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Fresh Connections

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Submitted By lucky1402
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TABLE OF CONTENTS

Executive Summary 2

Analysis 2 Short Term Issues 4 Porter’s Value Chain/Operations Strategy 5 Long-term Strategic Direction 7 Limitations 7 Conclusion 7 Appendix 8 EXECUTIVE SUMMARY
Fresh Connections is a fresh food manufacturer that provides meal solutions products to retailers, restaurants and co-pack companies. After a successful stint of one year, Fresh Connections is suffering from variety of short term, operational and strategic issues. In the immediate future, cash liquidity of the company is a problem and it is recommended that take the deal with the co-op client to alleviate their financial situation. Moreover, they are in the position of high financial risk pertaining to their R&D costs and it is recommended they refine their contract policies with clients. Furthermore, Fresh Connections is suffering from a number of operational issues and it is recommended that they improve their processes to increase efficiency and eliminate waste without compromising quality. Finally, they do not have a legitimate business level strategy and it is advised that they take the company in a differentiated direction.

ANALYSIS
Porter’s 5 Forces Analysis Of Fresh Connection
1. Degree of Rivalry: Competitive rivalry describes the intensity of the competition among existing firms. In the fresh food industry, the intensity of rivalry is influenced by different factors. They are :

- Price Rivalry - In this industry, big companies can substantially decrease the price and drive the volumes of industry and this can create a problem for Fresh Connections since they are a new firm and keeping prices too low will not sustain fresh connection’s business.

- Rivalry Based On Experience- The buyer is reassured when a firm is in the industry for many years. Buyers will not hesitate to give bulk orders to the big players since

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