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Gaming Industry Business Policy

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Submitted By metalmoro
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BACKGROUND and HISTORY
Nintendo is the oldest gaming organization in the world, founded in 1889 and started as a producer of card-games (Jones, 2013).
Nintendo developed its first video game system in 1979, entering the video gaming as their primary business and creating a very successful game console called Nintendo Entertainment Console (NES). Mario Brothers and Donkey Kong were among the most famous games in the world, Nintendo used cartridges to play games, until 2001 where it started releasing games in optical disk technology page (C194) (Dess, 2014).
According to Dess (2014), Genyo Takeda is the general manager of Integrated Research and Development who had a big role in creating the Wii game console that was intended for all ages, men and women, very user friendly and it also had online capabilities. Nintendo’s current CEO and president is Satoru Iwata, he is the fourth president and CEO of the company. In 2015 it was reported that company’s total sales for the year of 2014 was 443 billion yen ($3.8 billion), it was boosted by 484 percent year-over-year to 59.5 billion yen (Reseinger, 2015).
PORTER’S FIVE FORCES MODEL
Being the oldest gaming company, Nintendo started without any competition threats until Sony and Microsoft joined the gaming market; the entry barriers were not high as both companies established their existence quick in the market by offering different styles of gaming and graphics, which created a bargaining power of buyers for Nintendo especially asking for more and newer games as well as better graphics and larger storage room within the game consoles for a reasonable price with respect to Sony and Microsoft game consoles.
As more gaming platforms emerged, Nintendo experience bargaining of suppliers as they leaned more towards less expensive games that are compatible with other platforms as Dess (2014) states “many developers that

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