frustrated, I tried to cup her face with my hands and force it into the light. Laughing lightly, she resisted, pulling away completely, turning from me. Watching the muscles in her naked back flow as she walked away, I felt entranced. Sexual desire and lust coursed through me, my blood warming and traveling as my need grew. My head felt light as I again went to her, this time to a bed that appeared in the room. With a sure touch she pushed me down onto the bed, not that I fought her any way. I was dying to see her, dying to see the face on this woman who had tormented my dreams too often, but I was also hungry for her touch. With confidence born of shared love, she began to stroke my body, her caresses fanning the flame within me. I know I must have been moaning, but I couldn't hear anything but the sound of my own heartbeat in my ears. For the thousandth time I let myself sink into her love making, not...

Words: 94208 - Pages: 377

Premium Essay

Microbiology Made Ridiculously Simple

...Preface A well-developed knowledge of clinical microbiology is critical for the practicing physician in any medical field. Bacteria, viruses, and protozoans have no respect for the distinction between ophthalmology, pediatrics, trauma surgery, or geriatric medicine. As a physician you will be faced daily with the concepts of microbial disease and antimicrobial therapy. Microbiology is one of the few courses where much of the "minutia" is regularly used by the practicing physician. This book attempts to facilitate the learning of microbiology by presenting the information in a clear and entertaining manner brimming with memory aids. Our approach has been to: 4) Create a conceptual, organized approach to the organisms studied so the student relies less on memory and more on logical pathophysiology. The text has been updated to include current information on rapidly developing topics, such as HIV and AIDS (vaccine efforts and all the new anti-HIV medications), Ebola virus, Hantavirus, E. coli outbreaks, Mad Cow Disease, and brand-new antimicrobial antibiotics. The mnemonics and cartoons in this book do not intend disrespect for any particular patient population or racial or ethnic group but are solely presented as memory devices to assist in the learning of a complex and important medical subject. We welcome suggestions for future editions. 1) Write in a conversational style for rapid assimilation. 2) Include numerous figures serving as "visual memory tools" and summary charts...

Words: 117402 - Pages: 470

Free Essay

Ulysses Grant

...Page 1 Ulysses S. Grant (2002) Program Transcript Part One Narrator: October 23, 1863. Chattanooga, Tennessee. After a grueling four-day journey, General Ulysses S. Grant arrived at Union headquarters. He had injured his leg and had to be helped off his horse. Once again, he was dogged by rumors that he'd been drinking. He listened silently as his officers described a bleak situation. The Union Army was surrounded. Men and horses faced starvation. A Confederate victory seemed inevitable. Grant thanked his men, and began to write his orders. Max Byrd, Novelist: You see a lot of Grant in just that act of writing. The concentration and the determination. He never looked up. He never hesitated. He never seemed to search for a word. Geoffrey Perr et, Biographer: By the time he'd finished, he was surrounded by pieces of, of paper that he'd covered with his, his very even hand writing. In effect, he had fought the battle already in his o wn mind. Narrator: Before the war, Grant had been a nobody, a failure as a farmer and a businessman. As Commanding General, he was called an incompetent, a butcher. But he would win every campaign he ever fought. His plain, Midwestern w ays would captivate the American people. David W. Blight, Historian: There was something about that element of the American dream of that rags to riches story. He had experienced humiliation and he had understood failure. And I suspect a lot of Americans could see themselves in him. Donald Miller, Historian: Grant...

Words: 26235 - Pages: 105

Premium Essay

In Cold Blood Pdf

...In Cold Blood Truman Capote I. The Last to See Them Alive The village of Holcomb stands on the high wheat plains of western Kansas, a lonesome area that other Kansans call "out there." Some seventy miles east of the Colorado border, the countryside, with its hard blue skies and desert-clear air, has an atmosphere that is rather more Far West than Middle West. The local accent is barbed with a prairie twang, a ranch-hand nasalness, and the men, many of them, wear narrow frontier trousers, Stetsons, and high-heeled boots with pointed toes. The land is flat, and the views are awesomely extensive; horses, herds of cattle, a white cluster of grain elevators rising as gracefully as Greek temples are visible long before a traveler reaches them. Holcomb, too, can be seen from great distances. Not that there's much to see simply an aimless congregation of buildings divided in the center by the main-line tracks of the Santa Fe Rail-road, a haphazard hamlet bounded on the south by a brown stretch of the Arkansas (pronounced "Ar-kan-sas") River, on the north by a highway, Route 50, and on the east and west by prairie lands and wheat fields. After rain, or when snowfalls thaw, the streets, unnamed, unshaded, unpaved, turn from the thickest dust into the direst mud. At one end of the town stands a stark old stucco structure, the roof of which supports an electric sign - dance - but the dancing has ceased and the advertisement has been dark for several years. Nearby is another building...

Words: 124288 - Pages: 498

Premium Essay

In Cold Blood

...In Cold Blood Truman Capote I. The Last to See Them Alive The village of Holcomb stands on the high wheat plains of western Kansas, a lonesome area that other Kansans call "out there." Some seventy miles east of the Colorado border, the countryside, with its hard blue skies and desert-clear air, has an atmosphere that is rather more Far West than Middle West. The local accent is barbed with a prairie twang, a ranch-hand nasalness, and the men, many of them, wear narrow frontier trousers, Stetsons, and high-heeled boots with pointed toes. The land is flat, and the views are awesomely extensive; horses, herds of cattle, a white cluster of grain elevators rising as gracefully as Greek temples are visible long before a traveler reaches them. Holcomb, too, can be seen from great distances. Not that there's much to see simply an aimless congregation of buildings divided in the center by the main-line tracks of the Santa Fe Rail-road, a haphazard hamlet bounded on the south by a brown stretch of the Arkansas (pronounced "Ar-kan-sas") River, on the north by a highway, Route 50, and on the east and west by prairie lands and wheat fields. After rain, or when snowfalls thaw, the streets, unnamed, unshaded, unpaved, turn from the thickest dust into the direst mud. At one end of the town stands a stark old stucco structure, the roof of which supports an electric sign - dance - but the dancing has ceased and the advertisement has been dark for several years. Nearby is another building...

Words: 124288 - Pages: 498