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Function and Importance of Communication in Management

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COMMUNICATION IN MANAGEMENT

Need And Importance Of Communication In Management

Communication is as essential to business as blood is to the human body. It assumes added importance with growth of complexities of business operations and competition from outside world. ‘Without effective communication, organization cannot perform Well, management cannot discharge its functions smoothly and the whole business is reduced to a standstill. For business, communication matters a lot as is evident from the following points :-

1. Efficient working of the business

Communication is essential for successful and smooth running of an enterprise. It is through communication that healthy and conducive environment is created, organizational goals and policies are conveyed to the employees.

2 Communication failures : Costly

The communication failures often prove costly for an organization, They directly result into stoppage of production and loss of time and indirectly create ill-will and low morale among the employees and affect productivity and production.

3 Basis of managerial functions

Communication is helpful to the management in discharging various

functions, which are as follows :-

(a) Anticipation :The most important function of the management is to anticipate

the future of their products and prospects in the light of social, economic and political environment of various countries and regions.

b) Innovations : In the era of rapid advancements in technology the organizations have to continuously learn and innovate.

c) Planning : Framing of various plans, policies, programmes and procedures require thorough communication among employees and various executive.

d) Organizing : Organization is concerned with deciding the necessary activities of business, dividing it into various departments and delegating authorities to perform them.

e)

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