Abstract “Skill in the art of communication is crucial to a leader's success. He can accomplish nothing unless he can communicate effectively” (Thinkexist, 2011, Para 4). How many times have students walked into a classroom and the teacher starts off with something like this “Good morning class, today’s lecture will start on slide one and end with slide 75 with any questions.” Then to the student’s worst fear, the teacher reads every word on each slide and elaborates on each sentence. After slide number 10, the only thing all the students are thinking about is break, or maybe what they might wear on Friday night, regardless of what they might be thinking, it’s not about the lecture anymore. This is the breakdown in communication between generations because technology, different cultures within the workplace which has created a more diverse and technological savvy students who need more stimulation in a classroom environment compared to years past. Introduction Communication in the workplace has gradually become more advanced and has created the missing links between cross cultural bridges that once hindered globalization. Michelle will discuss the five types of audiences that all forms of communication must meet. The criteria for communication to be an effective tool in the workplace, she will differentiate between the types of audiences, and the criteria for communication to be used effectively. Last, she will tie all this information into personal day-to-day business situations, by identifying specific trends and the constant need to adapt to cultural challenges and a more diverse workforce Types of Audiences “Knowing who you’re talking to is fundamental to the success of any message. You need to identify your audiences, understand their motivations, and know how to reach them” (University of Phoenix, 2008, pg 42). Not all messages are meant to be received the same, so it imperative to identify the Levels of communication and the audiences impact to the communication channels success. When referring to the types of audiences, it is identifying an individual’s position within the organization based on their primary job. There are five types of audiences, starting with the most important type called the gatekeeper. This person is higher up in the organizations chain of command, and determines if the information he or she is receiving will be passed on. If the communication at this level is weak or inaccurate, it will be disregarded due to the lack of information or the accuracy of information. The next type is of audience is a primary audience, and is mandatory in all forms of communication by ensuring this group is the main target of the message. This is followed by the secondary audience target, and often targets individuals outside the organization for example lawyers’ might use the information at a later date. Next is the auxiliary audience, and many people refer this group to the Read-Only individuals who must know the policies but do not have to take action. The last type of audience is the watch dog audience, who is normally someone who has a political attachment to the organization, but does not have the power to control the flow of communication. In today’s competitive work force, it is imperative to the success of an organization to know the trends in the market. The key factor to predicting trends in the market are knowing the audience in demand of their products and market themselves by providing the maximum amount of information with the least amount of time, money, and resources in advertisement. Communication is the key to every aspect of the success or failure with market trends, so knowing the audience is not enough, they must also communicate their product and make their products sell. The Criteria for Effective Communication “Effective communication and feedback rely on variables such as the attitudes of the people giving and receiving the messages, and factors that affect the clarity of the communication” (Ehow , 2011, Para 1). Communication is shared by written communication via e-mail or formal letters, and in verbal communication, via meetings, briefings or lectures. The three most critical factors in effective communication between the sender and the receiver are the three C’s. Clear, correct, complete information provided by the sender to the receiver and in a ssense that creates a bond and feeling of acceptance by both. The message needs to be received the way it is intended by the receiver, and by remember the three C’s in communication will ensure a good foundation.. Work Force Tends Trends in business communication can be broken down by globalization, advanced technology, and outsourcing of jobs by creating a more diverse and cross cultural workforce. The Air Force used trend analysis to determine what jobs should be outsourced based off supply and demand and using the resources available. Globalization is a determining factor in the military outsourcing and has created the necessity for communication between our forces and the forces of the troops on foreign soils. Communication can save the lives of our troops in direct combat, and ensuring the importance of clear, concise, accurate and on time information is disseminated correctly at all times is a necessity. Conclusion In conclusion, communication is the most important component that a corporation must build a foundation on. The critical factors involved in effective communication are a combination of trend analysis, knowing your audience and communicating the message to the target audience can determine if an organization fails or succeeds. Good communication within and organization can help them predict future trends by recognizing past trends and knowing their customer’s needs. Knowing the factors that make communication effective is only half the battle, the other half is learning how to use them which is learned over time.

References Thinkexist.com. (2011). Communication Quotes. Retrieved from http://en.thinkexist.com/quotes/with/keyword/communication University of Phoenix. (2008). Business and Administrative Communication. Retrieved from University of Phoenix, COM-285 website. EHOWFamily.com. (2011). EHOWfamily. Retrieved from http://www.ehow.com/facts_5032004_feedback-effective-communication.html