...project focused on finding out the Online Buying Behaviour of consumers between the age group of 18-30 years. The stated objective of the study was further broken down to secondary objectives which aimed at finding information regarding the popular product categories, frequency of purchases, average spending, factors affecting buying decision process etc. The exploratory research was carried out with 20 respondents with a set of 12 open ended questions. The exploratory findings helped us in determining the key factors which needed to be further explored for research. The secondary research questionnaire designed had 9 questions and was administered to 100 respondents. Each of the questions was designed to satisfy at least one of the secondary objectives of the research. The response format was of a mixed variety which also helped in better determination of outcomes. Post data reduction, Cross tabulation was used for analyzing the causal relationship between different pairs of factors. ANOVA was also applied to a pair of factors. The Regression Analysis between the dependent variable “Average Amount spent per purchase made online” and the independent variables of Frequency of Purchase of products and services online, owning a Credit Card, Marital Status, Education and Age, was done.. Then, Cluster Analysis was done on the data and based on the responses; we could divide the respondents in three clearly distinct groups. We named them: Confident Online Buyer, Unsure surfer and Mall Shopper...
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...Running head: ONLINE CONSUMER BEHAVIORS Exploring online consumer Behaviors John A. Smith & Jane L. Doe Liberty University Abstract Internet usage has skyrocketed in the past few decades, along with this increase comes the increase in internet shopping by consumers. This research examines the behaviors, motivations, and attitudes of this new form of consumer entity. Online consumer behavior has been studied for over 20 years and will undoubtedly be the source of many future researches as internet consumerism expands. This paper will examine the following research questions: (1) How do factors previously researched affect the online purchasing behavior of consumers and (2) what are the significant consumer behaviors both positive and negative that affect internet consumerism? By identifying these factors and variables, new strategies can be formulated and both consumer and supplier can gain knowledge and understanding of behaviors which exist. The purpose of this research paper is to integrate the varied research information together and draw coherent linkages to how consumer thoughts, attitudes and motivational behavior affect online buying, thus building a broader framework of analysis in which to build upon. Introduction The Internet has...
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...Running head: ONLINE CONSUMER BEHAVIORS Exploring online consumer Behaviors Liberty University Abstract Internet usage has skyrocketed in the past few decades, along with this increase comes the increase in internet shopping by consumers. This research examines the behaviors, motivations, and attitudes of this new form of consumer entity. Online consumer behavior has been studied for over 20 years and will undoubtedly be the source of many future researches as internet consumerism expands. This paper will examine the following research questions: (1) How do factors previously researched affect the online purchasing behavior of consumers and (2) what are the significant consumer behaviors both positive and negative that affect internet consumerism? By identifying these factors and variables, new strategies can be formulated and both consumer and supplier can gain knowledge and understanding of behaviors which exist. The purpose of this research paper is to integrate the varied research information together and draw coherent linkages to how consumer thoughts, attitudes and motivational behavior affect online buying, thus building a broader framework of analysis in which to build upon. Introduction The Internet has been accessible to the public for...
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...email marketing campaign when having an online business such as tracking your growth in terms of sales and conversion rates and building relationships with your customers. It is important for ne to have an attractive opt-in list for the website so that more people will feel the urgency of joining and subscribing to the website which will at the end build a large email list that will help the online business to succeed. A segmented customer database is an important marketing campaign to an online business. Its key is creating messages that support the marketing objectives and the business. Some of the strategies for segmenting your email marketing campaigns include; segmenting the emails by geographic location. This can is one of the most effective ways of communicating directly to your customers. This strategy works mostly when location is an important influence in the purchasing decision process. This strategy is useful when sending time based email messages to customers for example segmenting your emails by geographic time zone of where your customers are located. Segmenting your email to target each gender may be an effective approach for the business. Men and women speak in different and unique languages when it comes to business and there is usually a general difference in what we want. This applies mostly to businesses that have a variety of products or specific gender stuff. The tone and email message used in targeting each gender is different. Segmenting your emails...
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...source of all driving psychic energy, but its unrestrained impulses cannot be expressed without running afoul of society’s values.The superego is the internal is the internal representative of the traditional values and can be conceptualized as the moral arm of personality.The manner in which the ego guides the libidinal energies of the id and the moralistic demands of the superego accounts for the rich variety Harold H. Kassarjian Journal of Marketing Research Vol. 8, No. 4 (Nov., 1971), pp. 409-418 Personality and Consumer Behavior: A Review Abstract This article reviews the current literature in the fields of consumer behaviour and the marketing of services in order to examine the main issues facing the consumer in purchasing services, as opposed to goods. Five distinguishing characteristics of services are discussed and the implications of these for the consumers are placed within the information processing model of consumer behaviour theory. The article suggests that there are particular problems for consumers in acquiring effective information regarding services, making comparisons on the basis of that information and subsequently evaluating the service encounter. It is our contention that unless consumer responses to the particular problems associated with services are clarified, service...
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...1) Executive Summary This research paper will investigate the benefits of dynamic and fixed pricing and how the different pricing methods are perceived by consumers in the online market. It will examine consumer perceptions and behavior when purchasing various goods and services in an online environment. As well as the trends of increasing dynamic pricing methods on various websites even for goods and services sold at posted prices. 2) Introduction The pricing issue we have chosen to investigate is that of dynamic vs. fixed pricing of products and services on the internet. Prior to the introduction of e-commerce, products and services were distributed through brick-and-mortar stores with fixed prices. However, many online websites are now offering variable pricing methods for the exact same products. Consumers are now able to have much more control over the prices of these online goods and services. With a typical brick-and-mortar store or online store, the price is set by suppliers to meet the average consumers’ willingness to pay, in order to maximize profit. One of the main advantages associated with a set retail price is reliability. Consumers can make a decision to purchase the product at the current price, and they have a sense of security that the product will be available at the set price. With the introduction of e-commerce suppliers are now able to sell their products to much larger markets across the world and are no longer restricted by geographical...
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...UNDERSTANDING CONSUMER BEHAVIOUR TOWARDS ONLINE SHOPPING OF CLOTHES A dissertation submitted in partial fulfilment of the Requirements for the award of the degree of [MASTERS OF BUSINESS ADMINISTRATION] BY AMAN AGGARWAL Register No. 1528606 Under the guidance of Prof. DILIP CHANDRA Institute of Management Christ University, Bangalore March 2016 DECLARATION I, Aman Aggarwal, hereby declare that the documentation titled “UNDERSTANDING CONSUMER BEHAVIOUR TOWARDS ONLINE SHOPPING OF CLOTHES” is submitted for the partial fulfillment of the requirement of the award for the award of the MBA (Marketing) is my sole project work and has been carried out under the guidance of Prof. Dilip Chandra, Professor, Christ University, Bangalore. I also declare that this dissertation has not been submitted for any degree, diploma or fellowship or any other title in this University or any other university. Place: Date: Aman Aggarwal Reg. No. 1528606 CUIM, Main Campus (ii) CERTIFICATE- FACULTY GUIDE This is to certify that this research report on “UNDERSTANDING CONSUMER BEHAVIOUR TOWARDS ONLINE SHOPPING OF CLOTHES” is a bona fide work of Aman Aggarwal, under my guidance and support. This research report is a part of MBA (Marketing). The work done and content is genuine with respect to the information and data collected. Place: Date: Prof. Dilip Chandra Professor CUIM (iii) ACKNOWLEDGEMENTS I am indebted to many people who helped me to accomplish this dissertation successfully. First,...
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...CBEB2105 BUSINESS RESEARCH Research Proposal “Factors of Consumer Purchase Intention in Online Purchase” Lecturer: Dr Amrul Asraf Mohd Any Group members: Chin Wei Wen CEB120012 Hamizah binti Hairuddin CEB120022 Lye Yi Ting CEB120034 Wong Pei Ling CEB120064 Table of Contents 1.0 Abstract 3 2.0 Introduction 3 3.0 Literature Review 3 3.1 Concept 3 3.2 Debates of Literature 3 3.3 Identified Variables and Hypotheses development 3 3.4 Conceptual Framework 3 4.0 Research Methodology 3 4.1 Research Design 3 4.2 Sources of data 3 4.3 Sampling and Data Collection Technique 3 4.4 Variable Measurement 3 5.0 Time frame 3 6.0 Conclusion 3 7.0 References 3 1.0 Abstract Internet has become a crucial medium for the purchase of products and services in virtual or online market and it able to link all businesses from different countries. This study aims to examine the factors influencing consumer’s intention to purchase through online from Malaysian perspective. Online trust, Information quality, online purchase experience, price and convenience were evaluated to determine whether these factors are related to online purchase intention. A stratified sampling method was used and the sample comprised of 180 students who are undergraduate and post-graduate study in University of Malaya. Data were collected via self-administrated questionnaire that using five point Likert scale. 2.0 Introduction With the advancement of internet...
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...MARKET SEGMENTATION: ADVIEWS ONLINE & LOWE’S CONSUMER CREDIT CARD MARKET SEGMENTATION: ADVIEWS ONLINE & LOWE’S CONSUMER CREDIT CARD To segment the market for the products - Nielsen Adviews online and Lowes Consumer credit card- using the segmentation basis on business-to-business and business-to-consumer market. Vijay Kumar Poomalai Student # 119000715 School of business and management Aberystwyth University vkp@aber.ac.uk TABLE OF CONTENTS 2 ASSUMPTIONS 2 2.1 ADVIEWS ONLINE 2 2.2 LOWE’S CONSUMER CREDIT CARD 2 3 INTRODUCTION 2 3.1 ADVIEWS ONLINE 2 3.2 LOWE’S CONSUMER CREDIT CARD 4 4 MARKET SEGMENTATION: ADVIEWS ONLINE 4 4.1 Organization Characteristics 5 4.2 Customer Characteristics 7 5 MARKET SEGMENTATION: LOWE’S CONSUMER CREDIT CARD 9 5.1 Profile Criteria 9 5.2 Psychological Criteria 10 5.3 Behavioural Criteria 11 6 CONCLUSION 12 6.1 ADVIEWS ONLINE 12 6.2 LOWE’S CONSUMER CREDIT CARD 12 7 RECOMMENDATIONS 12 7.1 ADVIEWS ONLINE 12 7.2 LOWE’S CONSUMER CREDIT CARD 13 8 REFERENCES 14 9 APPENDIX 15 ASSUMPTIONS Following are the assumptions based on which this report has been created. The product are not analysed or described exactly as it is in the field and the description on these products may have some variations. Note: The products that are mentioned in this document do not represent the real products. ADVIEWS ONLINE * Not all the features that are supported in this application...
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...advantages and disadvantages of shopping online from the consumers’ perpectives” Report from: Ta Duc Tam Report to: Stella Kalfa 9 June, 2014 INTRODUCTION * Brief of the study For several centuries ago, traditional shopping which means that consumers go directly to the shop, then choose and buy goods, at last come back home with them is a dominant method in trade industry. Nowadays, the development of e-commerce is pushing the popularity of online shopping. Only by connecting your computer or smart phone with the internet, opening the website and searching for goods, you can easily get whatever you need. This new method is known as the new fashion of shopping. Currently, in China, about one of four consumers is online shopper; while, this number in Europe and Korea is two of three. ( Jia-xin, et al. , 2010). It is obvious that the trend of shopping through the internet is growing more and more quickly. * Research question The existing argument on whether shopping online is better than traditional shopping or not. Thus, my study will focus on answering the research question which is “ What is the advantages and disadvantages of shopping online from the consumers’ perpectives”. * Reseach objectives The overall purpose of the research is to analyze what is the differences between traditional shopping and shopping online. Moreover, the research also evaluates the advantages and disadvantages of shopping online, thus consumers can decide which method...
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...“Comparative Analysis of Impulsive Buying Behaviour between Youth and Elderly Credit Card Consumers” A research report submitted in partial fulfilment for the degree of Master of Business Administration Submitted By Aditi Bhatt C 02 Anshul Chaudhary C 04 Rohit Kumar C 35 Rohit Nair C 36 Vinika Yadav C 53 Symbiosis Institute of Management Studies Symbiosis International University September 2014 ACKNOWLEDGEMENT We take this opportunity to express our gratitude to the people who have been instrumental in the successful completion of this project. We are extremely thankful to Professor Dr Asha Nagendra, the Guide of this project. She has guided us on this research and correcting various documents and amending them with attention and care. She has taken pain to go through the project and make necessary correction as and when needed at each and every step. We express our thanks to the Director of Symbiosis Institute of Management Studies, Pune for extending its support. We would like to show our greatest appreciation for the support extended to us by the respondents, which was vital for the success of the project. We are also thankful to all the friends, faculties and the respondents whose enthusiastic participation has helped us in our research. TABLE OF CONTENTS Sr. No | Topic | Page...
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...review 2 4.1 Advantages of purchasing online 2 4. 2 The characteristics of online shoppers 3 4. 3 Factors of affecting online shopping 3 5. Methodology 5 5.1 Research design 5 5.2 Data sources defined 6 5.3 Data collection methods 7 5.4 Data analysis 7 6. A statement of possible outcomes 8 7. Ethical consideration 8 8. Risk assessment and risk management 9 9. Resource management 9 References 11 1. Project title An investigation into factors of affecting online shopping within China on college students 2. Research Context With the proliferation of using internet，the way of living and working has increasingly changed, such an environment enables people to gain information such as pictures, videos, news and knowledge as well as purchase goods through internet. So, The proportion of E-shopping has been consistently growing. Internet World States (2010) reports that China is the world’s largest Internet market. According to “China Internet network information center” (CNNIC) reported that in 2009 the number of Chinese online shoppers is108 million with 45.9% annual growth rate. At present the rate of online shopping has reached to 28.1% from 22.1% at the end of 2007. However, which group of people are the main customers to shop online and what factors drive these people to purchase on the internet? A survey did by Iresearch ( Iresearch is a company that focuses on internet media, e-commerce, online games and other new economic...
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...possibilities of a greater purchasing power? What contributes to a higher income level? Fahmeda Sultana ID: 4864712 Executive Summary ‘The Creative Life’, a company based on Huizhou, China is a multinational electronic company. The Creative Life (TCL) has been trying to capture the market overseas through merger and acquisitions. This research report is based on the study of how TCL can improvise demographic variables and use the data to extract results on the level of income and their buying power. Considering the scenario that the company is trying to launch a hi-end tablet in India or United States the data is collected. In order to examine the two markets the research problem has been identified: What are the attributes that will lead to higher purchasing power of the consumers for hi-end tablets? Research questions and hypothesis are constructed to find the relationship between age, gender income, type of employment, and level of education. The study involve the used exploratory research design to examine the objectivity, nature and the dependability. Income is used to assess the buying power of the individuals. How can income affect a greater buying power, how the type of employment caters to greater income level and how education can lead to high income is all discussed in details in the report. Questionnaire is completed in the form of an online survey. Quantitative information...
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...UNIVERSITY OF SUNDERLAND RESEARCH PROJECT Research project on how Ninomaxx can attract customers to purchasing its clothing online Nguyen Thuy Dai Trang 12/19/2014 Words count: 9730 1 TABLE OF CONTENTS I. ACKNOWLEDGEMENTS: ..................................................................................................... 3 II. ABSTRACT: ............................................................................................................................... 4 III. INTRODUCTION: .................................................................................................................. 5 IV. RESEARCH BACKGROUND: ............................................................................................ 6 V. STATEMENT OF PROBLEM: .............................................................................................. 9 VI. RESEARCH OBJECTIVES: ............................................................................................... 10 VII. RESEARCH QUESTIONS: ............................................................................................... 10 VIII. RESEARCH METHODOLOGY: ................................................................................... 11 1. RESEARCH APPROACHES: ................................................
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...“Electronic Word-Of-Mouth Influence Purchase Intension of customers: Case of Social Network” Submitted By Ms. Riddhi Shah ID NO. 542-9245 Submitted in Partial Fulfillment of the Requirement for the subject Individual Research Project Master of Business Administration Assumption University Semester 2/2012 Submitted To: Dr. Vorapot Ruckthum Table of Contents ABSTRACT 4 CHAPTER 1 5 GENERALITIES OF STUDY 5 1.1 INTRODUCTION 5 1.2 TOPIC OF INTEREST 6 1.3 RATIONALE OF STUDY 7 1.4 RESEARCH OBJECTIVES 7 1.5 PURPOSE OF STUDY 8 1.6 METHODOLOGY 8 1.7 RESEARCH DESIGN AND DATA ANALYSIS 8 1.8 LIMITATION 9 1.9 SCOPE OF RESEARCH 9 CHAPTER 2 10 LITERATURE REVIEW 10 2.1 INTRODUCTION 10 2.2 THEORIES 10 2.2.1 Effects of Electronic Word-of-Mouth 10 2.2.2 Observation Learning 11 2.2.3 Influence of Trust on Purchase Intention 13 2.2.4 Source of Information 14 CHAPTER 3 15 THEORETICAL AND CONCEPTUAL FRAMEWORK 15 3.1 THEORETICAL BACKGROUND 15 3.2 CONCEPTUAL FRAMEWORK 21 3.2.1 Explanation of Conceptual Framework 22 3.3 HYPOTHESES 24 CHAPTER 4 26 RESEARCH METHODOLOGY 26 4.1 RESEARCH METHODS 26 4.2 POPULATION OF STUDY 26 4.3 SAMPLING UNIT 27 4.4 SAMPLE SIZE 27 4.5 RESEARCH INSTRUMENT 27 CHAPTER 5 28 DATA ANALYSIS 28 5.1 INTRODUCTION 28 5.2 INTERPRETATION OF DATA 28 5.2.1 Descriptive Analysis 28 5.2.2 Hypothesis Testing 37 ...
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