...2015 To: General Motors Board of Directors From: Mark Barber / Consultant Subject: Ways To Improve The General Motors Diversity To Exceed Objectives General Motors has been meeting legal requirements in their representation of diverse groups in leadership positions within the company in several ways. General Motors has been exceeding these standards by way of their representation of women. For Example: In public companies in the state of Michigan, their board of directors, on average, are 10% women. General Motors has over 1/3 of their directors as women. This by far exceeds the legal requirements for gender diversity. General Motors also goes to lengths in developing resource groups for minorities in the company such as groups for women, Asian Indians, Chinese, people of African ancestry, Hispanics, young employees, Native Americans, Mideast and Southeast Asians, people with disabilities, veterans, Vietnamese, and lesbian, gay, bisexual, and transgender (LGBT) employees. This would go above and beyond legal requirements to give a positive company culture of inclusiveness so more time and energy may be spent on company goals rather than individuals attempting to spin their wheels either hiding or pretending to think and behave as the mainstream employees. The information source provided was a bit vague on the amount of diversity outside of women and race in management positions. One diversity group briefly mentioned in the original memo was age diversity. It seems...
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...Introduction: Introduction: Doing this organizational analysis, I wanted to further my knowledge about the car industry. The first prospect that came to mind was General Motors. I picked General Motors because of its popularity in the United States. I had some interesting general knowledge of the company like the dependability and quality of their cars. Some comments were, “I rather have a Chevy Truck than a Ford” and “The general motors cars are more dependable than Ford.” These comments made it clear that I liked the General Motors auto line of cars. Then, I asked myself what would be a cooperate company just as enormous. I came to a conclusion that Ford would be the other company. Though Ford has a nice line of cars, I had some negative thoughts about the company. Acronyms were said such as, “Found On Road Dead” or “Fix Or Repair Daily.” Each of those sayings had put a dent in my thoughts that I would not buy a Ford, not solely on those sayings, but also because of the influence of my parents and other such adverse publicity. These companies have a long-standing tradition in the U.S as manufacturing giants in the automobile industry, since they began here. With these two cooperategiants, I can evaluate and compare both companies financially. My over all preference. was to buy the General Motors line of cars; in doing this project I wanted to know if by researching each company if I would change my mind. Also, this will enable me to draw a conclusion on which company would...
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...The Challenges of “General Motors” Joe Allagree Ohio Christian University General Motors was founded in September of 1908 by William Durant. Durant was a leading manufacturer of hoarse drawn vehicles in Flint Michigan. At its inception GM held only the Buick Motor Company, but in a matter of years would acquire more than 20 companies including Oldsmobile, Cadillac, and Oakland, today known as Pontiac. By the 1920’s the demand for automobiles had grown unexpectedly. General Motors was setting the pace of production, design, and marketing innovation that other manufacturers would have to follow if they were to survive. General Motors began to diversify by adding sever different names to the General Motors name, Chevrolet, Vauxhall, and Opel. These lines made added to the reach of GM. The GM motto was “a car for every purse and purpose”( http://www.gm.com/company/historyAndHerit age/acceleration.html). By becoming so diverse, GM proved to the world that the automobile was more than just a means of transportation. By the 60’s GM was facing new challenges and new changes. Environmental concerns were becoming more apparent, and the foreign market played a role in GM’s downsizing of its automobiles. In order to stay diverse and competitive GM was forced to reengineer many of its models. By the 1970’s, GM once again proved diverse and cutting edge ability by introducing the first engines to run off low lead, or un leaded gasoline. GM was beginning to understand that in...
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...General Motors and Ford Motor Company Contemporary Business General Motors Company and Ford Motor Company are both one of the largest automobile manufactures in the world. General Motors is among the leaders in the number of automobiles sold whereas Ford is among the leaders in global automobile revenue sales. A culture of a company is defined as the foundation in which the company will operate in order to make money. Culture includes the attitude, behavior, beliefs and values that the organization have and are expected to use in order have to reach their goals and be successful. Diversity and empowerment within the company has been the main focus of General Motors and Ford Motors but the cultures of General Motors and Ford Motors are very different. General Motors focus always has been concentrated on using US resources and doing the things that brought them success in the past. General Motors has held on to its US based workforces, suppliers and dealers. “General Motors focus is one of inclusiveness. The cultural trends to be all inclusive no matter whether it is by a person's race, color, religion, sex (including pregnancy), national origin, age (40 or older), disability. One of the main goals is the complete diversify itself to be able to understand and compete more globally. Yet, the global outreach has been little to none” (Corporate Culture & Performance, n.d.). In order to achieve these goals, General Motors has dedicated its company to follow the...
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...either quoted directly or paraphrased. I also certify that this paper was prepared by me specifically for this course. Student's Signature ***************************************************************** Instructor's Grade on Assignment: Instructor's Comments: Ford Motor Company Balanced Scorecard and Strategy Map Contents Executive Summary: 3 Background: 4 Financial Strategy: 7 Customer Strategy: 8 Internal Processes Strategy: 9 Learning and Growth Strategy: 10 Conclusion: 11 References 12 Ford Motor Company Balanced Scorecard and Strategy Map Executive Summary: Ford Motor Company was incorporated June 16, 1903 by Mr. Henry Ford with only $28,000 in capital. Ford Motor Company drew quick success and gained a clear advantage over future competitors with the ability to produce an affordable, efficient and reliable automobile for everyone (scope). In pursuit of efficiency and lowering costs, Ford in 1913 introduced the moving assembly line into his plants, a revolutionary idea that would change the automobile industry because of its ability to increase its production. Two other American made automobile manufactures’, known as, Chrysler and General Motors moved into Ford’s Detroit neighborhood wanting to share the profits of this new innovation. Together, they would be called Detroit’s “Big Three” and all three equally responsible for the industrialization and progression of Detroit, Michigan....
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...product mix in connection with its relationship to parent General Motors and its rivalry with Ford. Chevrolet has a long history of success in developing and marketing cars, trucks, and SUVs that are practical, sporty, and affordable. The brand's relationship with General Motors is both a strength and a weakness, especially in the aftermath of the federal government's financial bailout of General Motors in 2008. Government demands for improved fuel economy and ever changing customer needs and preferences will be constant challenges as Chevrolet looks toward its next 100 years. Themes: Product innovation, product mix, branding, product strategy, competition, corporate reputation, evolving technology, customer loyalty, government regulation, international marketing General Motor's (GM) Chevrolet brand celebrated its 100th anniversary in 2011. Throughout its history, Chevrolet has launched many different vehicle models, some of them widely successful and others deleted from the product mix shortly after introduction. Over the years, the company has transitioned from an American icon into a worldwide brand known for quality and durability. Despite numerous successes and failures in its history, including the recent bankruptcy and bailout of parent company GM, Chevrolet is still going strong after a century of product innovation. A History of Product Innovation Ironically, Chevrolet exists because of its top competitor, Ford Motor Company. William Durant founded Chevrolet in 1911 to...
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...In 1984 General Motors reached a settlement with EEOC for $42.4 million. At the time, federal officials said it was the largest employment discrimination case to be settled outside of court. GM stated that they will be promoting women and minorities from within the company. General Motors must treat women and minorities as equal as they treat the men. By law they are required to treat everyone equal, and when they don’t, they have a risk of causing a law suit. GM needs to provide resources for all people to have access to, so they can gain knowledge of the company’s policies and practices. Not only does General Motors promise to promote women and minorities, they go above and beyond by providing an additional $15 million primarily towards minorities, and women to help send employees to college to help provide for their families. According to the New York Times “Members of the "affected class," the blacks, women and Hispanic employees, are to be given preference in the distribution of the education assistance funds.” On top of that, they also provided nearly $9 million in training for 250 women and minorities to give them better opportunities with the company. General Motors has gone above and beyond since they agreed to treat each other equally. GM has created a company who is focused on treating each other with respect and equality they deserve. Employees have taken it in their own hands to create social groups to help encourage and support each other. General Motors has gone...
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...allowed mass production which lowered the costs of automobiles for consumers. The industry includes a number of car manufacturers competing with each other in their competitive priorities, and competitive capabilities to capture market share. The major players in the industry are, the big three US automakers, Ford Motor Company, DaimlerChrysler, and General Motors. The major Japanese players who are also a part of the US auto industry are Toyota, Nissan and Honda. Ford, Chrysler and GM account for approximately 76% of US passenger Vehicles, Toyota, Nissan and Honda, Subaru and Mitsubishi account for 18%. The European automakers, BMW and Mercedes makeup nearly 2%. (Global Foresight, Inc. 2006 Report on Industry Trends). Over the years several mergers and acquisitions occurred within the industry and contributed to this global view. Some of the mergers and acquisition are: Chrysler merging with Daimler-Benz, to form the new Daimler-Chrysler; and buying stake in Mazda, Mitsubishi and Hyundai, and Fiat merged with BMW and Mercedes and has formed an alliance with Daimler- Chrysler. Ford purchased Sweden’s Volvo, British Jaguar and luxury line Aston Martin. General Motors bought controlling stake in Isuzu,. These mergers would increase market...
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...Ford Motor Company Ford Motor Company In 2008, three major U.S. automakers asked the government for a bailout. Ford, along with GMC, was two of those companies. Ford was able to mortgage enough assets and avoid for a bailout to avoid bankruptcy. Since that time, Ford has made strides toward increasing their annual income, providing more fuel efficient cars, and becoming known in the global world market. After reviewing the 2010 income statement, Ford reported a full net income of $6.6 billion. It competitors, Honda reported a full net income of $6.88 billion and GMC a full net income of $6.17 billion. Even though GMC shares are higher, Ford showed higher earnings than GM. According to Ford’s 2010 annual report, the earnings per share increased by 80 cents a share from 2009 and that the net income is Ford’s highest in more than ten years (annual report). It would be beneficial for Ford management to investigate a variety of ways to increase interest among its internal and external stakeholders to purchase stocks which in turn will help to increase the overall net profit of the company. In looking at the balance sheet, Ford reported the most in liabilities and long term debt. However, Ford showed greater earnings assets than both Honda and GMC (Appendix B). Honda reported the lowest amount in liabilities and a significantly lower long term debt than Ford (Appendix B). Overall, GMC fared better than Ford on the balance sheet with the lowest long term debt and decreased...
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...FIM ASSIGNMENT General Motors Prepared by: CharuSingla, CFM Roll #07 AnkitSrivastava, IM Roll #05 Aniket Singh, CFM Roll #04 RakeshJha, CFM Roll #14 Vishal Suri, CFM Roll #22 AbhishekGoel, CFM Roll #02 General Motors 2013 Acknowledgment The project would not have been possible without the kind support and help of many individuals. We would like to extend my sincere thanks to all of them. We are highly indebted to Mr. D.C.Singhal for his guidance and constant supervision as well as for providing necessary information regarding the project & also for their support in completing the project. We would like to express my special gratitude and thanks to industry persons for giving us valuable information and insight. Our thanks and appreciations also go to our colleague in developing the project and people who have willingly helped us out with their abilities. IIFT 2015 Page 2 General Motors 2013 Table of Contents Acknowledgment........................................................................................................................... 2 Introduction .................................................................................................................................. 4 Products or Services delivered and annual output ......................................................................... 6 Countries the company is present in ............................................................................................ 10 Problems...
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...History Since the Ford Motor Company’s incorporation by Henry Ford in 1903, its strategic focus has remained on automobile design and manufacturing. Up until 1970, competition was from the two other manufacturers making up the Big Three Automakers; General Motors and Chrysler. However, starting in the 1970’s, foreign competition, mostly from Toyota and Honda, eventually lead to overcapacity within the industry. As more and more developing and industrial nations encouraged development into the automobile industry, overcapacity in the automobile markets reached an estimated 20 million vehicles. In 1995, in an effort to reduce cost and increase efficiency, Ford developed a restructuring plan called Ford 2000 that was to focus on globalizing corporate organizations and taking advantage of the economies of scale in purchasing and manufacturing by consolidating the North America, European, and international automobile operations. Ford 2000 also called for a complete reengineering of several key company processes including Order to Delivery (OTD) and Ford Production System (FPS). One of the primary strategic goals of Ford 2000 was to decrease OTD from 60+ days to less than 15. To help overcome information constraints in Ford’s new global approach, they launched a company-wide Intranet in mid-1996. In addition, Ford further expanded upon that system to include business-to-business (B2B) capacity by January 1997 which also comprised the Automotive Network Exchange (ANX)...
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...GENERAL MOTORS STRATEGIC CHANGE AFTER SURVIVING BANKRUPCY WORD COUNT: 2726 INTRODUCTION The World Health Organization (WHO) attributes roughly 1.2 million deaths and 39 million injuries to traffic incidents each year (Peden et al., 2002).Two major challenges automobile companies face are enhancing the safety and fuel efficiency components of their vehicles, while there has been significant advancement in these components over the past decades, consumers still demand and want better, safer and more efficient vehicles from automobile manufacturers (Hoffeson, 2012). With the rapid growth of the world’s population it is not surprise that vehicle population and the population of passengers with personal cars have been steadily increasing. Although we are made to believe by popular media agencies through their advertising that U.S automobile producers have closed the gap in safety, high standard products and consistency with their Japanese rivals (Bradsher, 2000). it is however difficult to determine the fact from fiction The U.S automobile industry is a long established manufacturing industry that has seen a lot of strenuous experiences in the last decade. However this industry is still home to two of the world’s largest vehicle manufacturing brands, General Motors (GM) and Ford these two companies alone are that take credit for a large percentage of the world’s vehicle production since the 1980s. Improving vehicle safety is a key strategy company’s use in gaining competitive...
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...Identify Problems / SWOT analysis 6. Areas to use for improvements of Critical Business activities in Operations Management 7. Provide Multiple Solutions 8. Conclusion Introduction Toyota Motor Corporation is one of the leading automobile manufacturers in the world by not only its models but also its management. We can say that the principles that Toyota Motor Corporation uses are the way to their success. For instance, they do not only want to be successful by themselves but also they respect their partners and suppliers by challenging them and helping them improve. Toyota wants to be reliable to the customers, suppliers and to the organization. For this reason, they use some operating management technologies such as Just In Time (JIT), Quality Management (QM), Total Quality Management (TQM) and so on. Using these technologies they could reduce to time they spent on manufacturing, shipping, ordering, receiving, forecasting and many others. It also affected to their quality and the overall mission to be succeed. They do not try to hide their weakness and problems in the organization so that they can fix them easily by using simple visual indicators to help people determine their problems immediately whether they are in standard condition deviating from it. Toyota Motor Corporation is used to listen to their employees, managers and executives. By letting every employee in the organization using their knowledge and sharing them on improving the quality and design of the...
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...Contents Contents ........................................................................................................................................ 1 1 Abstract: ................................................................................................................................ 2 2 Introduction: ......................................................................................................................... 4 3 Competitors:.......................................................................................................................... 6 4 S.W.O.T. Analysis: ................................................................................................................ 11 4.1 Strengths: .................................................................................................................... 11 4.2 Weaknesses: ................................................................................................................ 12 4.3 Opportunities: ............................................................................................................. 13 4.4 Threats: ....................................................................................................................... 14 5 Undergone changes and their main implications: .............................................................. 15 6 Lessons learned: ....................................................................................................
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...EXECUTIVE SUMMARY This projects report containing the marketing research on “Brand Awareness of General Motors at Bellad Enterprises PVT LTD. Hubli. I have chosen this topic concerned to their requirement as the Bellad Enterprises PVT LTD. GM having over 12 brands in different countries, but mainly 2 brands on which I have concentrated more as per requirement of Bellad Enterprises PVT LTD. Because as the GM is one of the biggest companies in the world not only producing and selling cars and now they concentrating to target the domestic market and they trying to know how much the domestic market or local people are aware of their different brands and how they have opinion regarding these brands. So in simple the need is to know, the awareness level and the customers response about brands of GM. My basic intention is to make the customers or people make aware of different brands of GM and also to know the opinion in the market and their perception and satisfaction in the market of GM brands. Data collection approach: By using primary and secondary sources collected the required information. 1.Primary source: Questionnaire, Personal interview. 2. Secondary source: Company website, related information from Internet, journals, Textbook, Newspapers, etc. Sample Selection Method: Regarding to my project sample size is 100 and the sample target customers are those people who visit the company’s showroom and by random sampling...
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