The term complex was coined by C.G. Jung
According to Jungian theory, the mind or psyche is divided into three parts: (1) the conscious ego, (2) the personal unconscious, and (3) the collective unconscious.
Jungs ego theory Is similar to Frueds and that the aspect of personality that is conscious and embodies the sence of self (direct quote)
Personal unconscious; consist of feelings and thoughts that are not relevant in current awareness. Jung also believed that our dreams restore equilibrium to individuals that have one sided viewpoint.
Collective unconscious; is made up of archetypes that consist of powerful emotional symbols. These image are common to all humans that have been passed down since humanity began; images and events normal to everyday life such as the rising and setting of the sun.
Animus and anima;
Implies that each woman has a masculine side and a parallel innate knowledge of what a male is.
The opposite parallels apply to males having a female side.
Persona and Shadow;
Are two archetypes that represent our inner and outer selves.
Persona archetype; this is the part of our persona that we present to society.
Shadow archetype; is the dark side of our persona. These are the shameful desires and impulses which lead to unacceptable actions as deemed by the society that we live in.
This archetype embodies fertility and promulgating the human race. Similar to real mothers, the archetype can be good, evil or a combination of the two.
Hero and Demon;
The hero archetype battles good and evil to save others from harm, while the demon archetype embodies the cruelties of man.
A group of emotionally charges thoughts, feelings, and ideas associated with a particular theme.
Using a word associated test he substantiated claims of the existence of complexes.