...new product activity. After three years of development, CP has a new toothbrush that is ready to be delivered to consumers. Their main challenge is deciding how to position this product, which they have tentatively named Colgate Precision. One major business issue is that CP developed this product before identifying the target consumer segment it will benefit. According to CP’s research, consumers fall into one of three segments: Therapeutic Brushers, Cosmetic Brushers and Uninvolved Oral Health Consumers. CP needs to decide which segment will value the product benefits most while maximizing profits before they can determine how to price and market the product. The second business issue is deciding how to position this new product. Precision was developed with the goal of creating the best brush on the market, which makes it a super-premium product. The major benefit it provides is a 35% increase in plaque removal when compared with other leading toothbrushes, including Oral-B and Reach. Given this, CP has the option to position Precision as a niche product targeted toward consumers concerned with gum disease or as a mainstream brush with broad appeal of being the best product available. CP’s objective is to maximize their ROI of the Precision line through effecting branding and communication to consumers. To successfully introduce the Colgate Precision, we suggest that the company introduces the product to a limited customer segment that is concerned with their oral health and...
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...The Washback Effect of Oral English Testing on English Teaching Abstract: Language Testing, as the partner of language teaching, can not only serve to check the achievements of language teaching, but also can produce the washback effect. This thesis introduces the interrelationship between the two important aspects concerning language learning and the characteristics of oral English test in recent years, trying to analyze the washback effect of oral English test on English teaching and to provide for some constructive suggestions in order to promote the oral English teaching. Keywords: Oral English testing, English teaching, washback effect 0. Introduction Language testing and teaching can be regarded as twins-they are so closely interrelated that it’s impossible to work in either field without the other one. Language testing can serve to check the achievements of language teaching and at the same time it can exert some washback effects on teaching, which may be conducive to language teaching or do harm to it. The relationship between oral English testing and teaching is also the same case. The aim of oral English teaching is to enable the students to obtain the flexible communicative abilities and to deal with all kinds of circumstances involved in using oral English. Oral English testing is a scientific measuring tool. On one hand, it can give the students an objective, accurate and justice judgment of their oral English abilities and on the other hand it can check...
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...Bacteria have the capability of entering the bloodstream via the day to day activities including eating, the brushing of teeth and chewing. On reaching the bloodstream, the bacteria are carried to the remaining parts of the body. A research conducted by the school of medicine in the Central Lancashire University of England provides evidence of the association between gum disease and Alzheimer disease. Upon reaching the brain, the bacteria trigger the response of the immune system thus killing the cells of the brain. The response of the immune system might be a mechanism that results in various changes in the brain, a typical representation of the Alzheimer...
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...discussion of how organization has performed a. Ex. Under the family devt program, what are the success measures? How did the org fare? If they’re not doing so well, find out why! b. Success measures could be: Program accomplishments, number of beneficiaries served, how effective org has been (given limited funding), etc. iv. Identification of strategic issues 1. The most critical threat or weakness that needs to be addressed (or strengths that need to be maintained) - so we have to choose among all the threats/weaknesses v. Part II has to follow logically the analysis from Part I – continuity! 1. The strategic issues should be culled from IA and EA 2. “Because this is what was discussed in part I, these are our strategies…” II. Further discussion of Part II/Project a. Given IA and EA (inputs), this will be our output. b. Tools: SWOT matrix – need to present! i. Can come under Part I or Part II ii. Will enable us to come up with strategies 1. ST strategies 2. Strategies that can take advantage of O and address W, ETC…. iii. Choose combinations where it is feasible c. Components of part II (see powerpoint) i. Strategic thrust and overall objectives ii. Strategies and major programs, ETC. d. Hierarchy of Strategies/Objectives i. Vision/Mission ii. Long-Term Objectives iii. Strategic Objectives/Strategic...
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...practicing communication and oral language. What they learn, hear, and see has an effect on their literacy skills. Children build oral language knowledge and they practice as they learn to read and write. They develop understanding about reading through writing and they extent through they writing through reading. Language, reading, and writing skills develop at the same time and are intimately linked. Early literacy development is a continuous developmental process that begins in the first years of life. Early literacy skills develop in real life settings through positive interactions with literacy materials and other people Children who have difficult with early speech communication skills are at risk of having problems in the future. Therefore, the development of oral language has in effect on the development of emergent reader literacy skills. Oral language is a key aspect of the future literacy of children, as it goes a far way toward promoting many of the skills contained in reading writing, and language arts. Oral language is also a method through which children may learn incidental vocabulary. Being exposed to language in a real life setting allows them to learn and use new words in an interactive way that is likely to promote memory and proper usage. Children’s familiarity with oral language and the ability to express themselve in this way requires that they develop a certain awareness of the different phonemes that exist within the language. Such oral language skills also...
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...a sensitive and fragile apparatus, but as one will see in the case Red, it has the potential to permanently and negatively alter one’s life. The psychological trait theory is a broad category of criminology that investigates how the functioning of the mind directly relates to commencement of committing crime (Siegel 2015:118). As Siegel documents, these associations of the mind include intelligence, personality, learning, and criminal behavior. A primary researcher in this area, Gabriel Tarde (1843-1904) gathered “people learn from one another through imitation” (Siegel 2015:118). The story of Red demonstrates this concept perfectly. Red was a child who fell victim to physical abuse from his father, sexual abuse from his brother, and further sexual torment on two other occasions. Through these experiences, his methods of learning were manipulated and forever tainted, so it was no surprise when Red imitated and repeated his sexual fantasies on children, just as...
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...Community. The students will demonstrate understanding of the formal commands, both affirmative and negative, through the context of: learning about the foods of Costa Rica, and the preparation of an authentic recipe. Day 1 La identificación de varias comidas costarricences Day 2 Los mandatos formales Day 3 Colones y más mandatos formales Day 4 Comprando comida Day 5 Cocinar un plato típico Day 6 Repaso y final Day 1--Monday Objective: The students will be able to identify various Costa Rican foods. Materials: photo flashcards heavy magnets (19) fly swatters (3) notebooks and pens Activities: (35 minutes) 1. Give overview for week and introduce today's activities. Include explanation of project, which will be due day 6. 2. Introduce vocabulary through use of photo flashcards. Correct pronunciation as necessary. Students write vocabulary words in notes. 3. Students get into groups of 2. Using words previously copied into notes, student "a" in each pair spells a vocabulary word in Spanish using his/her fingertip, letter by letter, on the back of student "b", who identifies word. Students do 5 words, then switch. 4. Put photo flashcards on chalkboard in random order using magnets. Students count off by 3 to form teams. Teams line up at the board with the first person in line holding a fly swatter. Teacher says a vocabulary word and...
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...Name: _____________________________________________ Date: ____________________________ Grade Level________ Teaching Context | Curriculum or Content Area: | #_______ of students in my class, of which _______ are ELLs | My ELLs’ linguistic and cultural background(s): | My ELLs’ level(s) of English Proficiency: WIDA ACCESS Spring 2013See WIDA “Can Do” descriptors to help connect proficiency level with ACCESS scores | Student(s): | Reading | Writing | Speaking | Listening | Literacy[Reading 50%, Writing 50%] | Oral Language [Listening 50%, Speaking 50%] | Comprehension [Listening30%, Reading 70%] | Overall Listening 15%, Speaking 15%, Reading 35%, Writing 35%] | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | Other support services that my ELLs receive: | Lesson Standards and Objectives | Common Core State Standards (discipline, standard number, and description): | Content Objective(s): | Language Objective(s): Language Objectives should be directly linked to the language skills students will need to be successful in achieving the content objective.Language Objectives Differentiation for Proficiency Levels: | Mentor Text or Source: | Targeted Tiered Vocabulary from Mentor Text or SourceTier 2 & Tier 3 words should be integrated into student product/assessment. | Tier 1 wordsBasic words most children know in their primary language: may include connectors or compounds | Tier...
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...hunter-gatherer societies encourage positive characteristics such as egalitarianism, peacefulness, collaboration, sharing, communal decision-making, and personal autonomy in their children (Hewlett & Lamb, 2005). But while education in preliterate societies assures the transmission of values, behavior, and survival skills from adult to child, its foundation in observation, imitation, and oral tradition impedes the development of both individuals and their tribes. Information about hunter-gatherer societies comes from two sources: archaeological evidence and modern anthropological studies. Archaeological evidence provides a framework for the prehistoric past of children. Good care and nurturing are indicated by signs of pediatric bone health (Colón & Colón, 2001; Kamp, 1998). Loving attachment is shown by prepared and adorned burial sites (Roveland, 1997). Devoted protection is signified by remains of adults and children found together (Colón & Colón, 2001). Clues fit together like pieces of a puzzle; they indicate children were loved and well cared for. Further, the evidence shows children shared the group’s survival efforts, and learned basic social skills Anthropological studies of the 20th century provide details of living societies able to maintain hunting and gathering lives isolated from the modern world. Despite differences in language, environments, and even continents, hunter-gatherer tribes are very similar in their social norms, social structure...
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...Program Manager Job Description: The Program Manager is responsible for the overall success of the delivery section. The Program Manager will define the objectives and oversee quality control. Responsibilities: • Communicates expectations to team members • Managers company budget dedicated to the delivery section • Manages daily operational plans • Identifies resources needed, then assigns task to team • Creates plans and revises as appropriate to meet changing needs, and requirements • Determines the need for additional staff • Continually manage company expectations Qualifications: • MS/BA degree from accredited college in a related field of occupation • 10 years of related experience • Excellent verbal, written and oral communication skills Desired Requirements of Experience: • Previous experience in delivery management • Current knowledge of food and health codes • Excellent organizational skills • Excellent customer service skills • Available to work weekends and holidays • Must be able to work long hours and all shifts Sales and Marketing Specialist Job Description: Sales and Marketing Specialist is responsible for developing and maintaining marketing strategies for the delivery section. Sales and Marketing Specialist will create advertising and marketing strategies to increase the use of the delivery section. Responsibilities: • Create annual marketing plan, which...
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...defrauded party intended to make a contract; it involves a false statement regarding the terms or obligations of the transaction between the parties and not the nature of the document signed. 4. When can a statement of opinion constitute fraud? Statements of opinion, as contrasted with statements of fact, do not, as a rule, constitute fraud. 5. If an agreement is void, what must a party do to set it aside? Neither party may enforce it so no special act is required for setting the agreement aside. 6. In what ways are usurious contracts sometimes disguised? Such activities as requiring the borrower to execute a note for an amount in excess of the actual loan and requiring the borrower to antedate the note so as to charge interest for a longer period than that agreed on could make a loan usurious. 7. Why are non-compete contract that have restriction that go further or longer than necessary to protect the buyer...
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...methods were not always effective, and men and women wanted a way other than abstinence to limit the amount of children in their family. Thus, the birth control pill was developed in the 1950s and approved by the FDA for contraceptive use in 1960. Although birth control is a controversial topic, millions of women use oral contraceptive, and its effects on society are...
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...express their views and ideas in the class and show willingness to undertake a fair proportion of the required written/presentation work. In the case where a few students undertake work on behalf of the workgroup above and beyond the contribution required of the rest of the workgroup students, this policy allows for their contribution to receive additional marks. In the case where students of the group rely on others in their group to complete work on their behalf, and therefore do less work than other members, the lecturer may deduct marks from that individual student in the group. Each student of the workgroup is expected to contribute to the class in the following areas: • Attendance • Oral participation/presentation • Written work • Contribution to the workgroup activities The expectations for each of these elements and consequences for failure to meet these agreed standards are set out below: 1. Attendance 1.1. To maximise your success in presenting students are expected to attend every class. 1.2. If a student is unable to attend class due to circumstances of which they have prior notice then they must advise the workgroup/team or their lecturer of their absence. 1.3. If a student is unable to attend due to unexpected circumstances then they must, when possible, contact their workgroup/team and lecturer to advise of their inability to attend and present evidence of the reason for their failure to attend. 1.4. Whenever a student is absent, they must...
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...i DECOCTION OF GUAVA LEAVES AS SUBSTITUTE FOR HYDROGEN PEROXIDE IN REMOVAL OF CALCULUS IN ORAL PROPHYLAXIS A Research Paper made for the Partial Fulfillment of the Requirement in Research II presented to Mrs. Ferrera E. Oira Arbas, Maureen B. Caballero, Amadeo John N. Morales, Ian Paul P. Ramon Teves Pastor Memorial Dumaguete Science High School SY 2013-2014 ii ABSTRACT Calculus is such a burden to many people, it can cause severe oral diseases and most of all, it makes you. Most of the people suffering from calculus go to the dentist for oral prophylaxis. Dentists use hydrogen peroxide to make the calculus soft so it would be easy to get. The researchers made a substitute for hydrogen peroxide and this substitute will make use of one of the gift of nature for us, the healing wonders of herbs. The researchers use boiled guava leaves as substitute for hydrogen peroxide. The researchers chose guava leaves because it contains many antibacterial cell like what is in Hydrogen Peroxide. The researchers have four samples of calculus from different persons, each of the samples were measured and was grouped into two treatments. Each of the treatment has 2 replicates. Every replicate were placed on the treatments together at the same time. The calculus was taken out of the treatment at exactly 4 hours after it was placed on the treatment. The researchers measured their weights, and then data were collected and analyzed thoroughly. The researchers used T-test as their...
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...Folkloric use of tawatawa (E. hirta L.), as alternative treatment and prevention for various ailments has been promoted and patronized due to the increasing trend in the quest for inexpensive alternative medicines compared to commercial drugs. Nowadays, the traditional decoction preparation has been widely used however, the safety of its oral use against normal microflora, is still ambiguous despite traditional practice hence, this study. The disc diffusion method was used to determine the antibacterial activity against gram positive and gram negative bacteria (standard strains and clinical isolates). Antibacterial activity was tested on E. coli, S. aureus, B. subtilis and P. aeruginosa. Results show that there was no formation of any zone of inhibition as observed after 24 hrs. Thus, this justifies the traditional use of the plant as decoction treatment for various ailments. Various concentrations of crude extracts diluted in distilled water were also tested for comparison purposes but it yielded the same results as the decoction procedure. Since, the results were negative for any antibacterial potential, the use of tawa-tawa decoction for oral intake should be highly recommended in the treatment of various conditions without the risk of altering the normal flora of microorganisms in the gastrointestinal tract. Hence,...
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