...Social Networks THE NEXT GENERATION David A. Smith Chief Executive Global Futures and Foresight November 2010 Social Networks The next generation Contents Foreword Introduction 2 Chris van der Kuyl 3 David Smith Executive summary 1. 2.1. 2.2. 3.4. 3.5. History of social networks in the digital age in the UK. The present state of social networks. Innovative uses of social networks in today’s society o B2C - Business to Consumer o B2B - Business to Business o P2P - Person to Person (Peer to Peer) o G2C - Government to Citizen Key trends shaping the future of social networks 1. Broadband penetration 2. Rise of mobile technologies 3. Ambient technology - the 'internet of things' 4. 24/7 lifestyle 5. Data expansion 6. The future of the net: web v apps 7. Geo-spatial and augmented reality technologies 8. New era of mass communication 9. New business era 10. Trust 11. Education 12. Older social networkers 13. Gaming and virtual reality 14. Government intervention Tomorrow’s consumer o B2C - Business to Consumer o E-Government and the 'Big Society' o Educational networking o Social studies o Gaming and virtual worlds The evolution of social networks o Technological progress o Business models and revenue streams o From the web to the street o Privacy/security/ permissive marketing o Digital Asset Management o Longevity of digital assets o Impact on advertising Changing...
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...032 November 10, 2009 The Future of Social Networks Who says that prophets are the only ones who can predict the future? With many technological advances, the Internet has become one of the most powerful tools in modern society. Perhaps one aspect of the Internet is social networks which are constantly growing. Social networks involve websites that allow an online community to share information, discover new contacts, and catch up with old friends and family under certain restrictions. With social networks being a prominent feature on the Internet, what will social networks be like in five years from now? The importance lies in whether humans are becoming more advance in communications or are social networks removing us from the living world—reality. Here we will take a look at the advantages and disadvantages of social networks to describe its condition in the future. Charlene Li is an influential leader and analyst on emerging technologies. She is the co-author of a business best-seller book Groundswell: Winning In A World Transformed By Social Technologies published by the Harvard Press in May 2008. She often blogs about her experiences online. In one of her blogs, “The Future of Social Networks: Social Networks Will Be Like Air,” she describes her position on the outlook of social networks: In the future, social networks will be like air. They will be anywhere and everywhere we need and want them to be. And also, without that social context in our connected lives...
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...its effect on the business world. If companies fail to adapt to new technologies and changing markets they will find themselves struggling to compete and survive. Just a few of these new technologies such as social networking, biometric technology, RFID, and cloud networks have completely changes the way companies operate. They have redefined and replaced older technologies and have managed to do so at a rapid pace. If companies do not set themselves up with flexibility to implement new technologies they will soon be out of business. Cloud networks have become increasingly popular due to the cost savings and effectiveness of their design. A company is able to save money by not having the overhead and staff to maintain and service their own servers. I think that this type of network will soon become a standard business model for all companies. As the security features continue to advance, the cost savings provided by the cloud will be too great to pass up. The cloud has also contributed to the rise in another type of network, the social network. The increasing popularity of social websites such as Facebook and Twitter has spawned new ways to market and advertise. The traditional forms of advertising are slowly being phased out and being replaced by more direct advertising based on the information a user provides to their social networking site. The ability to capture and use this information as well as the ability to adapt to new social network sites will be a pivotal...
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...Westray Contemporary Business – 508 May 30, 2013 Evaluate the reasons Social Media Marketing has become exceedingly popular among businesses of all sizes When social media first began, it was viewed primarily as a way for people to have fun online by communicating with one another about a diverse variety of topics, similar to a type of “online recreation” on a personal level. It didn’t take long for companies to realize the opportunities available for using social media for business. The participation in social media once it caught on has been tremendous, and it only seems to grow with each passing day. It was only natural for companies to want to harness some of that power to promote their products and/or services. Some of the benefits of social media for businesses are: * Social Media for the businesses offers increased exposure by implementing social media in your marketing plan will give your business increased exposure. This exposure, in return, will result in increased traffic and new email list members. It has an improved search engine, new network connections with other businesses, lead generation and improved sales. * Social media for businesses offer marketing strategy diversification. Social media marketing offers plenty of benefits on its own, but business owners find their results are even better when they combine it with other traditional advertising methods. In a well diverse strategy, a plan usually includes social media, email, trade shows...
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...BUSINESS VALUATION Dt: March, 10, 2011 FACEBOOK Facebook Business Valuation Case Valuation Based on 5 year cash flow projections Facebook can be valued at 41.51 Billion dollars. Based on the analysis and the most likely scenario of projections the company can be fairly valued at 38.2 Billion Dollars but when superimposed on the dynamic pattern of internet businesses a valuation of 41.5 Billion dollars can be assumed a fair value. The company at present has a very strong impact and potential to grow in the near future but at the same time it faces a lot of risks that can put it out of business any time in the future. For Facebook to sustain it must diversify. In the light of new developments and information release regarding Facebook‘s business model, Goldman Sach‘s valuation of the company at 50 Billion dollars is opportunist. The reason for this discrepancy could be a conflict of interest as the company gets a priority while going public. This could also be because of the information limitation. Likelihood NPV (CF) NPV (TV) Facebook Valuation Optimistic Scenario 25% 50.31 10 Pessimistic Scenario 25% 27.68 2 Given the latest improvements and introduction of Facebook email and deals in April, 2011 and also potential talks of evolving it as a search engine with a one stop availability, the company can be valued up to 100 Billion dollars. Realistic Scenario 50% 33.02 5 41.51 *Values in Billion $s The scenarios...
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...Westray Contemporary Business – 508 May 30, 2013 Evaluate the reasons Social Media Marketing has become exceedingly popular among businesses of all sizes When social media first began, it was viewed primarily as a way for people to have fun online by communicating with one another about a diverse variety of topics, similar to a type of “online recreation” on a personal level. It didn’t take long for companies to realize the opportunities available for using social media for business. The participation in social media once it caught on has been tremendous, and it only seems to grow with each passing day. It was only natural for companies to want to harness some of that power to promote their products and/or services. Some of the benefits of social media for businesses are: • Social Media for the businesses offers increased exposure by implementing social media in your marketing plan will give your business increased exposure. This exposure, in return, will result in increased traffic and new email list members. It has an improved search engine, new network connections with other businesses, lead generation and improved sales. • Social media for businesses offer marketing strategy diversification. Social media marketing offers plenty of benefits on its own, but business owners find their results are even better when they combine it with other traditional advertising methods. In a well diverse strategy, a plan usually includes social media, email, trade...
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...E business Future development of the sector driven by e-business Social Network : For the future development of the sector driven by e-business we can predict that social networks will keep on growing . And will be a key online strategy for airlines industry, we will experience more and more companies gathering in. They will use them as a multiple strategy platforms where companies can unify their sales process, loyalty program and customer service The use of twitter will make possible a preferred customer platform and relieve the call centers. Airlines companies will start developing booking engines , integrated in social networks and next to the online sales channels to create a social network sales channels category. In an other hand , we can predict an increase of mobile applications for airlines that make use of social networks. The use of crowdsourcing will gain stronger foothold among airlines. Booking Engines : Booking engines will become social , integrated in social network and offering new functionalities such as friend search. The booking engines will offers customizable search, we can predict search by type of activity, friend , price, flying to a random location (Drungli). The consequences will be a better flexibility and adapted to customer needs, without restriction. This kind of booking engines can be tranposable to mobile phones application using the application of the company. And why not paiement by phone or other kind of online payment...
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...Is “Social Media” a Beginning of an Unsocial Community? ─Abstract ─ In the last 10 years, with the development of the technology, “Social Media” concept entered literatures and spreaded quickly and became a powerful material on both individual and institutional perspective. Also it’s growing its power every day. Nowadays, lots of companies could not resist of this power and settled it in their business dynamics to take advantage of social media. Lots of the companies using social media on their marketing strategies and number of firms that use social media on customer feedbacks growing day by day. With these methods, companies are trying to turn over social media threat to an opportunity. The other fact that must be discussed about social media is, collecting personal and demographic data from registered users and there is no method to restrict using of these data for intelligence information and commercial purposes without approval of the users. The other interesting fact is, the number of users that registered only top 10 favorite social networks is more than the population of the world that uses internet. Although there are lower age limits on most of the social networks, the statistics show these rules are breaking. With social networks, information can be shared by thousands of people within minutes. On the other hand, with the use of social media (especially by Y and...
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...Networking Project Patton-Fuller Web Portal Patton-Fuller has limited e-business compatibility with its local community through their Customer Management Relations. PFCH leverages CRM to enhance patient loyalty through the ability for patients to interface with the hospital directly through the Internet. Patient recommendations, complaints, and comments provide patient satisfaction reports to senior management in CRM tracking. For PFCH enhancements as indicated in part three of this series will include advertising of health awareness and education classes sponsored by PFCH. CRM systems will provide promotional events such as walk for health initiatives, and creating the ability to build relationships with current as well as future patients. PFCH will generate website pages that include discussion links to other sites such as Mayo Clinic Symptom Checker, WebMD® and other links on a variety of topics for health education. Chat rooms with various staff members participating in discussions can provide schedules for specific topics and open forum discussions. PFCH will maintain encryption as a critical security measure that is a requirement for security of patient data. The case of Patton-Fuller and the sensitivity of its network data make this consideration even more important. Web portals – other hospitals PFCH will consider the results of studies whereby engagement of patients include patient access to educational tools;...
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...Utilizing Online Social Networking Sites The paper will cover a brief history on social networking history. The paper will cover research on analyzing how Linkedln site can assist people with staying connected with his or her professional community. The connection may provide further business opportunities. The paper will cover how Linkedln social network site may be beneficial to the user staying connected to his or her community. It will provide the user the tools to stay connected to various organizations of his or her choice. The paper will cover ways on how to stay connected to online professional communities can create extra support service, or quality referral to his or her clients. The paper will cover the benefit of attending approved training by the groups, and how it can keep the user updated on the competitive job market. Last the paper will cover technological tools used to maintain the connection with the professional community. Brief history The social seen have become a booming trend in the 21st century. Many people have figured out a way to become notice without face-to-face meeting. Employers have joined the market to sell their brand. However, before the enormous social network grew Sixdegree.com launched the first social network site in 1997. According to social network site definition, history, and scholarships, “Sixdegrees.com allowed users to create a profile, list his or her friends to the site. Beginning in 1998 each of the features existed in some...
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...Social Media: A Future Beyond Imagination No small or big business can be wrong having a great presence on social media platforms as they provide the opportunity of reaching millions who are potential users of their products and services. The world continues to embrace social media, and the way that social networks are being used is becoming clearer. Companies are choosing to include social media in their marketing strategy, and the social network variety it offers in reaching the consumer is staggering. Social media is a one-way message; there is no dialogue, no feedback, no interaction, and its future goes beyond the imagination of its users. Google is catching up with Facebook; Google+ is breathing down its neck. As an embedded web asset, it provides data such as demographics, usage and content popularity. Twitter is many different things to many different people, and with its great tool to communicate short and snappy messages, has become a favorite target for social media marketing. LinkedIn is recognized as the most conservative of the social networks, because it is all about business and the network of choice for most professionals. The more social it becomes helps to enhance its user penetration and attractiveness. Pinterest and Tumblr are closing in as the fastest growing social networks on the planet (Bullas N. pg). The visual web is what drives this increase in the growth rate. Tim Mullaney, in his article, Social media is reinventing how business is done, reports...
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...HOW FUTURE IT TRENDS WOULD IMPACT ORGANIZATIONS BUSINESS STRATEGIES TO DRIVE INNOVATIONS, ADD VALUE AND GAIN COMPETITIVE EDGE? Chamika Waidyalankara (ECU ID: 10217155) ACBT – Semester II MBA5709 - Information System Challenges in Management Table of Contents 1.0 Introduction 3 2.0 Future IT Trends 4 Internet of Things 4 Cloud Computing 4 BYOD (Bring Your Own Device) 5 Enterprise Mobility 5 Big Data 6 Enterprise Social Networking 6 3D Printing 7 Wearable Computing 8 3.0 Uses and Impact of future technology on organizations 9 4.0 Published case studies and Observations 15 5.0 Key Findings 16 Changing customer landscape 16 Rise of collaborative models 16 Personalization of products and services 16 6.0 Conclusion 17 7.0 Bibliography and References 18 1.0 Introduction Information technology (IT) is an area in which new developments are taking place more and more rapidly. IT has gone through many evolution cycles and today we are in the era of Web 2.0 and 3rd Platform of IT. Technology we used during last decade has become museum exhibits and what was then showcased in Science fictions has become more reality today. Consumer and business tech are merging, where the two going to be barely separable. The 3rd Platform is changing the way we interact with everything. Speculating on what's going to happen over the next few years is of course entertaining. The future of business has always been driven by developments in technology, and the digital revolution...
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...Strategic Management in Dynamic Environments November 7, 2011 The Social networking industry has grown tremendously within the last few years. Consumers have gained many strategies for communications using the social networking websites. Using the social media in today's society has assisted consumers in many ways. Social networking websites can allow users to advertise, campaign, and even buy things. Many users utilize the social networking sites for searching and communicating with long lost friends, family, or even co-workers. There are a few social networking websites that are more popular than others such as Facebook, My space, Twitter, Craig list, and you tube. There is some significance to all of these, and they all have matured in this previous year. According to Reality Digital states the latest demographic data for the leading social network sites. It states, "The median age of twitter users remained firm at 31 between May 2008 and May 2009, while both my space and Linked IN saw a one year age drop year-over-year from 27 to 26 and 40 to 39, respectively. The most dramatic change was from facebook which shot up to 33 years old from 26 years old in 2008."(Reality digital). Many companies have adjusted very well to the social networking industry. Since features in the social network have veered towards the businesses now, many companies have gained in sales and profits. I think Mr. Brian Solis said it best, some adaptations are: "Return on Engagement, Return...
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...Social Media and Business Social media has always been a threat to not only security but also reputation of a business. Employees today have access to all kinds of social network sites to include Facebook, Myspace, Twitter, Instagram, online blogs, and many more. These sites are easily accessible to the user from their computer, tablets, and cellphones through various types of applications. Through my research I was able to find a trend in users using these media outputs to accidently leak information unintentionally and even intentionally. I found that any business can be susceptible to having data leaked and reputations tarnished from employees not handling social media correctly. I will cover this area of expertise, technology involved, future trends, security issues, some businesses involved, regulatory issues that arise, what business can do to handle social media, and global implications. When you consider what technology is being used most users will think of physical equipment. While this is the case that is the access medium that is used when thinking of social networking. Social media can be accessed in various ways to include your home computer, office computer if they allow you to view such sites, tablets, and your phone that could not be regulated depending on if it is a company phone. These access mediums must be regulated and users educated on the proper use of these devices. There are different types of online technologies that can be used to access social...
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...could find a great happy-hour bar recommended by your closest friends, or how far away you are from the nearest hotel and their website, or the nearest Latin American restaurant while you're on vacation? Location-based services allow you to access this information even when you are miles away from home. These services have a magnitude of uses in social networking, and they are largely accessible through mobile device networks. They use information on the geographical position of a mobile device and enable the user to find the nearest business or service. In addition, the combination of mobile apps and location-based services allows marketers to reach out to their customers to send them more targeted content. Not only do location-based services help the consumer, but they also help advertise the company through social media networks. Stating location is no longer just a form of showing the public what you have seen and where you have been. It is like a free advertisement or commercial for people that view that picture (instagram) or status (Facebook). It has created an extra column in the marketing aspect of the business both for future consumers as well as systems that try to adapt to the users preferences. Applications such as Foursquare, Wikitude, and Yelp are widely used by many people, but the Geographical Information Systems (GIS) community is still in search for the "killer app" that will become so widely used in society that GIS will be available everywhere at all...
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