Premium Essay

Fsn 123

In:

Submitted By soccerpink
Words 1590
Pages 7
I. Target Market PRiMAALA is a Toronto fashion boutique that specializes in high-end women’s clothing for sizes between 12 to 24. This clothing store is designed for the purpose of showing that plus size clothing can be functional and stylish. They want to make a statement saying plus size women can look sophisticated, sassy, elegant and stylish at the same time. The name PRiMAALA comes from the combination of the word prime and the Hebrew word maala, which means to “rise up”. Rachel Holt, the owner of PRiMAALA said that, “the idea behind rising up is to encourage everyone who walks through the door to recognize the beauty within themselves, and to rise up in their sense of self and self-esteem” (“New Store:PRiMAALA”, 2014). PRiMAALA’s primary target markets are professional, feminine, fashion-conscious, cultured, social, intelligent, and affluent plus size women between the ages of 20 to 50. These women want to look good and be attractive. They also seek for comfort, and believe in quality, and wants clothes that lasts, so they won’t be needed to throw the clothes away every couple months. Plus size women are fairly conscious about their figures so they understand how it feels to wear nicely fitted garments. Moreover, these women also want to feel special, they want someone to understand their needs and they like to fit in. In addition, they like to shop regularly, try on clothes and they aren’t too overly fussy about the prices. Since PRiMAALA’s target markets are between the ages of 20 and 50, they are currently working or in a post-secondary institution with a disposable income. These women also like to hangout with their friends and they know how to have a good time. PRiMAALA’s immediate geographic target market would be plus size women that live in the city of Toronto. The boutique is located at 803 Dundas Street W, Toronto, Ontario, around the

Similar Documents

Premium Essay

Negative Messages

...to store managers, store employees, retail customers, and the public. I need to ensure that each audience group understands and accepts the message and to maintain as much goodwill as possible (Locker, Kienzler, 2008). Store Managers Store Employees Customers and the Public Describe the problem Describe the problem Describe the problem Give background information Give background information Give background and alternative solutions Provide solution for the problem Provide solution for the problem End with positive forward-looking statement Goodwill ending Goodwill ending Part II: Portfolio Retail Clothing Chain 123 A Avenue August 30, 2010 Home Town, Mo 12345 (123) 456-7890 Changes in Store Operations and Employee Work Schedules- But Keeping the Doors Open Dear Managers: In the effort to combat the rising gas prices, to save money on store operation, and to keep the doors open, store hours and work schedules will change. Beginning September 15, 2010, The Retail Clothing Chain will no longer be open on Sundays. The new business operating hours will be from 10:00 a.m. to 7:00 p.m. Monday through Saturday. All managers and full-time employees will begin working four 10-hour days a week. Part-time employees’ schedules will be consolidated to a one, two, or three-day workweek depending on current work schedules. With the current economy...

Words: 664 - Pages: 3

Free Essay

Cover Up

...Luke Singer Megan Peters English 111 10/7/12 You’re My God Damn Hero http://www.youtube.com/watch?v=M-XWhH2VSXk There may not be a better ending to a movie that has been released in the last ten years. The ending of Taking of Pelham 123 includes a face-off between good and bad, with guns drawn, and both men up against a wall, creating a dramatic and suspenseful ending to a fantastic movie. As if the film did not have enough action in it, the last scene alone can provide enough white knuckles in the audience to fulfill any demands from the public audience. However, before anyone thinks that this sort of ending just “happens” without a lot of thought and attention to detail, think again. The director, Tony Scott, created the perfect concoction in the last scene to produce something that was unforgettable and that left the audience with a good taste in their mouth as they finished the movie. Through years of directing, this may come more easily to Scott, but the untrained eye would have no idea where to start if they were to put together this last scene. Many factors are working together here that need to be broken down to experience the full effects of what is going on. The multiple forms of rhetoric, with addition to other factors such as camera angles, target audience, and word choice, built a scene that can be analyzed from the inside out. The use of rhetoric here is different than how it may be used in a commercial. Instead of persuading someone to purchase...

Words: 2312 - Pages: 10

Free Essay

Jal 123

...JAPAN AIRLINES FLIGHT 123 Aviation accident is defined by events associated with an aircraft that has the risk of affecting the safety of operations which takes place between the time any person boards the aircraft with the intention of flight until such time as the passengers have disembarked, in which a person is fatally or seriously injured, the aircraft sustains damage or structural failure or the aircraft is missing or is completely inaccessible. An accident in which the damage to the aircraft is such that it must be written off, or in which the plane is destroyed is called a hull loss accident. Over the years, there are many aircraft accidents but there are a few major accidents such as the September 11 crash at the World Trade Center in New York in 2001, the Tenerife airport disaster in 1977 which is recorded as the highest death toll, the Japan Airlines Flight 123 in 1985 and others. Until today, the Japan Airlines Flight 123 in 1985 is the single-aircraft disaster with the highest number of fatalities. In this crash, all 15 crew members, 505 out of 509 passengers died and resulting in a total of 520 deaths on board a Boeing 747. The aircraft suffered an explosive decompression from an incorrectly repaired doubler plates causing the aft pressure bulkhead to fail, which failed in mid flight and destroyed most of its vertical stabilizer, and severed all of the hydraulic lines, making the 747 paralyzed and uncontrollable. The pilots were able to keep the plane flying...

Words: 866 - Pages: 4

Free Essay

Embraer: the Global Leader in Regional Jets

...achieve success initially due to many initiatives set up to promote aeronautic research by the government. Of particular importance is the subsidies received by Embraer, which helped it to achieve the majority market share in the commuter turboprop market with its ‘Bandeirante’ aircraft. The subsidies were believed to be in the region of 39-44% as claimed by their competitor Fairchild, which undoubtedly played a huge role in their early success. However, Embraer began to falter when a series of negative events began to hurt its profits when budgetary pressures as a result of macroeconomic difficulty in Brazil meant that they could no longer depend on subsidies to help boost sales. In addition, their political ties led to the development of CBA 123, which ultimately turned out to be a huge failure. To help examine Embraer’s post-privatisation success, we can use an adapted version of ‘The Four-Tiered Structure of Markets’ found in Khanna & Palepu (2006). In this adapted version of the regional aircraft manufacturing industry (Apendix 1), there are only three tiers namely Global, Glocal and Local. In the early stages of Embraer’s operations, they were arguably operating in the Local tier of the industry. As a state-owned initiative, their primary purpose was to serve the local Brazilian market. Around 1981, Embraer began moving up into the Glocal Tier as it set up a subsidiary to focus on its exports to the U.S. as Embraer became the market leader in the...

Words: 1276 - Pages: 6

Premium Essay

Financial Crisis

...O C C A S I O N A L PA P E R S E R I E S N O 1 2 3 / F E B R UA RY 2 011 THE INTERNATIONAL MONETARY SYSTEM AFTER THE FINANCIAL CRISIS by Ettore Dorrucci and Julie McKay OCCASIONAL PAPER SERIES NO 123 / FEBRUARY 2011 THE INTERNATIONAL MONETARY SYSTEM AFTER THE FINANCIAL CRISIS by Ettore Dorrucci and Julie McKay1 NOTE: This Occasional Paper should not be reported as representing the views of the European Central Bank (ECB). The views expressed are those of the authors and do not necessarily reflect those of the ECB. In 2011 all ECB publications feature a motif taken from the €100 banknote. This paper can be downloaded without charge from http://www.ecb.europa.eu or from the Social Science Research Network electronic library at http://ssrn.com/abstract_id=1646277 1 European Central Bank, Ettore.Dorrucci@ecb.europa.eu, Julie.McKay@ecb.europa.eu. The views expressed in this paper do not necessarily reflect those of the European Central Bank. The authors would like to thank, outside their institution, A. Afota, C. Borio, M. Committeri, B. Eichengreen, A. Erce, A. Gastaud, P. L'Hotelleire-Fallois Armas, P. Moreno, P. Sedlacek, Z. Szalai, I. Visco and J-P. Yanitch, and, within their institution, R. Beck, T. Bracke, A. Chudik, A. Mehl, E. Mileva, F. Moss, G. Pineau, F. Ramon-Ballester, L. Stracca, R. Straub, and C. Thimann for their very helpful comments and/or inputs. © European Central Bank, 2011 Address Kaiserstrasse 29 60311 Frankfurt am Main, Germany...

Words: 33129 - Pages: 133

Free Essay

Term Paper

...Annual report 2013 Looking forward to the future Dear Fellow Stockholder, move ahead of our peers. This unique culture allows us to attract and keep the best leaders and talent because it provides opportunities to grow and take on new challenges. That spirit will remain a cornerstone for us, to the benefit of our viewers, colleagues and investors. Shareholders of 21st Century Fox will see value driven by a commitment to bring consumers across the globe the very best stories in film and television, the greatest moments in sports, unrivaled TV news coverage, and an array of satellite products and services that deliver Rupert Murdoch, Chairman & Chief Executive Officer, 21st Century Fox the world like never before. Our potential to expand our franchises outside the U.S. is limitless, and, with many international markets still in their infancy, largely untapped. It is through this lens – dynamic content, global reach and entrepreneurial culture – that we view both the foundation and future of 21st Century Fox. While I’m not one to look back, the past 12 months have made me especially proud. At the same time, our prospects for the next 12 months and beyond are as bright as ever. The following review of our cable business, sports programming, broadcast network, film and television assets and satellite services is a snapshot of the strong foundation we have built over the years, which will serve us well as we focus on the opportunities that lie ahead. Business Segment Overview...

Words: 89756 - Pages: 360

Premium Essay

Nothing

...TELECOMMUNICATION SWITCHING AND NETWORKS TElECOMMUNICATION SWITCHING NffiWRKS AND THIS PAGE IS BLANK Copyright © 2006, 2005 New Age International (P) Ltd., Publishers Published by New Age International (P) Ltd., Publishers All rights reserved. No part of this ebook may be reproduced in any form, by photostat, microfilm, xerography, or any other means, or incorporated into any information retrieval system, electronic or mechanical, without the written permission of the publisher. All inquiries should be emailed to rights@newagepublishers.com ISBN (10) : 81-224-2349-3 ISBN (13) : 978-81-224-2349-5 PUBLISHING FOR ONE WORLD NEW AGE INTERNATIONAL (P) LIMITED, PUBLISHERS 4835/24, Ansari Road, Daryaganj, New Delhi - 110002 Visit us at www.newagepublishers.com PREFACE This text, ‘Telecommunication Switching and Networks’ is intended to serve as a onesemester text for undergraduate course of Information Technology, Electronics and Communication Engineering, and Telecommunication Engineering. This book provides in depth knowledge on telecommunication switching and good background for advanced studies in communication networks. The entire subject is dealt with conceptual treatment and the analytical or mathematical approach is made only to some extent. For best understanding, more diagrams (202) and tables (35) are introduced wherever necessary in each chapter. The telecommunication switching is the fast growing field and enormous research and development are undertaken by...

Words: 115682 - Pages: 463

Free Essay

Cost Acounting

...KENYATTA UNIVERSITY SCHOOL OF BUSINESS DEPARTMENT: MANAGEMENT SCIENCE DEPARTMENT UNIT CODE & NAME: BMS 840 –QUANTITATIVE TECHNIQUES WRITTEN BY: Ms. Gladys Kimutai and Mr. Paul Sang Copyright © Kenyatta University, 2014 All Rights Reserved Published By: KENYATTA UNIVERSITY PRESS i ii MODULE SUMMARY During the last two decades, there has been a dramatic change in the business environment. The trend towards complexity has increased the risk associated with business decisions, making it more important to have a sound information base. To do well in such an environment, one will need to understand how to identify quality information and recognize the solid, reliable research on which one‟s high-risk decisions as a manager can be based. One also needs to know how to analyze the research findings. The study of quantitative techniques provides one with the knowledge and skills needed to solve the problems and the challenges of a fast-paced decisionmaking environment. Managers make decisions on a day to day basis and it is necessary for them to be able to analyze the data so as to be able to make optimal decisions. This module has ten lesson which cover matrix algebra, markov analysis, Linear programming, differentiation, applications of differentiation to cost, revenue and profit functions, integral calculus, inventory models, sampling and estimation theory, hypothesis testing and chi-square tests. iii MODULE OBJECTIVES By the end of...

Words: 36888 - Pages: 148

Premium Essay

Progamming

...A FIRST COURSE IN PROBABILITY This page intentionally left blank A FIRST COURSE IN PROBABILITY Eighth Edition Sheldon Ross University of Southern California Upper Saddle River, New Jersey 07458 Library of Congress Cataloging-in-Publication Data Ross, Sheldon M. A first course in probability / Sheldon Ross. — 8th ed. p. cm. Includes bibliographical references and index. ISBN-13: 978-0-13-603313-4 ISBN-10: 0-13-603313-X 1. Probabilities—Textbooks. I. Title. QA273.R83 2010 519.2—dc22 2008033720 Editor in Chief, Mathematics and Statistics: Deirdre Lynch Senior Project Editor: Rachel S. Reeve Assistant Editor: Christina Lepre Editorial Assistant: Dana Jones Project Manager: Robert S. Merenoff Associate Managing Editor: Bayani Mendoza de Leon Senior Managing Editor: Linda Mihatov Behrens Senior Operations Supervisor: Diane Peirano Marketing Assistant: Kathleen DeChavez Creative Director: Jayne Conte Art Director/Designer: Bruce Kenselaar AV Project Manager: Thomas Benfatti Compositor: Integra Software Services Pvt. Ltd, Pondicherry, India Cover Image Credit: Getty Images, Inc. © 2010, 2006, 2002, 1998, 1994, 1988, 1984, 1976 by Pearson Education, Inc., Pearson Prentice Hall Pearson Education, Inc. Upper Saddle River, NJ 07458 All rights reserved. No part of this book may be reproduced, in any form or by any means, without permission in writing from the publisher. Pearson Prentice Hall™ is a trademark of Pearson Education, Inc...

Words: 121193 - Pages: 485

Free Essay

Management

...Op"erations Research This page intentionally left blank Copyright © 2007, 2005 New Age International (P) Ltd., Publishers Published by New Age International (P) Ltd., Publishers All rights reserved. No part of this ebook may be reproduced in any form, by photostat, microfilm, xerography, or any other means, or incorporated into any information retrieval system, electronic or mechanical, without the written permission of the publisher. All inquiries should be emailed to rights@newagepublishers.com ISBN (13) : 978-81-224-2944-2 PUBLISHING FOR ONE WORLD NEW AGE INTERNATIONAL (P) LIMITED, PUBLISHERS 4835/24, Ansari Road, Daryaganj, New Delhi - 110002 Visit us at www.newagepublishers.com PREFACE I started my teaching career in the year 1964. I was teaching Production Engineering subjects till 1972. In the year 1972 I have registered my name for the Industrial Engineering examination at National Institution of Industrial Engineering, Bombay. Since then, I have shifted my field for interest to Industrial Engineering subjects and started teaching related subjects. One such subject is OPERATIONS RESEARCH. After teaching these subjects till my retirement in the year 2002, it is my responsibility to help the students with a book on Operations research. The first volume of the book is LINEAR PORGRAMMING MODELS. This was published in the year 2003. Now I am giving this book OPERATIONS RESEARCH, with other chapters to students, with a hope that it will help them to understand...

Words: 242596 - Pages: 971

Free Essay

Computer Networking

...Communication Networks Sharam Hekmat PragSoft Corporation www.pragsoft.com Contents Contents Preface 1. Introduction 1.1. Network Components 1.2. Network Types 1.3. The OSI Model 1.3.1. The Physical Layer 1.3.2. The Data Link Layer 1.3.3. The Network Layer 1.3.4. The Transport Layer 1.3.5. The Session Layer 1.3.6. The Presentation Layer 1.3.7. The Application Layer 1.4. Protocol Notations 1.4.1. Service Primitives 1.4.2. Sequence Diagrams 1.4.3. State Transition Diagrams 1.5. Standards 1.6. Further Reading 1.7. Summary 1.8. Exercises 2. The Physical Layer 2.1. Equipment 2.1.1. Equipment Types 2.1.2. Connection Types 2.2. Transmission 2.2.1. Signal Types 2.2.2. Modulation 2.2.3. Digitization 2.2.4. Synchronization 2.2.5. Transmission Media 2.3. Multiplexing 2.3.1. Space Division Multiplexing (SDM) vi Communication Networks 6 10 1 2 2 4 7 7 8 9 9 10 10 11 11 12 12 13 14 15 16 18 19 19 19 20 20 21 22 23 24 27 28 Copyright © 2005 PragSoft 2.3.2. Frequency Division Multiplexing (FDM) 2.3.3. Time Division Multiplexing (TDM) 2.3.4. Concentration 2.4. Physical Layer Standards 2.4.1. RS-232 2.4.2. CCITT X.21 2.5. Further Reading 2.6. Summary 2.7. Exercises 3. The Data Link Layer 3.1 Link Protocol Types 3.1.1. Synchronous Protocols 3.1.2. Asynchronous Protocols 3.1.3. Master-Slave Protocols 3.1.4. Peer-to-Peer Protocols 3.2. Link Protocol Functions 3.2.1. Acknowledgments 3.2.2. Timers 3.2.3. Error Checking 3.2.4. Retransmission 3.2.5. Flow Control 3.3. Sliding Window...

Words: 60074 - Pages: 241

Premium Essay

Army

...miltrimas235Department of the Army Pamphlet 738–751 Logistics Management Functional Users Manual for the Army Maintenance Management System— Aviation (TAMMS-A) Headquarters Department of the Army Washington, DC 15 March 1999 UNCLASSIFIED SUMMARY of CHANGE DA PAM 738–751 Functional Users Manual for the Army Maintenance Management System— Aviation (TAMMS-A) This revision-o o o Adds an Aircraft Transfer Decision Table (chap 1). Converts the removal/achievement codes back to failure codes (chap 1). Adds procedures for the Unit Level Logistics System-Aviation (chaps 1, 2, 3, and 4). Introduces DA Form 2408-14-1 (Uncorrected Fault Record Aircraft) (chap 2). DA Form 2408-14 (Uncorrected Fault Record) will no longer be used for aviation equipment. Incorporates Standard Army Maintenance System procedures (chap 3). Adds procedures for documentation of component repair at Aviation Intermediate Maintenance and depot levels of maintenance (chap 3). Adds phase maintenance and periodic inspection documentation procedures (chap 3). Adds information on migrating automated DA Form 2410 (Component Removal and Repair/Overhaul Record) data (chap 3). Changes DA Form 2410 and instructions. Therefore, the U.S. Army Aviation and Missile Command’s Guide/Workbook for the DA Form 2410, The Army Maintenance Management System Aviation (TAMMS-A), October 1992, is obsolete (chap 3). Adds instructions for DA Form 2408-16 (Aircraft Component Historical Record) and DA Form 2410 to track aircraft...

Words: 138921 - Pages: 556

Premium Essay

Management Accounting

...MANAGEMENT ACCOUNTING Study Material Prepared By INSTITUTE OF COST AND WORKS ACCOUNTANTS OF INDIA for Junior Accounts Officer(Civil) Examination Conducted By CONTROLLER GENERAL OF ACCOUNTS 1 BASICS OF COST ACCOUNTING 1.0 1.1 1.2 1.3 1.4 1.5 1.6 1.7 1.8 1.9 1.10 1.11 1.12 1.13 ♦ ♦ Evolution of Cost Accounting, Cost Concepts and Cost Classification Introduction Evolution of Cost Accounting Financial Accounting and Cost Accounting Management Accounting Financial, Cost and Management Accounting Cost Concept and Cost Object Cost Management Cost Classification Methods of Costing Techniques of Costing Specific Cost Systems Cost Department and its relationship with other Departments Installation of Costing System Specimen Questions with Answers Test Yourself Page . No 1 1 2 3 4 .5 6 7 10 12 13 14 16 17 18 20 1.0 EVOLUTION OF COST ACCOUNTING, COST CONCEPTS AND COST CLASSIFICATION 1.1 INTRODUCTION Traditionally, cost accounting is considered as the technique and process of ascertaining costs of a given thing. In sixties, the definition of cost accounting was modified as ‘the application of costing and cost accounting principles, methods and techniques to the science, art and practice of cost control and ascertainment of profitability of goods, or services’. It includes the presentation of information derived therefrom for the purpose of managerial decision making. It clearly emphasises the importance of cost accountancy achieved during the period by using cost concepts in...

Words: 102642 - Pages: 411

Premium Essay

Balance Scorecard

...MANAGEMENT ACCOUNTING Study Material Prepared By INSTITUTE OF COST AND WORKS ACCOUNTANTS OF INDIA for Junior Accounts Officer(Civil) Examination Conducted By CONTROLLER GENERAL OF ACCOUNTS 1 BASICS OF COST ACCOUNTING 1.0 1.1 1.2 1.3 1.4 1.5 1.6 1.7 1.8 1.9 1.10 1.11 1.12 1.13 Evolution of Cost Accounting, Cost Concepts and Cost Classification Introduction Evolution of Cost Accounting Financial Accounting and Cost Accounting Management Accounting Financial, Cost and Management Accounting Cost Concept and Cost Object Cost Management Cost Classification Methods of Costing Techniques of Costing Specific Cost Systems Cost Department and its relationship with other Departments Installation of Costing System Specimen Questions with Answers Test Yourself Page . No 1 1 2 3 4 .5 6 7 10 12 13 14 16 17 18 20 ♦ ♦ 1.0 1.1 EVOLUTION OF COST ACCOUNTING, COST CONCEPTS AND COST CLASSIFICATION INTRODUCTION Traditionally, cost accounting is considered as the technique and process of ascertaining costs of a given thing. In sixties, the definition of cost accounting was modified as ‘the application of costing and cost accounting principles, methods and techniques to the science, art and practice of cost control and ascertainment of profitability of goods, or services’. It includes the presentation of information derived therefrom for the purpose of managerial decision making. It clearly emphasises the importance of cost accountancy achieved during the period by using...

Words: 102642 - Pages: 411