...amygdala also controls fear and alerts us to possible danger, it is easy to see how fast a first impression can come. If you are walking on the path in a forest and see something that could be a snake, the lightning like fight or flight response you get comes from the amygdala assessing the threat. This is the same part of the brain that creates first impressions, so you can see how quickly they are made. When I picture John after reading the first scenario, I see a confident, friendly person who eagerly talks to many people throughout his day. I see a man who knows who he is as a person and is very likeable. The scenario seems to show him as a very likeable individual who is very full of life and outgoing. I can almost see him smiling as he walks around, just enjoying being alive. When I picture John after reading the second scenario, I see a very different person. I see someone who walks slouched over and doesn’t engage in friendly repartee with anyone. He doesn’t appear to be as friendly. I wouldn’t say that I see him as unfriendly, maybe just withdrawn. Perhaps I read too much into it, but it seems to me as if the second John is not someone that...
Words: 765 - Pages: 4
...House of 1000 Mirrors Long ago in a small, far away village, there was place known as the House of 1000 Mirrors. A small, happy little dog came to know of this place and decided to visit. When he arrived, he bounced happily up the stairs to the doorway of the house. He looked through the doorway with his ears lifted high and his tail wagging as fast as it could. To his great surprise, he found himself staring at 1000 other happy little dogs with their tails wagging just as fast as his. He smiled a great smile, and was answered with 1000 great smiles just as warm and friendly. As he left the House, he thought to himself, "This is a wonderful place. I will come back and visit it often." In this same village, another little dog, who was not quite as happy as the first one, decided to visit the house. He slowly climbed the stairs and hung his head low as he looked into the door. When he saw the 1000 unfriendly looking dogs staring back at him, he growled at them and was horrified to see 1000 little dogs growling back at him. As he left, he thought to himself, "That is a horrible place, and I will never go back there again." All the faces in the world are mirrors. Just observe what kind of reflections do you see in the faces of the people you meet. Life is actually a reflection of our thoughts and...
Words: 254 - Pages: 2
...Allen, Thomas B.,CPA, XBRL and the new era: CPA review, 2004. Boorstin, Daniel J.CPA, AICPA goes 21st century, 2005 XBRL allows businesses to compare and file financial documents that are completely transferable and transparent. XBRL provides reduced costs to manage the flow of financial information. With the implementation of XBRL, businesses are provided with real time financial analysis. Essentially, creating a big picture of the state of the financials of the company, which can be produced and transferred quickly and easily allowing critical information to be compared on a local company or a global company at the click of a mouse. With the overwhelming acceptance of XBRL in the United States and the world, many businesses are voluntarily applying XBRL programming to their reporting system. Since the SEC made it legal for businesses to voluntarily use XBRL to file quarter and annual financial results, XBRL has been being used and appreciated by more and more businesses. In fact, the SEC’s voluntary program has a market capitalization total of two trillion dollars and could have been a catalyst for the SEC mandate which requires the use of XBRL financial disclosure over the next few years for publicly traded companies too. The steps in the mandate, which began (for large companies) in two-thousand nine includes: the initial adoption in year one, the increased scope of adoption in year two and the full XBRL adoption by year three. I can see a very positive very...
Words: 531 - Pages: 3
...specifically on consumers’ attitudes and purchase intention of eco-friendly products. It has been the global concern for the purpose of the preservation of the polluting and degradation of environment. Many studies have been done on the green marketing exploring the importance of the topic and relationship to the attitude and purchasing behavior of the consumers of eco-friendly products. Through the vital information provided by the expertise, competent and experience researchers, companies have understood the importance of green marketing in order to produce eco-friendly products and these provided much rich information for the literature studies of the thesis The objective of this research was looked into and explored the influencing of the four traditional marketing-mix elements, satisfaction and word of mouth (WOM) on attitude and purchasing intentions of consumers on eco-friendly products specifically fasting moving consumer goods (FMCG) or non-durable ones. The purpose of the study was to obtain information from consumers’ point of view. Furthermore, one perspective of the study was to look into the comparison of the Swedish and the Non-Swedish their attitudes towards ecofriendly products. A questionnaire provided to obtain the views of the Swedish and others nationalities, how they are influenced by the marketing-mix elements (4P), satisfaction and WOM concerning green attitudes and purchase intention of eco-friendly products. A quantitative approach was adopted for the study...
Words: 419 - Pages: 2
...make my room eco-friendly? * What are the things I need to making a eco-friendly room? * How to make a room more healthy? * What are the things that we should do to making a healthier room? * What are the instructions to making a healthy living room? Design Brief The solution to this problem is that, we could put windows to the room so the room can get fresh air and also oxygen. We could also put a door that we can open that leads to the back yard. Design Specifications * Wide Windows * Bright colours to the room * A transparent door to a backyard or swimming pool * Less lighting Wide windows: I will put wide windows so lots of sunshine for the room. Bright colours: bright coloured painted room for style but also nice to see. A transparent door to a backyard or swimming pool: so we can just go and exercise or take a swim. Less lighting: for saving more energy and electricity. Method of testing For the method of testing I will ask honest opinions from my friends for feedback and also I am going to tell them what am I going to make. 1. http://www.howcast.com/videos/172366-How-to-Make-Your-Bedroom-EcoFriendly, the author is unknown and also the date. This website gave lots of information for making this project because it gave me tips, steps, facts and videos. I watched the video so I can learn more also I read the steps. 2. http://theecodiva.com/guest-blogger/12-simple-ways-to-make-your-bedroom-more-eco-friendly/ , the ecodiva...
Words: 449 - Pages: 2
...quite unique as well within the structure of IKEA as it has a very complex structure. The founder of IKEA does not technically own the company since it is held by a private foundation. The private foundation owns a group that controls the individual operations of the stores. IKEA utilizes technology to its fullest ability by simplifying and streamlining processes and operations in order to maintain its goal of providing solutions. Sustainability is a large part of the company’s focus and they take pride in their innovation and sustainable home furnishing offerings. These offerings allow the company to maintain a competitive advantage over other furniture products. They also offer tips and recommendations to customers to maintain an eco-friendly way of life. As far as culture goes, IKEA attempts to employ...
Words: 615 - Pages: 3
...Introduction Company G is a fast growing company that focuses primarily on providing quality computer fans for a wide range of consumers. We provide service to the normal everyday users and avid computer gamers. This marketing plan will focus on Company G's new product line, which is an environmental friendly computer fan that can appeal to a wide array of PC users. Mission Statement We enable consumers to improve the quality and convenience of their lives by providing innovative electronics solutions. Company G allows consumers to choose from eco-friendly computer fans that reduces our environmental footprint in the world. This electronic is innovative in that it is made with recycled plastic. To date it has not been reproduced by any other company. By providing eco-friendly products which are made from recycled plastic and biodegradable will allow consumers to have a better quality of life. Product Description and Classification Our new product will provide an environmental friendly computer fan that is made from 100% recyclable plastic. As our product line is upgraded we will allow the fans to be traded in for smaller and newer styles. The fans will be produced in two styles, one for the common user, and the other for people who are considered computer gamers. By using 100% recyclable plastic, our computer fans are lessening the environmental impact on the world, but will also allow the consumer to get a quality...
Words: 1913 - Pages: 8
...In recent years, the competition among companies is fiercer than ever, and customers have been concerned about environmental issues, so many organizations devote themselves to attract customers via promoting green products and services. As a result, green products as well as greenwashing products, which are labeled as eco-friendly while actually they are not, have inundated the marketplace in modern society. However, some companies overstate their environmental claims so that customers have difficulty in distinguishing real eco-friendly products from greenwashing ones. This essay will show the reasons for greenwashing problems and discuss Chevron’s (one of the world’s largest integrated energy companies) marketing strategies, which hides its destructive environmental records behind eco-friendly rhetoric and advertising campaigns. There are four main reasons that greenwashing has become a problem in recent years. Firstly, greenwashing activities help to attract customers so that profits can be remarkably increased (Berkeley Media Studies Group 2008, p.20). According to Solman (2008, p.24), British Petroleum (BP), a well-known oil company, profited from the rebranding effort as the corporation changed its name to Beyond Petroleum which can be associated with nature. Meanwhile, greenwashing can help to improve a company’s reputation (Solman 2008, pp.22-23). For example, Solman (2008, pp.22-23) states that BP launched a series of campaigns, hoping that customers would reappraise...
Words: 284 - Pages: 2
...cleaning solutions, which resulted in significant product waste and dollars lost as the cleaning staff was using more than one product per job. In addition, the solutions were not environmentally friendly, creating a negative cumulative effect on the staff and the environment. "We've always been an environmentally minded organization, yet struggled to find 'green' products that could get the job done," said Dan Koenig, Facilities Services with TriMet. "While our old solutions worked, we were tired of the excessive product waste and the harshness of the chemicals. We were determined to find a better way." The Solution TriMet was very receptive to testing the Staples Sustainable Earth line of products and worked closely with the Staples team to see how the solutions performed in a real-world environment. Staples showcased the products’ robustness by selecting one of the organization’s most hard-to-clean areas – the underground bus pits below where the vehicles were parked. The power of the Sustainable Earth line combined with the ease of dilution, safe ingredients and cleaning versatility made the decision to move to Staples an easy one. “The Sustainable Earth line is a perfect fit for our organization,” said Koenig. “We’d been searching for a cost-effective, eco-friendly solution for many years. It’s as if Staples read our mind and created the products just for us.” TriMet was able to meet all of...
Words: 482 - Pages: 2
...Definition Eco-friendly literally means earth-friendly or not harmful to the environment (see References 1). This term most commonly refers to products that contribute to green living or practices that help conserve resources like water and energy. Eco-friendly products also prevent contributions to air, water and land pollution. You can engage in eco-friendly habits or practices by being more conscious of how you use resources. Product Qualifications Making a truly eco-friendly product keeps both environmental and human safety in mind. At a minimum, the product is non-toxic. Other eco-friendly attributes include the use of sustainably grown or raised ingredients, produced in ways that do not deplete the ecosystem. Organic ingredients or materials are grown without toxic pesticides or herbicides. Products with "made from recycled materials" contain glass, wood, metal or plastic reclaimed from waste products and made into something new. Biodegradable products break down through natural decomposition, which is less taxing on landfills and the ecosystem as a whole. (See References 3) Practice Examples You can develop eco-friendly habits to help you use less and make the most of what you have. Turn off lights in empty rooms and use a programmable thermostat so you're only heating or cooling your home when it's occupied (see References 2). Businesses can also institute such practices, in addition to bigger initiatives, such as company-wide recycling programs to conserve...
Words: 327 - Pages: 2
...company. I will analyze their strengths, weaknesses, opportunities, and threats. I will then go on to determining the problem that this company is facing. To conclude, I will offer a few alternatives that could help with their problem, along with recommendations. SWOT Analysis: Strengths: - create beer with exceptional quality - It is free of genetically modified organisms - Uses environmentally friendly fuel alternatives - Reduced carbon dioxide emissions - State-of-the-art brew house - Strong sense of environmental responsibilities Weaknesses: - Only 1 product - Not enough product advertisement Opportunities: - Market unique “green” technologies - Acquire other smaller firms to grow - Expand production and distribution Threats: - Rising beer prices - Entry of new competitors in “green” beer - Lack of consumer dedication Problem Statement: As the article says, this company has taken great steps to making their brewery the greenest in North America. Many businesses around the country have begun turning themselves environmentally friendly, but Steam Whistle has gone the extra mile. Unfortunately, there are a few problems that this company is currently facing. By analysing their situation, these problems can be put in the past and their goals can be easily attained. A problem they...
Words: 891 - Pages: 4
...Mr. Fred Smith FedEx Corporation 3875 Airways, Module H3 Memphis, TN, 38116 Dear Mr. Fred Smith, Your company, FedEx, approached our company, The (company name) on October 12, 2009, with the desire of becoming more eco-friendly. The vast majority of your vehicles are not alternative fuel based; however our company would like to help enhance your fuel usage by developing a fuel that is healthier for the environment. The (company name) is pleased to submit this report to provide more environmentally friendly fuel for the trucks and planes for FedEx Corporation. Our company has been providing guidance to companies in the Los Angeles area in the subject of greener fuels since the year 2000. Many of the companies we have worked with have seen great success and are implementing the strategies we put in place for them. We feel very confident that with our plan your company will become more eco-friendly and will also save money on fuel. The (company name) has tested multiple fuels and have concluded that Solazyme algae fuel is the cheapest, most environmentally friendly, and best choice for FedEx. Both, compressed natural gas and hydrogen powered engines, were more expensive and produced more harm to the atmosphere than Solazyme fuels. Overall by FedEx choosing to go with this plan, it has a chance to be an innovator of the delivery industry and no other company has tried to implement this kind of fuel into their business. This presents some benefits to the company...
Words: 387 - Pages: 2
...beauty industry using the same concepts that align their mission and visions. Burt’s Bees creatively produces products that is not only good for you, it is also environmentally friendly. Within this paper, Team B has selected to analyze the value alignment of Burt’s Bees and will go more in-depth in what Burt’s Bees is all about. Team B will analyze personal and workplace values and behaviors of the business. Team B will also address the plans of the actions that Burt’s Bees plan to conduct, which will indicate the level of alignment between who they are and what their social responsibilities are to themselves, to the community, and to the consumers. Origins and Subsequent Evolution Burt’s Bees origin goes back to a summer day in Maine in 1984 (Our History, 2014). Roxanne Quimby, a single mother and artist, was hitchhiking and a long-bearded gentleman named Burt, well known for his local organic honey, picked her up. From there a relationship developed and Roxanne began using Burt’s left over bee’s wax to make artistic candles. Eventually, she created a lip-balm using an old farmer’s almanac and the bee’s wax. Her new product was a huge success. From there the company grew into a multi-national organization with a plethora of organic products. Today the company is still the same earth-friendly company that it was in 1984. They used their love of nature and helping others to develop the current philosophy, which also works as their business model: The greater good...
Words: 1220 - Pages: 5
...War, but Who is the Enemy? 1.2 1. Information about the text The article was written by staff writer Josh White and brought in the Washington Post, in May 2005. The genre is an article and the medium is a newspaper. The article is written to cast a light on what really happened the day of the death of Pat Tillman and how it was kept away from his family and the public. 2. The subjects and opinions of the text The subject of the text is war and military. The article is surrounding the death of the soldier Pat Tillman – first known as an enemy attack but later discovered that the cause was friendly fire. To read the article you don’t have to have known about the matter. To discuss the article all you really need have to do is form and an opinion on what happened. 3. Examples of central passages from the text "I mean, it's horrible that Pat was dead. Absolutely horrible. But it hurts even more to know that it was one of our own guys that did it . . .," one soldier told Jones. "We just, we didn't want to get anything, you know, bad said about the regiment or anything like that. That was my guess to what the whole thing was about. We didn't want the world finding out what actually happened." Soldiers reported they burned the evidence because "we knew at the time, based on taking the pictures and walking around it it was a fratricide. . . . We knew in our hearts what had happened, and we weren't going to lie about it. So we weren't thinking about proof or anything...
Words: 693 - Pages: 3
... d. 30 and above 4. Education Level: a. Secondary Level b. Undergraduate c. Postgraduate 5. Are you aware of “green products” or Eco-friendly products? a. Yes b. No c. A little 6. How you became aware of “green products” or Eco-friendly products? a. Television b. Magazines c. Class lectures d. Newspapers e. Others________________________________ 7. If green features increase the price of the product, are you willing to pay more? a. Yes b. No c. A little 8. Do you think there is enough information about “green” features when you buy the product? a. Yes b. No 9. What is the main reason that makes you willing to pay more for the “green” products? a. Enhance a quality of life b. Environmental protection responsibility c. potential increase of product value d. getting high level of satisfaction 10. What is the main reason that makes you not willing to pay more for the “green” products? a. Cannot see the benefit of those features b. Product cost is too high, cannot afford them c. Producers only claim, actually it is not d. Government should pay for them e. Producer should pay for them f. Environmental issues are gimmick for commercial only g. I am ready to pay extra for eco-friendly product. 11. Why do you think green marketing is in headlines nowadays? . Consumers are being aware of green products b. Company increasing its...
Words: 505 - Pages: 3
