Introduction:
GDR or Georginelli Dental Research shifted from an active business corporation to one that has become excessively careful, as its elevated margin film transactions have eroded. Even though the phases-and-gates procedure is in place at GDR delivers leadership to projects, the motivation and spirit that directed the corporation to former triumph has been removed from the association. The case brings the story of two characters that are motivated to bring back that "can do" spirit as they try to quickly commercialize the Bart scanner and expand the life of film. Issues in this case involve, entrepreneurial corporations and their business strategies and processes for managing new product development. Another issue is the implications these strategies and procedures have on acknowledging the demands of shareholders, consumers and employees. Also, the part that individuals can play in "pushing through" corporate culture and processes to advance time-to-market. This case’s emphases on the methods people may overcome inner corporation struggles or conflicts by affiliating in this case with an OEM partner that owns complementary competences. When pursuing a strategic associate, most deliberate in terms of technical skills; nevertheless, the culture of a partner is just as vital.

QUESTIONS:

COMMUNICATION:

1. As a project manager, what should Bella do now that Namath has given the approval to proceed with Bart?
Bella should work closely with BT Wang to insure that Bart is completed within the expected time frame and insure product quality. Bella should insure that past mistakes are not repeated and are avoided when working on Bart.

2. What are the keys to success for the Bart team?
The major key to success is working closely as a team. Sharing ideas and not giving up until the launch of the product is executed.
3. What types of roadblocks