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Gap Financial Analysis

In: Business and Management

Submitted By amyjiang017
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Financial Statement Analysis Project

GAP (GPS)

MBAB 5P01 Section 2 Team E Instructor: Sohyung KIM Team Members:
JIANG, YU ZHENG, RUYU LIN,CANGJIAN CHU, SICHAO DONG, YANXI 5418207 5514690 5035498 5519574 5485966

Due Date: October 22, 2013

Part 1. Who is my peer?
1. Gap, Inc.
Exchange traded: New York Stock Exchange (NYSE) Ticker Symbol: GPS Gap Inc. is a global specialty apparel company. It operates in two segments: Stores, which includes the operations of the retail stores for Gap, Old Navy, and Banana Republic, and Direct, which includes the operations for its online brands, both domestic and international. As of January 28, 2012, the Company had 3,263 store locations, of which 3,036 stores were Company-operated and 227 stores were franchise store locations. (The Gap Inc.)

2. Buckle, Inc.
Exchange trade: New York Stock Exchange (NYSE) Ticker Symbol: BKE The Buckle, Inc. is a retailer of casual apparel, footwear, and accessories for men and women. As of January 28, 2012, the company operated 431 retail stores in 43 states throughout the US. The Company markets a selection of brand name casual apparel, including denims, other casual bottoms, tops and accessories. The company purchase products from manufactures within the US, as well as from agents, who source goods from foreign manufactures. (The Buckle, Inc)

3. Methodology of choosing Gap’s peer
a. Industry matching Industry is a branch of companies or groups concerned with economic goods or services. Matching industry is an efficient way to find our company’s competitors.

b. Target customers matching Target customers are groups that companies interested in and aimed at in their economic activities. Defining customers is the step that before market segmentation process.

1

c. Market segmentation Market segmentation is the identification of portions of the market that are different

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