...innovative search engine was clearly the most important factor for Google founders’ early success. Turning the keyword spam problem on the web into an opportunity by solving it while grad students at Stanford led to Sergey Brin’s and Larry Page’s now famous PageRank algorithm. Instead of counting keywords like old search engines, the founders created reliable searches through the number of websites that link to a page or “votes” to weight search result relevance. • Google focusing on the user was another trait that attracted people initially as the nononsense simple white search page and distinctive colorful logo with no ads or editorial content on the page lead to easy and fast searches that Yahoo couldn’t imitate. This is described in their first truism “Focus on the user and all else will follow” where they talk about simplicity of interface and speed of page loads. • Google delivered search results people really wanted lead to users trusting Google as they promise to not sell placement in search results to advertisers and instead rely on the “true” natural search to deliver users the content they really are looking for. At the same time, their sponsored links were relevant to the searched keywords so that users generally found them useful or at least not intrusive like usual banner ads. The sponsored links being just simple text also meant that they were lightweight enough to not slow down page loads and allowed a better search experience. • Effectively monetizing paid search was...
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...Perfecting an innovative search engine was clearly the most important factor for Google founders’ early success. Turning the keyword spam problem on the web into an opportunity by solving it while grad students at Stanford led to Sergey Brin’s and Larry Page’s now famous PageRank algorithm. Instead of counting keywords like old search engines, the founders created reliable searches through the number of websites that link to a page or “votes” to weight search result relevance. • Google focusing on the user was another trait that attracted people initially as the nononsense simple white search page and distinctive colorful logo with no ads or editorial content on the page lead to easy and fast searches that Yahoo couldn’t imitate. This is described in their first truism “Focus on the user and all else will follow” where they talk about simplicity of interface and speed of page loads. • Google delivered search results people really wanted lead to users trusting Google as they promise to not sell placement in search results to advertisers and instead rely on the “true” natural search to deliver users the content they really are looking for. At the same time, their sponsored links were relevant to the searched keywords so that users generally found them useful or at least not intrusive like usual banner ads. The sponsored links being just simple text also meant that they were lightweight enough to not slow down page loads and allowed a better search experience. ...
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...New perspectives on Web search engine research Dirk Lewandowski Hamburg University of Applied Sciences, Germany This is a preprint of a book chapter to be published in Lewandowski, Dirk (ed.): Web Search Engine Research. Bingley: Emerald Group Publishing, 2012 http://books.emeraldinsight.com/display.asp?K=9781780526362 Abstract Purpose – The purpose of this chapter is to give an overview of the context of Web search and search engine-‐related research, as well as to introduce the reader to the sections and chapters of the book. Methodology/approach – We review literature dealing with various aspects of search engines, with special emphasis on emerging areas of Web searching, search engine evaluation going beyond traditional methods, and new perspectives on Web searching. Findings – The approaches to studying Web search engines are manifold. Given the importance of Web search engines for knowledge acquisition, research...
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...Name: Fei Xie Lenovo Search Engine Evaluation Company Background Lenovo is a new world company that makes award-winning PCs for customers. They operate as a company uninhibited by walls or organizational structures using worldsourcing to harness the power of innovation across the global team. They design innovative and exciting products and services to meet customers’ needs [3]. According to the research from IDC, it shows that Lenovo is the leading PC making company in China, which contributes 35.2% to the market, and it is also ranked as 4th in worldwide, which contributes 7.3% to the world market [4]. This report is about the evaluation of search engine from Lenovo. Methodology There are so many factors could be used to evaluate a search engine, for example, user interface, user interaction, docs, performance and so on. In order to formalize these features, an evaluation methodology proposed by Li [1] and his colleges will be applied for Lenovo search engine. Based on the method, two major groups of evaluation parameters have been identified, Feature group and Performance group. Feature group consists of characteristics that enhance the usability and user-friendliness of the search engine. Performance group utilizes various metrics to examine the efficiency and the effectiveness of the search, such as recall and precision. The parameters in the Feature group are more static in nature since they represent facts and do not change often, while Performance parameters...
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...that to truly differentiate the most admirable companies from the run-of-the-mill companies as in-depth analysis must be done. In our analysis we focus on four major categories: the company’s history, how did this company rise to the current level of prominence?, product, why is the company held in such esteem by the public?, company culture, how does culture promote employee morale and approval? and lastly, current and future status, where is the company now and how will it remain relevant in the future? History/Foundation Sergey Brin and Larry Page adopted the name Google in 1997. Sergey and Larry developed “a formula to rank the order of random search results by relevancy.” (McLellan, 2014) By 1998 the two had gone to the World Wide Web Conference with their idea of the Google search engine. It wasn’t until 1999 that they had raised about 30 million dollars in funding and later launched the site. In 2001 Eric Schmidt was appointed as Google’s CEO. Google launched advertising services in 2001 and 2002. In 2001 they launched AdWords; which is a search based advertising service. They also launched a context-based service AdSense in 2002. Up until 2004 the company had stayed private and it was later that year that they went public. Google has made various investments throughout the years starting in 2005 when it “invested $1 billion for a 5% stake in AOL.” (McLellan, 2014) One of the most expensive purchases that Google has ever made was in...
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...Social Search New Media is changing how we search - by Karan, Nalini, Shrawan, Suby SOCIAL SEARCH New Media is redefining how we search By Karan, Nalini, Shrawan, Suby What is Social Network? A social network is a social structure made up of individuals (or organizations) called "nodes", which are tied (connected) by one or more specific types of interdependency, such as friendship, kinship, common interest, financial exchange, dislike, sexual relationships, or relationships of beliefs, knowledge or prestige. What is Social Search? If one saw a play last month, naturally his friends would ask of it. The answers may give short shrift to the true awful aspects of it — the incoherent plot, the songs not looking like the original — and emphasize the truly cool aspects of the acrobatics and the set design. Therefore for the friends wondering to the play, whose opinion on the play should affect more? The Google search engine was implicitly built on the premise that the view of The Art critic should prevail. An analysis of the link structure of the web would reveal the Times as a popular destination. When the critic weighed in, many others would link to his review. Numerous other “signals” — clues that may indicate increased relevancy of a given site for a given query — also would boost that review’s presence in search results. But others argue that in the real world, people are influenced by their friends and contacts, and Google’s historic approach is lacking. The...
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...carefully to see why we are focusing on critical thinking and online research. Make sure to pay special attention to the two comments in highlighted in red: “The World Wide Web can be a great place to accomplish research on many topics. But putting documents or pages on the web is easy, cheap, or free, unregulated, and unmonitored (at least in the USA). There is a famous Steiner cartoon published in the New Yorker (July 5, 1993) with two dogs sitting before a terminal looking at a computer screen; one says to the other ‘On the Internet, nobody knows you're a dog.’ The great wealth that the Internet has brought to so much of society is the ability for people to express themselves, find one another, exchange ideas, discover possible peers worldwide they never would have otherwise met, and, through hypertext links in web pages, suggest so many other people's ideas and personalities to anyone who comes and clicks. There are some real "dogs" out there, but there's also great treasure. Therein lies the rationale for evaluating carefully whatever you find on the Web. The burden is on you — the reader — to establish the validity, authorship, timeliness, and integrity of what you find. Documents can easily be copied and falsified or copied with omissions and errors — intentional or accidental. In the general World Wide Web there are no editors (unlike most print publications) to...
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...developed a search-engine technology to find and organize information on the Web; their mission: “to organize the world’s information and make it universally accessible and useful”, this meant that they wanted to provide easy access to as much information as possible, to the greatest number of people without censoring. Two years later, in 2000, Google.com offered search options in Chinese, but the content was being filtered by the Chinese government which promoted that, if foreign enterprises wanted to operate inside their territory they must do it according to their laws, and this included certain topics that are considered offensive. The company wanted to provide easy and fast access to as much information as possible, so by 2006 Google launched Google.cn, the China based Web site. The content was still being filtered, but in the attempt to follow the company’s principles Google tried to rationalize this differences. Because censorship is a non negotiable issue, executives chose to bet on China’s citizens and internet users. Even when the search results were censored, a statement appeared to inform the user that the information was not available, meaning that they had to look for it somewhere else. In 2009, revenues from Google’s workforce in China were approximately 1% of corporate revenues, and held a market share of 31% compared with 64% of China’s leading searching engine Baidu. Unlike Google, Baidu offered free links to download pirated music from Chinese Web sites, and...
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...1. Introduction The purpose of this project is to compare Google Inc. with Yahoo Inc. by using the SWOT analysis. As we live in modern era, in the era of e-society, there are probably not too many people in the world that haven’t heard about Google and Yahoo, these two major players in the Internet and computer software industry with continued history of rivalry. These two multinational corporations own the two most used search engines. The site google.com is ranked as number one in the world according to the three-month Alexa (provides traffic data, global rankings and other information on thousands of websites) traffic rankings. About 30% of visitors to this site come from the US. Google-owned site youtube.com is ranked as number three in the world according to the three-month Alexa traffic rankings, while yahoo.com is ranked as number four in the world according to the three-month Alexa traffic rankings. It is estimated that 33% of visitors to the site come from the US, but it is also popular in Taiwan, where it is ranked as number one . Google Inc. and Yahoo Inc. are both an example of an online mall e-business model. Both Yahoo and Google share a lot of the same target groups yet from different perspectives. 2. SWOT analysis The SWOT analysis provides information that the company can use in order to adjust the resources and capabilities to the competitive environment. Therefore, it is an important instrument in strategy formulation, selection and planning. SWOT analysis...
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...subdivided into 2 parts. -And Finally my conclusion and summary, If you have any questions I will be glad to answer them at the end. 2 Introduction The most popular search engine Technology Introduction -Nowadays Google is currently the most popular search engine. -We can say Google has a priority on the Internet. 3 Moving on … Information and webs on Internet - Google search - G-mail - Google map - Google video - So no… And Google has new technology or software to helpful people for examples .. -Google search engine: -this engine has more functions to find information such as files, images, video. -G-mail -Free electronic mail. -Google map -Mapping service. -Google video -Video service about stores, publications, and videos. 4 Founders of Gooooooogle Larry Page (American) Surgey Brin (Russian) In 1995 At Stanford University •You want to know •Who are the founders of the Intelligent search engine ? •About Founder of Google. •When Surgey Brin first met Larry Page in the summer of 1995. -Surgey Brin was a second year grad student in the computer science department at Stanford university. -When Page showed up at Stanford a few month later , he began searching for a topic for his doctoral thesis. -It was an important decision for him. -Page wanted to know when you look at a Web page. 5...
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...Retail 4.0: The Future of Retail Grocery in a Digital World Parag Desai Ali Potia Brian Salsberg The Future of Retail Grocery in a Digital World Introduction I f there’s one thing that always stays the same in retail, it’s change. New stores open, others go out of business. Market leaders experiment with larger or smaller store formats. They change the layout in their stores and launch new private brands on their shelves. Loyalty programs are tweaked, new offers and affinity programs designed. Supply chains become more automated and efficient, resulting in increased product availability and improvements in inventory management.But in reality there are few really big innovations in retail. Most of the change we see year after year is relatively incremental. True transformation in this sector comes along only once every few decades. And when these transformational events occur, they nearly always create new winners and leave a trail of casualties in their wake. To understand whether today’s innovations represent seismic industry shifts, it’s useful to recognize the three preceding “ages of modern retail”. This report focuses on the grocery sector, but we also draw on the best practices and experiences of leading retailers in different categories from around the world. For the purposes of this article, we’ll peg the birth of modern retailing to the 20th century and begin with what we call “Retail 1.0.” Retail 1.0: Birth...
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...Encyclopedia, Web 3.0 is a nickname for Semantic Web. However, some defined as the other Semantic Web. As u heard it before and I have mentioned in the earlier posts, Semantic web is trying to develop a concept of transforming everything such as documents, emails, videos, images, etc into elements of a database. Hence it will provide precise and well-defined meaning for users. In my opinion, Web 3.0 could be the next Semantic Web Services whereby according to Stolberg et.al (2005), "Semantic Web Services as integrated solution for realising the vision of the next generation of the Web". Image above source: http://hello.eboy.com/eboy/wp-content/uploads/2006/04/FTN_CommunicationCity_06t_tm.jpg The interesting part is, here are the few possibilities of the Web in the future for you to visualise: Software agent will obey human's instruction to seek for information and obtain precise information which is adapting a concept Semantic Web. The 3D Web whereby users will be able to explore the virtual world life-style, simultaneously surfing for data and interacting with others in 3D. The Media-Centric Web, which according to source " A Web where you can find media using other media—not just keywords. You supply, say, a photo of your favorite painting and your search engines turn up hundreds of similar paintings". A Mobile 2.0, which was mention by Nadeesha which basically a web that is everywhere. Do you think its possible to happen in the future? In my opinion...
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...At the beginning of 2010, our biggest competitor Google search engine indicated that it threatened to exit China internet. In December, 2009, Google revealed that hackers tried to access their customers’ email accounts on its servers. It was a huge shock to the world. One of the biggest search engine companies decided to exit the largest internet market of China. It not only became the issue of politics between the two countries but also brought some impacts to its competitors. Being forced to censor the search results was the most important reason for giant Google to quit China. And Google's chief legal officer David Drummond pointed out in a blog post that at least 20 other large companies from a wide range of businesses were similarly targeted as the same reason. As another biggest company in the world, should our Microsoft’s Bing search engine follow Google exiting China? It becomes a big issue for us. Should our Microsoft’s Bing search engine follow Google exiting China? What if Bing quits China? What will be the results? Microsoft's chief research and strategy officer, Craig Mundie, confirmed in an interview with China Daily that Bing now has less than 1 percent of Chinese market share. Will Microsoft’s Bing take the high road or the low road in order to gain a bigger piece China's fast-growing Internet market? This report is to explore whether Microsoft’s Bing should quit China or not and the results will come from the decision. Especially on these most...
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...elements into a personal web page or to remote surfers and elements which we integrates address (URL). * Hypertext permits to manage different information without have to store them locally Advantages Easy to use Loose syntax (although, being too flexible will not comply with standards) Supported on almost every browser, if not all browsers. Widely used; established on almost every website, if not all websites. Very similar to XML syntax, which is increasingly used for data storage Free - You need not buy any software Easy to learn & code even for novice programmers Disadvantages * It cannot produce dynamic output alone, since it is a static language * Sometimes, the structuring of HTML documents is hard to grasp * You have to keep up with deprecated tags, and make sure not to use them * Deprecated tags appear because another language that works with HTML has replaced the original work of the tag; thus the other language needs to be learned (most of the time, it is CSS) * Security features offered by HTML are limited Disadvantages: * Its distributed structure (external links) makes storage difficult; it’s easy to loose or forget an element without realising it. * The web pages storage is done on several files. * The web page designed possibilities are limited and not easy to realise (e.g. frames) HyperText Markup Language (HTML) is a format that allows to define the different elements of a web page that could...
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...Search Engine Optimization (SEO) What?, How?, Why? In order to attempt to answer these questions, we have to answer "What is the Internet?" The Internet, World Wide Web, or just simply the Web or the Net is a network of mainframe computers with massive data storage capacity. Each website (uniquely addressable entity) contains a collection of screens (pages) that consists of one (1) to literally thousands (1,000's) of pages of information. A page is a presentation of information that does not require the viewer to navigate from the page they are viewing to another page; although, scrolling on the page may be required. How many pages are there on the Web? WorldWideWebSize.com measures the size of the web base upon search results from standard queries using Google and Bing. "The Indexed Web contains at least 4.17 billion pages (Sunday, 21 July, 2013)." The qualifier 'at least' is due to the fact that their calculations deliberately underestimate the total number due to the number of pages that fluctuate (are added and deleted) daily (De Kunder). So how do you find what you are looking for in 4,170,000,000 pages? That is what a search engine does. There are over 200 search engines available and they are grouped by the following types: All Purpose Accounting Bit Torrent Blog Books Business Email Enterprise Forum Games Human Search International Job Legal Maps Medical MetaSearch MultiMedia News Open Source People Questions & Answer Real Estate School Scientific ...
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