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Fruit Juice Making

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FRESH JUICE LTD

DISCLAIMER
This plan is written as a guide for starting and managing this new business. More research should be conducted to suit your particular geography.
Any names used are imaginary and are only meant for example purposes, any infringement is unintended.
Financials represented are for example purposes and should be edited to suit your budget.
1. Executive Summary 4 1.1. Objectives 4 1.2. Mission 4
2. Company Summary 4 2.1. Company Ownership 5 2.2. Start-up Summary 5
3. Products 6
4. Market Analysis Summary 7 4.1. Market Segmentation 7
5. Strategy and Implementation Summary 7 5.1. Marketing Strategy 8 5.2. Sales Strategy 8 5.2.1. Sales Forecast 8
6. Management Summary 8 6.1. Personnel Plan 8
7. Financial Plan 9 7.1. Break-even Analysis 9 7.2. Projected Profit and Loss 9 7.3. Projected Cash Flow 10 7.4. Projected Balance Sheet 11 7.5. Business Ratios 12

1. Executive Summary

Fresh Juice Ltd intends to be a city wide chain store offering its products allover the city through their clean mobile push carts. Sales are expected to gross over Ushs. 6,000,000 in the first year and grow at annual rate of 15% over the next five years.

Fresh Juice Ltd will be planning to expand its operations to every metropolitan street within the entire city. Sales projections for the next three years will be based on assumption of sales success with the target customer base. Potential target markets have been identified.

This plan will result in sales revenues growing to Ushs.6,000,000.

1. Objectives

The objectives of Fresh Juice Ltd will be the following:

• Create a city-wide sales staff. • Establish strong sales in the city through efficient distribution • Maintain corporate image as market demand continues to grow.

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