...Student Details ( Student should fill the content) | Name | Munthazir Malik | Batch Number | Batch 46 | Student ID | Cardiff Met ID : CL/Cardiff MB/11/331 | ICBT ID : 20097541 | Scheduled unit details | Unit code | MBA 7003 | Unit title | Marketing Assignment 02 | Assignment Details | Nature of the Assessment | Assignment | Topic of the Case Study | GIVEN | Learning Outcomes covered | YES | Word count | 4000 words | Due date / Time | Feb 2016 | Declaration | I certify that the attached material is my original work. No other person’s work or ideas have been used without acknowledgement. Except where I have clearly stated that I have used some of this material elsewhere, I have not presented it for examination / assessment in any other course or unit at this or any other institution | Signature | | Date | 28/02/2016 | Result (Assessor use only) | Marks by 1st Assessor | | Name & Signature of the 1st Assessor | | Agreed Mark | Marks by IV: | | Name & Signature of the IV | | | For Office use only (hard copy assignments) | Receipt date | | Received by | | Assignment Type & Title: | For student use: Critical feedback on the individual progression towards achieving the assignment outcomes | | For 1st Assessor use: Assessment feedback | Strengths Area for improvements | Name & Signature of the Assessor : | | Date : | | Comments by the IV | Name...
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...Reduction of food waste in the Dutch catering sector | Author: Han Soethoudt [ Auteur: Han Soethoudt ] | Report no. 1335 | Title | Reduction of food waste in the catering sector | Author | Han Soethoudt | Number | Food and Biobased Research number 1335 | ISBN-number | ISBN no. 978-94-6173-336-8 | Date of publication | Date of publication August 2012 | Confidential | No | OPD-code | 6239021000 | Approved by | Toine Timmermans | | Wageningen UR Food & Biobased Research | P.O. Box 17 | NL-6700 AA Wageningen | Tel: +31 (0)317 480 084 | E-mail: info.fbr@wur.nl | Internet: www.wur.nl | | © Wageningen UR Food & Biobased Research, institute within the corporation Stichting Dienst Landbouwkundig Onderzoek (Foundation Service Agricultural Investigation) | Alle rechten voorbehouden. Niets uit deze uitgave mag worden verveelvoudigd, opgeslagen in een geautomatiseerd gegevensbestand of openbaar gemaakt in enige vorm of op enige wijze, hetzij elektronisch, hetzij mechanisch, door fotokopieën, opnamen of enige andere manier, zonder voorafgaande schriftelijke toestemming van de uitgever. De uitgever aanvaardt geen aansprakelijkheid voor eventuele fouten of onvolkomenheden.All rights reserved. No part of this publication may be reproduced, stored in a retrieval system of any nature, or transmitted, in any form or by any means, electronic, mechanical, photocopying, recording or otherwise, without the prior permission of the publisher. The...
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...OPERATIONS MANAGEMENT PROJECT REPORT Introduction: Reliance Fresh is a chain of retail stores owned by Reliance Industries, headed by Mukesh Ambani. It was established in 2006, and now has more than 1000 outlets across the country. They sell a wide range of items including fruits, vegetables, groceries, juice, dairy products, FMCG goods and other staples. A typical Reliance Fresh Store has an area of 3000 – 4000 sq. ft. and caters to customers living within 2 – 3 km around each store. Reliance plans to invest over Rs. 250 billion over next 4 years for expanding its retail division. Reliance Fresh provides direct employment to over 5 lakh young Indians and indirect job opportunities to a million people, according to the company. With its core growth strategy of backward integration, Reliance Fresh has made rapid progress towards creating and sustaining an entire value chain right from the farmers to the end consumers. Reliance Fresh has announced that it will minimize its exposure to fruit and vegetable business and position itself as a complete super market which focuses on categories like food, FMCG, stationeries and other products. It has a vision to generate inclusive growth and prosperity for farmers, vendor partners, small shop keepers and consumers. STRUCTURE Organizational Aspects: * 12 customer service associates are rotated periodically for various jobs like billing, stacking and customer service so that they...
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...BUSINESS INSIGHTS Future Flavor Trends in Soft Drinks New opportunities for natural, healthy, and exotic flavors New Ingredients Report - Published November 2008 Importance of health trends in the drinks industry over the next 5 years Source: Future Flavor Trends in Soft Drinks Key questions answered by this report... • • • • • • What are the key emerging trends and opportunities in soft drinks flavors? Which drinks and flavor manufacturers drive innovation in this area? What are the most common and fastest growing flavors in the soft drinks categories? Which new product launches featured emerging flavors and how were they marketed? What are the top flavors in new products claiming to be natural, organic or high in antioxidants? Which drinks industry trends within health and indulgence do industry executives consider the most important? Identify and anticipate the key innovation trends and new product opportunities in soft drinks flavors with this new management report... Business Insights’ Ingredients Series Business Insights is developing a unique new series of reports that identifies key trends in ingredients, future innovation and growth opportunities. We are using our strengths in analysis of the food and drinks markets to provide new insight on developments in ingredients. Ingredients companies are facing a new set of challenges as ongoing consumer demand for healthy and indulgent products creates both new growth opportunities and commercial pressures...
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...School Cafeteria Policy 1.0 POSITION STATEMENT ON NUTRITION PROGRAMS AND SERVICES IN SCHOOLS Nutrition has a vast influence on a child’s development, health status, well-being and potential for learning. Schools are in a position to play an important role in ensuring that healthy eating patterns are promoted through classroom nutrition education coordinated with the promotion and the availability of healthy food choices. Establishment of a nutrition policy within the Waterloo Catholic District Secondary School system will facilitate the schools in achieving the following goals: Promote an environment that encourages and supports the development and maintenance of healthy eating habits. Provide standards/guidelines to ensure a variety of nutritious foods and beverages are available to students and staff that will enable them to make healthy food choices. This includes: cafeteria, vending machines, school tuck shops/stores, fundraising events, and refreshments served at celebrations and meetings. 2.0 RATIONALE The purpose of the nutrition policy is to ensure that a variety of nutritious foods and beverages are promoted and provided to students and staff. The environment is one of the most important indicators determining our success in making healthy food choices. Our goal is to create this healthy environment in all the secondary schools of the Waterloo Catholic District School Board. By reducing the quantity of foods of minimal nutritional value and calorie dense beverages...
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...needs under one roof, giving highest attention to maintain product quality & better service to ensure maximum customer satisfaction. Organizational Profile As of October 11, 2012 they only have 2 stores. Carrefamily was launched in March, 2009 with the opening of its first store in Mirpur-11. Their 2nd store was launched in October, 2011 Mohammadpur. In near future they plan to have one more store in Dhanmondi. Description Carrefamily is one of the modern & largest Retail Chain Superstores in the city, which assures all kinds of products of people's needs under one roof. Different kinds of fruits, vegetables, fish, meat, groceries, chocolates, toys, clothing, beverage, food items and a lot more products are available here. Carrefamily always gives highest attention to maintain product quality, especially caring for healthy & hygienic food items including fresh fruits and vegetables. It is successfully providing all the products and services to fulfill the needs of people of different classes, societies, ages and tastes. The only export oriented meat processing company in Bangladesh BENGAL MEAT is available in all Carrefamily outlets. Bengal Meat provides fresh, hygienic and 100% halal meat. They have 260 types of processed beef, meat & chicken items. Carrefamily holds the World Class Super Shop standard and facilities, including full-time air conditioning, different zones for...
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...Market research project report On Usage and Attitude study Of Dabur Real Juice Submitted Towards Partial Fulfillment Of Master of Business Administration SUBMITTED TO SUBMITTED BY DR P.K Agarwal payal morwani Head Of The department MBA MBA Roll No.pgfa1337 COLLEGE OF ENGRINEERING & TECHNOLOGY IILM ACADEMY OF HIGHER LEARNING PlotNo-17&18 Knowledge Park – ll Greater Noida ACKNOWLEDGMENT It is said that life is mixture of achievement, experience, exposure, dreams and efforts to make those dreams come true .There are people around who held you enable realize those dreams come true. There are people around who held you enable realize those dreams .During these sixty days of training I gained invaluable experience in the field of Marketing .the exposure that I went through during the past two months has given immense improvement in my knowledge base where I can put my theoretical knowledge in practical use. At the very outset, I would like to express my gratitude to Mr. N.A Zaidi and Mr. Rakesh Sharma for providing me with a wonderful opportunity to pursue my project in...
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...some special ingredients which will provide nutrition and which will be work as digester. So definitely, that product will be an exclusive product in the market. The target market of that product will be those who think that juices are harmful for health; those who have digesting problems; and the current users of the juices. Our Juice provides some exceptional tastes which will provide great pleasure. The juice has some special ingridients so it is not harmful for teeth. There is no chemical color in this juice. This is... PRAN Group was born in 1980. Keeping in view the corporate mission of the Group they have over the years diversified their activities in several areas. PRAN's biggest asset is their competent team of hands-on managers and dedicated employees. PRAN is Bangladesh's...
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...Retail trade is one of the traditional businesses of Bangladesh. Its expansion is keeping pace with population growth and changes in consumption patterns, which are consistent with the growth of the economy. This expansion has not been structurally organized, because, until recently, retailing had never been perceived as an industry, but rather as an individual or family business entity with a very limited scope of organized expansion. Little to no market information is available on the retail sector, but secondary sources indicate that the size of the food retail sector in Bangladesh could be US$12-14 billion, and the number of retail grocery shops could be around 1 million. Retail is one of the biggest sources of employment (12 percent), and it contributed 13 percent (wholesale and retail trading) to Bangladesh’s GDP. Organized retail is booming and creating huge opportunity for enterprises. Retailers though sell other companies products work out their own marketing strategies fixing their own target market towards providing customer satisfaction separately. Retail stores irrespective of product line and relative prices emerge in all shape and sizes, such as Specialty stores, Department stores, Supermarkets, Superstore, Convenience stores, Discount stores and off- price stores. Current Market Scenario of Super Market: Superstores are set to boom in the country as the current market players are planning to open several hundred more outlets in the next few years...
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...Spring 2014 Spring2014 Spring2014 “Marketing Plan of Fresh Vegetable and Fruit Juices” ------------------------------------------------- ------------------------------------------------- United International University Term Paper on: “Marketing Plan of Fresh vegetable & Fruit Juices” Course Title: Strategic Marketing Course Code: (MKT-4204) Submitted To Dr. Md. Shariful Alam (MDSA) Assistant Professor School of Business and Economics United International University Submitted By Serial No | Name | ID | 01 | Md. Fakrul Islam | 111101095 | 02 | Bithika Saha | 111101134 | 03 | Khan Mohammad Nahian | 111103118 | 04 | Kazi Nazmul Alam | 111102045 | 05 | Tunjee Binte Sultana | 111111095 | 06 | Zinnatara Zaman | 111093017 | Section-A Date of Submission: 07-05-2014 Letter of Transmittal May 7, 2014 Dr. Md. Shariful Alam (MDSA) Assistant Professor School of Business and Economics United International University Subject: Letter of transmittal for term paper. Sir, With due honor, we are wishing to inform you that it was a matter of great pleasure as well as learning to prepare term paper on “Marketing Plan Of Fresh Vegetable and Fruit Juice” under the course of “Strategic Marketing”. To prepare the paper, we collected and studied materials in due time and analyzed these and eventually finalize the term paper. Actually we have enjoyed more in preparing this term paper. Our 6 members have worked hard to prepare this report...
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...company on my own which is not more than 5 yrs old therefore the company I have selected is Reliance Fresh which was incorporated on 30th Oct 2006 Reliance fresh Company overview: Reliance Fresh is the convenience store format which forms part of the retail business of Reliance Industries of India which is headed by Mukesh Ambani. Reliance plans to invest in excess of Rs 25000 crores in the next 4 years in their retail division. The company already has in excess of 560 reliance fresh outlets across the country. These stores sell fresh fruits and vegetables, staples, groceries, fresh juice bars and dairy products. A typical Reliance Fresh store is approximately 3000-4000 square feet and caters to a catchment area of 2±3 km. Reliance Fresh was the first foray into retailing by the $25 billion behemoth known as Reliance Industries Limited. There were three basic reasons for Reliance Industries Limited (RIL) choosing foods and vegetables for entering into retailing First, it wanted to go after the very core of the great Indian retail Opportunity. Food accounted for over two-thirds of the $200 billion Indian Retail market and yet, it had seen hardly any penetration by modern retail so far. Second, its aim was to build a high-profitability business and food was perhaps The best place to start. Third, the grossly inefficient food supply chain provided a well resourced and well managed organization like RIL with an...
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...Organization: PRAN 1. Introduction PRAN is the largest grower and processor of fruits and vegetables in the country. Their contract growers cultivate the choicest fruits and vegetables which are processed in our modern and hygienic factories to highest quality standards. They think the comparative advantage of their country as an economy lies in agriculture. They believe the way to economic prosperity is through agri and agro-business. PRAN is in testimony to their convictions. It stands for Program for Rural Advancement Nationally. Today, PRAN’s consumers not only value “PRAN” for its authentic refreshing juice drinks products , but also for its mouth watering quality confectionery products with high visual appeal and exciting texture. The company intends to expand their presence to every corner of the world and strive to make “PRAN” a truly international brand to be recognized globally. PRAN market products with consistent quality at home & abroad as per world standards produced hygienically in accordance with good manufacturing practices and they are remaining committed to these objectives all times. Despite economic recession, stiff competition and serious political unrest during the first half of the year, Agricultural Marketing Company Ltd, made a gross sale of Tk. 98.93 Crores as against Tk 94.00 Crores during the previous year. 2. History PRAN is currently the most well known household name among the millions of people in Bangladesh and abroad also. Since...
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...market. Compare with supermarket, the street is clean, hygienic and convenient for customer to choose their opinion. 1.1 Market Description and Product To be conducted to Hong Kong Supermarket & Department Stores choose Modern Business Style to strive the chain & efficiency logistics management to achieve small profits. The column is showed analysis high-end competitors major products of sells in Hong Kong: City’Super | Gourmet | Taste | Market Place by Jasons | ThreeSixty | * Fruits & Vegetables * Freshness seafood * Meats * International cuisine * Wines & sakes * Healthy Foods * Snacks | * Groceries * Universal cooked foods * Freshness seafood * Frozen foods * Wines & sakes * Fruits & Vegetables * Sushi | * Watson's Wine Cellar * Groceries * Freshness seafood * Universal cooked foods * In-store bakery bread * Sushi | * Frozen Foods * Fresh cooked foods * Breads * Roasts * Sushi * Organic fruits and vegetables * Buffet sold loose nuts * Universal cooked foods | * Organic Foods * Salad * Universal cooked foods * Sushi * Frozen Foods *...
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...For the exclusive use of M. Hossain rP os t TB0249 Andrew Inkpen Jextra Neighbourhood Stores in Malaysia op yo In October 2010, Tom Chong was on his way to his office and thinking about several issues he would have to deal with in the coming weeks. Chong was Jextra Stores (Jextra) country manager for the Neighbourhood Markets Division in Malaysia. One issue involved a conversation with the mayor of Klang, a town near Malaysia’s capital city of Kuala Lumpur. Chong had been seeking to expand to Klang for some time. The mayor surprised Chong with an offer to help with land zoning if Jextra would help finance a new primary school (or at least Chong thought that was what he had been asked for). The second issue involved the job performance of Arif Alam, Jextra’s top-performing buyer. Alam, a buyer of fresh fruit and vegetables, consistently negotiated better contracts than Jextra’s fifteen other buyers and, Chong believed, better than Jextra’s competitors. The contracts negotiated by Alam certainly contributed to the excellent financial performance of Jextra Malaysia. Nevertheless, Chong could not help wondering if there was more to the picture than he was aware of. The retail industry in Malaysia was notorious for buyers accepting money and gifts from suppliers. A few days ago, Chong had accidentally overheard two of his accounting employees speculating that Alam must be accepting gifts, or even taking bribes—how else could he get such good contracts...
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...born in 15th May 1985. Keeping in view the corporate mission of the group they have over the years diversified their activities. It consisted as a “Private Limited Company” which is registered 1985 under the authority of Bangladesh government. They encourage contract farmers and help them to grow quality crops with increased yields and to obtain fair prices. Basically Agricultural Marketing Com ltd. was setup in 1980 initially for farming and marketing of agricultural products for local and exports markets. The company was engaged in agronomic (Contact farming) business and cultivated many types of fruits and vegetables. Now the company processes the major fruits produced in Bangladesh like mango, pineapple, guava and several types of vegetables. The plant facilities include canning, pulping, juice making, bottling aseptic packing and also making jam, jelly, pickle, dehydrated fruits etc. The company now solidly established in local market utilizing its available production capacity and facilities with an established brand name, reliable product quality, wide spread marketing and distribution network coupled with price competitiveness. The company enlisted as Public limited company in 1993 and issued the share for publics on 22nd June, 1993. Their authorized capital was 500,000,000 Taka and paid up capital 80,000,000 and share price was 100 Taka each. Vision of PRAN Group: PRAN group contains realistic and practical vision. Their Vision is to...
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