...ASSIGNMENT COVER SHEET AIB student ID number: (to be completed by the student) A13284 DECLARATION Student name: Course name: Subject name: Subject facilitator: Teaching Centre: No. of pages: Word count: Jevon Jeffrey MBA Marketing Management Strategic Marketing Mrs Michelle Thomas Sital College of Higher Education 12 2446 I, the above named student, confirm that by submitting, or causing the attached assignment to be submitted, to AIB, I have not plagiarised any other person’s work in this assignment and except where appropriately acknowledged, this assignment is my own work, has been expressed in my own words, and has not previously been submitted for assessment. 1 ASSESSMENT SHEET Student name: (to be completed by the examiner) COMMENTS ...
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...more free time. Many people spend that free time playing video games. Video games are a good way of stress relief, a way to get away from the realities of everyday life and into a virtual world. Some will say that video games have lead to kids being more obese because they don't get outside and play. They say that video games contribute to violence, because acts in games are reenacted by individuals. Video games have also lead to addiction like those from drugs and alcohol. Games have done more to benefit society, than harm it. Video game simulations are used in many fields from the military, education, medical, and the science field. What was once just a break from tedious task on the job has now turned into a billion-dollar industry that doesn't have any signs of slowing down. Some of the negatives of gaming are now being overshadowed by the overwhelming positives. With introduction of the Nintendo Wii we now have interactive video game system that requires users to interact with the game. Gamers no longer sit back and play games but now they are required to interact with them. With games becoming a more integral part of everyday life, the real potential and benefits are now becoming realized. Games are being put into use as educational training aids, that making learning fun and seamless. They are blurring the lines between virtual and reality. With an industry with so much potential, where is it headed? History of videogames The first electronic games were not...
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...align their business with the Bills organization. They welcome all businesses as proud partners of the Buffalo Bills and assure opportunities of growth are in reach. Customized packages are offered to help business owners create marketing strategies that help achieve their goals. The bills organization also offers a wide variety of sponsorship opportunities to its potential sponsors. Through home games, stadium signage, branding, media, and tickets and hospitality it is assured businesses will gain maximum exposure. The Buffalo Bills organization has 8 main objectives of achievement for its sponsors: * Increase Sales * Enhance and Develop Your Brand * Drive Traffic * Build Your Profile in the Community * Reward Your Customers * Network With Other Partners * Target a Captive Audience * Entertain Prospects A significant sponsorship opportunity the Buffalo Bills organization offers to potential sponsors is at those individual events held as a benefit to the community. During this past summers training camp the bills held the “2010 Buffalo Bills Training Camp Picnic” a benefit for the Crestwood Children’s Center. Three different sponsorship opportunities were made available to sponsors. A platinum sponsorship ($2,000) included 25 complimentary tickets, food and beverages, and signage display at the event. The gold sponsorship ($750) included 12 complimentary tickets, food and beverage, and signage display at the event. And the silver sponsorship...
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...Beyond the Bean - London, Ontario - Complete the marketing plan Background -gourmet coffee beverages and you can rent tables to play various games The Venture - No similar business in the area - 60 000 each in start -up capital - Near Richmond Row area of London - Revenue generation: snacks, drinks, and rental fees for the tables - Employees will have the knowledge to help understand game rules - No wi-fi - Games purchased second hand - Limited selection of alcoholic beverages (beer and wine) needs liquor license ( cost $ 1055) o Insurance premium increase, staff training, liabilities - 11 am to 11 pm weekdays and until midnight on weekends - A few months later hopefully they could hire additional staff - Maximum capacity of 50 customers The Industry - Unemployment in the city 8.8% higher than any other major city in Ont. Other than Windsor - Loss of discretionary spending, but this can be an inexpensive form of recreation - Even during the recession the growth rate of 20 % annually during the last decade in the US, similar to Canada (assumption) - Board game popularity increased and sales increased 100% in the last 5 years - This business is popular in Europe and Asia Competition -Direct - Recreational experience in the Richmond Row - Fleetway- bowling alleys and billiards, positioning: new dimension in entertainment , DQ food drink (no alcohol) and targeted children, teenagers and adults - Palasad...
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...one fast food companies by sales, thus she is part of a company that has a very strong brand recognition and reputation, it is said that there are over 30,000 McDonalds restaurant in 119 countries Weaknesses: With the seniors dominating her store she can gain some negative publicity, and this can result in her store being seen as the seniors store and with social media these days this can be spread very quickly and to other stores. Opportunities: Some positive opportunities that derived from this issue are that if she can turn this into an opportunity and implement the bingo games into her store. This could result into growth into her store and in other countries. Threats: Being in the fast food industry Suzanne is can be faced with a lot of government regulations with regards to health issues. Currency exchange and commodity price fluctuations could also be threat to Suzanne’s store. Internal Assessment The Organization Strengths: McDonalds is said to be a community oriented socially responsible co, they successfully and easily adapt their global restaurants to appeal to the cultural differences, and as a result of this Suzanne can take advantage of this and implement this new game for the seniors and implement this bingo game. They are also known to be innovative and are good with introducing new products. Weaknesses: McDonalds is also known to have a high employee turnover rate, and that leads to more money being spent on training new staff all the time. Suzanne’s...
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... the Nike brand was finally formally launched in 1971. Eugene Oregon remains the home of the Nike brand and the corporation’s headquarters. Understanding that a distinctive, easily recognizable logo was necessary to build the company’s sales and bond with its customers, the company tried various logos throughout the years. In 1980 the company settled on the final Nike, Inc. logo, referred to as the swoosh, and recognized around the world as the mark of the quality Nike brand. As Nike’s newest advertising agency, our firm will be focusing our efforts toward improving the sustainable competitive advantage of Nike Running shoes. II. Buyer Behavior Nike Inc. currently represents thirty percent of the athletic apparel and accessories industry. The market is comprised of professional athletes, amateur athletes, those devoted to personal fitness, and trendy young adults continuously seeking the latest fashion trends and social recognition. Nike nurtures brand loyal consumers by publishing positive reviews and testimonials, and disseminating product specifications and information. The company recognizes that athletes would rather purchase products that are going to enhance their performance and improve time spent working out. Athletic training and development comes naturally to some but can be rather difficult for the majority of...
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...Analysis cont. Page 9 PESTLE Analysis Page 10 PESTLE Analysis cont. Page 11 PESTLE Analysis cont. Page 12 Current and Projected Labour Requirements (3-5yrs) Page 13 Current and Projected Labour Requirements (3-5yrs) cont. Page 14 Current and Projected Labour Requirements (3-5yrs) cont. Page 15 Gap Analysis Page 16 Monitoring and Evaluating Workforce Trends Conclusion Page 17 Reference List Introduction: This intent of this Workforce Planning Report is to ensure the correct management of current labour supplies and demands and those for the next 3–5 years and to enable Video Ezy to correctly and efficiently manage its overall workforce. Video Ezy is one of Australia’s best-known and largest names for DVD, Blu-Ray and video game rentals and purchasing in Australia, with both in store and online shopping available. Video Ezy employs 70 people at their head office in Rhodes, Sydney, New South Wales. With the inclusion of 375 franchise stores, over 2,600 people are employed under the Video Ezy banner. Video Ezy has also created synergetic partnerships with the likes of McDonalds, Coke, Virgin Mobile, Pizza Hut and Smiths. In the busiest hour on an average Saturday night, Video Ezy stores serve approximately 100,000 people. Company History and Background: Video Ezy opened in 1983 with the first store in Hurstville, Sydney. Video Ezy expanded rapidly and now boasts 375 stores nationwide. 2009 - Video Ezy acquired DVD retailer, EzyDVD Pty Limited from its administrators...
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...Executive Summary The purpose of writing this report is to evaluate and provide sound advices to the company, Venture Simulation Ltd on its business simulation game, Sim Venture. Several recommendations will be given for future improvements based on the main business areas of the company. In recent years, the business simulation industry is growing rapidly. With outstanding product design and feature, more and more educational institutes and commercial organizations demand the business simulation to provide their students and staffs quality business and entrepreneurship learning. Since there is a potential market opportunity for the product, it is necessary to introduce a new product and implement an aggressive marketing strategy in the existing and new market in order to obtain sustainable competitive advantage for larger market shares. For scaling the venture, the owners emphasize the long lasting customer relationships to enhance the customer loyalty to the product. Effective intellectual property protection strategy must also be executed in order to prevent others from copying the simulation. Finally, several innovative strategies including effective marketing strategy, introduction of new product, penetrations of new markets are strongly recommended for better future business growth. Table of Contents Executive Summary Table of Contents 1. Introduction 1 2. Background of the Company 1 3. Market Opportunity 2 4. Product...
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...A Glimpse of ARCADE GROUND Name: ARCADE GROUND Industry: Gaming Service Provider Tagline: “Play the Game, Feel the Intensity, Achieve what you dreamt” Profile of the Team KASHFIA KAMAL (CEO) A chief executive officer (CEO) is the highest-ranking corporate officer executive in charge of total management of an organization. The responsibility of an organization’s Chief Executive Officer or Managing Director is set by the organization's board of directors or other authority, depending on the organization's authorized structure. The CEO although have to coordinate the overall management and executive bodies, but this position have the flexibility to divide the decisional factors to other department, as the rest of the governing body have to report to the CEO in a certain time frame. SAYEF-AL-NASIR (COO) A Chief Operating Officer (COO) is one of the executives who hold a higher rank in a company and comprises part of the executive team. The Chief Operating Officer is in charge for the daily operation of the company and consistently reports to the higher ranked executive, generally the Chief Executive Officer. The COO may also hold the title of President which makes him or her the second in command at the firm, especially if the highest ranking executive exists in the hierarchical structure. The Chief Operating Officer has to interact with the department head of Finance as the funding will be connected with the operating plans and activities. KHAWAJA SHAHZAN EHSAN...
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...Beyond the Bean - London, Ontario - Complete the marketing plan Background -gourmet coffee beverages and you can rent tables to play various games The Venture - No similar business in the area - 60 000 each in start -up capital - Near Richmond Row area of London - Revenue generation: snacks, drinks, and rental fees for the tables - Employees will have the knowledge to help understand game rules - No wi-fi - Games purchased second hand - Limited selection of alcoholic beverages (beer and wine) needs liquor license ( cost $ 1055) o Insurance premium increase, staff training, liabilities - 11 am to 11 pm weekdays and until midnight on weekends - A few months later hopefully they could hire additional staff - Maximum capacity of 50 customers The Industry - Unemployment in the city 8.8% higher than any other major city in Ont. Other than Windsor - Loss of discretionary spending, but this can be an inexpensive form of recreation - Even during the recession the growth rate of 20 % annually during the last decade in the US, similar to Canada (assumption) - Board game popularity increased and sales increased 100% in the last 5 years - This business is popular in Europe and Asia Competition -Direct - Recreational experience in the Richmond Row - Fleetway- bowling alleys and billiards, positioning: new dimension in entertainment , DQ food drink (no alcohol) and targeted children, teenagers and adults - Palasad North- two locations, dining...
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...The Business Strategy Game COMPETING IN A GLOBAL MARKETPLACE 2012 Edition Player’s Guide Created by Arthur A. Thompson, Jr. The University of Alabama Gregory J. Stappenbeck GLO-BUS Software, Inc. Mark A. Reidenbach GLO-BUS Software, Inc. The Online Edition of The Business Strategy Game is published and marketed exclusively by McGraw-Hill/Irwin, 1333 Burr Ridge Parkway, Burr Ridge, IL 60527 Copyright © 2012 by GLO-BUS Software, Inc. All rights reserved. No part of this document may be reproduced or distributed in any form or by any means, or stored in a database or retrieval system, without the prior written consent of GLO-BUS Software, Inc., including, but not limited to, in any network or other electronic storage or transmission, or broadcast for distance learning. The Business Strategy Game Player’s Guide Welcome to the The Business Strategy Game. You and your co-managers are taking over the operation of an athletic footwear company that is in a neck-and-neck race for global market leadership, competing against rival athletic footwear companies run by other class members. All footwear companies presently have the same worldwide market share and the same market shares in each of the four geographic market regions—Europe-Africa, Asia-Pacific, Latin America, and North America. Currently, your company is selling over 5 million pairs annually. In the just-completed year, your company had revenues of $238 million and net earnings of $25 million, equal...
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...Student-Athletes Top college football programs make hundreds of millions of dollars in revenues each year, all without having to pay the people who actually play the game. Is it ethical for colleges to not pay their football stars for playing their hearts out on the field, building popular branding images for themselves and their school, and for the collective big-money earnings and prestige that often comes to their schools? Or is indirect payment to these players in the form of a free undergraduate education and college degree through an athletic scholarship sufficient enough? In the 2012 NFL season, 1,947 players played in at least one game. Of those, 62% attended college at one of the five “power conferences” in the U.S., and only one of those players did not attend college at all.[i] Donald Remy, the NCAA chief legal officer has said, “The NCAA’s rules do not force athletes who wish to be professionals to enroll in school,”[ii] yet premier NCAA schools clearly offer the best path to fulfilling these hopeful football players’ dreams. Nevertheless, despite the more opportunistic path of attending a Division I school, a NFL team ultimately drafts only 1.6% of NCAA senior football players.[iii] Meanwhile, the top schools themselves often profit nicely from their players through ticket sales, alumni donations, media rights, and branding, all while paying large salaries to coaches and building state-of-the-art athletic facilities. The top ten NCAA schools with...
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...APPROVED BY COMPLIANCE W/ CHANGES MADE Weekly Specials Ok ladies- here is what everyone has been waiting for!!! Below are my weekly specials that I run everyday! I have this on my phone/computer so I can copy and paste into my FB status and post in groups (if allowed)! I get great results almost everyday!!! Monday- “Monday Madness” Ahhh Monday Madness!!! The weekend is over, but don’t be sad- PLACE A ORDER BY MIDNIGHT TONIGHT AND YOU’LL BE IN FOR A SURPRISE! I’m grateful for my customers and want to show it! Check out my website to browse the catalog, then PM me with your order or any questions you may have! (your scentsy website) *When they PM me their order I offer them something- Monday Maddness is fun cause each week I try something different…..like when they give me their order I might say- “Thank you so much for ordering today, I will send you a surprise in the mail” **Note- the word SURPRISE is in the status and its what I told them they would get!*** Tuesday- “Travel Tin Tuesday” Happy Travel Tin Tuesday!! It gets fun today..Do you love the Scentsy Travel Tin? I wanna know, where do you use your Travel Tin? PM me your answer and at 8pm tonight I’ll pick my favorite answer, and you’re the lucky ducky!!! (your scentsy website) *People will comment on that status their answers- you simply pick your favorite- PM that person and have a conversation with them, something like- “Congrats you are the lucky winner! I loved your story about...
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... Nintendo must consider the external as well as the internal factors while planning, leading, organizing and controlling their business. Being able to plan, lead, organize and control Nintendo will be able to connect with their employees and explain to the public how well their gaming systems have been all over the world. External factors may include such things as laws and regulations that enter the target market. Laws and regulations in regards to the governing agencies may force businesses plans to implement their plans. Companies should act accordingly when new laws and regulations are imposed. The economy can affect the financial means to carry out plans. On a local and global scale businesses can also impact revenue in regards to sales of products and services. The target market also will influence planning and innovation within an organization. Companies must take into consideration what the customers’ needs and wants are in regards to features and price. Internal factors can include culture and ethics set forth by the corporation. Culture and Ethics will impact how companies plan, lead, organize, and control daily business functions. Culture within a company can positively or negatively affect the speed of which products and services are available as well as the quality of services. Culture can be improved throughout the organization and teams on a daily practices which should be monitored. Negative culture and less than ethical practices will no doubt hinder success...
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...business actions, as well as boasting the fact that they have a relatively flat organisational structure; however there are some in that structure which have more say than others. Valve Corp. is ‘run’ by Gabe Newell, whom is the Managing Director of the company. Their headquarters are currently located in Bellevue, Washington, U.S. however they branch out to almost all countries as they are a very successful company. Stakeholders of the company include the employees of the business, the Managing Director of the business, competitors, and the largest stakeholder, online gamers. Products of the business include Team Fortress 1 and 2, Portal 1 and 2, Counter-Strike, Left 4 Dead 1 and 2, and Day of Defeat; all of which are very successful games. They also own a very successful gaming platform, steam. Operations of the Business One of the main products of Valve Corp. is Steam. Steam is a gaming hub which is one of the most popular gaming hubs in the entire internet. Valves main inputs into steam include: * The employees * Development kits/Developers * Hardware/Software The transformation process includes the employees all coming together to have a meeting, coming to a conclusion as to what should be changed to the product, and applying what was spoken about in the meetings to the product. The...
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